DADA!
industries are colliding this time -like video games, architecture, design, manufacturing and, of course, VFX and animationthat it’s really changing the landscape. In fact, what’s going to happen is that we’re going to change workflows from now on. Two interesting questions arise from your answer. The first is in reference to the immobility of workflows
and the second to the current evolution. Let’s start at the beginning. Why haven’t workflows changed in such a long time? This work is artistic, but it has a large component of craft. You have an idea that you want to express, but the truth is that you depend entirely on the tools that are available to apply it. So the craft is constrained by technology, in our particular case.
In our industry everything depends on time and money. It’s clear that big budgets are used to buy time. But the interesting thing about all this is that the more time, the closer the big animation studios get to artisan work. It’s like haute couture. The best quality in a designer piece of clothing is that which is handmade, not massproduced. Therefore, the bigger the studio and the more
Dada Animation team.
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