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THE OV ERV IEW


A LEGACY OF EXCELLENCE

Our Brand Heritage The Sotheby’s International Realty® brand harnesses the worldwide recognition and prestige of the Sotheby’s name. Auctioneers since 1744 with a fine tradition of marketing the world’s most cherished possessions, Sotheby’s is now an innovative global art business serving the most discerning clientele. Sotheby’s International Realty benefits from this tradition and innovation through equity in the Sotheby’s brand name and marketing collaboration.

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An Extraordinary Collaboration Properties represented by our network may also be featured on the Sotheby’s auction house website, sothebys.com, their high-profile private client portal and within their exclusive newsletters. Our popular Extraordinary Properties blog features some of the most highly read content available throughout sothebys.com. At the heart of the partnership between the Sotheby’s International Realty® brand and the Sotheby’s Auction House is the literary collaboration Sotheby’s Magazine | Art & Home. This alliance creates exclusive opportunities to reach a prestigious clientele.

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Brand Marketing A brand conveys a perception and emotional appeal with consumers and tells them what they can expect from an organization. The Sotheby’s International RealtyŽ brand marketing strategy is to develop and curate quality content, delivered across multiple platforms in order to create and maintain global brand recognition and drive more consumers to sothebysrealty.com.

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Global Media Partnerships: Unparalleled Reach

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With an emphasis on brand exclusivity,

brand utilizes hand-selected media

cutting-edge advertising technologies,

powerhouses whose innovation,

strategic positioning, social traffic

experience and international impact

drivers and video content integration,

allow our brand to successfully

the Sotheby’s International RealtyŽ

connect with a global consumer.

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Search Engine Marketing

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Search engine marketing provides

search engines. Our search engine

us with the opportunity to target a

marketing strategy targets the real

specific and qualified consumer. With

estate intender who has already

over 90% of home buyers searching

visited sothebysrealty.com through

for homes online, it is essential that

“re-marketing” – showing a display

the Sotheby’s International Realty®

ad specifically to the user when they

brand presence is prominent on

visit thousands of other websites.

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Public Relations: The Voice of Luxury Real Estate Our public relations support team helps

can be submitted for consideration

drive awareness and position our global

in the many global media outlets we

network and prestigious brand as the

have relationships with, driving more

voice of luxury real estate. Properties

exposure for the brand and traffic

that have international relevance,

to sothebysrealty.com.

historical significance or uniqueness

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MARKETING INFLUENTIAL CONNECTIONS Social Media

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Content marketing is the way

We are not simply “posting� on

consumers seek information. Social

social media. We are nurturing a highly

media is a vital tool in this space for

engaged group of opinion-makers

luxury brands to provide their content

with exclusive content on Facebook,

to their loyal following as well as to

YouTube, Twitter, Google+, Instagram,

attract new connections. Influential,

LinkedIn, Pinterest and our very own

well-connected buyers like to engage

Extraordinary Living Blog. We know

directly with their favorite brands,

that our social content marketing

looking at unique photos, videos and

approach works because Facebook

articles with the ability to respond and

is the top referring source of traffic

share the content with their circles.

to sothebysrealty.com.

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Video: The Quintessential Content

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networks, and their connected TVs. Research tells us that the longer consumers are on a website, the more likely they are to take action and inquire about a property. Video provides a truly immersive and engaging

Home buyers are engaging with

experience for the consumer and

video in every element of their online

remains the cornerstone of our content

experience –on websites, social

strategy for sothebysrealty.com.

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AN IMMERSIVE EXPERIENCE

sothebysrealty.com sothebysrealty.com attracts more

Virtual Reality Tours, 17 languages and

consumers to search, view and inquire

featured lifestyle and destination content.

than any other luxury real estate website.

A home presented with such in-depth

Millions of viewers immerse themselves

and unique content has a much higher

in our collection of vibrant, full screen

success rate capturing search engine

high definition videos and photography.

inquiries and engaging online consumers.

sothebysrealty.com also offers 3D and 18

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sanmiguelsothebysrealty.com

harborsir.com

regosothebysrealty.com

alliancesothebysrealty.com

harborsidesir.com

renwicksothebysrealty.com

zemibeachsir.com

hcronerrealestate.com

sirrivieramaya.com

artisansothebysrealty.com

heritagehousesothebysrealty.com

robinsonsir.com

sir-abcislands.com

heritagesir.com

russellpostsir.com

atlantafinehomes.com

hodgekittrellsir.com

selectsothebysrealty.com

baysir.com

israelsir.com

shoresir.com

beijingsir.com

jamesonsir.com

sierrasothebysrealty.com

belizesir.com

klsir.com

soleilsir.com

bgsir.com

kuperrealty.com

stmartinsir.com

brazensothebysrealty.com

milan-sothebysrealty.com

steamboatsir.com

bvisothebysrealty.com

landmarksothebysrealty.com

streetsothebysrealty.com

bytheseasir.com

legacysir.com

sullivanbi.com

callawayhenderson.com

lenihansothebysrealty.com

summitsothebysrealty.com

carvillsir.com

listsothebysrealty.com

sunvalleysir.com

sircaymanislands.com

global.listsothebysrealty.co.jp

synergysir.com

celiadunnsir.com

livsothebysrealty.com

tateandfoss.com

chapinsothebysrealty.com

sirloscabos.com

foresthillsrealestate.com

coastalsir.com

luskandassociates.com

thebearsclubsir.com

sircostarica.com

sothebysrealty.lu

thelipmangroupsothebysrealty.com

sirbahamas.com

maltasothebysrealty.com

deckerbullocksir.com

Innovative and Interconnected Cascading Platform Once a home is on sothebysrealty.com,

Sotheby’s International RealtyŽ

it will be exclusively marketed on more

network members’ websites, receive

todaysothebysrealty.com

than 140 websites around the world.

over eight million visitors per year

manormorsir.com

towneandcountryinc.com

This network of interconnected,

and create another exclusive

dielmannsothebysrealty.com

marketplacesothebysrealty.com

treasurecoastsir.com

locally focused and globally aware

property syndication opportunity.

dbsir.com

mnsir.com

ttrsir.com

dreyfussir.com

mauritius-sothebysrealty.com

turksandcaicossir.com

ellissothebysrealty.com

monumentsothebysrealty.com

sothebysrealtyusvi.com

encoresothebysrealty.com

nicaraguasir.com

unlimitedsir.com

frankhardy.com

northcountrysir.com

venturesir.com

gibsonsothebysrealty.com

oceansir.com

sirvillage.com

ginevrasir.com

pacificsothebysrealty.com

vistasir.com

glaciersir.com

pacsir.com

wardwight.com

goldcoastsir.com

premiersothebysrealty.com

warrenlewis.com

sirguadalajara.com

princegeorgesir.com

waterfieldsir.com

gulftobaysothebysrealty.com

puertoricosothebysrealty.com

wssir.com

gustavewhite.com

queretarosothebysrealty.com

wishsir.com

hallmarksir.com

rsir.com

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Online Marketing Summary

February 27, 2016 - December 14, 2016 Porto Cervo Marina Porto Cervo, OT 07021, IT $79,719,388 Property Id: 929MSB

Italy Sotheby's International Realty Via Manzoni 45 Milano, Milano 20121, IT Office Phone: +390287078300 http://www.milan-sothebysrealty.com/eng Website Traffic Comparison Website

Number of Views - Last 4 Weeks

Inquiries Your property has received 48 inquiries. Top Cities

City

Property Views

New York, NY

478

Milan, Lombardia, IT

473

London, London, GB

546

Rome, Lazio, IT

379

Toronto, Ontario, CA

284

Stockholm, Stockholms Lan, SE

251

Paris, Ile-de-France, FR

241

Oslo, Oslo, NO

226

Los Angeles, CA

217

Moscow, Moscow City, RU

211

Property Views

Inquiries

sothebysrealty.com

41,512

47

JamesEdition

3,149

1

Wall Street Journal/Mansion Global

1,422

0

PropGOLuxury / Financial Times Property Listings

173

0

HomeAdverts

119

0

Juwai

75

0

CountryLife

9

0

Homes in Wisconsin

0

0

LuxuryEstate.com

0

0

Neighborhood Scope

0

0

NY Times

0

Real-Buzz

0

Total

46,459

0 0

48

Terms Used

Property Views - Occurs when a consumer views the full property detail page for your listing on a marketing website. Inquiries - An event where the consumer starts an interaction with the broker or agent about the property. Top Cities - The cities from which the greatest number of consumers live that are viewing your listing. - indicates that the traffic reported by the site includes traffic from mobile applications. *Although your property listing is being displayed on these websites, we are currently unable to track the property views and inquiries for these websites.

Property Distribution

Sotheby's International Realty and the Sotheby's International Realty logo are registered (or unregistered) service marks used with permission. Each Office is Independently Owned and Operated. The information set forth on this report is based upon information which we consider reliable, but because it has been supplied by third parties, we cannot represent that it is accurate or complete, and it should not be relied upon as such. The offerings are subject to errors, omissions, changes, and are subject to timing of delivery and updates of reporting metrics and related data.

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Strategic placement and unique

drive the online consumer back to the

positioning of your home’s best features

rich content on sothebysrealty.com.

are critical in securing the right audience

To measure results of this exposure,

to not only preview your home online, but

the brand provides a property report

to take the next step in their home search.

including view and inquiry statistics

The Sotheby’s International Realty® brand

for each partner site to effectively

partners with and distributes properties

illustrate the activity a property receives

to the most significant media companies

online. This keeps our homeowners

and real estate-focused websites in the

informed of your marketing efforts

world in order to increase exposure and

every step of the way.

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Apple TV Apple TV is found in 24 million

brand to present our curated high

homes and with our innovative

definition videos and photography on

Apple TV app families can share

a screen larger than ever before. Unique

the experience of discovering

to our app, users can explore properties

Sotheby’s International Realty®

via our visual lifestyle search and keep

brand properties from the comfort

track of your favorite properties and

of their couch or home theater

recent searches. The app is designed

room. Apple TV allows the

to truly immerse the consumer in the

Sotheby’s International Realty

Sotheby’s International Realty brand.

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ACCESS ON THE GO SIR Mobile

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The Sotheby’s International Realty®

and learn about the local lifestyle

mobile app is the only luxury real estate

amenities with our points-of-interest

app that serves properties in nearly 70

toolbar, showcasing local restaurants,

countries. Those who seek the unique

golf courses, resorts and more. With

when on the road can search using

an ever-increasing amount of home

SIR Mobile on Android or Apple and

searches performed from a handheld

connect with our global real estate

device it is vital to have a best-in-class

experts around the world. Use GPS or

app that meets the needs of today’s

the draw tool to locate your next home

home buyers.

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eGallery The Sotheby’s International Realty®

real time, dynamic property slideshow

eGallery is displayed on high-definition

designed to provide worldwide reach

screens in Sotheby’s International Realty

for the select upper-tier properties

and Sotheby’s auction house locations

represented by our network.

around the world. It is an exclusive,

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Touch Gallery The Sotheby’s International Realty®

throughout the world. The podium

Touch Gallery is a touch screen system

and wall mount versions create a touch

that provides a unique branded interactive

screen property search experience within

property search experience on high-

Sotheby’s International Realty office spaces,

definition screens. This through-the-glass

conference rooms and lobbies. The gallery

storefront display system entices foot

is yet another way the brand is engaging

traffic to engage with properties, outside of

today’s real estate consumer.

Sotheby’s International Realty office locations

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A POWERFUL FIRST IMPRESSION Property Brochures and Significant Sales

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of professionally designed brochures, postcards and email templates are available and easily customizable. A newsletter promotes significant

A plan to successfully market a home

sales throughout the network. This

includes a combination of powerful

illustrates an additional way in which

interactive and direct mail efforts to

the Sotheby’s International RealtyŽ

generate additional consumer interest

brand promotes the properties we

both locally and globally. In addition to a

represent to the most qualified

vast digital and media campaign, a series

buyers around the world.

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Guildford, England, United Kingdom £2,900,000 GBP Property ID HTTEJ6

Y HOMES

ON

Houston, Texas, USA $8,450,000 USD Property ID EFF632

ODWARD

0–450,000

County Cork, Ireland €4,500,000 EUR Property ID LQCQNH

re-Raphaelite pressionist Art don 14 July 2016

New York, New York, USA $38,500,000 USD Property ID 00110686

Tiburon, California, USA $12,900,000 USD Property ID CWQYM2

A s in art, antiques, wine and collectibles, the appeal of an extraordinary home is its distinctive

character. The Sotheby’s International Realty® network offers a fine collection of luxury homes, estates and properties for sale throughout the world. Allow us to artfully unite you with the perfect home.

Property Advertising: Exclusive Access

unique access for firms to place print and digital property ads that target qualified buyers for your home. That includes mainstream partners such as the New York Times and the Wall Street Journal,

Exclusive agreements with the world’s

as well as lifestyle-focused partners

most influential media partners provide

such as Ocean Living and Country Life.

hebysrealty.com 6/29/16 1:47 PM

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RESIDE®

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distributed to thousands of readers. Contents include a comprehensive property section, engaging editorial,

RESIDE® is our brand’s award-winning,

global lifestyle features and more.

proprietary magazine, featuring luxury

Each issue of RESIDE® is also created

homes and lifestyles from around

as an eBook for electronic marketing

the world. Several regional issues are

and distribution, expanding its reach.

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DAVID BOWIE: COLLECTOR & ICON 13 TREASURES FROM CHATSWORTH CELEBRATING THE REVERSO WATCH

Sotheby’s Magazine | Art & Home This large format magazine enriches

features editorial showcasing

readers with sophisticated content

Sotheby’s International Realty®

related to the art and real estate

brand properties and also includes

world, now including a digital

a property gallery, providing an

version under sothebys.com.

advertising opportunity that

Sotheby’s Magazine | Art & Home

targets the Sotheby’s clientele.

LORD & LADY ATTENBOROUGH’S

PICASSO CERAMICS 38 NOVEMBER 2016

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AT THE BEST ADD R E SSE S WOR LDWI DE

A True Global Network The Sotheby’s International Realty®

connects the Sotheby’s International Realty

network is an exclusive association

network to facilitate the thousands

of high-quality residential brokerage

of referrals that occur annually among

companies throughout the world.

our offices.

Additionally, a Global Referral System

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I n v i t i n g. D i s c r e e t . S a v v y. R e f i n e d .

Built on centur ies of tradition and dedicated to i n n o v a t i o n , t h e S o t h e b y ’s I n t e r n a t i o n a l R e a l t y Ž b r a n d ar tfully unites connoisseurs of life with their aspirations through a deeply connected global network of exceptional people.

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COVER PROPERTY LOCATED IN COTE D’AZUR, FRANCE © MMXVII Sotheby’s International Realty Affiliates LLC. All Rights Reserved. Sotheby’s International Realty® is a registered trademark licensed to Sotheby’s International Realty Affiliates LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each Office Is Independently Owned And Operated.

The Overview