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mar. 25, 2014 issue one $20.00/€ 14.58

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feature/ BLACK AND GOLD “the tempest”

interview/ LORD NEON new album “drip dust”

also/ ADDICTED

“is it a disease?”


letters to the editor (whoa)

Being the new magazine that we are, feedback from our beautiful customers is pretty much non existant at the moment. So here we go! If you’d like to write to us and dish out your critisism/ complaints, just load up our site and click on the ‘write us’ button. Feel free to tell us what you really honestly think. We can take it! We’d really love to hear from you soon. luxjournal.com


contents SPACE///

08

ARCHITECTURE///

10

ADDICTED///

13

INTERSECTION///

14

BLACK AND GOLD///

19

LORD NEON///

26

ENERGY///

30

Specialy designed for you from our designer Darren Case


letter from the editor

Hey, that’s me up there. So I guess I’m the Editor? I’m not even sure if I know what that means yet. What am I suppose to write to you guys? “Today I woke up and burnt my coffee, but I drank it anyways because I’m addicted.* Then I drove my motorcycle to work and finally was able to park in the closest spot to the studio. It smelled like worms outside due to the midsummer rain.” You probably don’t want to hear about my mornings and how “fun” they are. ‘Like’ me on Facebook for that nonsense. I suppose what I’ll write here is what we’re trying to accomplish with this journal. Simply put, we want to give you the very best articles about pretty much anything. We have a wide range of topics we want to cover in the future and we’re looking forward to the responses you hopefully give us. No pressure, but the quality of this journal depends on you. Lets work together and produce the best thing to hit the shelves since sliced bread.** cheers, Joar Heiberg (the “editor”)

*See page 09 **That was a joke


the lux family Joar Heiberge—Editor-in-Chief Amber Kuo—Creative Director Darren Case—Design Director Shana Michalek—Production Director Raphael Rodriguez—Associate Editor Suzanne Ócsai—Research Director Titan—Our four legged friend

It’s a pretty small team as you can see. We’re all very close friends and are very happy to work with one aonther, which, we think, makes for a better editorial. This isn’t meaning we’ll never hire latter on down the line, but just for right now while LUX is still young. It needs some more training from its “parents” before we feel safe to let other family members come in and start give advice. We’ll let you know when it’s ready for “The Talk”. If you know what we mean.

GROUP PHOTO HERE

(working on it)


we love you Subscriber of the month

What do you want? You want the moon? Just say the word and we’ll throw a lasso around it and pull it down.*

We’d all like to thank you for purchasing our very first issue of LUX Journal. We hope that you enjoy as much as we do. We hope you enjoy more actually. You might notice that there are some things different about this journal. We set to blaze a new path editorials. Here’s how: First off, we cut out the junk. The thngs that no one looks at or even cares about. We won’t even going to dwell on them because it’s pointless and silly. You deserve better. You won’t even miss it. Second, unlike most magazines, we care about the quality of pretty much everything you see here. Down to the stupid typeface colour. It’s 70% black by the way. This is 100% black... yuck. Scientifically proven to increas readability and improve eye sight. Third, ads. We have way fewer ads than most. That’s because we don’t rely on the income that ads give. Even the ads we do get, we make sure they’re designed to fit the magazine. We want the absolute perfect experiance one can get by reading through a magazine. No, we’re not rich, just smart... and picky. We want this journal to be magnificiant. It will hold the test of time and set a new standard for journals/magazines for years to come. Come join us will you? Again with the first issue, what the heck? Since we don’t have any subscribers yet, we don’t have a subscriber of the month. It’s sad but true. This is where the profile will be! Thats right, an entire page dedicated to you. For free. Just for being cool to us. We hope the best of luck for you on our next issuse.

*We’re super serious.

How do we pick the subscriber of the month you ask? While it’s kind of a secret. No, it’s not based on how much money you give us (we’ll be happy to take donations though). What we do is... just kidding. We’ll keep in touch with you and let you know if you’re it!


let’s talk real quick A quick message from us to you LUX. What does it mean? Well thanks for asking, champ. The simple meaning is “Illuminance”. What does Illuminance have to do with anything? Well thanks for asking, buckaroo. We wanted it to be symbolic for knowledge and curiousity. Being illuminated. Rather it be by inspiration, a catchy phrase you read or a neat picture that catches your fancy. Heck, even if it’s just sitting down reading this and something good happens to you. That’s good enough for us.

THANKS


LUX SPACE

pg.

08 “I am convinced that if NASA were to disappear tomorrow, if we never put up another Hubble Space Telescope, never put another human being in space, people in this country would be profoundly distraught.” — Dan Miller

Space Exploration By: Dan Miller

There are many good reasons to continue to explore space, which most Americans have undoubtedly heard. Some have been debated in public policy circles and evaluated on the basis of financial investment. In announcing his commitment to send the country back to the moon and, later, on to Mars, President Bush quite correctly said that we do it for purposes of scientific discovery, economic benefit, and national security. I’ve given speeches on each of those topics, and these reasons can be clearly shown to be true. And presidential science advisor Jack Marburger has said that questions about space exploration come down to whether we want to bring the solar system within mankind’s sphere

Photos from: “The Real Reasons We Explore Space”

of economic influence. I think that is extraordinarily well put. Most of us want to be, both as individuals and as societies, the first or the best in some activity as we know it. We want to stand out. This behavior is rooted in our genes. We are today the descendants of people who survived by outperforming others. Without question that drive can be carried to an unhealthy extreme; we’ve all seen more wars than we like. But just because the trait can be taken too far doesn’t mean that we can do without it completely.


LUX

pg.

ARCHITECTURE

10

An American art director and graphic designer, best known for his corporate logo designs. He was one of first American commercial artists to embrace and practice the Swiss Style of graphic design.

Paul Rand

Architecture By: Randy Freeman

“If I was influenced by anything, it was architecture: structure having to do with logic. If you don’t do it right, the whole thing is going to cave in. In a certain sense, you can carry that to graphic design. Fortunately, however, nobody is going to die if you do it wrong.”


LUX ADDICTED

“Nobody starts out intending to develop an addiction, but many people get caught in its snare.”

Is addiction a disease that’s characterized by a loss of control?

Illustration: Darren Case

~Randy Freeman

Addiction–the state of being enslaved to a habit or practice or to something that is psychologically or physically habit-forming, as narcotics, to such an extent that its cessation causes severe trauma. The word “addiction” is derived from a Latin term for “enslaved by” or “bound to.” Anyone who has struggled to overcome an addiction—or has tried to help someone else to do so—understands why. Addiction exerts a long and powerful influence on the brain that manifests in three distinct ways: craving for the object of addiction, loss of control over its use, and continuing involvement with it despite adverse consequences. For many years, experts believed that only alcohol and powerful drugs could cause addiction. Neuroimaging technologies and more recent research, how-

ever, have shown that certain pleasurable activities, such as gambling, shopping, and sex, can also co-opt the brain. Nobody starts out intending to develop an addiction, but many people get caught in its snare. Consider the latest government statistics: Nearly 23 million Americans— almost one in 10—are addicted to alcohol or other drugs. More than two-thirds of people with addiction abuse alcohol. The top three drugs causing addiction are marijuana, opioid (narcotic) pain relievers, and cocaine. In the 1930s, when researchers first began to investigate what caused addictive behavior, they believed that people who developed addictions were somehow morally flawed or lacking in willpower. Overcoming addiction, they thought, in-

volved punishing miscreants or, alternately, encouraging them to muster the will to break a habit. The scientific consensus has changed since then. Today we recognize addiction as a chronic disease that changes both brain structure and function. Just as cardiovascular disease damages the heart and diabetes impairs the pancreas, addiction hijacks the brain. This happens as the brain goes through a series of changes, beginning with recognition of pleasure and ending with the drive toward compulsive behavior.

pg.

13


LUX

pg.

INTERSECTIONS

14

INTERSECTIONS

[

Submissions from Andy White. He hails from Chattanooga Tennessee.

*Don’t judge us, you say it to.

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modio. Nam doluptatum quamentestis volutenderum apicaecae que estrumquis diatur si optur aut es dit ditaturerum. Go to andywhitedesign.net to see more of his awesome work. He’s totes cool! *


LUX Black & Gold

BLACK & GOLD A designer of profile April Smith

The Tempest By Abby Miller

“God has given you one face, and you make yourself another.” —William Shakespeare

pg.

19


“I’ve never even read the tempest completely. Should I even say that?”

“Hell is empty and the devils are here.” –The Tempest

M

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We are such stuff as dreams are made on, and our little life is rounded with a sleep. Acit occatecus assequi quame pratur moluptatur, as eossed untem invendae commosant a porem quam atestiusci imenis dollaut veliam qui aut la quae. Parcia ea el ipid magnita ecaboribus aut faccupt atestemporum di berrovitas magnate mporias moluptatur renis iusdand erestiorepe veruptatet experrum cum eostibusam.


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quis ipideli quibusant aut qui venissi musapic temost haribus es adis auta voles inissed erest que simet adio mos plignatur as pliquidit, que nonecti dolluptatus repre erferferat. Ceprore cus ulparum sim sendicipis ratemod et arum voluptaspe pore pra volorpo ribuscium,


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LUX Lord Neon

pg.

26


“I didn’t really plan on making another album. Everything just fell into place. Like a good old game of connect four. I won!”

N INTERVIEW (LORD NEON)

­ Will Merrill writer for Buzz and soon — to be LUX

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maximodi od estiani molorum, qui incto mos recto con et, temquod iorrum consedit, conse pa solupti ulpa ipid maiore, quiatempos est quam a pel inctia num hil moles intinve ndunt, consequ aecesci atiundisque pa nate nonsere ndictota excea cupti desequam in culparum lignis dolorib eriam, aut lab idipid ut di officiis etus est, nam qui utest id magnis et quid enturio. Beruptatur rem id quibus magnam fugiatestius eosam voluptati assintio qui dolupti orecullam verrorectur re con nonsedio cum quunt. Laciendunti vit que eos ium fuga. Nam sus sit quatur sit etur am sum reium ni volorpo reptibus? Obissit, enihilles nihit, cullavv cipsunto es et, te vellit et libusam ipit ex et, ne velibus que remquod issint lacepudaes event apienis pos.

Molor rest, si vendion nestis sit erum? Ipsa sed quo vel molorit eatures dit exerumquo omnimus digent laccuptae delent qui volumqu iatibus aspellabo. Ror am acesto magnimus expellectem simus acerspit, same mi, nonse solupta nobit eatur, consequae arunt aligenihil eosto eatem commodicab il iurecepel ideles nones estium iuntur ant rest volorepe. labore volesse rchiliatet quasper iatatibusv experis quatem re, omnis aliqui volorest estrum estrum ipicatem illorent millesequid ma. Dollabo gad gda te rectat anis evellan dantore ceaquia hdi! Tatusdantiat quodigendero comnis ullorro voluptaquis. Check out his new LP on iTunes or go to lordneon.com to download it or order it on CD or vinyl.


LUX ENERGY

pg.

30 The United States currently relies heavily on coal, oil, and natural gas for its energy. Fossil fuels are nonrenewable, that is, they draw on finite resources that will eventually dwindle, becoming too expensive or too environmentally damaging to retrieve. In contrast, the many types of renewable energy resources-such as wind and solar energy-are constantly replenished and will never run out. Most renewable energy comes either directly or indirectly from the sun. Sunlight, or solar energy, can be used directly for heating and lighting homes and other buildings, for generating electricity, and for hot water heating, solar cooling, and a variety of commercial and industrial uses. The sun’s heat also drives the winds, whose energy, is captured with wind turbines. Then, the winds and the sun’s heat cause water to evaporate. When this water vapor turns into rain or snow and flows downhill into rivers or streams, its energy can be captured using hydroelectric power.

Is it really enough? –AlexDart

Wind

power – as the wind blows, the turbine blades start rotating. By using an electrical generator, the rotation gets converted into electrical current. This electrical current is used on a small scale to provide electricity to small homes, and is also harnessed by large wind farm, which gets used by national electrical grids.

Solar

energy – the sun rays are trapped into solar cells, wherein, it gets transformed into electricity and this is how solar energy is created. It is commonly used for taking salt out of water, and also used for cooking, heating, and of course to produce electricity.

G

eothermal energy – this natural energy is produced by the earth. Hot rocks present under the ground heats up water, so that steam is produced. Holes are dug in such areas, and the steam shoots up, driving the turbines. Electrical generators are then powered by these turbines.


app (hey we have an app! wait we have an app?)


this doesn’t mean goodbye

LUX Journal  

Created in my Editorial class. All the photography is original. Minus the moon landing picture, unfortunately. I really enjoyed designing th...

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