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NIKE ELEMENT X ! RADIO CAMPAIGN Jane Myers


NIKE ELEMENT X ! RADIO CAMPAIGN ! Jane Myers! SFX: Quick jolt of static leading to the signal indicating an emergency radio broadcast! ANNʼCR: (Think Orson Wells in War of the Worlds, talking quickly in that 1950ʼs radio announcer way.)! The only hope of reaching the safe zone is to run! SFX: Guttural Zombie moans. A far away scream is heard in the distance. Opening of shoeboxes.! MVO: (quietly as not to draw attention) Over here. Iʼve found them.! FMO: Give me a pair.! SFX: Zombieʼs are coming closer; moans and shuffling.! ANNʼCR: Only 5,000 pairs of Nikeʼs, gravity resistant, Element X are out there.! SFX: zombie moans! MVO: Run.! SFX: Sounds of sneakers on asphalt, zombie moans are replaced by the sounds of the two runners breathing. They are getting away.! ANNʼCR: Nike Element X reduces friction and increases speed. If you can get your hands on a pair, just do it, theyʼre the only chance youʼve got.! SFX: running, feet hitting the asphalt.


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FVO: Come on. Faster.


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MVO: No problem.


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SFX: radio static for a second.


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ANNCʼR: Visit ElementX/nike.com to see if you have a chance.! SFX: Radio static then short beep indicating the emergency broadcast is over giving a real sense of ending.!


Nike