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S EOUL FASHION WEEK S/S 2014


Seoul Fashion Week is a global fashion business event organized by Innocean Worldwide and sponsored by Seoul Metropolitan Government which is held SS/FW seasons twice a year, in March and October. With strategic business plan, we hope to become one of the top five Fashion Weeks, following New York, Paris, London, and Milan.


CONTENTS SEOUL COLLECTION Schedules

IFC 2F/54F Yeouido Park & Grand Hyatt Seoul Grand Ballroom

Designer Biographies

GENERATION NEXT Schedule

IFC 54F

Designer Biographies

SEOUL FASHION FAIR (Presentation Show) Schedule

IFC 54F

Designer Biographies


Seoul Collection Started from 2000, Seoul Collection has developed along with Korean Fashion Industry and emerged as the largest Fashion Collection in Korea. It is a business event of Korean top designers, and is becoming the core of fashion industry.


DESIGNER LIST

ANS AN YOON JUNG

D.GNAK by KANG.D

Big Park

Doii

CANEZOU

GROUNDWAVE

CHOIBOKO

HEAD sports [HEAD Black by Bumsuk]

CRES. E. DIM.

Jaison Couture

Cy Choi

J KOO

An, Yoon Jung

Park, Youn Soo

Kim, Bomin CHOI, BOKO Kim, Hong Bum Choi, Chul Yong

Kang, Dong Jun Lee, Doii Kim Sunho

Choi, Bum Suk Jeong, Jaison


Seoul Collection

SCHEDULE

Friday

10:00

Saturday

Sunday

Resurrection

LE QUEEN couture

Lee, Ju Young

Myoung, Yoo Suk

11:00

GROUNDWAVE

12:00

Jehee Sheen

Miss Gee Collection

Jehee Sheen

Gee, Chun Hee

Song, Yu Jin

LEIGH

BIG PARK

PAUL&ALICE

Lee, Sanghyun

Park, Youn Soo

JOO, HYO SOON

Cy Choi

KAAL E.SUKTAE

pushBUTTON

Choi, Chul Yong

LEE. SUK TAE

Park, Seung Gun

D.GNAK by KANG.D

CHOIBOKO

DOII

Kang, Dong Jun

CHOI, BOKO

Lee, Doii

Kim Sunho

S=YZ

13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00

HEAD sports[HEAD Black by Bumsuk] PartspARTs IMSEONOC Choi, Bum Suk

Im Seonoc

WELCOME RECEPTION


Monday 10:00

IFC 2F/54F Tuesday

Wednesday

CeCi Joongang DESIGN CONTEST

CRES. E. DIM.

Monte Milano

Kim, Hong Bum

Sylvia Oh

JAISON COUTURE

JOHNNY HATES JAZZ

J KOO

JEONG, JAISON

Choi, Ji Hyung

Koo, Yeon Joo/ Choi, Jin Woo

the studio k

SINGAPORE DESIGNERS SHOWCASE

ANS AN YOON JUNG

11:00 12:00 13:00 14:00

Hong, Hye Jin

An, Yoon Jung

15:00 16:00

LEYII Lee, Seung Hee

L’ORÉAL PROFESSIONNEL

CANEZOU Kim, Bomin

17:00 18:00

STEVE J & YONI P Steve J/Yoni P

19:00 20:00

MOONYOUNGHEE MOONYOUNGHEE

Samsung GALAXY Note 3 & Gear


Seoul Collection

SCHEDULE

Friday

10:30

Saturday

Sunday

Line OR Circle Park, Sung Chul

sonsungkeun

SHIN JANG KYOUNG

SON SUNG KEUN

Shin, Jang Kyoung

Dominic’s Way

G.I.L homme

fashion story JUNG HUN JONG

Song, Hye Myung

Seo Eun Gil

Jung, Hun Jong

beyond closet

SLING STONE

Haute JO MYUNG RYE

Ko, Tae Yong

Park, Jong Chul

JO MYUNG RYE

kimseoryong homme

ENZUVAN

kumann YOO HYE JIN

Seoryong, kim

Hong, Eun Ju

Yoo, Hye, Jin

CARUSO

BAKANGCHI

SEOYOUNGSOO.C

Chang, Kwang Hyo

PARK HangChi

Seo, Young Soo

11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00

WELCOME RECEPTION


Yeouido Park & Grand Hyatt Seoul Monday

Tuesday

Wednesday

10:30

t

11:00

Lie Sang Bong

laCRAFT

Lie Sang Bong

Park, Du Keong

kiok

kimdongsoon ultimo

Kang, ki ok

Kim Dong Soon

DEMOO PARKCHOONMOO

RUBINA

PARKCHOONMOO

RUBINA

MOONKYOUNGLAE

KWAK HYUN JOO collection

Mag & Logan

Kyounglae Moon

Kwak, Hyun Joo

Kang, Na-young

12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00

jardin de chouette how and what

Jain Song

Park, Byung kyu

Song, Ja In

(Grand Hyatt Seoul)

LUCKY CHOUETTE (Grand Hyatt Seoul)


AN, YOON JUNG DESIGNER PROFILE 1969: Bachelor of Science, Ewha Womans University, dokeodokmun 1974: Ewha Womans University, Master of Education 1975: anyunjeong boutique store opening 1979: Established Anse mode 1984: Ewha Womans University Graduate School of Design, Costume Design Course Masters 2008 - 06: KFDA a fashion designer Association President (under the Ministry of Culture and Tourism) 2010-07: South Korea Business Women’s Association 20112-1979: 100 yeohoe fashion show held at home and abroad 2012 - 1995: SEOUL FASHION WEEK COLLECTION present: (share) hanah International CEO

BRAND PROFILE AN YOON JUNG ANS’s formative beauty is of the highest quality and minimal sensitivity by seeking formal representative of one of the luxury brand, minimalist lines and comfortably using the finest materials and know-how on the basic concept of a stable pattern is. Information Society and professional women to wear a suit with the increase of luxury lifestyle of our customers want to fulfil the desire for luxury image of the noble activity, with emphasis on comfort and trend lines and a classic twist to suit his career has developed in line

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CONTACT Address Gangnam - gu, Seoul from 191 to 15 Email ansdom@hotmai.com Tel. 02-542-9001 Fax 02-544-8002


PARK, YOUN SOO DESIGNER PROFILE

BRAND PROFILE SPRING SUMMER 2011 capsule collection in London, starting with the launch of the newly introduced Designer bakyunsu contemporary lines ‘BIG PARK’ is a visual indication of the sensitivity of the global creative street wear, high quality range of casual Wars bakyunsu drop items only Serve DNA traditional ‘PARK YOUN SOO COLLECTION’ lines covered in a variety of three-dimensional works jideon reinterpretation of easy access to the items presented. Creators in various fields in the global market collaborative project consisting of the collection based on the ‘BIG PARK’ creators in various fields further away, with the same name ‘BIG PARK’ to achieve the Culture Park

Concept Korea 2014 Collection NY, USA 2013 Seoul City Hall, uniform designs 2013 Incheon Asian Games opening (fashion show) 2013 by BIG PARK LONDON COLLECTION Launching Presentation MCM BIG PARK 2012 Ready-to-Wear Collaboration 2011 ‘BIG PARK’ London Collection (SS/AW’12) 2011 East University Distinguished Professor of Business Administration commissioned fashion 2010: cycle, the national team uniform design Beringer ‘&’ Duckhorn ‘Wine Design Collaboration 2009 Ministry of Culture, Sports and Tourism Minister Incheon International 2008 Airport Uniform Design ESTEE-LAUDER Design Collaboration 2007 2nd Korea Model Association Best Designer Award 2006: JoongAng m & b magazine creative director Helen 2004 Designer of the Year Award (Ministry of Commerce, Industry and Energy) 2003-2006 Seoul Fashion Artists Association President 1996 OSACA WORLD Join COLLECTION 1988 PRET-A-PORTER Collection, New York, USA 1985 bakyunsu established all styles

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CONTACT Address Cheongdam-dong, Gangnam-gu, Seoul Email sui@bigparkys.com Tel. 02-515-0083 Fax 02-517-2838


CHOI, BOKO DESIGNER PROFILE 2012: Who’s Next & Pret-A-Porter Paris- 2013 FW/SS 2012: Concept Korea - Fashion Collectives S / S ’13 NY 2011:Awarded ‘best brand and designer of the year’ by the Prime Minister of Korea 2011-2012: Hong Kong Fashion Week 2010-2011: PAPP Defile Fashion Show, Paris 2010: Mode Shanghai-Fashion Show, Shanghai 2010: Cluj Fashion Week Collection, Romania 2010: The Train New York-2011 F / W, S / S, New York 2004-2011: Pret-a-Porter Paris

BRAND PROFILE Brand “CHOIBOKO” fine art painting of a foundation started in Based on the motif of the artwork, packed with effects, stereoscopic ttuireu reproduce vintage and Balance through a patchwork of different materials with the silhouette of the present one. Intense and brilliant color and contrast of the modern and the type strain was changed to Through geometric patterns, ethnic paenteosi (fantasy) expresses.

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CONTACT Address 823-26, Yeoksam-dong, Gangnam-gu, Seoul Doosan Email ibell21c@naver.com Tel. 053-552-1334 Fax 053-555-1330


KIM, HONG BUM DESIGNER PROFILE

BRAND PROFILE Music in the ‘CRESCENDO E DIMINUENDO’ is abbreviated in this brand’s name. In other words, ‘crescendo’ and ‘getting yeorige’ means the CRES. E DIM. pursued is consistent with the direction of the design. Cloth to wrap the body through various experiments that overlap to create a new silhouette the form appropriate to split adds yuldongseong gives life through color. Through this process, the projected value of his contemporaries CRES. E DIM. ‘Own modern costume is completed.

2013 F / W Seoul Fashion Week 2013 F / W Concept Korea / New York Fashion Week 2013 S / S Seoul Fashion Week 2013 S / S Concept Korea / New York Fashion Week 2012 F / W Generation Next / Seoul Fashion Week 2012 F / W Project / Las Vegas 2012 F / W foods NeXT / Paris, France 2012 S / S Generation Next / Seoul Fashion Week 2010 F / W Generation Next / Seoul Fashion Week CRES. E DIM. Launched

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CONTACT Address 5-dong, Jung-gu, Seoul, 80-77 Email sandra.cresedim @ gmail.com Tel. 02-6406-5311 Fax 02-2237-5311


CHOI, CHUL YONG DESIGNER PROFILE Choi, Chul Yong Established Cy choi Cy choi presentation, MC2 Showroom in Paris, France. Cy choi solo exhibition, Jongno-gu, Seoul sogyeokdong Aa Design Museum Seoul Fashion Week Participation Samsung Fashion Design Fund (SFDF) 2012 Winner Seoul’s 10 soul designer selection

SEOUL FASHION WEEK

BRAND PROFILE 2009: 1st S / S collection Rip 2010: 2nd F / W collection barge barge in 2010: 3rd S / S collection 11 ROOT2 2011: 4th collection ‘bonding’ 2010: dong ‘The exhibition & Fashion show’ 2011: 2011 F / W Seoul Fashion Week show 2011: 5th 2012 S / S collection - ‘implied’ 2012: 6th 2012 F / W collection-”balloonist”

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CONTACT Address 17, Gangnam-gu, Seoul, as Shinsa Email yooonka@cychoi.com Tel. 02-514-5243 Fax 02-514-5245


DONG-JUN KANG DESIGNER PROFILE

2013 F / W Seoul Fashion Week 2013 Seoul 10 Soul Designers 2013 S / S Seoul Fashion Week 2012 F / W Men’s Fashion Week in Singapore 2012 F / W Seoul Fashion Week Korea Traditional Fashion Show 2012 2012 S / S Seoul Fashion Week 2011 Seoul 10 Soul Designers 2011 F / W London Fashion Week 2011 S / S London Fashion Week 2010 F / W Pret Forte Busan 2010 F / W Seoul Fashion Week 2010 S / S Seoul Fashion Week 2009 F / W Seoul Fashion Week 2009 S / S Seoul Fashion Week 2008 F / W Seoul Fashion Week

SEOUL FASHION WEEK

BRAND PROFILE Brand name designer gangdongjun D.GNAK by KANG.D bulrideon of the Parsons School student KANG.D nickname backwards is to have a glimpse of his wit. To launch the brand in 2006, 2008 F / W Seoul Fashion Week debut through. To express his interest in fashion, one of the two methods, and targets young men are enjoying it.

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CONTACT Address 4th Floor, Gangnam-gu, Seoul 536-18 Shinsa Email hkr1214@hanmail.net Tel. 02-3445-0670 Fax 02-3445-0673


LEE, DOII DESIGNER PROFILE 2003: Kenzo Antonio Marras Art Director working w/ Defile 2002: Central Saint Martins Art & BA (Horn) 2002: graduated: The Best 10 Graduates of Central Saint Martins 2009: New Rising Designer selected to host Elite Modeln Awards 2008 : established Doi 2003: Maison John Galliano working 2010: 2010 - 2011 A / W London Fashion Week, Fashion Show and Exhibition 2009: Culture and Content Agency hosted ‘The Best 6 Korean Designer’ selection - New York public library exhibit 2010: 2010 Seoul Design Festival Fashion Show and Exhibition 2010: Vancouver S/S 2011 Fashion Show Invitation 2011: Blue Print in Singapore Exhibition 2011: 2011 S / S HK Fashion Week, Fashion Show Invitation 2011: Korea fashion brand targets young designer award category sponsored by Korea Textile newspaper MKE-sponsored 2012: Seoul Collection 7 society participation 2012: Paris Who’s Next Exhibit 7 society participation 2012: Paris Fashion Week presentation in February 2007 11 times participated - Paris, Normandy Hotel showroom exhibition 2012: AFF Asian Fashion Federation Tokyo meeting invitation fashion show and exhibition

SEOUL FASHION WEEK

BRAND PROFILE Differentiated to reflect the design and trends in the global luxury brand that targets one edge artistic and design elements that emphasize the present. Each season’s sequence was developed independently by Doi fabrics and innovative design that is based on the story of the world’s luxury brand in the market economy has.

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CONTACT Address Building 201, Gangnam-gu, Seoul Shinsa Deoksan 528-3 Email kyle.doiiparis@gmail.com Tel. 02-541-1012 Fax 02-555-1389


J KOO DESIGNER PROFILE 2009: British Central Saint Martins graduate 2007: Peter Jensen LONDON - internship 2010: present: J KOO - Director 2008: British Central Saint Martins graduate early 2004: Nico Didonna LONDON Junior Designer 2008: Senior Designer 2010 - present: J KOO - Director 2012: hansedae School Fashion Design Lecturer 2012: Special Topics in Fashion Design and Osan University 2010: J KOO launch 2012: 2012 F / W Seoul Fashion Week Next Generation 2012: New York Fashion Court re-join 2012: 2012 F / W Hong Kong Harvey Nichols’ Collection 2012: Tokyo, Japan 12-13 F / W Rooms Link Fashion Fair Participation 2012: Hong Kong Runway Workshop Limited Participation 2012: 2013 S / S Seoul Fashion Week Next Generation 2013: 2013 F / W Seoul Fashion Week Next Generation 2013: 2013 Singapore Blueprint

BRAND PROFILE 2010: J KOO launch 2012: Japan 12-13 F / W Rooms Link Fashion Fair Participation 2012: HK runway Gateway Limited Participation 2012: 2012 F / W fashion show in HK Harvey Nichols 2012: New York Fashion Court re-join 2013: Exhibition in Singapore BLUE PRINT

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CONTACT Address 2nd Floor, Gangnam-gu, Seoul 626-40 J KOO Shinsa Email studiojkoo@gmail.com Tel. 02-511-2017 Fax 070-4227-5622


Generation Next Generation Next, a promotion of rising designers, is a Collection of independent brands of over one year to less than five years. It is a gateway to success for young designers who have uniqueness in their styles.


DESIGNER LIST ARCHE Yoon, Choon ho

BEI Bei CHEN

BLACK SPOON JIE BAI

Chi Zhang Chi Zhang

JARRET Lee, Ji Youn

KEMISSARA Karatphet Issara

KYE KATHLEEN HANHEE KYE

Marihorn Marisa Horn

MOOHONG Kim, Moo Hong

MOSCA Oh, Yu Kyung


Generation Next

SCHEDULE

Friday

Saturday

Sunday

10:30 MOOHONG

11:30

Marihorn

Kim, Moo Hong

Marisa Horn

Ordinary people

Wonder Anatomie

12:30 13:30

Jang, Hyeong Cheol

Chalermkiat Khatikasemlert

MUNSOO KWON

MOSCA

KEMISSARA

Kwon, Munsoo

Oh, Yu Kyung

Karatphet Issara

ZSAINT

NOHKE J

SURREAL BUT NICE

Kim, Ji Sang

Jung, Mi Sun

Lee Su-Hyong/ Lee En-Kyoung

unbounded AWE

ARCHE

KYE

Ku, Won Jung

Yoon, Choon ho

KATHLEEN HANHEE KYE

14:30 15:30 16:30 17:30 18:30 19:30 20:00

WELCOME RECEPTION


Monday

IFC 54F

Tuesday

Wednesday

10:30 11:30

BLACK SPOON JIE BAI

12:30 13:30

BEI Bei CHEN

14:30 15:30

Chi Zhang Chi Zhang

16:30 17:30

JARRET Lee, Ji Youn

18:30 19:30 20:00

SUUWU Park, Suuwu

MOONYOUNGHEE MOONYOUNGHEE

Samsung GALAXY Note 3 & Gear


YOON, CHOON HO DESIGNER PROFILE 2006 Italian soft swan, fashion design master graduation Fashion Design Department, Sejong University 2010 Graduation Rhee, Sang - Bong Paris, 2010, overseas business designer 2010 Project Runway Korea Season 2 Cast 2010 “toe” Launched 2013 “ARCHE” Directing

BRAND PROFILE Arche is based on what classic, modern feminism seeks.

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CONTACT Address 1-36 Gye-dong, Jongno-gu, Seoul, ARCHE Email Arche@archekorea.com Tel. 02-3676-7100 Fax 02-3676-7101


BEI CHEN DESIGNER PROFILE

BRAND PROFILE An original high-end fashion design at the crossroad of civilizations. Inspired by Parisian fashion and Chinese culture, the fashion designer Bei has chosen Paris and Beijing to present her original line of clothes and accessories. Playing with movement and texture, the purified lines of BEI design reveal grace and feminine elegance. As the fruit of a multicultural inspiration, this unique design resulted in exquisite creations which can be worn every day or on special occasions, for women in love with fashion and beauty! BEI, a beautiful cross-culture encounter between Chinese civilization and Parisian fashion!

1998: Participated in the Competition of Youth Designers held by Tsinghua University in Beijing. Participated in the final competition in Paris. 2000: Graduated from The Academy of Art & Design, Tsinghua University. 2001: Studied at Atelier Chardon Savard in Paris. 2002: Part-time designer job for “Nuit de Chine” in Paris 2003: Internship in Gille Rosier Paris. Studied “Moulage” (Threedimensional cutting) with the modéliste Clair Tiet 2005: Held the first Haute-Couture fashion show in the Avenue Matignon 2008: Opened the first Boutique Bei in Beijing. Designed the uniforms for LAN Club in Beijing. 2010:“The Most Beautiful Day” Fashion Show 2011:Fashion show in Queen Private Club in Forbidden City. Beijing Haute-Couture Exhibition 2012: Designed clothing for Nobel Prize in Literature winner, MoYan. Won a special prize ”Beauty of Experience” in Chinese Beauty Competition on Tianjin Television.

SEOUL FASHION WEEK SEOUL FASHION WEEK 2014 S/S

CONTACT Address B2-12 International Art Plaza, Pingod north, Chaoyang, Beijing, China Email giselesxin1226@hotmail.com


JIE BAI DESIGNER PROFILE 2008-2011 : UNIVERSITY OF THE ARTS LONDON CENTRAL ST MARTINS BA FASHION WOMENSWEAR 2010 : John Galliano Project Winner 2005 : HeiFive Japan winner

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CONTACT

BRAND PROFILE

Address Room606,Build 1, No 9 Zifang Road, Chaoyang District, Beijing,CHINA Email yuang@unomedia.com.cn

Black Spoon, an independent brand designed by Bai Mo ti who has graduated from the central Saint Martin College of Art and Design, the brand was founded in 2012, it is young and has an unique personal style. Mo Ti tents to combine the classical beauty with surrealism and created her own personal attitude through the brand. The brand name “Black Spoon” is a kind of black humor -- with thoughts and gloomy

mood in humor, then laughing in despair. Mo Ti insists feature a variety of materials into full play, with developing the new fabric, she also tries to make the traditional fabrics with their best advantages. At the same time, she is quite proud of a blend of fine cutting and manual, dressing up women not only have the body curve graceful and elegant temperament, but also reflect the unique aspects of their soul.


CHI ZHANG DESIGNER PROFILE

BRAND PROFILE Chi Zhang is a Designer lable which based in Beijing. Focus on menswear design. Chi zhang likes to mixes different types of fabrics and textures, making every piece more interesting and unique. His design full of mysticism and edgy elegance. None of the looks are not passionate and intricate, with great diversity on jackets, blazers, shirts and coats. The jackets and short capes have interesting pattern work, with assymetrycal cuts and experimental proportions.

Born in Beijing, Chi Zhang went to the UK to study at the young age of 16, than pursuing a fashion master’s degree in Milan, Italy, at Istituto Marangoni. After that he went back to England and launched his label Chi Zhang to focus on men’s wear design. October 2008 he moved back to his home city Beijing and opened his studio. Chi Zhang gambles on avant garde concepts that pulls off with expertly crafted items. His phenomenal tailoring and keen eye have won him a strong following. His works have been published in magazines such as Vogue China, Harper’s Bazzar, Elle, L’Officiel Hommes, Esquire China, Cosmopolitan, Grazia, Maire Claire, Femina, Figaro, Men’s Uno, Timeout, Vision, ILook. Over the years Chi Zhang has dressed many notable Chinese celebrities. Awarded Top 10 Fashion Designer by China National Garment Association and CCTV 2009 Awarded Designer of the year 2009 and 2011 by Esquire China.

SEOUL FASHION WEEK SEOUL FASHION WEEK 2014 S/S

CONTACT Address Address : 29 Baiziwan Road, ChaoYang District, Beijing China Email Email : 49417732@qq.com


LEE, JI YEON DESIGNER PROFILE 2012.09 13 S / S NEW YORK Coterie FASHION WEEK participation 2012.01 12 F / W PARIS WHO’S NEXT FASHION WEEK participation 2012.01 12 F / W HONGKONG FASHION WEEK participation 2011.07 HONEY JARRET (JARRET of the Second Line) launched 2011.03 11 F / W SEOUL FASHION Fair Participation 2010.10 11 S / S SEOUL FASHION Fair Participation 2010.03 10/11 F / W SEOUL FASHION Fair Participation 2010.03 10/11 F / W SEOUL FASHION Fair Participation 2009 Launched JARRET

BRAND PROFILE Maenisi one masculine and feminine blend of feminine beauty, the harmony of minimalism as ahbangga dollar and two-pole and pole lead by default pursuing a dual algorithm, but the detail and the silhouette reflects the trend in the age psychiatry and modernism to pursue commercial brand.

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CONTACT Email jarretjy@gmail.com Tel. 02-792-6408 Fax 02-792-6407


KARATPHET ISSARA DESIGNER PROFILE 2012 Contents established 2012 Store Opening S/S Pre-Fall 2013 Capsule Collection ELLE Bangkok Fashion Week- Fresh Face F/W 2013 S/S 2013 Capsule Collection 2013: Special Edition for Pop-Up Event 2013: Bangkok ELLE Fashion Week After having gained experience working with various fashion houses such as CHLOE, Jasmint Di Milo, Roksanda Ilincic and Diane Von Furstenberg, Karatphet (Kemi) Issara is now back in Thailand and launched her own label in March of 2012, under the name ‘KEMISSARA’. In October of 2012, She was selected as one of the ‘Fresh Face’ Designers and had her debute, revealing her collection to the public at the ELLE Bangkok Fashion Week.

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CONTACT

BRAND PROFILE

Email Marketing@KEMISSARA.Com

KEMISSARA was founded in 2012 by Karatphet (Kemi) Issara. The designer explores new concepts, by pushing creative boundaries in terms of both fabric utilization and design methodology through her signature use of delicate pleats, featured in her collection. Classical, yet, contemporary feminine

sophistication is the brand’s DNA. Contemporary women of today’s lifestyle - The clothing that serves the purpose of something that would lady from dusk till dawn. Kemissara is available at the flagship and department stores in Bangkok, and internationally in Singapore.


KYE, KATHLEEN HANHEE DESIGNER PROFILE

2011 British Central Saint Martins College of Art acquired a master’s degree youngest English Central Saint Martins College of Art BA 2009 Early Graduation 2013 NY Fashion Week Concept Korea runway shows Participation 2012 NY Fashion Week Concept Korea show Participation Fair 2012 Paris Fashion Week Emerging Talent Awards 2012 British Fashion Institute of Seoul Fashion Art Studio 2011 London Fashion Week 2011 Amateur Men Designer Spotlight Award 2011 KYE (chi) brand company established 2011 ‘Collection London Fashion Week debut

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CONTACT Email Address: 566-29 Sinsa-dong, Gangnam-gu, Seoul Palace Tel. Email: kyekyekye@gmail.com Fax Tel: 070-7523-2870

BRAND PROFILE KYE SS14 collection was used mainly for functional fabrics, jersey and a variety of metal foil was used as polyester fabric, plaster motifs, and skull, such as the plane of the metal, silicon print was used. Domestic emerged as a leader in street fashion scene Bratson Brat in Branson and the cap line was completed in collaboration collection. After this season’s accessories, shoes and bags, including standshoes brand was Gemma Yang and collaboration. Whole white, silver and gold in color, the distinctive KYE was to increase the sophistication, street fashion to the emotion of the 2010s has shown the intention that you want to brew.

past July 22 was held in New York over the capsule Capsule Show participation of the following system hanhui KYE brand “of young people expressing painful wounds,” said one fashion exhibition. KYE participated in the world-famous fashion street fashion brand of 270 companies, the United States is the famous fashion media complex (Complex) by the best 10 were selected as the brand has been the subject of much attention. KYE SS14 women’s wear collection in New York Fashion Week September 4th period 12.30pm Meatpacking Standard Hotel Standard Hotel Highline Room located on the first line will appear.


MARISA HORN DESIGNER PROFILE 2002: BFA, major in Performing Arts: Acting and Directing, Srinakharinwirot University. 2004: MFA Faculty of Journalism and Mass Communication, Thammasat University. 1997: Actress at TV thunder 2007: Founded “Mari-j” 2012: Founded “MARIHORN” Marisa Horn found and gained considerable success from her brand “Mari-J”, a store retailing fashion apparel imported from Japan. This achievement inspired her to build her own brand. With a passion for fashion and art, from street wear to high street, she mixes and matches her own clothes and began creating her own style. She studied fashion on her own and discovered new styling trends from her travels to New York, Paris, London, Tokyo and the fashion week in Milan which influenced her view of fashion and lead to the beginning of her brand Marihorn. With10 years of experience from the entertainment arena, Marisa Horn learned about women’s wear and their styles. Marisa believes that it’s not just stars and celebrities that want to look good, and that all girls want to be good-looking regardless of the time of day, be it from the moment she wakes up in the morning or casual clothes during a relaxing afternoon to the evening dress she wears to a party; all need to be attractive. Marisa is particular about the quality of the stitching and tailoring details. Her hopes are that her brand Marihorn will be another choice for the fashionable woman who cares about style and quality.

BRAND PROFILE Fashion brand from Thailand by Thai Designers. “Romance” “Elegance” and “Mysterious” are MARIHORN.

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CONTACT Address 7/2 Ekamai Soi 6, Sukhumvit 63 Rd, Klongton-Nua, Wattana, Bkk. 10110 Thailand Email saranya@marihorn.com


Presentation Show Seoul Fashion Fair is a global fashion market which connects business and fashion industry. About 80 fashion companies participate this exhibition, and selected companies are given an opportunity to have a presentation in front of domestic and overseas buyers.


DESIGNER LIST

CROCHE

Kelley Mikyoung Kim

J Apostrophe

Lee, Ji Seon/ Lee, Ji Yeon

JUDY AND JOSHUA Myung, Chul Ho

SHANA 8th avenue Han, So Yoon

SOULPOT STUDIO Kim, Su Jinn


Presentation Show SCHEDULE Friday

Saturday

Sunday

10:30 11:30 12:30 13:30 14:30 15:30 16:30 17:30 18:30 19:30 20:00

WELCOME RECEPTION


IFC 54F Monday

Tuesday

Wednesday

10:30 SHANA 8th avenue

11:30

Han, So Yoon

12:30 13:30

J Apostrophe

CROCHE

Lee, Ji Seon/ Lee, Ji Yeon

Kelley Mikyoung Kim

SOULPOT STUDIO

JUDY AND JOSHUA

Kim, Su Jinn

Myung, Chul Hot

14:30 15:30 16:30 17:30 18:30 19:30 20:00

Samsung GALAXY Note 3 & Gear


CROCHE DESIGNER PROFILE

2013 Women’s budding designers changeopgwan 2013 Japanese buyers Expo - KOTRA Couture 2013 AK PLAZA pop-up store - Guro Main Store 2013 COIINCOS designer brands pop-up store 2013 World’s Fair - KOTRA KOTRA / Ilsan, Korea 2013 FW Seoul Fashion Week - Fashion Fair 2013 Fashion Culture University School Attendance Adjunct Professor 2012 SFCS Seoul Fashion Art Studio - move designer 7th 2012 CROCHE knit & crochet textile brand reopened 2011 Oxford Fashion Week, The Regal, Oxford UK 2011Erdem eodeom London - Product Developer 2010 Erin O’Connor Erin O’Connor fashion exhibition London 2010 Wimbledon Fashion Week Fashion Week - London 2010 Berkeley Dress Show - London 2010 MA Fashion & Digital fashion: University of the Arts London 2010 MI KYOUNG KIM brand launches 2008 06 BA Fashion Design Technology _ Women’s Wear 1st Class Honors: University of the Arts London BA ( lead) 2007 Sh 08 Glacier MARIA Maria Vogel GLACHVOGEL London Assistant Designer 2004 Fashion Marketing/Illustration: La Sell College, Boston College, USA Russell, Boston

SEOUL FASHION WEEK SEOUL FASHION WEEK 2014 S / S

CONTACT Address 251-7, Jung-gu, Seoul Sindang, Yu 5F A7 Seoul Fashion Art Studio Email info@thecroche.net Tel. 070-8623-8503 Fax -3613 from 031 to 613

BRAND PROFILE Conceptual Creative Knit & Textile Specialty creative concept, aesthetic silhouette, unique detail to pursue special points Knitwear & Textile Accessories is a professional brand. C R O C H E‘s Best quality yarn’ and the finest Italian yarns for knitwear Samantha is a stubborn source of income. ‘Natural Organic Material’ textile products and organic feel and think skin, use natural fabrics. ‘German Technology Process’ German

STOLL knit weave design process is complete. ‘Perfect Finish Well made’ for a long time to be a valuable wholeheartedly is making carefully. C R O C H E Knit Wear Gold Label: Couture line - Luxury & Elegance (Bridal & Evening Wear, party wear) Black Label: RTW line - Creative & Sensibility (modern avant-garde, stylish wear) Textile Accessory Customize Distinctive hand-made (Point Accessories)


LEE,JI SEON/ JI YEON DESIGNER PROFILE Ji Seon Lee 2009 : Parsons School of Design BFA in New York 2010 : Displayed on main show window ‘Saks fifth Avenue NY’ for graduation show of Parsons 2011 : Launched ‘J APOSTROPHE’

Ji Yeon Lee 2006 : Ewha woman’s University BFA in Korea

BRAND PROFILE 2011: COTERIE Trade Show Participation - NY 2011: Project Show Participation - LAS VEGAS 2012: HK Fashion week participation - HK 2012: Project Show Participation - LAS VEGAS 2012: COTERIE Trade Show Participation - NY 2012: TRANOI participation - PARIS 2013: COTERIE Trade Show Participation - NY 2013: 13 F / W Seoul Fashion week Collection 2013: BLUEPRINT participation - SINGAPORE

2008 : Marangoni institute of fashion in Milan (Master in Fashion Accessories) 2009 : Acc designer for ‘Brera’ 2010 : Acc designer for ‘Lanvin collection’ 2011 : Launched ‘J APOSTROPHE’

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CONTACT Address 832-7 Yeoksam-dong, Gangnam-gu, Seoul Email 5llbongll@gmail.com Tel. 02-541-9064 Fax 02-541-9096


MYUNG, CHUL HO DESIGNER PROFILE 1998 design studio founded Sam 1998 JUDY AND JOSHUA brand launches 2000 SAFF SEOUL COLLECTION 2000-2001 F / W songju (SONGE KIM TAE KAK) Design Assistance 2001 PARIS Interselection 01-02 F/W participants 2004 SEOUL COLLECTION 05 S/S JUNY JUNG (jeonggyujin) Design Assistance 2008 Daegu Fashion Fair Participation 2009 Christian Dior ‘HYDRA LIFE & Miss Dior Cherie’ fashion Art Directing 2010 ECO Design Eco-Friendly Designer of the Year Award (Association of Asian models) 2010 The 7th magazine photo workshops photographer chosen by the young designer of the year award (Monthly Photos & Pictures Association) 2011 F/W NY Collection Trade Show Participation

BRAND PROFILE The business directors abd designers of JUDY AND JOSHUA JOSHUA MYUNG JUDY SEO built a brand name English. Substantial structural deformation, but the experimental designs and patterns to suit the contemporary reinterpretation of classic and express.

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CONTACT Address 206-5, Jung-gu, Seoul ohjangdong, 2nd Floor Design Email jesuspeace77@nate.com Tel. 02-2268-6685 Fax 02-2269-6685


HAN, SO YOON DESIGNER PROFILE

BRAND PROFILE 2013 Galleria Department Store GDS, Hongdae 2013 “Fashion Art Product” Special Exhibition (updated Market Small Craft Center is part of MEA) 2013, W concept Online neighbor, neighbour MEA updated Gallery Art Market 2013 Seoul Fashion Week Fashion Fair participation 13F/W 2012 Seoul Fashion Art Studio-based designer 2012 “SHANA 8th avenue” launches, opening showrooms Hannam.

2013 Seoul Fashion Art Studio designer 2012 launch of SHANA 8th avenue 2011COACH Inc. Technical Designer & Engineer 2010 Liz Claiborne Handbag Designer 2008 Handbag designer Carlos Falchi 2007 F. I. T. Graduate Fashion Design Major 1year AAS 2004 Life Design, Yonsei University Graduate School of Life 2003 French Jewelry exhibition Moda Prima 2003 2nd prize, Samsung Digital Idea Competition

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CONTACT Address 329 Teheran-ro, Gangnam-gu, Seoul, 1208 Email pd@hanssyny.com Tel. 070-4134-7448 Fax 02-546-4502


KIM, SU JIN DESIGNER PROFILE 2009: Bachelor of Fine Arts graduate of Hongdae 2010: Seoul Fashion trade show - FINALE SHOW 2011: RENDEZ-VOUS FEMME PARIS 2012 S/S-EXHIBITION 2012: Rooms link JAPAN 2012F / W - EXHIBITION 2009: Seoul Fashion Week F / W GENERATION NEXT 2010: Seoul Fashion Week F / W 2011: Seoul Fashion Week S / S - PRESENTATION SHOW 2011: Seoul Fashion Week F / W 2012: Seoul Fashion Week F / W GENERATION NEXT 2013: Seoul Fashion Week S / S GENERATION NEXT

SEOUL FASHION WEEK SEOUL FASHION WEEK 2012 F / W SEOUL FASHION WEEK 2013 S / S SEOUL FASHION WEEK 2012 S / S SEOUL FASHION WEEK 2014 S / S

CONTACT Address 2 East 255-1 Itaewon-dong, Yongsan-gu, Seoul 1F Email soulpotstudio@gmail.com Tel. 070-8233-5680 Fax 02-6008-5685

BRAND PROFILE South Korea’s unique heritage and mentality, utilizing modern materials and traditional techniques. The concept is Korean style modern, natural and practical, for enhanced wear-ability and high quality. The base style is soft avantgarde, minimalism, that is calm and elegant.

Kim SuJin set her target age demograohic as women aged from 25 to 35 while her sub-target would be all women, while her lifestyle target would be something along the lines of comfort and practicality which is believed to be the tastes of the cultural elite.


Notes


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