Essential Everyday Care for Skin
MODULE 2. A.
Three Steps to Beautiful Skin 1. Cleanse • Ready to accept the steps • Toning is common • pH balance is in every Anew Cleanser… no toner required!
Three Steps to Beautiful Skin 2. Treat • Undereye area: SPF and delicate application Targeted Treatments • Other areas of concern on the face & body • Many of us experience sagging, fine lines & wrinkles, dark spots, etc. Tip! • These products are “in between” products, meaning they’re to be used in between cleansing and moisturizing
Three Steps to Beautiful Skin 3. Moisturize • Seals the surface and helps retain treatments • Prevents moisture loss • SPF 15 or more Tip! •
Use a mini spatula
Anew Regimens: Q & A Q: What is an anti-aging skincare regimen? – Daily routine to keep skin in good health – Three basic steps
Q: Why is it important to use a skincare regimen? – Provides best results
Q: What are our core anti-aging regimens? – Anew Rejuvenate, Reversalist, Ultimate, Platinum
Anew Regimens: Q & A • Where does Anew Clinical fit in? • What’s important for you to know about these regimens?
Anew Rejuvenate Who is it for and what are skin’s needs: • Customers (between teens and thirties) with fundamental signs of aging: • Face: Enlarged pores, rough texture, fine lines and dullness • Eyes: Tired-looking with fine lines and slight puffiness
Anew Rejuvenate What it does: Reduces the appearance of fine line/wrinkles Smoothes skin texture Skin tone appears more even Visibly reduces the look of pores Replicates the three steps of a professional antiaging facial: exfoliation, extraction and massage • 2-in1 Eye product helps eye area look younger in just 24 hours • • • • •
More About Technology Exfo-Smoothing Complex: • Resurfaces for fresher-looking skin Mini-Extraction Technology: • Deep cleans, shrinks look of pores Revitafresh Technology: • Reinforces cell bonds, skin looks seamless
The Line Up • • • •
Revitalizing 2-in-1 Gel Cleanser Day Revitalizing Cream SPF 25 Night Revitalizing Cream Night Rejuvenate Sapphire Emulsion • For Eyes, 24 Hour Eye Moisturizer SPF 25
Rejuvenate’s Targeted Treatments • Flash Facial Revitalizing Concentrate • Mineral Facial Rinse-Off Treatment • Anew Rejuvenate Glycolic Facial Treatment
Anew Reversalist Who is it for and what are skin’s needs: • Customers with moderate signs of aging where firmness is an issue. • Face: Wrinkles are more apparent and discolourations are a real concern • Eyes: Dark circles and wrinkles are more pronounced around the eyes
What it does: • Reactivates skin’s repair process using Activinol Technology, to help reverse wrinkles and reduce skin discolourations, leaving skin brighter, more even-looking For Eyes: • Fade dark circles as it smoothes wrinkles
More About Technology Q: What is Activinol Technology? • Wrinkles are micro-injuries • How does skin repair itself? • Discovered how to activate Activin, skin’s repair molecule • Recreated in Anew’s Activinol Technology – Reactivates skin’s repair process to produce new, fresh skin to help reverse wrinkles
The Line Up • • • •
Renewal Foaming Cleanser Renewal Serum Illuminating Eye System Day Renewal Cream SPF 25 • Night Renewal Cream • Reversalist Sterling Emulsion
Anew Ultimate Who is it for and what are skin’s needs: • Customers with advanced signs of aging • Face: Loss of volume, cushion or bounce, deep wrinkles and dark age spots. • Eyes: Loss of youthful eye shape and definition. Bags around the eyes.
Ultimate What it does: • • • • •
Restores cushion and bounce Reduces the look of deep wrinkles Visibly restores a youthful vitality Reduces the look of deep lines and dark age spots Restores volume to thinning skin
• Lessens the look of undereye bags
More About Technology • Natural occurring proteins • Sirtuin Youth Proteins, contribute to how fast our skin ages • Pro-Sirtuin TX Technology designed by Avon researchers • Formulated to stimulate Sirtuin Youth Proteins • Healthier youth cells, activate remodeling proteins to help restructure and strengthen skin
The Line Up • • • •
Age Repair Cream Cleanser Contouring Eye System Elixir Premium Age Repair Day Cream SPF 25 • Age Defying Night Cream • Night Gold Emulsion
Anew Platinum Who is it for and what are skin’s needs: • Designed for women 60+ who want to address the most serious signs of aging: – neck sagging deep wrinkles – loss of color/brightness – extreme dryness
Anew Platinum What it does: • As we age cell shape collapses, resulting in loss of youthful contours • Avon’s first-ever patented Paxillium Technology is formulated to boost the production of Paxillin by 60%.* • This key protein helps retain the full expanded shape of youthful skin cells • Reduces the lool of deep lines in neck area, lifts and firms the look of sagging skin under neck & chin • Dramatically reshapes skin for a more youthful-looking profile
The Line Up • Night Cream and Serum • Full line to come in early 2011
1 Anew has the answers 2 The price is right 3 Ground-breaking technology 4 Benefits are unmatched in the marketplace 5 Beautiful skin is in every product 6 Age is just a number! 7 Cleanse, Treat, Moisturizeâ€Ś live by it 8 Be consistent and persistent with any skincare routine 9 Educate yourself for earnings 10 Try them, love them, sell them!