TM Broadcast International 51, November 2017

Page 27

Close Captioning and voice to text in TV. Challenges and solutions.

adding captions is the only way for Google to properly categorise your video. This helps your video rank for more diverse search terms�.

THE

FUTURE OF THE

BUSINESS :

MORE

AUTOMATED

PROCESSES ? Another axis of the discussion revolves around the role that

Challenges By 3Play Media

What challenges will the industry face in the near future? The biggest challenges the industry will face in the near future are scale and speed. The more online video is produced, the more videos need captions, and often, the faster captions need to be available. For example, many news sites post videos that lose relevance over time. They need to be captioned almost immediately - but they also have to maintain high levels of accuracy. This balance of scale, speed, and quality is a challenge that we are constantly improving upon.

TMBi - 27

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