Issuu on Google+

INSPIRATION Volume 5

05/18/09-06/22/09


TITLE:

Commercial Trader “Harvested mat”

DESCRIPTION OF INSPIRATION:

Due to a lack of space, Commercial Trader’s application to attend the NAMPO Agricultural Trade Show was unsuccessful. Commercial Trader asked us to give them brand presence around the trade show in a way that would not create conflict with the organisers of the event. The NAMPO Agricultural Trade Show is attended by over 35.000 farmers from all over South Africa, so they decided to target the Bed & Breakfasts surrounding the show. They received permission from the B&Bs to place welcome mats outside bedroom doors. Each mat had a section shaved out of it, and a tractor strategically placed so that it looked like the tractor had harvested the mat. A copy of the Commercial Trader was left on the mat for the farmers to take home. Commercial Trader got to welcome the farmers before they’d even attended the event. Furthermore, those farmers now had the resource to find all the tractors and machinery they would encounter.

RELEVANCY TO BLUE CHIP:

The creative is strategic and well-done, but the lesson here is thinking outside the box about how to reach people BEFORE they get to the trade show.


TITLE:

Trade Show Mailer

DESCRIPTION OF INSPIRATION:

A self-mailer that was sent out to registered people for a tradeshow to entice them to come check out Career Builders booth.

RELEVANCY TO BLUE CHIP:

It could be used as an idea for Call One for there trade shows to make it fun and interactive for someone to come to there booth


TITLE:

Dial Concept ads

DESCRIPTION OF INSPIRATION:

Some concept ads for dial suggest that Dial hand sanitizer is like having a sink to was your hands anywhere.

RELEVANCY TO BLUE CHIP:

simple, clever images, a picture is worth a thousand words, and when your working with about .3 seconds of customer attention you want to cram as many words in a possible, nicely done.


TITLE:

Dunkin’ Donuts “Keep it Coolatta” Daily Giveaway

LOCATION OF INSPIRATION: Twitter/Facebook

DESCRIPTION OF INSPIRATION:

Fun Cool Giveaway though social media -- you win prizes when you take photos and post to Dunkin’ Donuts Facebook page.

RELEVANCY TO BLUE CHIP:

Great contest idea for Home Run Inn or Wells’ Diary, couldn’t you see this being launch and you do fun shots with the different products. Hey even P&G could get into, people showing what they do with Tide.


TITLE:

Zoogami

LOCATION OF INSPIRATION: (PLEASE CHECK THIS OUT!) http://www.zoogami.net/beer/

DESCRIPTION OF INSPIRATION:

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores.

RELEVANCY TO BLUE CHIP:

At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum deleniti atque corrupti quos dolores et quas molestias excepturi sint occaecati cupiditate non provident, similique sunt in culpa qui officia deserunt mollitia animi, id est laborum et dolorum fuga. Et harum quidem rerum facilis est et expedit.


TITLE:

Sundown Solar Protection

DESCRIPTION OF INSPIRATION:

Sundown Solar Protection: an ad that reacts under the sun just as your skin would. Magazine insert that invites the reader to discover an image that shows who uses and who doesn’t use Sundown. When exposing the insert to the light (UVB rays), the man, that apparently doesn’t use the product, becomes very red, while the woman, with Sundown in her purse and on her body, maintains a sun tan. The redness ceases once the image is taken away from the light.

RELEVANCY TO BLUE CHIP:

Neat print execution that creatively relates to the products


TITLE:

Luis Santi Jr. Blog Spot

LOCATION OF INSPIRATION: www.phatterism.com

DESCRIPTION OF INSPIRATION:

Blog spot with animation of the author that reacts to your clicks through the site. The design and animations keep you engaged, you’ll want to explore the site fully to see what the digital Luis is going to do next. Very simple, clever and personalized.

RELEVANCY TO BLUE CHIP:

Could be a good technique for any client that wants to have a more personalized, less corporate web presence.


TITLE:

Nixed History Channel for Kids concept ads

DESCRIPTION OF INSPIRATION:

These are a few leaked concept ads for the upcoming history channel for kids. Can you guess why they are only concepts?

RELEVANCY TO BLUE CHIP:

When we have the time/budget, it would be nice to work out some of our more oddball ideas, you never know what might stick in the end, and what won’t.


TITLE:

Flip Out World - Ben and Jerry’s

LOCATION OF INSPIRATION:

http://www.dailycandy.com/everywhere/article/43474/ On+the+Flip+Side http://www.dailycandy.com/promo/benjerry/

DESCRIPTION OF INSPIRATION:

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores.

RELEVANCY TO BLUE CHIP:

At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum deleniti atque corrupti quos dolores et quas molestias excepturi sint occaecati cupiditate non provident, similique sunt in culpa qui officia deserunt mollitia animi, id est laborum et dolorum fuga. Et harum quidem rerum facilis est et expedit.


TITLE:

Adidas African Barber Shop

DESCRIPTION OF INSPIRATION:

On the streets of Africa, from Cape Town to Kinshasa, from Lagos to Mombasa, the true measure of fame is having a haircut named after you on a barbershop sign. The streets are full of ‘The Obama’, ‘The Oprah’ and ‘The Denzel’. This ubiquitous barbershop signage is an African art form or African graphic art with its naïve renderings and pragmatic use of wood, metal and any material that is close at hand. To celebrate the Confederation’s Cup being played for the first time on African soil, adidas commissioned a series of ‘barbershop’ artworks that honour their galaxy of stars like Gerrard, Messi, Kaka and Pienaar. A ‘cut’ was created for each player according to their skill.. So, ‘The Kaka’ is all about dribbling skills while ‘The Gerrard’ is about powerful strikes. Essentially, we Africanised international players. The word Kopanya is a South African word for ‘together’, which effectively makes this artwork an African interpretation of adidas’ global advertising position of “together I am strong.” Kopanya is also the name of the official adidas ball, that will be used at the Confed Cup.

RELEVANCY TO BLUE CHIP:

I love when brands pay attention to cultural trends and use them to create loyalty for their brands, this is a niche tactic, but its very direct and creative


TITLE:

Samsung Mobile Interactive Display

DESCRIPTION OF INSPIRATION:

Samsung introduced London shoppers to their new touch screen mobile phone with a 46” interactive replica that allowed passerbys to use the phone’s music application, camera, Google and other features.

RELEVANCY TO BLUE CHIP:

Great reminder that promotions are best when you can create a fully engaging experience for the consumer. As for the display itself, I think this would be a very difficult one to walk by without stopping to play!


TITLE:

Angry Whopper Promotion Follow Up

LOCATION OF INSPIRATION: www.angry-gram.com

DESCRIPTION OF INSPIRATION:

As a follow up to Burger King’s Whopper Sacrifice promotion, (if you don’t remember it being covered in social media... ...it was an offer to earn a free Whopper by dropping 10 friends from your face book account) you can now send your x-friend an angry-gram! Just type your message on the angrix 3000 and the jerk will receive an e-mail with a gift wrapped angry Whopper who will deliver your message in person.

RELEVANCY TO BLUE CHIP:

I’m not usually one for promotions that use pranks or are mean spirited. In fact, I think a brand can be really damaged that way. But, burger King is totally focused on marketing to the young male demo who digs this kind of stuff and I think it’s executed well here. I guess you can call it anti-social media.


TITLE:

Neotel “The physical e-mail”

DESCRIPTION OF INSPIRATION:

Using standard envelope direct mailing, they needed to interest a potential consumer base of 1,000 small to medium enterprises in a new and faster internet offering from Neotel. But how do you effectively sell new technology using good old standard postage? Instead of looking at flat mailing as a restrictive medium, they decided to take advantage of the medium’s primary shortcoming - it takes days to reach its target audience. So that became the idea: Let’s create an e-mail that takes days to arrive so as to illustrate just how slow their competitors are. Then sell Neotel as the faster solution.

RELEVANCY TO BLUE CHIP:

A neat twist on direct mail marketing.


TITLE:

Homemade tide ‘Slice of Life’ ad

LOCATION OF INSPIRATION:

http://www.flickr.com/photos/84246849@N00/

DESCRIPTION OF INSPIRATION:

This mother on Flickr makes a homemade journal. She writes a short entry about her day, then draws something that relaqtes to that day. I thought this entry about taking the dog for a walk, then a quick mention of laundry day with a hand drawn pic of the Tide bottle was neat.

RELEVANCY TO BLUE CHIP:

I would love to do a slice of life print campaign with these journal entries.


TITLE:

Social Media Fantasy Campaign

LOCATION OF INSPIRATION:

http://jessicaknows.com/2009/05/dominos-pizza-socialmedia-fantasy-campaign-guest-post/

DESCRIPTION OF INSPIRATION:

The girl that writes this blog does ‘Social Media Fantasy Campaigns’ where she, without restraint of budgets or branding proposes marketing campaigns for sever brands. This particular post is how she would repond to the bad press Domino’s recieved after the youtube employee prank scandal.

RELEVANCY TO BLUE CHIP:

I think we should have damage control brainstorms when a brand (that is not ours) recieves some bad press, to see how we would deal with it.


TITLE: Tibits: Tree

DESCRIPTION OF INSPIRATION:

These ads are really clever, and I imagine they would have been quite effective. I know I would be curious about the restaurant after seeing an advertisement like this, because the “freshness� aspect really comes across strongly, and is very appealing. Quality and freshness usually do not come to mind when we think of chain food stores, and because this is a fantastic concept and is well executed, the result is that this restaurant stands out from the others.

RELEVANCY TO BLUE CHIP:

Blue Chip has a lot of food clients and i know we can apply clever concepts like this one to our clients in there print ads.


TITLE:

True Blood Ad Campaign

LOCATION OF INSPIRATION: USA Today Article:

http://bit.ly/9hLAA DESCRIPTION OF INSPIRATION:

HBO partners with Ecko Unlimited, car company Mini, insurer Geico, Gillette, Harley-Davidson, and career site Monster to promote True Blood Season 2.

RELEVANCY TO BLUE CHIP:

Not directly relevant, but I thought it was an innovative way to run a campaign.


TITLE:

Kmart Price Drop Shelf Tags

DESCRIPTION OF INSPIRATION:

Vestcom one better with die cut “flag” . A nice eye catching elegant design solution that breaks through the visual clutter in aisle.

RELEVANCY TO BLUE CHIP:

This would be a great option for any at shelf offer.


TITLE:

Vaude Outdoor Equipment “Extreme conditions”

DESCRIPTION OF INSPIRATION:

Vaude Outdoor thought to place ads on the tops of the wings of commercial airlines.

RELEVANCY TO BLUE CHIP:

For the right client and the right creative this could be a great way to reach say business travelers for Call One.


TITLE:

Dominick’s Petpals Direct Mail “Magazine”

DESCRIPTION OF INSPIRATION:

Not a new tactic - This direct mail piece includes editorial, advertorials, coupons and manufacturer supplied ads - but, what I found interesting was that the piece was designed to mimic (both in look and size) a pet enthusiast magazine. It caught my attention and got me to open it. I’m sure the goal was to help position themselves as pet authorities and have shoppers reconsider Dominick’s as a source for all of their pet’s needs.

RELEVANCY TO BLUE CHIP:

This could work as a direct mail tactic for most of our clients. How about a CallOne technology “magazine”? A P&G/Retailer Family focused “magazine”?


BLUE CHIP INSPIRATION VOLUME 5