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Daria Filatova

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visual projects


Daria Filatova > about I am a graphic and urban designer graduate working in London and Moscow. I currently have a master degree in Information Environments and my specialization is in design research. I keep improving my professional skills visiting professional exhibitions, lectures, workshops and master classes. I am diligent, punctual, aim-oriented person and I have out-of- the-box thinking. I appreciate constructive criticism, because I believe that it helps my professional and personal developing. I love snowboarding in wintertime, bicycle and roller-skating in summertime. I regularly attend fitness classes. Also I enjoy horse riding. Long holidays I prefer to travel with my friends.

> education MRes Information Environments January – December 2011 – LCC University of the Arts London Diploma of Higher Education in Graphic Design 2003 - 2009 – Humanities and Arts Institute (Moscow Power Engineering Institute (Technical University)) facilities of “Design and Fashion”, course “Graphic Design”.

> experience November 2009 to April 2010 – “Russian Railways” Moscow, Russia Position – Service Designer. Passenger Service Department. Responsibilities: developing proposals on improving passenger services at the station and in high- speed trains. July 2008 - November 2009 – Russian company for the production and distribution of children’s clothing in Moscow and regions of Russia “Rikki-Tikki” Position – designer. Department of branding and advertising. Responsibilities: design for the corporate identity and advertising materials; retail design. Achievements: organized more effective way of cooperation with other departments; increased sales due of advertising materials. 2005 - 2008 – Railway Passenger Company “Tver Express” Position – designer. Responsibilities: design for the corporate identity and advertising materials. Achievements: created full corporate identity, advertising materials, presentations for launching and exploitation of the train.

> skills I professionally work in Adobe Illustrator, Adobe Photoshop, Adobe InDesign, also in Adobe Flash, Adobe After Effects, Adobe Acrobat. I experienced user of the MS Office (Excel, Word, Outlook, Power Point).

Certificate in Digital Technologies in Graphics Design: Adobe IllustratorCS3, Adobe InDesign CS3, Adobe Photoshop CS3 and Adobe Flash CS3. Feb 2008 - Jan 2009 – Center for Computer Education, Moscow State Technical University N.E.Bauman.

> contacts mob: +44 (0) 7792538199 (UK) e-mail: hello@dariafilatova.co.uk web: www.dariafilatova.co.uk

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Daria Filatova > Corporate Identity for the Railway Passenger Company “Tver Express”. Russia I designed corporate identity for the Moscow - St. Petersburg train launched by Russia Railway Passenger Company “Tver Express”. It was an invaluable experience working on the project from start to the ceremony of launching the train.

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Daria Filatova > Corporate Identity & Posters Branding and Advertising for “Profi” (“ПРОФИ”) household tools. For the company “Profi” I designed a corporate identity, packages for household tools and series of advertising posters. For me it was an interesting project since I had the opportunity to see the beauty in ordinary everyday tools. I made a series of macro photos, which were used in the packaging design and for the advertising posters’ collages.

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Daria Filatova > Corporate Identity & Posters & Retail Design I did design for the retail company of children clothes “Rikki-Tikki�. The company had more than 30 stores. It included design for promo materials, web, media and visual information inside and outside shops. I was leading whole process, from concept to the printing and installation.

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Daria Filatova > Product Design The main idea of this calendar is to convey the Universe essence through everyday think. It was stylized a classical astronomy tool referring us to the time then the first science investigations of the Universe were occurred. It has 12 changeable circles, each for one month, and the main holder which shows current month with the vintage arrow.

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Daria Filatova > Wayfinding Signage for Kursk Railway Station Moscow This project is a new vision of a Wayfinding Signage System for an interior with big flow of people. Kursk Railway Station is one of the biggest railway stations in Moscow. The work at this project was divided into next parts: research on the target area of the station, choose of wayfinding strategy, branding for the station, design of the signage and 3D visualization. At the research stage I studied the station structure. The architecture is very unique. The first building was built at the beginning of the XX century and it is an example of classic architecture of that time. Later, when the main building was not enough for contemporary railway needs, it was “placed” into a “glass cube”. At the same time the underground floor and transitions to the platforms were added. Now this is the three-levels railway complex that provides serves for domestic and long-distance trains, as well as this is a large shopping and business center. I reflected the history and essence of the Station in the logo and whole branding. Also the building influenced on the wayfinding strategy as I chose

color-coding method to split the huge flow of passengers and create easier understandable navigation signs. Two parts of station that provides services for domestic directions and long distance direction were divided: blue family colors were used in all signs related to the domestic trains information; opposite: orange family colors were used for long-distance train information. Signs of U.S. Department of Transportation Management were taken as a basis for pictograms. They were given a corporate identity with using logo of Railway station As I see it the main task of this work was to unify aesthetics and functionality in signage design. The hierarchy approach organs information in order to its urgently as the specific of human behavior on the railways stations (for example some passengers are very hurry and opposite, some of them have to wait at the lounge for a long time). Also I used my knowledge in ergonomics to organize information to be readable from different distance and angels.

> 3D visualisation video http://dariafilatova.co.uk/projects/wayfinding-signage-for-kursk-railway-station/

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Daria Filatova > Service Design and Site Development Service Center for Russian Railways Both variants of organization of service centre for high-speed train passengers are located on two levels. The first option is incorporates the underground level (-1 floor) to locate entrance to the parking area and exit to the private platform (7-9). An ​​inspection area and travelator to the gates were organized on this level for the passengers’ convenience. The second option is implemented with the superstructure of one level. In this case the entrance from parking area and access to the private platform are located on the ground level (1st floor). The elevator between floors is provided for the visitors with luggage to move freely around service centre.

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Daria Filatova > Human Energy and Environmental Colors movie for research This movie shows path of the energy inside of human body. Our physical body needs energy in the form of food, water, air, movements and etc. Our feelings need new sensations, impressions and experiences. Our mind needs new themes for reflection, new tasks and knowledge. I used a skeleton with some internal organs to show the internal processes in the human body. I created this “skeleton” more perfect than it actually is to show spiritual energy processes exactly. And I used an apple as a metaphor of “food” and as the object of understanding the world. The font I used is emotional and playful since I created it from several types with serifs.

> see movie http://dariafilatova.co.uk/projects/human-energy-and-environmental-colours/

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Daria Filatova > Emergency Wayfinding at the Airport Airport Environment Research (for Center for the Protection of National Infrastracture. London) In this research, I address the topic of security at the airport in case of emergency. A passenger aircraft has the necessary equipment in case of emergency. Moreover, in the aircraft, passengers view a pre-takeoff demonstration of safety equipment and have access to safety booklets. This can prevent severe consequences in case of an unexpected situation. Therefore, this paper proposing applying this experience for creation of a safety and information system within the airport environment.

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Daria Filatova 2012


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