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Supporting Student Transitions in to University of the Arts Project

UAL – Gosia Sikon – March 2011 – LCC –


t n e t t n n o e C nt t n o e C nt o C

Introduction Brief Aims Print Name Survey • College & Year • Draw a shape & write a word that represents you • If the uni was a room in your home, which room would it be? • Image associate with the UAL • Equations • What you wished you’d known when you started... • Most used UAL websites • What blog provider do you use? • Website deconstruction

ideas

• logo • website


o r t n


o

This term appears to be quite challenging as we had to independently organize our activities for the whole term, working on life projects. I chose to work on one of University of the Arts projects: a website and brand identity to support students’ transition into university and which would help to build a community atmosphere around university. It is a very challenging project for me, since I have never before designed a website, which was one of the reasons why I decided to be involved in this project. I felt that I could use all my knowledge and skills learned through my course and apply them into online reality. I was lucky that a few students from my course were interested in that project, although I had newer worked with them on a group project before. We had been offered complete design freedom and we were not required to stick to UAL brand guidelines.


f e i r


f e

The Supporting Student Transitions is a University of the Arts project created in response to the issues that many students face when coming to university for the first time. The aim is to create an independent website with and for students which realistically prepares them for the transition to HE study and UAL. It aims to provide real and timely information about what to expect and how to prepare for and get the most out of studying at UAL and in London. The site will provide advice and tips for students about life in UAL as well settling in London.


s m i


s

The aim is to design a successful brand identity for the portal and website designed to help prospective and first years students engage with University life and feel part of the community as well as helping them deal with problems that may occur, offering advice and useful contacts.


t n i r


t

The project was started by an overview of existing UAL websites and printed matter. The visual elements were analised: typeface, illustrations, layout of the materials as well as content. This helped us to develop the visual look and possible content for the website.


m


e m

Deciding on the name for the portal hmmm... It was quite difficult. I think even now some of us are not completely convinced about the name. But I think it is quite good and contains the message we are trying to communicate.


6

Stitch 5

4

3

2

1

Plug Flux Quilt Shift Fridge Leap Switch Dot Dot Dot

0 Flux

Stitch

Plug

Leap

Quilt

Fridge

Shift

Switch DOtDOtDOt


v r u


y e v

The first term of this year really helped me understood each element of the research process and showed me a variety of techniques that can be used and which have proved to be very useful in this project. Luckily, we could start building our research based on our own experience of being UAL students. But of course we needed a broader view on the topic, so we set off and conducted an online survey of UAL students. However, this was not enough and we needed a variety of responses. These needed to be visually based, not only text based, so we went around UAL colleges and talked to students and asked them a few abstract questions, encouraging them so as to draw the answers.


e g e ll Co

r a e Y &


WCA

CCAD 1

CCA 1

CCA 2

CCA 3

CSM 2

CSM 1

LCF 1

LCC 1

LCC 2

LCC 3

05

05

10

10

15

15

20

20


u a o y e t i s r t n w e & s e e pr p a e h r s a at h w t a d r D or w


in m m o o o ro r a ich as h w ,w i n e u m ? e e o h b h t t i r f I u d o y oul w


37.5% livingroom

25% bedroom

12.5% bathroom & office

6.25%

kitchen & garden


ass e g a Im

h t h t i w e t a i c o

L A U e


n o i t Equa


We wanet to make our survey intersting and interactive so we prepared a few diferent activities. One element of our face-to-face survey was to get students to complete equations based on expressive words, where they added a link word to complete an equation to obtain an indiwidual, unique meaning.


FIRST DAY+

=SUCCESS


UAL +

WEBSITE-

=YAY

= USELESS


. . . d ’ d e u t o r y a t d s e h u s i o y w n u e o h y w t a n h W now k


“I wish I’d known more about different university courses, particularly about - degree shows, to give myself more options for where to go to university.”

“How the fuck to use blackboard and find my timetables - they are SO ridiculous!”

“I am in Erasmus here, and I think I would like to know better the people from the University and the class.”

“That it costs more to live and study in London than I realized!”


s o M

L A U ed us t

s e it bs e w


60 My Arts 50

40

30

20

10

SHOWTIME

UAL

SUARTS

Jotta

ArtQuest

ECCA 0 Blackboard


r e d i v o r p g ? o e bl t us a u h W o yo d


bloger 40.8% tumblr 28.6 % I don’t have a blog 26.5% Wordpress 2.0% Other 2.0%


bs e W

e t i

c e d

n o

u r st

i t c

n o


To help us define the key elements of the required website design we deconstructed a selection of UAL websites. As a result of this exercise we were able to list the following very important elements of website design: logo / banner/ header / search tool / content list / central future / sub future/ sub footer / social links / footer

Logo / banner/ Header Search tool Content list Central Feature Sub feature Social links


as e d


as

Now we are at the stage of actual designing the webside and the identity for the portal. We started off with a quite corporate look to make it clean and simple. However feedback received encouraged us to take a more experimental approach and to apply handmade elements to give more friendly feel.


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e t i bs e w


One of the elements that we thought would be very appropriate to use on the website is site bar feed, which would inform students about upcoming events in the week and could operate as a feed possible through Twitter and Facebook.

FILTER # Rob on Editions of 100 – Tsunami Appeal “Just look at the numbers. The poster mentioned in the article raised $7000 dolla...” # Vinesh Shah on Editions of 100 – Tsunami Appeal “It saddens me that an industry that I am trying to break into would crucify an a...” # SImon Newsome on Editions of 100 – Tsunami Appeal “@Tim the Nazi's didn't warp a crucifix...” # Tim on Editions of 100 – Tsunami Appeal “I don't have much of a problem with the selling and producing of screen prints b...” # Ross Colquhoun on Editions of 100 – Tsunami Appeal “I have read through all of your comments. After careful consideration, I can't h...” # Jack on Editions of 100 – Tsunami Appeal “Most of the issues have been raised already above, but I felt that I would like ...” # Aidan Nolan on Editions of 100 – Tsunami Appeal “With the disaster less than a week old I noticed only days after designs started...” # Jeffrey Bowman on Editions of 100 – Tsunami Appeal “I had a spare print I got asked to donate it for an auction, i did the mo...” # Steven Bonner on Editions of 100 – Tsunami Appeal “I was asked earlier in the week if I'd donate some work to a postcard project in...” # Marc on Editions of 100 – Tsunami Appeal “I don\'t believe there is anything wrong with designing/illustrating then sellin...”

TOP 10 TODAY TONIGHT


Survival guide to life in the University of the Arts London. Created by students for students. GO UAL

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<

FIRST AID 1 of 4

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ABOUT

Tsunami Appeal “I don't have much of a problem with the selling and producing of screen prints b...”

# Rob on Editions of 100 – Tsunami Appeal “Just look at the numbers. The poster mentioned in the article raised $7000 dolla...” # Vinesh Shah on Editions of 100 – Tsunami Appeal “It saddens me that an industry that I am trying to break into would crucify an a...” # SImon Newsome on Editions of 100 – Tsunami Appeal “@Tim the Nazi's didn't warp a crucifix...” # Tim on Editions of 100 – Tsunami Appeal “I don't have much of a problem with the selling and producing of screen prints b...” # Ross Colquhoun on Editions of 100 – Tsunami Appeal “I have read through all of your comments. After careful consideration, I can't h...” # Jack on Editions of 100 – Tsunami Appeal “Most of the issues have been raised already above, but I felt that I would like ...” ENDS IN 12 HOURS

# Aidan Nolan on Editions of 100 – Tsunami Appeal “With the disaster less than a week old I noticed only days after designs started...”

ENDS IN 12 HOURS

ENDS IN 12 HOURS ENDS IN 12 HOURS

ENDS IN 12 HOURS

IN 12 HOURS ENDS INENDS 12 HOURS

# Jeffrey Bowman on Editions of 100 – Tsunami Appeal “I had a spare print I got asked to donate it for an auction, i did the mo...” # Steven Bonner on Editions of 100 – Tsunami Appeal “I was asked earlier in the week if I'd donate some work to a postcard project in...” # Marc on Editions of 100 – Tsunami Appeal “I don\'t believe there is anything wrong with designing/illustrating then sellin...”

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ures quo tem enienim qui ures quo tem enienim qui odiam simintis ut odigeni magnist, vollorum ullautectur modis

JAN 21ST – MAR 19TH

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JAN 21ST – MAR 19TH

TITLE

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WHEN

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ENDS IN 12 HOURS

ENDS IN 12 HOURS ENDS IN 12 HOURS

ENDS IN 12 HOURS

IN 12 HOURS ENDS INENDS 12 HOURS

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ENDS IN 12 HOURS

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TOP 10 TODAY TONIGHT

JAN 21ST – MAR 19TH

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JAN 21ST – MAR 19TH

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WHEN

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ures quo tem enienim qui ures quo tem enienim qui odiam simintis ut odigeni magnist, vollorum ullautectur modis

ures quo tem enienim qui ures quo tem enienim qui odiam simintis ut odigeni magnist, vollorum ullautectur modis

ures quo tem enienim qui ures quo tem enienim qui odiam simintis ut odigeni magnist, vollorum ullautectur modis

ures quo tem enienim qui ures quo tem enienim qui odiam simintis ut odigeni magnist, vollorum ullautectur modis


Survival guide to life in the University of the Arts London. Created by students for students. GO UAL

FIRST AID

STUDING

GALLERY

WHEN

ENDS IN 12 HOURS

INFO BOOTH

CONTACT

THEME

ENDS IN

ENDS IN 12 HOURS

ENDS IN 12 HOURS ENDS IN 12 HOURS

ABOUT

ENDS IN 12 HOURS

IN 12 HOURS ENDS INENDS 12 HOURS

JAN 21ST – MAR 19TH

JAN 21ST – MAR 19TH

JAN 21ST – MAR 19TH

JAN 21ST – MAR 19TH

JAN 21ST – MAR 19TH

TITLE

TITLE

TITLE

TITLE

TITLE

WHEN

WHEN

WHEN

WHEN

WHEN

WERE

WERE

WERE

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ENDS IN 12 HOURS

ENDS IN 12 HOURS

Search engyn for events alows to search by date, theam and alsow students can flter all informations JAN 21ST – MAR 19TH JAN 21ST – MAR 19TH on the webside by clicking colour TITLE TITLE dots.

ENDS IN 12 HOURS ENDS IN 12 HOURS

ENDS IN 12 HOURS

IN 12 HOURS ENDS INENDS 12 HOURS

JAN 21ST – MAR 19TH

JAN 21ST – MAR 19TH

JAN 21ST – MAR 19TH

TITLE

TITLE

TITLE

WHEN

WHEN

WHEN

WHEN

WHEN

WERE

WERE

WERE

WERE

WERE

ENDS IN 12 HOURS

ENDS IN 12 HOURS

ENDS IN 12 HOURS ENDS IN 12 HOURS

ENDS IN 12 HOURS

IN 12 HOURS ENDS INENDS 12 HOURS


Website navigation and ways in which students could get involved on the website needed to be very easy, since the content for the website will be generated by students.

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DAY

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FIRST AID

STUDING

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CONTACT

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RSS

TWITTER

FACEBOOK

NIGHT

# Rob on Editions of 100 – Tsunami Appeal “Just look at the numbers. The poster mentioned in the article raised $7000 dolla...” # Vinesh Shah on Editions of 100 – Tsunami Appeal “It saddens me that an industry that I am trying to break into would crucify an a...” # SImon Newsome on Editions of 100 – Tsunami Appeal “@Tim the Nazi's didn't warp a crucifix...” # Tim on Editions of 100 – Tsunami Appeal “I don't have much of a problem with the selling and producing of screen prints b...” # Ross Colquhoun on Editions of 100 – Tsunami Appeal “I have read through all of your comments. After careful consideration, I can't h...” # Jack on Editions of 100 – Tsunami Appeal “Most of the issues have been raised already above, but I felt that I would like ...” # Aidan Nolan on Editions of 100 – Tsunami Appeal “With the disaster less than a week old I noticed only days after designs started...” # Jeffrey Bowman on Editions of 100 – Tsunami Appeal “I had a spare print I got asked to donate it for an auction, i did the mo...” # Steven Bonner on Editions of 100 – Tsunami Appeal “I was asked earlier in the week if I'd donate some work to a postcard project in...”

TITLE OF THE ARTICLE <

1 of 4

>

Tsunami Appeal “I don't have much of a problem with the selling and producing of screen prints b...”

# Marc on Editions of 100 – Tsunami Appeal “I don\'t believe there is anything wrong with designing/illustrating then sellin...”

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During this term I learnt a lot: looking for an internship and searching for life project opportunities gave me a preview of how itâ&#x20AC;&#x2122;s going to be when we graduate and are searching for jobs. It was all good experience, although the work experience that I had agreed didnâ&#x20AC;&#x2122;t happen in the end and instead I got engaged on a UAL project which is very interesting i guess gives an insight into freelance reality. It is quite a complicated project, so it will be continuing for another few months but I really enjoy it. Working for real people and collaborating with other students is really fun and at the same time I am learning so many new things as I go along.


e b n o i t nt o d c e

Sikon.M.Liveprojects  

SUpporting StUdent trAnSitionS in to UniverSity of the ArtS project – Gosia Sikon – March 2011 – LCC –

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