THE OV ERV IEW
A LEGACY OF EXCELLENCE
Our Brand Heritage The Sotheby’s International Realty® brand harnesses the worldwide recognition and prestige of the Sotheby’s name. Auctioneers since 1744 with a fine tradition of marketing the world’s most cherished possessions, Sotheby’s is now an innovative global art business serving the most discerning clientele. Sotheby’s International Realty benefits from this tradition and innovation through equity in the Sotheby’s brand name and marketing collaboration.
An Extraordinary Collaboration Properties represented by our network may also be featured on the Sotheby’s auction house website, sothebys.com, their high-profile private client portal and within their exclusive newsletters. Our popular Extraordinary Properties blog features some of the most highly read content available throughout sothebys.com. At the heart of the partnership between the Sotheby’s International Realty® brand and the Sotheby’s Auction House is the literary collaboration Sotheby’s Magazine | Art & Home. This alliance creates exclusive opportunities to reach a prestigious clientele.
Brand Marketing A brand conveys a perception and emotional appeal with consumers and tells them what they can expect from an organization. The Sothebyâ€™s International RealtyÂŽ brand marketing strategy is to develop and curate quality content, delivered across multiple platforms in order to create and maintain global brand recognition and drive more consumers to sothebysrealty.com.
Global Media Partnerships: Unparalleled Reach
With an emphasis on brand exclusivity,
brand utilizes hand-selected media
cutting-edge advertising technologies,
powerhouses whose innovation,
strategic positioning, social traffic
experience and international impact
drivers and video content integration,
allow our brand to successfully
the Sothebyâ€™s International RealtyÂŽ
connect with a global consumer.
Search Engine Marketing
Search engine marketing provides
search engines. Our search engine
us with the opportunity to target a
marketing strategy targets the real
specific and qualified consumer. With
estate intender who has already
over 90% of home buyers searching
visited sothebysrealty.com through
for homes online, it is essential that
“re-marketing” – showing a display
the Sotheby’s International Realty®
ad specifically to the user when they
brand presence is prominent on
visit thousands of other websites.
Public Relations: The Voice of Luxury Real Estate Our public relations support team helps
can be submitted for consideration
drive awareness and position our global
in the many global media outlets we
network and prestigious brand as the
have relationships with, driving more
voice of luxury real estate. Properties
exposure for the brand and traffic
that have international relevance,
historical significance or uniqueness
MARKETING INFLUENTIAL CONNECTIONS Social Media
Content marketing is the way
We are not simply â€œpostingâ€? on
consumers seek information. Social
social media. We are nurturing a highly
media is a vital tool in this space for
engaged group of opinion-makers
luxury brands to provide their content
with exclusive content on Facebook,
to their loyal following as well as to
YouTube, Twitter, Google+, Instagram,
attract new connections. Influential,
LinkedIn, Pinterest and our very own
well-connected buyers like to engage
Extraordinary Living Blog. We know
directly with their favorite brands,
that our social content marketing
looking at unique photos, videos and
approach works because Facebook
articles with the ability to respond and
is the top referring source of traffic
share the content with their circles.
Video: The Quintessential Content
networks, and their connected TVs. Research tells us that the longer consumers are on a website, the more likely they are to take action and inquire about a property. Video provides a truly immersive and engaging
Home buyers are engaging with
experience for the consumer and
video in every element of their online
remains the cornerstone of our content
experience â€“on websites, social
strategy for sothebysrealty.com.
AN IMMERSIVE EXPERIENCE
sothebysrealty.com sothebysrealty.com attracts more
Virtual Reality Tours, 17 languages and
consumers to search, view and inquire
featured lifestyle and destination content.
than any other luxury real estate website.
A home presented with such in-depth
Millions of viewers immerse themselves
and unique content has a much higher
in our collection of vibrant, full screen
success rate capturing search engine
high definition videos and photography.
inquiries and engaging online consumers.
sothebysrealty.com also offers 3D and 18
Innovative and Interconnected Cascading Platform Once a home is on sothebysrealty.com,
Sothebyâ€™s International RealtyÂŽ
it will be exclusively marketed on more
network membersâ€™ websites, receive
than 140 websites around the world.
over eight million visitors per year
This network of interconnected,
and create another exclusive
locally focused and globally aware
property syndication opportunity.
Online Marketing Summary
February 27, 2016 - December 14, 2016 Porto Cervo Marina Porto Cervo, OT 07021, IT $79,719,388 Property Id: 929MSB
Italy Sotheby's International Realty Via Manzoni 45 Milano, Milano 20121, IT Office Phone: +390287078300 http://www.milan-sothebysrealty.com/eng Website Traffic Comparison Website
Number of Views - Last 4 Weeks
Inquiries Your property has received 48 inquiries. Top Cities
New York, NY
Milan, Lombardia, IT
London, London, GB
Rome, Lazio, IT
Toronto, Ontario, CA
Stockholm, Stockholms Lan, SE
Paris, Ile-de-France, FR
Oslo, Oslo, NO
Los Angeles, CA
Moscow, Moscow City, RU
Wall Street Journal/Mansion Global
PropGOLuxury / Financial Times Property Listings
Homes in Wisconsin
Property Views - Occurs when a consumer views the full property detail page for your listing on a marketing website. Inquiries - An event where the consumer starts an interaction with the broker or agent about the property. Top Cities - The cities from which the greatest number of consumers live that are viewing your listing. - indicates that the traffic reported by the site includes traffic from mobile applications. *Although your property listing is being displayed on these websites, we are currently unable to track the property views and inquiries for these websites.
Sotheby's International Realty and the Sotheby's International Realty logo are registered (or unregistered) service marks used with permission. Each Office is Independently Owned and Operated. The information set forth on this report is based upon information which we consider reliable, but because it has been supplied by third parties, we cannot represent that it is accurate or complete, and it should not be relied upon as such. The offerings are subject to errors, omissions, changes, and are subject to timing of delivery and updates of reporting metrics and related data.
Strategic placement and unique
drive the online consumer back to the
positioning of your home’s best features
rich content on sothebysrealty.com.
are critical in securing the right audience
To measure results of this exposure,
to not only preview your home online, but
the brand provides a property report
to take the next step in their home search.
including view and inquiry statistics
The Sotheby’s International Realty® brand
for each partner site to effectively
partners with and distributes properties
illustrate the activity a property receives
to the most significant media companies
online. This keeps our homeowners
and real estate-focused websites in the
informed of your marketing efforts
world in order to increase exposure and
every step of the way.
Apple TV Apple TV is found in 24 million
brand to present our curated high
homes and with our innovative
definition videos and photography on
Apple TV app families can share
a screen larger than ever before. Unique
the experience of discovering
to our app, users can explore properties
Sotheby’s International Realty®
via our visual lifestyle search and keep
brand properties from the comfort
track of your favorite properties and
of their couch or home theater
recent searches. The app is designed
room. Apple TV allows the
to truly immerse the consumer in the
Sotheby’s International Realty
Sotheby’s International Realty brand.
ACCESS ON THE GO SIR Mobile
The Sotheby’s International Realty®
and learn about the local lifestyle
mobile app is the only luxury real estate
amenities with our points-of-interest
app that serves properties in nearly 70
toolbar, showcasing local restaurants,
countries. Those who seek the unique
golf courses, resorts and more. With
when on the road can search using
an ever-increasing amount of home
SIR Mobile on Android or Apple and
searches performed from a handheld
connect with our global real estate
device it is vital to have a best-in-class
experts around the world. Use GPS or
app that meets the needs of today’s
the draw tool to locate your next home
eGallery The Sotheby’s International Realty®
real time, dynamic property slideshow
eGallery is displayed on high-definition
designed to provide worldwide reach
screens in Sotheby’s International Realty
for the select upper-tier properties
and Sotheby’s auction house locations
represented by our network.
around the world. It is an exclusive,
Touch Gallery The Sotheby’s International Realty®
throughout the world. The podium
Touch Gallery is a touch screen system
and wall mount versions create a touch
that provides a unique branded interactive
screen property search experience within
property search experience on high-
Sotheby’s International Realty office spaces,
definition screens. This through-the-glass
conference rooms and lobbies. The gallery
storefront display system entices foot
is yet another way the brand is engaging
traffic to engage with properties, outside of
today’s real estate consumer.
Sotheby’s International Realty office locations
A POWERFUL FIRST IMPRESSION Property Brochures and Significant Sales
of professionally designed brochures, postcards and email templates are available and easily customizable. A newsletter promotes significant
A plan to successfully market a home
sales throughout the network. This
includes a combination of powerful
illustrates an additional way in which
interactive and direct mail efforts to
the Sothebyâ€™s International RealtyÂŽ
generate additional consumer interest
brand promotes the properties we
both locally and globally. In addition to a
represent to the most qualified
vast digital and media campaign, a series
buyers around the world.
Guildford, England, United Kingdom £2,900,000 GBP Property ID HTTEJ6
Houston, Texas, USA $8,450,000 USD Property ID EFF632
County Cork, Ireland €4,500,000 EUR Property ID LQCQNH
re-Raphaelite pressionist Art don 14 July 2016
New York, New York, USA $38,500,000 USD Property ID 00110686
Tiburon, California, USA $12,900,000 USD Property ID CWQYM2
A s in art, antiques, wine and collectibles, the appeal of an extraordinary home is its distinctive
character. The Sotheby’s International Realty® network offers a fine collection of luxury homes, estates and properties for sale throughout the world. Allow us to artfully unite you with the perfect home.
Property Advertising: Exclusive Access
unique access for firms to place print and digital property ads that target qualified buyers for your home. That includes mainstream partners such as the New York Times and the Wall Street Journal,
Exclusive agreements with the world’s
as well as lifestyle-focused partners
most influential media partners provide
such as Ocean Living and Country Life.
hebysrealty.com 6/29/16 1:47 PM
35 7/11/16 11:32 AM
distributed to thousands of readers. Contents include a comprehensive property section, engaging editorial,
RESIDE® is our brand’s award-winning,
global lifestyle features and more.
proprietary magazine, featuring luxury
Each issue of RESIDE® is also created
homes and lifestyles from around
as an eBook for electronic marketing
the world. Several regional issues are
and distribution, expanding its reach.
DAVID BOWIE: COLLECTOR & ICON 13 TREASURES FROM CHATSWORTH CELEBRATING THE REVERSO WATCH
Sotheby’s Magazine | Art & Home This large format magazine enriches
features editorial showcasing
readers with sophisticated content
Sotheby’s International Realty®
related to the art and real estate
brand properties and also includes
world, now including a digital
a property gallery, providing an
version under sothebys.com.
advertising opportunity that
Sotheby’s Magazine | Art & Home
targets the Sotheby’s clientele.
LORD & LADY ATTENBOROUGH’S
PICASSO CERAMICS 38 NOVEMBER 2016
AT THE BEST ADD R E SSE S WOR LDWI DE
A True Global Network The Sotheby’s International Realty®
connects the Sotheby’s International Realty
network is an exclusive association
network to facilitate the thousands
of high-quality residential brokerage
of referrals that occur annually among
companies throughout the world.
Additionally, a Global Referral System
I n v i t i n g. D i s c r e e t . S a v v y. R e f i n e d .
Built on centur ies of tradition and dedicated to i n n o v a t i o n , t h e S o t h e b y â€™s I n t e r n a t i o n a l R e a l t y ÂŽ b r a n d ar tfully unites connoisseurs of life with their aspirations through a deeply connected global network of exceptional people.
COVER PROPERTY LOCATED IN COTE D’AZUR, FRANCE © MMXVII Sotheby’s International Realty Affiliates LLC. All Rights Reserved. Sotheby’s International Realty® is a registered trademark licensed to Sotheby’s International Realty Affiliates LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each Office Is Independently Owned And Operated.