FEB
PA N S H O T
2016
New AccuWeather D3 Election Analytics Ad Package is the Smart Advertising Solution for 2016 Elections AccuWeather announced its partnership with L2, America's leading provider of enhanced voter data, to identify unique insights between historical voter turnout and weather data with Superior Accuracy™ available in AccuWeather's proprietary new Data Driven Decisions (D3) Election Analytics Ad Package. Utilizing AccuWeather's robust big data forecasting and historical weather data capabilities in conjunction with voter data creates a tailored, targeted, and first to market advertising weather platform and package that ensures political advertisers deliver the right message to the right audience at the right time more effectively than ever before, taking advantage of weather's impact on voter behavior. Access to the L2 database supplies powerful big election data for AccuWeather to analyze and research voting habits and weather trends down to the zip code level. Effective election campaigning has become extremely data driven and by using AccuWeather's D3 Election Analytics, marketing
campaigns can have access to targeted voter insights never before possible. "This partnership demonstrates our commitment to providing bestin-class intelligent marketing capabilities to advertisers by having the most accurate, relevant, and accessible weather analytics for smart, consumer demographicspecific advertising," said AccuWeather's Head of Digital Advertising Sales, Karen Bressner. "We have found unique, proprietary results about how the weather impacts American citizens' participation in voting that can be applied in political advertising campaign strategies to attract more voters through targeted creatives, ad frequencies, and calls to action that are optimized to meet their forecasted behavior on voting day." Presidential and other political hopefuls will have the ability to utilize this information to make decisions on where and how to place their advertising revenue. By working with AccuWeather to analyze voter district historical behavior, campaign messaging can
focus on weather sensitive demographic groups and encourage them to get out and vote. According to L2 CEO Bruce Willsie, "Matching L2 voter and demographic segments to AccuWeather's historic weather data will give us a fresh look at some of the old assumptions about weather and voter turnout. Campaigns choose L2 because they want every advantage possible to win, AccuWeather is giving these organizations another critical piece of information to factor into their planning and strategy." With over 1.5 billion people relying on AccuWeather forecasts every day, AccuWeather is the world's #1 weather source. AccuWeather digital properties have grown at record rates, reaching a rapidly-expanding global audience with forecast and video content available through web, mobile web, apps, and emerging platforms such as wearables and smart TVs.