EVENTS
Vicente Alcalá, mentioned that they had met rejection by proposing to unify radio and television: “Unification has been more directed towards television + web and radio + web”. Telemadrid also has open content gateways. Vicente Alcalá stressed, in fact, that the most important thing for the editor would be to access the material. He downplayed the importance of using a
Vicente Alcalá, Director de Ingeniería de TELEMADRID
unified tool, however. He also alluded to the times to explain the differences he perceived between one medium and another: “The demand for publication times marks the natural flows of each format. The web is immediate, radio is agile and dynamic, and television is sluggish.” Her colleague, Diana Paz, deputy director of news production, argued that a digital transformation process is needed in the mindset of
the newsroom: “We want journalists to create content for television and the Internet. We will insist on this during the next year.” According to Diana, this process also requires integrating social networks into production flows. "There are more and more screens, and we have to reach them all." Aldo Campisi, vice president of LATAM at ChyronHego, pointed out that the way we consume content has changed
Diana Paz, Subdirectora de Producción de Informativos de TELEMADRID
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