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campaign is fast becoming a little hub in the community of West Wimbledon. For us our shop is more than just a place where we earn a living. It is a place for locals to meet, an opportunity to connect people, to support local craftsmen and women and to offer exceptional service. Our art school is a joyous place of creativity where both the young and old gather to uncover hidden skills and talent. Our mission to enhance our community is key. West Wimbledon and Raynes Park has a fine tradition of being the home to many independent shops and businesses. Initiatives such as the Raynes Park Association of Independent Businesses have been created, their mission, to ring fence this tradition and to encourage locals to shop local, yet the ever expanding and encroaching

mainstream high street seems hotter on our heels than ever before. It is becoming increasingly clear that unless we, as a community, make a conscious decision to support our local independent shops, they will be a thing of the past. Supporting a shop isn’t just about visiting them. Independent shops need custom just like any other high street retailer. It’s fun to window shop but remember; just deciding to buy one small item each time you visit will contribute enormously to the survival of these businesses. In the past, high streets and the communities these create have been a representation, a microcosm if you like, of the wellbeing or state of the nation in general. Our high streets today are no different and the prognosis is bleak. Politicians,

Truly English & Truly Scrumptious Simply a perfect way to spend an afternoon with friends or family! Enjoy one of Britain’s favourite pastimes with a delicious homemade afternoon tea at Cannizaro House. Served every day from 3 to 6pm (Sunday 3.30 to 6pm). From £22.50 per person for parties of 8 and under. Reservations recommended – please call 020 8879 1464 For parties of 9 or more please contact a member of our Experience Team on 020 8970 2773 Cannizaro House, West Side, Wimbledon Common, SW19 4UE cannizarohouse.com

town planners and landlords can all play their part but are we acting too late? Has the death knell for independent shops been sounded? Only time will tell but you can help stem the tide by making a decision to shop local, even though it may be perceived to be more costly or not as convenient. What you stand to gain is far greater. What you risk losing if you don’t, greater still. If you would like to know more about the Darling Campaign “Your local independent shop needs you!” please email the editor, Karine Torr, at info@ darlingmagazine.co.uk on how your business can join the campaign or, if you are a local, what you can do to help. Look out for our facebook page. For more information on our Darling Campaign competition www.darlingmagazine.co.uk

darling magazine - Autumn 2011  

Wimbledon's favourite magazine for women.

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