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WELCOME TO THE HYPE


Sponsorship / Initiatives

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Sponsorships at Hypepotamus Hypepotamus is a publication, housed in an open collaborative space, where startup stories are living and told. The doors are open for students, developers, creatives, tech entrepreneurs, service providers, and businesses willing to participate in the startup ecosystem. Hypepotamus is nonprofit, community supported, and located at the historic Biltmore in Midtown, Atlanta.


Sponsorship / Initiatives

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Major Initiatives: Content creation

Hosting events

We are sharing the story of ecommerce growth in Atlanta.

Monday through Thursday from 5-9PM we open our space up

Hypepotamus produces articles highlighting startups, ATL tech

to local tech meetups, tech focused civic organizations, student

talent, and events that foster the local community of innovators.

groups, and professional groups. This gives them a free space to

Our content is then syndicated by the AJC & Startup Atlanta and

host meetings, hackathons, launch parties, burning plans, and

pushed to our social media channels.

events.

Provide temporary work space to ecommerce startups

Ecommerce school This is a twice a month series of community driven workshops

We have resident companies (some teams, some individuals)

where hands-on ecommerce lessons are taught and experiences

who base their business in our space with no overhead cost.

shared. Ecommerce school workshops are delivered by domain

These residents share their expertise with each other and our

experts, including: store operators, technologists, marketers and

drop in collaborators while they expand their teams and build

leading ecommerce service organizations. Sessions attendance

traction. This allows them to save up and network with the startup

ranges from 20-45 students comprising of moonlighting collegiates

ecosystem while they prepare to grow into their own space.

to employed professionals from leading ecommerce companies. Each workshop begins with a topic focused presentation followed

Provide open work space to collaborators

by a 30-minute workshop, Q & A, or burn session. Our classes are

Anyone can drop in to use our space to share ideas, find

offered for free to remove participation barriers.

talent and collaborate. All are welcome and there is no cost to participate.

Office Hours Lawyers, accountants, experienced ecommerce professionals,

Calendar

online copywriters, and venture capitalist come to lend their

Our website holds the most comprehensive calendar of

expertise through one-on-one meetings in rapid fire mentoring

startup events in Atlanta. We aggregate all of Atlanta’s startup/

sessions that are available to anyone interested in participating.

ecommerce/entrepreneurship focused events and promotions to create a one-stop-shop resource for everyone.


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Becoming a sponsor of Hypepotamus is much more than logo placement and inclusion in our promotions. It is an opportunity to be a member of the Georgia startup and entrepreneurial ecosystem,

CORNERSTONE

Close Community to foster growth opportunities to retain Atlanta’s tech talent, and to be apart of the effort to turn Atlanta into a hub of tech and

Hypepotamus is proud to be community supported by a select few organizations. We adhere to a non-solicitation oriented culture and respect the ecosystem and all its constituents roles. Each

FOUNDING

ecommerce business in a way that is accessible to all.

partnership we have is for the current calendar year and available

Conversion Pageview Visit Rent Class

SPONSORS

at the following levels:


1

CONVER SION


Sponsorship / Initiatives

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CONVERSION LEVEL $12,000/year $1,000/month Category Exclusive

Your company can be the only one in your market to sponsor us

Signage

Website Physical Space

Promotion of all of your company’s public events on our: Website Social Channels

Office Hours opportunity to have someone from your company come once a month to share their expertise:

Participation Publication Promotion Social Promotion

Ecommerce Class:

Participation Speaker Participation Brief intro x 3 classes Mentions in pre-ecommerce class promotions

All job postings submitted on our job board will be featured


2

PAGE VIEW


Sponsorship / Initiatives

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PAGEVIEW LEVEL $6,000/year $500/month Signage

Website Physical Space

Promotion of all of your company’s public events on our: Website Social Channels

Office Hours opportunity to have someone from your company come once a month to share their expertise:

Participation Publication Promotion Social Promotion

Ecommerce Class:

Participation Brief intro x 2 classes Mentions in pre-ecommerce class promotions

All job postings submitted on our job board will be featured


3

VISIT OR


Sponsorship / Initiatives

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VISITOR LEVEL $3,000/year $250/month Signage

Website

Office Hours opportunity to have someone from your company come once a month to share their expertise:

Participation Publication Promotion Social Promotion

Ecommerce Class:

Participation Brief intro x 1 classes Mentions in pre-ecommerce class promotions

All job postings submitted on our job board will be featured


4

RENT

[one time]


Sponsorship / Initiatives

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RENT LEVEL $6,000 for 1 month Signage

Website- one month Physical Space during the calendar year Weekly Newsletter- one month

Featured article on your company as the rent sponsor

Mention all involvement for the month Include past entrepreneurship/startup/ecommerce work that your company has done Share recent news coverage of your company Shared on social channels

Promotion of all of your company’s public events for one month on our: Website Social Channels

Office Hours opportunity to have experts from your company in fields related to our mission come in on a meeting blitz: Participation Publication Promotion Social Promotion

Ecommerce Class:

Participation Speaker participation if appropriate Brief intro on the class(es) during your month Mentions in pre-ecommerce class promotions during your month

All job postings submitted on our job board will be featured


5

ECOM CLASS


Sponsorship / Initiatives

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ECOMMERCCE SPONSOR $500/Class Ecommerce Class: Participation

Brief intro on the class(es) during your month

Mentions in pre-ecommerce class promotions


Sponsorship / Initiatives

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Sponsorships at Hypepotamus Conversion $12,000 a year $1,000 a month

Pageview $6,000 a year $500 a month

Pageview $6,000 a year $500 a month

Rent Sponsor $6,000 one-time

Ecommerce Class Sponsor $500 one time

Category Exclusive Signage

One Month Calendar Year One Month

Website Physical Weekly Newsletter

Featured Article Promotion

Your Company’s Local Events on Website & Social

Office Hours

w/ promotion via calendar & article

All Events

Two Events

Two Events

Any events during that month

Three Classes

Two Classes

Two Classes

During the Class(es) of the sponsored month

One Class

During the Class(es) of the sponsored month

One Class

Educational presen-

Ecommerce Class tation opportunity at 1 ecommerce class A company representative is invited to come to do a brief company introduction at a class Mentions in pre-ecommerce class promotions

All Classes

Featured Job Posts

Two Classes

Two Classes


Sponsorship / Initiatives

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Ecommerce School 3/18

Ecommerce Accounting for nonaccountants- of what you need to know

4/1

Selecting the right ecommerce platform, by a recent re-platformer

4/15

Twitter 101- workshop- setting up an account, start following, start tweeting,

The 2014 Ecommerce School

start a conversation, direct messaging

curriculum contains topics such

5/6

Facebook 101- workshop set up an account, find friends, best practices

5/20

Using Social media to engage customers and increase sales

6/3

Latest website design practices

6/17

Copywriting for ecommerce. Best practices, examples

7/1

Copywriting mobile, best practices

7/15

Shipping - drop vs. stock

8/5

How does SEO work- rundown on the major search engines, Using live Hype site

8/19

Creating Video friendly content on a budget

9/2

Bootstrap vs. VC funding, pros and cons

9/16

How to get your ecommerce co. funded

10/7

Creating and refining your pitch- best practices

as:

Driving a platform migration: assessment to re-launch. Harnessing social media for conversion. Whipping your site’s design, copy and SEO into shape.

10/21 Stories of Scale- 3 different 10 minute presentations of good and bad experiences 11/4

Human resources- law/legal, how to add at a low cost, mitigate problems

11/18 Tracking customer shopping behavior 12/2

Email- best practices, vendor providers ** All Classes are at 6:30 PM **



Hypepotamus Sponsorship Packet