Page 1

A

C OL L EC T ION

O F

SE L EC T E D

W O R K S

DAR M M ISTRY

BY


Print Ads Woodstock Toyot a Xmas Layout (Spec Ad)

... 1

Westbury Re-design

... 2

Schick edanz Spec Ad

... 3

The Shop.c a

... 4

Apparel Design Ladies Sweat pant Screen print

... 5

Men’s Sweatshirt

... 6

Camp Coochichin g Baseball hat

... 7

Catal ogue Design Rebel Apparel 2006 Catal ogue

... 8

Freela nce Work Salon Bellavance Busin ess Card / Logo

... 9


PROJECT: Woodstock Toyota Xmas Layout (Spec Ad) Employer:

Trader Corporation

Brief: The directive was to re-design an existing ad template for a client who may or may no longer be a customer. This was spec work meant to lure back clients who were no longer with the company. A Christmas / winter theme was the main creative criteria as around that time of the year most running ads would get that “treatment”. There were a few technical guidelines to follow, as with all ads for the automotive books (in regards to press limitations), but aside from that I had carte blanche.

1327 Dundas St. Woodstock Ontario N4S 7V9 Website:www.woodstocktoyota.ca

$15,995 2008 Toyota Matrix Sport Wagon

THIS IS A LEASE RETURN UNIT SERVICED BY WOODSTOCK TOYOTA, XR PACKAGE, AIR, AUTOMATIC, POWER GROUP, 67,510 km. Stk#1393

$16,996 2006 Toyota Sienna LE Minivan

THIS VEHICLE IS WELL EQUIPPED INCLUDING AIR, AUTOMATIC, POWER GROUP, POWER DOORS, CRUISE CONTROL, 129,030 km. Stk#1303

$27,995 2010 Dodge Ram 1500 ST Pickup 6 1/3 ft

THIS IS A ONE OWNER CAR PROOF CLEAN UNIT, WELL EQUIPPED SLT , SPORT PACKAGE, POWER GROUP, CRUISE 37,326 km. Stk#107084A

$13,995 2007 Toyota Matrix XR Sport Wagon

ONE OWNER AND SERVICED BY TOYOTA, AUTOMATIC, AIR, POWER GROUP, TILT WHEEL, CRUISE CONTROL, MOONROOF, 90,674 km. Stk#115493A

Hours: Monday - Thursday 9 am - 8 pm Friday - Saturday 9 am - 5 pm Sunday closed

$11,995 2007 Toyota Yaris RS Hatchback 4dr

LEASE RETURN CLEAN UNIT, AUTO, AIR, POWER GROUP, KEYLESS ENTRY, RS PACKAGE, FUN AND AFFORDABLE, 95,778 km. Stk#1369

$11,995 2008 Toyota Matrix Sport Wagon

LEASERETURNONEOWNER,SOLDAND SERVICED BY WOODSTOCK TOYOTA, AUTOMATIC, AIR CONDITIONING, POWER 152,441 km. Stk#1384

$28,995 2009 Toyota Venza Wagon ONE OWNER VENZA V6 AWD TOURING PACKAGE, LEATHER, POWER LIFTGATE, VISTA ROOF, POWER SEATS, 50,610 km. Stk#1398

$10,995 2003 Honda Odyssey LX Minivan

ONE OWNER WELL MAINTAINED VEHICLE, CAR PROOF CLEAN, AIR, POWER EQUIPMENT GROUP, TILT WHEEL, CRUISE 136,227 km. Stk#150103A

WOODSTOCK TOYOTA

Tel: 1-888-233-5346 Fax: 519-539-5199 Email: sales@woodstocktoyota.ca

$22,995 2008 Toyota RAV4 Sport Sport Utility

LEASE RETURN ONE OWNER SOLD AND SERVICED BY WOODSTOCK TOYOTA, V-6, 4X4, SPORT PACKAGE, AUTOMATIC, 80,524 km. Stk#1383

$11,995 2007 Toyota Corolla CE Sedan

CAR PROOF CLEAN THIS IS A WELL MAINTINEDLOCALVEHICLE,AUTOMATIC, AIR, POWER LOCKS, AM/FMCD, REMOTE 76,910 km. Stk#1373A

$17,995 2010 Dodge Grand Caravan SE Minivan

DAILY RENTAL RETURN, QUAD SEATING, STO AND GO, AIR, POWERG ROUP, CRUISE CONTROL, TILT WHEEL, REAR 47,887 km. Stk#1394

$17,995 2010 Toyota Corolla CE Sedan

ONE OWNER SOLD AND SERVICED BY WOODSTOCK TOYOTA, LOW MILEAGE, AIR, POWERGROUP,ENHANCEDCONVENIENCE 23,647 km. Stk#148143A

DEALER DEMO ALL NEW PROGRAMS APPLY, DON’T MISS THIS OPPORTUNITY TO OWN THIS VEHICLE AT A VERY 17,469 km. Stk#101327

$99,999*

Stk#1393

$99,999*

2008 Toyota Matrix Sport xR Wagon

Stk#1393

2008 Toyota Matrix Sport xR Wagon

$99,999*

Stk#1393

2008 Toyota Matrix Sport xR Wagon

$99,999*

Stk#1393

2008 Toyota Matrix Sport xR Wagon

This is a lease return unit Serviced by Woodstock Toyota, XR Package, Air, Automatic, Power Group, 67,510 km.

This is a lease return unit Serviced by Woodstock Toyota, XR Package, Air, Automatic, Power Group, 67,510 km.

This is a lease return unit Serviced by Woodstock Toyota, XR Package, Air, Automatic, Power Group, 67,510 km.

This is a lease return unit Serviced by Woodstock Toyota, XR Package, Air, Automatic, Power Group, 67,510 km.

$99,999*

$99,999*

$99,999*

$99,999*

$21,995 2008 Toyota FJ Cruiser Sport Utility

ONE OWNER LEASE RETURN, ECP WARRANTY TO 100,000 KM, OFF ROAD PKGE, POWER GROUP, FULLY SERVICED AND 91,426 km. Stk#1367

$36,995 2011 Toyota Tacoma Pickup 6 ft

WOODSTOCKTOYOTA.COM

$7,995 2007 Toyota Matrix XR Sport Wagon

ONE OWNER THIS VEHICLE HAS BEEN SERVICED SINCE NEW AT WOODSTOCK TOYOTA, CAR PROOF CLEAN, AIR, TILT 213,936 km. Stk#177217A

$19,995 2008 Toyota RAV4 Sport Utility

ONE OWNER, 4X4, FUEL EFFICENT 4 CYLINDER,POWERGROUP,TILTWHEEL, CRUISE CONTROL, AUTOMATIC, AIR, 76,299 km. Stk#132053A

Stk#1393

2008 Toyota Matrix Sport xR Wagon

Stk#1393

2008 Toyota Matrix Sport xR Wagon

Stk#1393

2008 Toyota Matrix Sport xR Wagon

Stk#1393

2008 Toyota Matrix Sport xR Wagon

This is a lease return unit Serviced by Woodstock Toyota, XR Package, Air, Automatic, Power Group, 67,510 km.

This is a lease return unit Serviced by Woodstock Toyota, XR Package, Air, Automatic, Power Group, 67,510 km.

This is a lease return unit Serviced by Woodstock Toyota, XR Package, Air, Automatic, Power Group, 67,510 km.

This is a lease return unit Serviced by Woodstock Toyota, XR Package, Air, Automatic, Power Group, 67,510 km.

$99,999*

$99,999*

$99,999*

$99,999*

ALL PRICES ARE PLUS TAXES

Stk#1393

2008 Toyota Matrix Sport xR Wagon

What I Did: My approach relied on simplicity. The main objective I had was to cut through the clutter, and create a piece that works well beyond the Christmas season (take away the snowflakes and this could be used all year).

Stk#1393

2008 Toyota Matrix Sport xR Wagon

Stk#1393

2008 Toyota Matrix Sport xR Wagon

This is a lease return unit Serviced by Woodstock Toyota, XR Package, Air, Automatic, Power Group, 67,510 km.

This is a lease return unit Serviced by Woodstock Toyota, XR Package, Air, Automatic, Power Group, 67,510 km.

This is a lease return unit Serviced by Woodstock Toyota, XR Package, Air, Automatic, Power Group, 67,510 km.

This is a lease return unit Serviced by Woodstock Toyota, XR Package, Air, Automatic, Power Group, 67,510 km.

$99,999*

$99,999*

$99,999*

$99,999*

Stk#1393

2008 Toyota Matrix Sport xR Wagon This is a lease return unit Serviced by Woodstock Toyota, XR Package, Air, Automatic, Power Group, 67,510 km.

Stk#1393

2008 Toyota Matrix Sport xR Wagon This is a lease return unit Serviced by Woodstock Toyota, XR Package, Air, Automatic, Power Group, 67,510 km.

HOURS: Mon-Thurs 9AM-8PM Fri & Sat 9AM-5PM sales@woodstocktoyota.com

Stk#1393

2008 Toyota Matrix Sport xR Wagon This is a lease return unit Serviced by Woodstock Toyota, XR Package, Air, Automatic, Power Group, 67,510 km.

1327 Dundas Street, Woodstock

Stk#1393

2008 Toyota Matrix Sport xR Wagon This is a lease return unit Serviced by Woodstock Toyota, XR Package, Air, Automatic, Power Group, 67,510 km.

1-888-233-5346

ST. DUNDAS D4 Y ROA COUNT

The bold colour blocks aim to draw the viewer in while also presenting the main contact info as quickly & easily as possible. And the background image provides visual interest without overwhelming.

Stk#1393

2008 Toyota Matrix Sport xR Wagon

401

*All PRiCeS inClUDe TAxeS


Trader Corporation

Brief: The brief for this was, in a nutshell, to present a familycentric ad without actually depicting a family of any specific age or ethnicity... On top of making the residence appear to be an appealing place to live and raise a family in of course.

NORTH SCARBOROUGH YORK TH’S

Employer:

The Leader for your

Family’s Home

NORTH SCARBOROUGH YORK TH’S

PROJECT: Westbury Re-Design

950

From

950 $ 1100

from

2 Bedroom suites

$

From

Family’s Home 1 Bedroom suites

Kennedy Road South of Hwy 401

1 Bedroom suites

The Leader for your

1100

$

• Across from Kennedy commons retail mall •

$

2 Bedroom suites

• Walk to TTc & schools • • Very large, bright renovated suites • • Party room • • Laundry & storage on-site • • Parking available •

from

5 Glamorgan Ave. 280G

416.507.7811

K e n n e d y

R o a d

S o u t h

o f

h w y

What I Did: This was the first ad I was asked to completely overhaul (the real estate books being the higher premium publications). I was a relatively new hire at the time, so the pressure was on to demonstrate my creativity. This ad took a life of it’s own once I found the right image. The picture above, in my mind, screamed of a growing, well-to-do middle class family - everything from the wall colour & decor to the teddy bear. The colour scheme was derived from the image, although the use of pink accents was intended to soften up the rich brown tones and warm the piece up. Without a doubt, this ad is meant to hook parents, but could appeal to any definition of “family”.

• Across from Kennedy commons retail mall • Walk to TTC & schools • • Very large, bright renovated suites • Laundry & storage on-site • • Parking available • Party room •

5 g l a m o r g a n a v e . | 4 1 6 . 5 0 7 . 7 8 11

280G

4 0 1


Trader Corporation

Brief: Another re-design of an existing real estate ad published by Trader Corp at the time. The basic premise here was to give the ad a fresh spin and gear it towards a younger audience, yet still retain the wholesome feel that would appeal to families and also maintain the focus of the ad on the convenient local shopping available & gift certificate offer.

NORTH NORTH YORK YORK TH’S

Employer:

NORTH NORTH YORK YORK TH’S

PROJECT: Schickedanz Spec Ad

Home I Comfort I ConvenienCe

50/60 ruddinGton & 505 Cummer at Bayview avenue, South of Steeles. Leasing office located at 70 ruddington dr.

Home I Comfort I ConvenienCe

1 Bedrooms From $1,197 2 Bedrooms From $1,357 3 Bedrooms From $1,557 Superb tranquil location. Outdoor swimming pool.

50/60 Ruddington & 505 cummeR

Best schools in North York. Tastefully updated suites. Utilities included. 5 minutes to Highways 401, 407, DVP.

08206

at Bayview Avenue, South of Steeles. Leasing office located at 70 Ruddington dr.

rent & reCeive a $

200

Gift Certificate

to our Shops on-site 84G

What I Did: There were a few main themes I wanted to showcase - an affordable opulence, the convenience and versatility of the shops near by; the cultural diversity of the city, and the sense of comfort one has when you have a home of your own to come back to after your daily escapades. This incarnation of the ad was targeted towards a different audience: young, single, and FEMALE (but not limited to that market segment). The aim here was to provide enough visual cues to lead the viewer into believing that a certain lifestyle could be had living here.

1 Bedrooms from $1,197 2 Bedrooms from $1,357 3 Bedrooms from $1,557

Schickedanz www.theplacetorent.ca

647.977.0070

The colour scheme was kept the same to stick with company colours, but inverted for some flair.

Superb tranquil location. Outdoor swimming pool. Best schools in North York. Tastefully updated suites. Utilities included. 5 minutes to Highways 401, 407, DVP.

Rent & Receive A

200

$ www.theplacetorent.ca

647.977.0070

Schickedanz 84G

gift certificate

to our Shops on-site


PROJECT: The Shop.ca Employer:

Trader Corporation

Brief:

This piece was t ypical of the workflow at Trader Corp. Bare-bone instructions submit ted as a rough sketch. It had a working headline and copy, but lit tle else. No supplied images (as there was no specific inventor y to showcase). There was however the suggestion of a dollar sign encased in a maple leaf with arrows to indicate a price decrease on one side of the headline with the Harley-Davidson logo on the other side with arrows moving in the opposite direction; as well as all tex t being centre-justified.

The client ’s creative assets & contact info were already on-file, so this piece was open for interpretation. The only stipulations I had to work within were that this ad was to be printed black & white on newsprint with one spot colour.

We Have 25 2012 HARLEY-DAVIDSON’S® In Stock Plus Receive a $500.00 Gift Card OR 3 Months NO Interest NO Payments  FREE WINTER STORAGE  OFFER VALID UNTIL DECEMBER 30th 2011

What I Did:

This ad allowed me to stray from the grid-based parameters for most automotive ads, play with different font combinations, and explore a visual style that was less “corporate” than usual as well as being a style that’s somewhat foreign to me. This ad is clearly meant for any one interested in buying a motorbike, but the look & feel I wanted to project was “western”, “going against the grain/modern rebel”, and “grunge”... My aim was to visualize an aesthetic representative of the lifestyle the product embodies.

www.theshop.ca

705-682-4463 | 2240 Long Lake Road, Sudbury Drop in for more details.


PROJECT: Ladies Sweatpant Screenprint Employer:

Dubwear Clothing Co.

Brief: The “hospital scrub”, a.k.a. bum-screenprint was a big winner for Dubwear over the years, but the look had got ten stale over time. The ar t depar tment was tasked to develop a fresh take on the idea. Something that was simultaneously “cut ting edge” & “trendy” while being respect ful of our client-base’s image (postsecondary institutions). The design had to be one that could be easily modified from the template version to suit each individual school. Max 2-colour ink combination.

What I Did: At the time (2007), fashion lines like Juicy Couture were just coming into the mainstream and were garnering a reputation for producing athletic lounge-wear with a “rockstar” sensibility. Without completely aping the look, that was precisely what I had in mind here. The design helped to move a lot of product.

Sample shown for illustration purposes only. Not actual garment.


PROJECT: Men’s Sweatshirt Employer:

Dubwear Clothing Co.

Brief: One of the premium ar ticles of clothing Dubwear sold was the Men’s Sweatshir t Jersey with a t will appliqué & screenprint embellishment. A re-design of the template was issued to breath new life into the garment. The brief called on the design to be contemporary while timeless, and versatile enough to fit the wide range of the company’s client roster. The production requirements were: 1-colour screenprint, 1-colour t will appliqué, and 1-colour embroidery.

What I Did: While sticking with the familiar layout of most athletic apparel, I chose to deviate from the use of “collegiate” typefaces to a look that had it’s roots in what I can only describe as the “old wild west”. Why? The short of it is, I played with many font combinations and concepts, but this particular mix had what I felt was a very masculine feel... It worked well as orders went up for this garment.

SCREENPRINT

EMBROIDERY

TWILL APPLIQUÉ

Sample shown for illustration purposes only. Not actual garment.


PROJECT: Camp Coochiching Baseball hat Employer:

Dubwear Clothing Co.

Brief: Camp Coochiching, one of Dubwear’s corporate clients, requested a re-invention of their logo to be embroidered on baseball caps given out to the kids. The criteria was to give the new logo a “street / skateboard” inspired look, referencing clothing lines like Billabong, Element, DC Shoe Co., Ecko Unlimited, et cetera while still faithfully representing the group... Something that the kids could wear beyond the camp.

SOURCE LOGO

There were no restrictions on how many colours could be used, but keeping costs down was a consideration.

What I Did: Simplifying the logo down to their barest elements was my first priority as the original logo was very “busy”. This particular treatment was inspired by the clean, geometric style of labels Element & LRG... The dual C’s signifying the camp’s name are shown as concentric octagons, visually evoking a pattern similar to wood-rings; the idea being camping = the outdoors = trees. A literal symbolic representation of a pine tree, waves for water and the sun were kept to stay faithful to the source logo. The canoe paddles & establishment date were moved to a side embroidery position in order to tie the past together with the present. Unfortunately the order was cancelled for reasons unknown.

Sample shown for illustration purposes only. Not actual garment. Embroidery designs pictured below - front (left), side (right).


PROJECT: Rebel Apparel 2006 Catalogue Employer:

Visual Concepts

Brief:

Rebel Apparel had been approached to contract out the design & print of a catalogue showcasing their wares by Visual Concepts, my employer at the time.

ORIGINAL IMAGE (above) vs. FINAL RE-TOUCHED COVER (right)

With an emphasis on the clothing, a clean, minimal layout & visual overtone was utilized. It ran full-colour on glossy paper, saddle-stitched, 32 pages.

ANY TIME. ANY WHERE. REBEL APPAREL

ORIGINAL IMAGE vs. RE-TOUCHED SPREAD

RA-26R

100% cotton 1x1 Rib XS, S, M, L, XL

yellow

black navy

pink

RA23R

blue

pink

army

chocolate

blakc

black

red

white

kelly

kelly

kelly

fuschia

teal

white

white

blue

white

teal

Spaghetti V-neck

teal

grey

... p.34

Boy Tank

nude

Custom Orders

1x1 Rib boy tank extended length made for layering, ½” binding on neck and armhole with ¾” hem at waist.

RA25R

black

... p.33

blue

... p.30 ... p.32

Mission Statement / Contact

white

... p.28

QUICK-DRI (Women) Fabrics & Colors

teal

... p.24

QUICK-DRI (Men)

fuschia

... p.23

Rebel MEN’S

white

... p.20

BABY Rebel

black

Rebel YOUTH

Long Boy Tank (Shown layered under on right)

white

... p.08

Spaghetti Tank

fuschia

Rebel WOMEN’S

RA-56R

kelly

table OF CONTENTS

100% cotton 1x1 Rib

1x1 Rib spaghetti tank top with ½” strap and ¾” hemmed waist.

1x1 Rib fitted tank with ½” binding at neck and armhole with ¾” hemmed waist.

XS, S, M, L, XL

REBELAPPAREL.com

100% cotton 1x1 Rib

1x1 Rib fitted spaghetti strapped v-neck tank top with contrast piping down front with ¾” hemmed waist.

XS, S, M, L, XL

RA-46R

black

V-neck Long Sleeve

Fitted Long Sleeve Tee

blue

navy

grey

navy

grey

white

Long sleeve Hoody

100% cotton 1x1 Rib XS, S, M, L, XL

red

RA-49R

black

RA33RL

black

white

Rib Hoody

Skort NEW!

RA-55R

kelly

RA-32R

black

white

RA-52RL

black

white navy

blue

pink

navy

black

V-neck Halter

blue

red army

army

blue

choc.

chocolate

red

What I Did: Short of printing and assembling the book myself (which I initially over-saw to ensure quality control), a better question to ask would be, “what didn’t I do?” Concept to completion, this was my biggest creative project at the time.

nude

95/5 cotton-lycra ring spun XS, S, M, L, XL

100% cotton 1x1 Rib

1x1 Rib, double piped zipped hoody with kangaroo pocket. See RA-31 below for matching pant.

Rib-Lycra long sleeved hoody with ¾” hem at sleeves and waist.

XS, S, M, L, XL

95/5 cotton-lycra ring spun XS, S, M, L, XL

chocolate

Rib Lycra Skirt with built in hidden stretch shorts great for workouts, dance, etc.

white

100% cotton 1x1 Rib XS, S, M, L, XL

white

navy

1x1 Rib v-neck halter top with ½” binding straps with ¾” hemmed waist.

white

chocolate

red

kelly

1x1 Rib fitted long sleeve v-neck with ½” binding neck and ¾” hem at sleeves and waist.

100% cotton 1x1 Rib

1x1 Rib fitted long sleeve shirt with ½” binding neck and ¾” hem on sleeves and waist.

XS, S, M, L, XL

100% cotton 1x1 Rib XS, S, M, L, XL black

chocolate

grey

fuschia

navy

white

red

black

navy

black

pink

black

Capri

RA1RL

white

RA-4RL

grey

white

fuschia

blue

pink

navy

Lounge Pant

RA3RL

Yoga Pant

red

kelly

navy

Rib Pant

chocolate

navy

RA31R

blue

grey

choc. nude

fabrics & COLOURS

white

black

chocolate

camouflage

navy

sports grey

brown

army

royal

white

nude

olive

teal

kelly

turquoise

yellow

powder blue

navy

Available for a limited time in “vintage” blue & red

red

Unisex Raglan Jacket

white

RA-12MF

95/5 cotton-lycra ring spun

Rib-Lycra fitted pant with drawstring and 1½” waistband with slightly flared leg.

XS, S, M, L, XL

95/5 cotton-lycra ring spun

white red

orange

fuschia

red

Private Label Programs

Our mission is to be the consumer’s number one choice in apparel products by providing our valued customers with a range of the finest quality apparel, through commitment to innovation, service and value.

Rebel Apparel offers private label programs and custom designs in regular sizes and plus sizes in ladies’, men’s and children clothing.

We understand that our customers have unique, specific colour requests that may not be readily available.

men’s

girl’s

XS

S

M

L

XL

XXL

30-32

34-36

38-40

42-44

46-48

50-52

XS

S

M

L

XL

0-2

4-6

8-10

12-14

14-16

Fine Jersey 100% combed ring-spun 30 single yarn light-weight.

Rib Lycra

80/20 Fleece

95% cotton and 5% Lycra ring-spun.

80% cotton and 20% polyester (prewash). Excellent for embroidery.

Interlock 100% combed cotton. Baby soft with a substantial finish creates the most comfortable product.

quickdri TECHNOLOGY

REBEL.men’s

100% polyester microfibre, wicking finish.

DRAWS AWAY MOISTURE

MOST STAINS WASH OUT

FABRIC STAYS BREATHABLE 80/20 Fleece, unisex raglan jacket with contrast zipper and contrast piping on armhole seam and pocket.

1x1 Baby Rib 100% ring-spun combed cotton made from 30 single yarn.

white

steel

blue

royal

red

pink

navy

maroon

khaki

kelly

grey

goldenrod

forest

black

Get a Rebel Apparel product in your own customized colour. All customized colours are dependent upon colour availability and quantities ordered.

We manufacture sizes up to 2XL, 3XL, 4XL, 5XL and 6XL. Products in this program can be created with your own labels or Rebel Apparel labels. Rebel Apparel has a talented team of designers that create trendy styles as per market demand. We design and create a unique line of clothing for all customers. We manufacture for the fashion forward retail industry such as club wear, sportswear, and street wear and also for the promotional market. We bring tomorrow’s fashion today.

Contact Us:

211 Advance Blvd., Unit # 3 & 4 Brampton Ontario L6T 4S8 General Info: info@rebelapparel.com Customer Service: customerservice@rebelapparel.com

Phone 905-459-5347 Fax 905-459-6266

80/20 fleece XS, S, M, L, XL

SAMPLE PAGE SPREADS

95/5 cotton-lycra ring spun XS, S, M, L, XL

Mission Statement

Our products are only as good as our service and it is why we are committed to serving our customers with the attention and service they deserve.

blue

peach

jersey pink

Rib-Lycra pant with a 7” fold over waistband and slightly flared leg.

XS, S, M, L, XL

Custom Colours pink

pink

chocolate

red

Rib-Lycra Capri with waistband and drawstring with 2” slit at side seam of hem.

XS, S, M, L, XL

white

red

white

100% cotton 1x1 Rib

1x1 Rib yoga pant with double contrast piping down side of legs.

black

I was responsible for the Art Direction, Layout, Colour Correction, Photo Re-touching - literally everything. The client loved the finished product, and in fact this project helped land another position a few years later as that prospective employer was familiar with this piece of work.

Design & Print: Visual Concepts

RR EE B BE LE AL P

P AA RP E P L

product catalogue

A R E L

2006


PROJECT: Salon Bellavance Business Card / Logo Employer:

Freelance

Brief: This was done at a time when I was freelancing (between 2004-2006), and I would get the odd design job here and there from my printer contacts... There was no brief to speak of. No guidelines, nothing in particular the client wanted to portray - all I had to work from was from an email stating, “business card / logo design” and the specifics in terms of name & contact info. I knew the printer would be running the design together with other items in a gang-run, so I had no real limits in terms of print restrictions.

Fig. 1 - Scanned Lettering Composite

What I Did: Since this design was meant to convey a hair salon’s image, I looked at how other salons chose to represent themselves... There’s a lot of variety out there. My thought process turned to expressing a “uniqueness”. Something that stands out from the crowd. A signature. After scribbling out some roughs, I scanned a few variations of the lettering and created a composite in Photoshop (Fig. 1) which was subsequently traced, cleaned up and altered in Illustrator.

One of my initial ideas for the logo included a pair of barbershop scissors I had created, but couldn’t find a way to work into the new signature style. The symbol is a clear representation of the services provided an element I generally wanted to keep in the design. So I used it instead as a subtle background pattern to give the card some depth while reinforcing what the client does.

Unit 102, 1280 Finch Ave. West Toronto, ON Call to book your appointment

The overall design was quickly (and happily) approved, with one requested revision - to somehow incorporate images of contemporary hair styles onto the card. What you see above is the final version that went to print.

(416) 663-5550

www.salonbellavance.com

FINAL CARD / LOGO DESIGN


I like long walks on the beach or in a park & candle-lit dinners...

Oh shoot - that's from my dating profile.

Wait, let me start again.

Visual communication has always fascinated me... Okay, so maybe

it was more like an obsession. It's what led me to pursue a career in graphic design.

I've been designing professionally since 2003 after completing a

certification in Digital Design for Print & Pre-press at Humber College... There's always more to learn though - I actively keep up-to-date with the latest design techniques & trends independently via tutorials and just general observations of the world around me.

My specialty lies in print design. I've worked with a variety of

clients spanning all sorts of

industries - to (their) great satisfaction.

I thank you kindly for taking the time to review the work I've

compiled here. I look forward to hearing from you, and even more so at the prospect of working together in the future.

I can be easily reached via email - darm.mistry@hotmail.com

Cheers!


Portfolio  

A Collection of Selected Works

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