DANNY PEART DESIGN
DANNY PEART DESIGN
DANNY PEART DESIGN
NAME: Danny Peart
ONLINE PORTFOLIO: www.be.net/dannypeartdesign
Creative individual with a wide range of developed key skills in both digital and analogue media. Interested in a wide range of graphic design components such as branding and advertising, as well as fine art and photography. Enjoys working with a number of clients for different projects, in particularly music graphics with local bands. Particularly skilled in Photoshop and Illustrator with a general knowledge of In Design.
(2010 -2013) BA (Hons) Graphic Design
General interests include; •Design work for bands such as logo and posters. •Photography, in particularly concert photography. •Fine art, drawing and painting to a high standard. •Enthusiastic footballer for local league men’s team. •Attending music concerts and festivals to see many inspiring musicians and bands.
(June2010) Foundation Diploma in Art & Design – Distinction
(June 2009) A Levels •Fine Art – A •Design & Technology (Product Design) – C •Physical Education – D •General Studies - E
Work Experience FRELANCE WORK (2010 - present) Working with numerous local York bands and artists among many other clients to produce a number of different design solutions for various projects. Work completed for various clients include; logo design, flyer and poster design, business cards, E.P / CD single and iTunes cover design, branding, and concert photography.
(March 2012) NCFE Level 1 Photography (Adult learning class)
(June 2008) As Levels •Geography – E (June 2007) GCSE’s 11 GCSE’s - A-C
EST.1987 (Online Music review and interview website) Live music Photographer (2012 – present) Photographing a number of both mainstream and up and coming music artists performing in live venues such as Leeds Academy, Manchester Academy, Leeds Met Uni, Leeds Cockpit, York Fibbers and many more, to illustrate a selection of live reviews and interviews online.
•Working closely with clients to produce high quality work outside of University. • Meeting large and small deadlines efficiently. • Personal time management skills. • Learning and developing new and old computer design skills in Photoshop, Illustrator and In Design.
•Working individually and under pressure. •Working and communicating with fans, venue staff and security. •Photo editing in Photoshop and Aperture fast and efficiently. •Meeting short and difficult deadlines. •Punctual and prepared.
ARGOS (York Monks Cross) Customer Advisor (2007 – present) Employer – Paul Radcliffe 01904 464021
YORK PRINT COMPANYork, Huntington) Placement - Graphic Designer (June - July 2013) Employer - John Maughan
•Drawing out stockroom plans and instore posters. •Working individually and in a team under pressure. •Providing fast, friendly and efficient service. •Managing and organizing multiple tasks to complete. •Being a reliable and enthusiastic team member. •Helping and guiding customers with general inquiries and recommendations.
I worked for several days at York Print Company with John Maughan designing various posters, banners, flyers and logos for clients with short deadlines. •Working quickly and under pressure. •Working in an office environment. •Using computer design to complete a number of tasks. •Working closely with clients to produce high quality work.
National Business Calendar Awards Competition 2013.
A set of 12 posters (one for each month) have been individually designed to represent a children’s animated movie, with each poster displaying a famous quote form the film, and the dates/month incorporated into the design.
Vue cinema have teamed up with Great Ormond Street Hospital to produce a 2013 calendar to be sold in all 68 vue cinemas over the UK & Ireland. All profits will go to the Great Ormond Street Hospital charity. The Theme of the calendar is to celebrate children’s animated movies.
The final posters would all be printed on A2 stock, and presented in a thick poster tube with a sticky label cover for the calendar. Inside the pack their is all 12 individual posters, a ‘thank you’ letter, and a poster hanger which displays the poster neatly, and is simple to change each month.
RSA design direction - Postage stamps
My idea was to choose 6 British sports, and find out who was the first British sportsman to win the major trophy in that sporting event, and when it happened.
Celebrate the idea of British â€˜Firstsâ€™ and create stamps that inspire the nation whilst instilling national pride.
The Final stamps each show the date, tournament and champion in the bottom left corner of each stamp, and have a hint at the sport within the design of the background behind the sportsman. The background designs are sections the British flag in an energetic painted style to reflect the sports, and when placed together correctly the stamps present the British flag. The mock up packaging design shows how the stamps pop-up out of the packaging design when the bottom tab is pulled down presenting the information booklet on the stamps provided.
This project was to create an advertising campaign for the Smart Car range, specifically to pull people into the York Centurion Park showroom at Clifton Moor to take a test drive. The aim was also to creatively express the smart brand vision which evokes feelings of happiness and activity. The Smart brand stands for uniqueness, individuality, innovation and creativity.
The final portrait, Landscape, and bus side posters, all worked with each other in a series using bright colours and a detailed illustrative design, to represent the fun and creative side of the Smart brand that the company like to portray to their target market. The e-mail design helped expand ways of communications as e-mails are a good way of contacting multiple people with offers and advertisements to get peoples attention in the specific target market.
This project was to create an advertising campaign for the online retro sweet shop ‘A Quarter Of ’ as part of a Roses Student Awards competition brief.
A new logo for the sweet shop was designed to give the sweet shop a stronger presence, and an illustrative poster was designed to be distributed around cities and online. The slogan ‘What will you choose?’ works to pull in the target market by addressing them directly as the website enables you to choose your own mix of retro sweets.
THE AUTUMN EFFECT Project
This was an external project for a Leicester based rock band called The Autumn Effect, who i worked closely with to create a logo design.
A number of initial sketches were first drawn before the strongest ideas were drawn up in Illustrator to show the client. The selected ideas were then developed before a final design was chosen by the band. The final logo was then tested in a number of colour ways, textures, and effects before a final design was chosen.
The band wanted a bold clean cut logo with a triangle included within the design, and also feature the letters â€˜TAEâ€™ as the main logo beside the typography.
Development of Ideas
The final logo fit all the requirements set by the band and felt perfect for the feel of the band and the music they played.
Development - Colour
Final Logo Design
Each year, Reading and Leeds Festivals attract just short of 170,000 fanatical music enthusiasts. With 80% of our total audience being between the age of 16 and 24, the student market is key for both festivals. Create a campaign that targets and engages the student audience. The campaign must contain online and offline elements and be able to be targeted at both Reading and Leeds audiences.
To hit the target market directly and effectively I decided to split the project into two separate parts; print and online. The print work would be to design a set of flyers and stickers to distribute around colleges, concerts, festivals and student unions. The online idea would be to create a website that the target market can upload photos, videos, stories and learn about the festival, which could branch out into social media.
To create a campaign for the LEGO Brand that distinguishes LEGO from all the other construction toys in the toy market by highlighting the benefits and points of difference of LEGO rather than the detriments of our competitors. The campaign should encompass the LEGO brand values and take advantage of LEGO’s heritage and strong brand equity within the UK.
The first part of the project was to create an advertising campaign called ‘when i grow up’ which would present several different Lego minifigures with different jobs, representing what each child wanted to be when he/ she grows up. A Lego brochure was also designed to explain the benefits of Lego to the parents of 5 year olds and upwards to help present the brand values and separate Lego from other construction toys on the market.
To design and create a brand new clothing line for a target market of 16-26 year old male and females. As well as the branding for the company you need to design a small selection of T-shirts and other clothing, as well as promotional material to help reach the target market to draw them into the brand new store.
Design a logo and a small selection of t-shirt and hoodie designs to have printed, as well as a fold up flyer and brand book/ look book to help present the target market who the company are. CLOTHING CO.
Likely Lads - (2010) Glass logo T-shirt design for York based band.
Sam Lowther plumbing + Heating - (2012) Logo design for plumber.
These City Walls - (2010) Logo design for York based band.
Reckless Ambitions - (2013) Clothing company logo design.
The Autumn Effect - (2011) Logo design for a Leicester based band.
Danny Peart Design - (2013) Self branding logo design for design work.
T.Peart Joinery - (2011) Logo design for a self employed Joiner.
Danny Peart Photography - (2013) Self branding logo design for photography.
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ONLINE PORTFOLIO: www.be.net/dannypeartdesign