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Daria Filatova

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visual projects


Daria Filatova > about I am a graphic and urban designer graduate working in London and Moscow. I FXUUHQWO\KDYHDPDVWHUGHJUHHLQ,QIRUPDWLRQ(QYLURQPHQWVDQGP\VSHFLDOL]Dtion is in design research. I keep improving my professional skills visiting professional exhibitions, lectures, workshops and master classes. I am diligent, punctual, aim-oriented person and I have out-of- the-box thinking. I appreciate constructive criticism, because I believe that it helps my professional and personal developing. I love snowboarding in wintertime, bicycle and roller-skating in summertime. I UHJXODUO\DWWHQGĂ€WQHVVFODVVHV$OVR,HQMR\KRUVHULGLQJ/RQJKROLGD\V,SUHIHU to travel with my friends.

> education MRes Information Environments January – December 2011 – LCC University of the Arts London

> experience November 2009 to April 2010 – “Russian Railways� Moscow, Russia Position – 6HUYLFH'HVLJQHU3DVVHQJHU6HUYLFH'HSDUWPHQW5HVSRQVLELOLWLHVGHYHORSLQJ proposals on improving passenger services at the station and in high- speed trains. July 2008 - November 2009 – Russian company for the production and distribution of children’s clothing in Moscow and regions of Russia “Rikki-Tikki� Position – designer. Department of branding and advertising. ResponsibiliWLHVGHVLJQIRUWKHFRUSRUDWHLGHQWLW\DQGDGYHUWLVLQJPDWHULDOVUHWDLOGHVLJQ $FKLHYHPHQWVRUJDQL]HGPRUHHIIHFWLYHZD\RIFRRSHUDWLRQZLWKRWKHUGHSDUWPHQWVLQFUHDVHGVDOHVGXHRIDGYHUWLVLQJPDWHULDOV 2005 - 2008 – Railway Passenger Company “Tver Express� Position – designer. 5HVSRQVLELOLWLHVGHVLJQIRUWKHFRUSRUDWHLGHQWLW\DQGDGYHUWLVLQJPDWHULDOV $FKLHYHPHQWVFUHDWHGIXOOFRUSRUDWHLGHQWLW\DGYHUWLVLQJPDWHULDOVSUHVHQWDtions for launching and exploitation of the train.

> skills I professionally work in Adobe Illustrator, Adobe Photoshop, Adobe InDesign, also in Adobe Flash, Adobe After Effects, Adobe Acrobat. I experienced user of WKH062IĂ€FH ([FHO:RUG2XWORRN3RZHU3RLQW 

Diploma of Higher Education in Graphic Design 2003 - 2009 – Humanities and Arts Institute (Moscow Power Engineering Institute (Technical University)) facilities of “Design and Fashionâ€?, course “Graphic Designâ€?. &HUWLĂ€FDWHLQ'LJLWDO7HFKQRORJLHVLQ*UDSKLFV'HVLJQ$GREH,OOXVWUDWRU&6 $GREH,Q'HVLJQ&6$GREH3KRWRVKRS&6DQG$GREH)ODVK&6 )HE-DQ²&HQWHUIRU&RPSXWHU(GXFDWLRQ0RVFRZ6WDWH7HFKQLcal University N.E.Bauman.

> contacts mob: +44 (0) 7792538199 (UK) e-mail: hello@dariafilatova.co.uk web: www.dariafilatova.co.uk

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Daria Filatova > Corporate Identity for the Railway Passenger Company “Tver Express”. Russia ,GHVLJQHGFRUSRUDWHLGHQWLW\IRUWKH0RVFRZ6W3HWHUVEXUJWUDLQODXQFKHGE\ Russia Railway Passenger Company “Tver Express”. It was an invaluable experiHQFHZRUNLQJRQWKHSURMHFWIURPVWDUWWRWKHFHUHPRQ\RIODXQFKLQJWKHWUDLQ

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Daria Filatova > Corporate Identity & Posters %UDQGLQJDQG$GYHUWLVLQJIRU´3URÀ¾ Â´Ç›ÇœÇšÇ Ç”Âľ KRXVHKROGWRROV )RUWKHFRPSDQ\´3URÀ¾,GHVLJQHGDFRUSRUDWHLGHQWLW\SDFNDJHVIRUKRXVHKROGWRROVDQGVHULHVRIDGYHUWLVLQJSRVWHUV)RUPHLWZDVDQLQWHUHVWLQJSURMHFW since I had the opportunity to see the beauty in ordinary everyday tools. I made a series of macro photos, which were used in the packaging design and for the advertising posters’ collages.

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Daria Filatova > Corporate Identity & Posters & Retail Design I did design for the retail company of children clothes “Rikki-Tikki�. The company had more than 30 stores. It included design for promo materials, web, media and visual information inside and outside shops. I was leading whole process, from concept to the printing and installation.

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Daria Filatova > Product Design The main idea of this calendar is to convey the Universe essence through everyGD\WKLQN,WZDVVW\OL]HGDFODVVLFDODVWURQRP\WRROUHIHUULQJXVWRWKHWLPHWKHQ WKHĂ€UVWVFLHQFHLQYHVWLJDWLRQVRIWKH8QLYHUVHZHUHRFFXUUHG,WKDVFKDQJHable circles, each for one month, and the main holder which shows current month with the vintage arrow.

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Daria Filatova > Wayfinding Signage for Kursk Railway Station Moscow 7KLVSURMHFWLVDQHZYLVLRQRID:D\ÀQGLQJ6LJQDJH6\VWHPIRUDQLQWHULRU ZLWKELJà RZRISHRSOH.XUVN5DLOZD\6WDWLRQLVRQHRIWKHELJJHVWUDLOZD\ VWDWLRQVLQ0RVFRZ7KHZRUNDWWKLVSURMHFWZDVGLYLGHGLQWRQH[WSDUWV UHVHDUFKRQWKHWDUJHWDUHDRIWKHVWDWLRQFKRRVHRIZD\ÀQGLQJVWUDWHJ\ EUDQGLQJIRUWKHVWDWLRQGHVLJQRIWKHVLJQDJHDQG'YLVXDOL]DWLRQ At the research stage I studied the station structure. The architecture is YHU\XQLTXH7KHÀUVWEXLOGLQJZDVEXLOWDWWKHEHJLQQLQJRIWKH;;FHQtury and it is an example of classic architecture of that time. Later, when the main building was not enough for contemporary railway needs, it was ´SODFHG¾LQWRD´JODVVFXEH¾$WWKHVDPHWLPHWKHXQGHUJURXQGà RRUDQG transitions to the platforms were added. Now this is the three-levels railway complex that provides serves for domestic and long-distance trains, as well as this is a large shopping and business center. ,UHà HFWHGWKHKLVWRU\DQGHVVHQFHRIWKH6WDWLRQLQWKHORJRDQGZKROH EUDQGLQJ$OVRWKHEXLOGLQJLQà XHQFHGRQWKHZD\ÀQGLQJVWUDWHJ\DV,FKRVH

FRORUFRGLQJPHWKRGWRVSOLWWKHKXJHĂ RZRISDVVHQJHUVDQGFUHDWHHDVLHU understandable navigation signs. Two parts of station that provides services IRUGRPHVWLFGLUHFWLRQVDQGORQJGLVWDQFHGLUHFWLRQZHUHGLYLGHGEOXHIDPLO\FRORUVZHUHXVHGLQDOOVLJQVUHODWHGWRWKHGRPHVWLFWUDLQVLQIRUPDWLRQ RSSRVLWHRUDQJHIDPLO\FRORUVZHUHXVHGIRUORQJGLVWDQFHWUDLQLQIRUPDWLRQ6LJQVRI86'HSDUWPHQWRI7UDQVSRUWDWLRQ0DQDJHPHQWZHUHWDNHQ as a basis for pictograms. They were given a corporate identity with using logo of Railway station As I see it the main task of this work was to unify aesthetics and functionality in signage design. The hierarchy approach organs LQIRUPDWLRQLQRUGHUWRLWVXUJHQWO\DVWKHVSHFLĂ€FRIKXPDQ behavior on the railways stations (for example some passengers are very hurry and opposite, some of them have to wait at the lounge for a long time). Also I used my knowledge in HUJRQRPLFVWRRUJDQL]HLQIRUPDWLRQWREHUHDGDEOHIURP different distance and angels.

> 3D visualisation video http://dariafilatova.co.uk/projects/wayfinding-signage-for-kursk-railway-station/

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Daria Filatova > Service Design and Site Development 6HUYLFH&HQWHUIRU5XVVLDQ5DLOZD\V %RWKYDULDQWVRIRUJDQL]DWLRQRIVHUYLFHFHQWUHIRUKLJKVSHHGWUDLQSDVVHQJHUV DUHORFDWHGRQWZROHYHOV7KHÀUVWRSWLRQLVLQFRUSRUDWHVWKHXQGHUJURXQGOHYHO ÁRRU WRORFDWHHQWUDQFHWRWKHSDUNLQJDUHDDQGH[LWWRWKHSULYDWHSODWIRUP  $QLQVSHFWLRQDUHDDQGWUDYHODWRUWRWKHJDWHVZHUHRUJDQL]HGRQWKLV level for the passengers’ convenience. The second option is implemented with the superstructure of one level. In this case the entrance from parking area and access to the private platform are ORFDWHGRQWKHJURXQGOHYHO VWÁRRU 7KHHOHYDWRUEHWZHHQÁRRUVLVSURYLGHG for the visitors with luggage to move freely around service centre.

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Daria Filatova > Human Energy and Environmental Colors movie for research 7KLVPRYLHVKRZVSDWKRIWKHHQHUJ\LQVLGHRIKXPDQERG\2XUSK\VLFDOERG\ QHHGVHQHUJ\LQWKHIRUPRIIRRGZDWHUDLUPRYHPHQWVDQGHWF2XUIHHOLQJV QHHGQHZVHQVDWLRQVLPSUHVVLRQVDQGH[SHULHQFHV2XUPLQGQHHGVQHZ WKHPHVIRUUHĂ HFWLRQQHZWDVNVDQGNQRZOHGJH I used a skeleton with some internal organs to show the internal processes in the human body. I created this “skeletonâ€? more perfect than it actually is to show spiritual energy processes exactly. And I used an apple as a metaphor of ´IRRGÂľDQGDVWKHREMHFWRIXQGHUVWDQGLQJWKHZRUOG7KHIRQW,XVHGLVHPRtional and playful since I created it from several types with serifs.

> see movie http://dariafilatova.co.uk/projects/human-energy-and-environmental-colours/

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Daria Filatova > Emergency Wayfinding at the Airport Airport Environment Research (for Center for the Protection of National Infrastracture. London) In this research, I address the topic of security at the airport in case of emergency. A passenger aircraft has the necessary equipment in case of emergency. Moreover, in the aircraft, passengers view a pre-takeoff demonstration of safety equipment and have access to safety booklets. This can prevent severe consequences in case of an unexpected situation. Therefore, this paper proposing applying this experience for creation of a safety and information system within the airport environment.

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Daria Filatova 2012


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