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TECHNOLOGY

Live From The Cloud: The Next-Generation Business Model for Broadcast

By David Radoczy, General Manager of Deluxe

Livestreaming and sports broadcasting are a match made in heaven. Sports fans want immediate access to their teams’ games and they want to watch wherever they go. With 24/7 coverage, a global presence and an ultra-engaged fan base, sports broadcasting is the best test of the abilities of any livestreaming broadcast strategy. How much of a demand is there for livestreamed sports? The 2018 FIFA 50 FEBRUARY ‘19

World Cup tournament saw 393 million plays of matches successfully streamed during its first week alone, via 59 million unique video streaming apps. But the sheer amount of engagement can also create problems with the traditional broadcast workflow: according to Conviva, over 15% of attempts to stream the quarterfinal games failed. There’s a clear demand for livestreamed content, but all the gears have to be working perfectly to churn out successful delivery rates and optimal advertising revenues. As livestreaming expands beyond sports, broadcasters should start leveraging cloud technology to overcome this industry challenge. Cloud-based business models provide the best

path to reduce costs, increase flexibility and make data-based changes to increase efficiencies with the end goal of targeting larger audiences and monetizing content.

The cloud reigns over broadcast The solution to achieving scale and flexibility in a cost-effective manner is integrating a cloud-based delivery platform that is integrated from end to end. These open platforms help shrink workloads as the content is truly in the cloud, utilizing traditional technologies with no proprietary technology or complicated networking. The cloud provides flexibility for launching channels quickly, redirecting traffic to ensure the highest quality

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TM Broadcast International 66, February 2019  

In this issue: RTL Nederland, an exclusive interview with its CTO; special report about ISE; AV integration at museums, and Sony HXC-FB80 ca...

TM Broadcast International 66, February 2019  

In this issue: RTL Nederland, an exclusive interview with its CTO; special report about ISE; AV integration at museums, and Sony HXC-FB80 ca...

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