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Dan Lewsley

What have you learnt about technologies from the process of constructing this product? Throughout the research and planning, production and evaluation stages of my AS media coursework I have used a great range of different Web 2.0 technologies in order to produce the best quality work possible. SurveyMonkey I used SurveyMonkey in order to research fellow students about my different ideas and to also gather demographic and psychographic information, as well as the interests of my target audience. The website allows you to create surveys and send them to anybody you want to complete them. Advantages of the website include the simplicity and smoothness of the ‘survey operation’, as well as the ability to analyse your data in the form of charts and graphs after it has been gathered. This makes it a lot easier to interpret. To add, you do not need pen and paper to gather information through surveys in this way, however all parties involved must have internet access. Flickr I used Flickr to annotate existing magazine pages in order to gather information about key conventions of front covers, contents pages and double page spreads and how they can be connoted and denoted. This was part of my research, it gave me an insight into what sort of elements I should include in my own magazine pages and how I should use these to present my ideas to the target audience. I was able to do this through an interactive online tool which allowed me to add notes to images in certain places; it is a lot easier to do this digitally using Web 2.0 technology as oppose to with pen and paper. DaFont is an online database of fonts which helped me a great deal when selecting a masthead in the production of my magazine cover. It allowed for a much greater range of fonts than the standard Adobe or Microsoft databases. This is another great result that came from Web 2.0. Microsoft Word I have used Microsoft Word since I first started using a PC so this one was not new to me and just as easy to use. It is a software which can be used offline which is a great advantage. I used this in all three stages; research and planning, production and evaluation. I learnt how to use Microsoft Word in conjunction with Web 2.0 publishing software which I will discuss. Microsoft Word is a great, all round tool to have. Adobe Photoshop

I used Adobe Photoshop to produce all three of my media products, as well as my Reader Profile which was a part of my research. This superb piece of graphics editing software allowed me to produce work that I would be unable to do before the introduction of Web 2.0 with a small budget. Tools such as the gradient map, guidelines, the smudge tool and the blending options allowed me to create three professional-looking media products fit for the market. There are no downsides that I came across when using this product, I was soon able to get to grips with the vast amount of tools available to me. Camera I used a digital camera to take the images I used on all my media products. A digital camera is a superb piece of technology allowing me to upload my good quality photos directly to my PC/Mac where I could edit them and use them in my products. There are not many disadvantages that come with the digital camera. Issuu Issuu is an online publishing software which is very new to me. It allowed me to publish my documents that I had created using Microsoft Word, onto the internet and then embedded into my blog in a presentable manner as oppose to using the lame text boxes that are provided on Blogger. I used this mainly in my evaluation, although it was also useful wen creating documents regarding research and planning. Flipsnack Flipsnack is also an online publishing software which allows you to publish images and PDF’s on the internet. The only difference being Flipsnack turns your document into a neat, presentable flipbook. Prezi Prezi is a little different to both Issuu and Flipsnack in that you can use it to create neat, presentable documents and presentations as oppose to only publishing them. I used Prezi throughout my evaluation in order to analyse my finished products in the most presentable way I could. Prezi has lots of different features which are unique and great to use; although it would be more beneficial if the off-line version of the software was free to use. Blogger Blogger was used to publish all of my work in one place. The interface is unique, yet simplistic and easy to use. You are able to separate your work under different labels so it becomes more organised – I used this feature to separate my research and planning work from my finished products from my evaluations also.

Evaluation Question 6  
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