- What if you created a fourth 7-15 page report and sold it to your existing customers and leads? - What if you created a third 7-15 page report and sold it to your existing customers and leads? Step 4: Look To Repeat Remember when I told you earlier about choosing a “market” so you could make multiple, related offers? That’s what this step is all about. Note: I can write a 10-page report in two hours or less. I can create a mini-salesletter for it in another hour. But …