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FERRARI

Danny Sidbury


Danny Sidbury


BUSINESS COMMUNICATION P5) Explain the legal and ethical issues in relation to the use of business information. In this P5 assignment we will be elaborating on the legal and ethical issues in relation to the well-known Italian sports car manufacture, Ferrari, in terms of their use of business information. I am going to initiate this assignment by addressing what we mean by legal issues. There are various items of legislation to protect the use of business information, in this case, Ferrari.

Data Protection Act 1998 Ferrari store and use information about their customers. The Data Protection Act protects the information held about their customers from being misused. Danny Sidbury


This stored customer information is on a database and has to meet a series of criteria: •

Obtained fairly and lawfully

Used only for the purpose stated during collection

Adequate, relevant and not excessive in relation to the intended use

Accurate and up to date

Not kept for longer than necessary

Processed in line with your rights

Protected from transfer to an area outside the EEA unless adequate protection exists in that area

These are all requirements that Ferrari fulfills to the best of its ability, and therefore retaining a good customer satisfaction.

Privacy Policy Ferrari

This Data usage is a direct quote from the official Ferrari website. The Ferrari Centre will use the data supplied by customers to answer an enquiry or to administer an ongoing commercial relationship. The Ferrari Centre does not share, sell, trade or rent customer personal data outside of the Ferrari Centre group. Ferrari may choose to do so in future with selected third parties whose products and services we think you will find interesting. You can choose not to receive this information by sending a blank email to The Ferrari Centre sales@theferraricentre.com with the subject ‘No 3rd Party Information.

Danny Sidbury


Freedom of Information Act 2000 The Freedom of Information Act 2000 provides public access to information held by public authorities. It does this in two ways: • Public authorities are obliged to publish certain information about their activities; and • Members of the public are entitled to request information from public authorities.

It provides individuals or organisations with the right to request information held by a public authority.

The public authority must tell the applicant whether it holds the information, which it must supply within 20 working days, in the requested format. If Ferrari customers want to access their private information, Ferrari would have to grant them that information by law.

However, there are exemptions to this Act. For example, if the cost of request for information exceeds an appropriate limit, the public authority may decide Danny Sidbury


whether a greater public services is being severed by denying the request of supplying information. If there is a dispute between the customer and Ferrari about a request of information, the Information Commissioner’s Office may investigate and deem whether the information should be released or not.

Computer Misuse Act 1990 The act is split into three sections and makes the following acts illegal: • • •

Unauthorized access to computer material Unauthorized access to computer systems with intent to commit another offense Unauthorized modification of computer material

Is a law in the UK that legislates against certain activities using computers, such as hacking into other peoples systems, misusing software or helping a person to gain access to protected files on someone else’s computer.

Ferraris most recent hack took place 1st of May 2013, where a group of Brazilian hackers called Red Eye, who found some vulnerability within several Ferrari website. Fortunately, Ferrari addressed the issue, some websites had to be taken down, currently the websites a functioning well.

Danny Sidbury


Ethical Issues There are a series of codes of practice within Ferrari to maintain the company’s ethics on: •

Use of email

Internet

Organisational policies

Information ownership

Ferrari are aware of the fact that they are part of a unique reality, known and respected all over the world and they are committed to representing it in all their relations, keeping a discreet, honest, coherent and correct behaviour.

Danny Sidbury

Business communication p5