Nike Trailbreaker - Tough Mudder Footwear. After helping to organize and take part in a Tough Mudder race in the USA, I learned what qualities would be needed to make the ideal shoe for this event. Personal Project, 2014
What is it?
Its Not For The Feint Of Heart The Tough Mudder is a gruelling 10-12 mile obstacle course. It is desigend by Special Forces to test your all around strength, stamina and determintation. Only 78% of entrants successfully complete each challenge. The details of the course remain a mystery until 2 weeks before the event.
Can Footwear Aid The Runners? Obstacles within the course consist of walking along narrow balance beams, leaping over 4-foot-wide mud pits and sliding head first down slippery slopes into muddy water. The runners need a shoe that has Good Traction to grip the terrain, a Weather-proof Upper to keep moisture out and a Lightweight and Supportive construction for coping with long distance sprints.
Existing Products Available Products that possess qualities the shoe will need to have. Can a solution be developed to effectively combine these without being mutually exclusive?
Traction and Stability.
Weather-proof. Lightweight and Comfortable.
As the races are designed by Special Forces, inspiration for form, functionality and even colorways was drawn from the equipment of different armies. As well as their vehicles and uniforms.
Solution Synthetic Leather
Elastic Laces and Flywire
Protective TPU Toe Cap
Flyknit with Nike
Molded TPU Hee
Material Removed To Reduce Overall Weight
el Counter Aggressive Outsole with Deep Lugs
Non-Slip Tread Pattern
Aspiring Athletes And Designers Of Tomorrow (Project In Progress) Footwear Designer at Island Lake Camp - Pennsylvania, USA
For 9 months I worked with up to 30 kids (from 4th - 8th grade) through focus groups, brainstorming sessions and creating a rigorous â€œlearn by doingâ€? footwear design curriculum to discover their ideal products. Being able to obtain this primary research was an invaluable experience. We covered the whole design process and I assisted them with developing a final design. As a result, I thoroughly understand this consumer group.
What Do The Aspiring Athletes Of Tomorrow Look For In A Footwear Product?
Persona Whether playing on the court or the soccer field, looking good matters to these guys. They want what's on their feet to stand out as much as their athleticism. Their shoes should always be the topic of conversation.
Kids are Consumers Too Most kids purchase downsized products orginally designed for adults. This sketch and brainstorming session gave them a platform to voice their opinions. What would be the outcome of a footwear product designed by children, for children?
Concepts Quilted Toe, Zigzag Edging And Contrast Stitching. Colors Switched On Each Foot To Put A Twist On The "Mismatched Soccer Shoe Trend". Carbon Fibre Sole Plate With TPU Windows. Wraps the heel for support Synthetic Leather Overlays Flywire And Nike Skin
3M Speckle Print On Lace Glows In The Dark
Flywire and TPU Film Reinforced Upper
The Ideal Ingredients For these consumers, designs that include colorways with strong contrasts, vibrant color pops and the incorporation of materials such as carbon fibre are ideal. They need supportive products that provide comfort during the many hours spent honing their skills. More "futuristic" and "modern" looks appear more desirable to them.
Lunarlon Midsole, Icy Outsole, Carbon Fiber Shank
Breathable Mesh Windows
Synthetic Leather Overlays
3M Logo Glows In The Dark
Footwear Development Internship
Collectif dâ€™Anvers Design Studio, Antwerp, Belgium I worked on 8 pairs of footwear that were featured in the 2013 Antwerp Fashion Academy Show. Sketches from clients were developed into manufactured products. Traditional shoemaking techniques and equipment were used. Natural Leather, PVC
Process Sketches provided by the client.
Antwerp Fashion Show Feature Click Here For Video
Sustainable Footwear Designed in the UK, Manufactured in Belgium and Further Developed in Boston, USA on a trip to Nike Converseâ€™s HQ
Can Footwear Design Reduce Landfill Waste? Each year over 300 million pairs of shoes are thrown into landfills and it can take a total of 80 years for them to fully decompose. The majority of my research participants explained that current eco shoe products appeared “dated” and “not fashionable” for them. Can there be a shoe that is trend relevant and sustainable?
Sustainable Footwear Graduation Projec t
I believe that it is possible for sustainable footwear to perform as well as a non-sustainable product. There are many alternative ecological materials that possess great qualities. This project aims to change the way in which users view eco products; reflecting current trends in fashion and architecture in order to enhance aesthetic appeal. Handmade in Belgium
The Extrovert Consumers These guys have a strong passion for fashion and like to keep up with current trends. They are collectors and self educators of all things footwear. Its important that their sneakers match with the bold outfits they wear.
With the use of organic materials on the shoe, why shouldn't it's form be organic too? Design cues were taken from organic styling found within design.
What Do They Wear?
Vibrant Color Pops
Limited Edition Colorways
High Quality Materials
Sketch And Mockup
Eco-Fi Breathable Mesh Fabric
Glossy Heat Melt Pattern On Top Of Leather
PVC Display Windows
Organic Leather Upper
Further Development With Nike Quilted Eco-Suede
After manufacturing my first design, I travelled to Boston, USA
and met with the Design Directors at Nike Converseâ€™s HQ.
The meeting enabled me to gain feedback on how my concept
could be developed further. Fine detailing and a mixture of different materials were applied to the upper as a result. Contrasting Deco Stitch
Aqueous Top Coat Patent Leather
Materials and Manufacturing
(1) Polycarbonate Obtained from recycled CDs
(2) EVA - Treated with EcoPure The midsoles are Compression Molded to cut waste
(3) Bioflex PVC Made from fine limestone particles and plasticizers of organic origin. (4) Eco-Fi - Treated with EcoRepel and EcoPure
Plastic bottles are ground down, melted and extruded to create fibers. The fibers are then processed into a breathable fabric. (5) Leaves Leather Vegetable tanned using natural ingredients such as bark from chestnut trees. Using the EcoPure additive will allow the product to biodegrade in a total of 20 years.
You Choose The Color The shoes are made to order which allows consumers to personalize their products. Consumers will be able to choose the colors of upper components, laces, and inner booties. With a wide range of colours to choose from, there is a combination to match every outfit. The booties can also be used for footwear when inside the home.
Reducing Waste The biodegradable packaging eliminates the need for plastic carrier bags and is made from recycled corrugated paper. Flexographic printing (consumes less energy) and water-based inks are used to brand the box.
Thank You For Your Time
Footwear and Product design