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MY PRESENTATION ON 1960’S FASHION Danielle McCartney


I set out to achieve the creation of an interesting 1960’s magazine by displaying my skills of using Microsoft Publisher and filtering images through Photoshop. The process consisted of gathering research and deciding upon which image editing software to use which would best feature in my magazine. I decided to use Photoshop which you will see feature on page 4.


My name is Danielle McCartney, I am 19 years of age and I am currently studying a Fashion and Clothing course at Belfast Metropolitan College. I enjoy spending time with my Family and friends and going out at weekends.


MARILYN MONROE Screen icon Marilyn Monroe has been found dead in bed at her Los Angeles home. The 36-year-old actress' body was discovered in the early hours of this morning by two doctors who were called to her Brentwood home by a concerned housekeeper.

JFK ASSASSINATED MAN TAKES FIRST STEPS ON MOON American Neil Armstrong has become the first man to walk on the Moon. The astronaut stepped onto the Moon's surface, in the Sea of Tranquillity, at 0256 GMT, nearly 20 minutes after first opening the hatch on the Eagle landing craft. Armstrong had earlier reported the lunar module's safe landing at 2017 GMT with the words: "Houston, Tranquillity Base here. The Eagle has landed."

The President of the United States has been assassinated by a gunman in Dallas, Texas. John F Kennedy was hit in the head and throat when three shots were fired at his opentopped car. The presidential motorcade was travelling through the main business area of the city. Texas Governor John Connally was also seriously injured when one of the unknown sniper's bullets hit him in the back. The men were accompanied by their wives, who were both uninjured. the window of a building overlooking the road.


Psychedelic art is any kind of visual artwork inspired by psychedelic experiences induced by drugs such as LSD, mescaline, and psilocybin. The word "psychedelic" (coined by British psychologist Humphry Osmond) "mind manifesting". By that definition all artistic efforts to depict the inner world of the psyche may be considered "psychedelic". In common parlance "Psychedelic Art" refers above all to the art movement of the 1960s.

"Optical art is a method of painting concerning the interaction between illusion and picture plane, between understanding and seeing." Op art works are abstract, with many of the better known pieces made in only black and white. When the viewer looks at them, the impression is given of movement, hidden images, flashing and vibration, patterns, or alternatively, of swelling or warping.


Pop art is an art movement that emerged in the mid 1950s in Britain and in the late 1950s in the United States. Pop art presented a challenge to traditions of fine art by including imagery from popular culture such as advertising, news, etc. In Pop art, material is sometimes visually removed from its known context, isolated, and/or combined with unrelated material.


In early 1963 inflation was stable, corporate profits were at a record high, and the stock market had rebounded, but unemployment was still too high at 5.7 percent.

After World War II the efficiency and productivity of the US economy improved markedly. From 1945 to 1975 output per hour of labor increased 120 percent while output per standard unit of energy increased 23 percent.

In January 1969, President Richard M. Nixon moved slowly on the economy. Nixon avoided to some advisers that were calling for wage and price controls and relied instead on some minor trimming of federal spending during his first year.

By the end of the decade the average Americans real income had increased 50 percent. Median family income rose from $8,540 in 1963 to $10,770 by 1969.


Lesley Lawson, also known as Twiggy, is an English model, actress, and singer. In the early 1960s she became a prominent British teenage model of swinging sixties London with others such as Penelope Tree. By 1967, Twiggy had modelled in France, Japan, and the U.S., and landed on the covers of Vogue and The Tatler. Her fame had spread worldwide.

Twiggy was initially known for her androgynous looks, large eyes, long eyelashes, thin build, and short hair.

Twiggy is best remembered as one of the first international supermodels and a fashion icon of the 1960s.


The Philips Company of the Netherlands invented and released the first compact audiocassette in 1962. They used high -quality polyester 1/8-inch tape produced by BASF. Recording and playback was at a speed of 1.7/8 inches per second.

The ATM was invented in 1969. An automatic teller machine or ATM allows a bank customer to conduct their banking transactions from almost every other ATM machine in the world.

The first practical bar code scanner was invented in 1966. It made identification and data collection easier by making It automatic. The bar code scanner became commercially popular in stores because it can identify any item and other applications.


FASHION TECHNOLOGY

Spandex or elastane is a synthetic fiber known for its exceptional elasticity. It is strong, but less durable than its major non-synthetic competitor, natural Latex. It is a polyurethane-polyurea copolymer that was developed in 1959 by chemists C. L. Sandquist and Joseph Shivers at DuPont's Benger Laboratory in Waynesboro, Virginia. When first introduced, it revolutionized many areas of the clothing industry. For clothing, spandex is usually mixed with cotton or polyester, and accounts for a small percentage of the final fabric, which therefore retains most of the look and feel of the other fibers. In North America it is rare in men's clothing, but prevalent in women's.


Before 1875, shops in small towns and villages were often little ‘house-window’ businesses competing with the town’s market and with local pedlars rather than with large stores. Biba was the first high fashion, low price point line of clothes aimed at teenagers. The affordable couture recreations are recognizable by their drab, muddied color palette of brown, sepia, gray and plum. Long tight sleeves, short hemlines, and high shoulders define Biba's swinging London look. Other designers included Givenchy, Pucci and Ossie Clark.


References: Page 3 image of Marilyn Monroehttp://www.hpvf.com/catalog/07_1_b_3377_1.JPG Page 11: Text and images on 60’s technology: http://history1900s.about.com/od/timelines/ tp/1960timeline.htm Page 13: 1960’s fashion retail: http://vintageclothing.about.com/od/designerstolookfor/ tp/1960s-Designers.htm http://www.hounslow.info/libraries/localstudies/highstreet-history-hounslow-feltham.htm Page 8: Pop art text and images. http://en.wikipedia.org/wiki/Pop_art http://www.popartuk.com/g/l/lg01586.jpg http://25.media.tumblr.com/ tumblr_lb8dolacH91qdxn3uo1_400.jpg Page 5, images and text including Marilyn Monroe, JFK and Neil Armstrong. http://news.bbc.co.uk/onthisday/hi/dates/stories/ november/22/newsid_2451000/2451143.stm http://news.bbc.co.uk/onthisday/hi/dates/stories/ august/5/newsid_2657000/2657289.stm http://news.bbc.co.uk/onthisday/hi/dates/stories/july/21/ newsid_2635000/2635845.stm Page 7: Images and text on op & physedelic art http://en.wikipedia.org/wiki/Op_art http://en.wikipedia.org/wiki/Psychedelic_art Page 10: All about Twiggy - text and 3 images. http://en.wikipedia.org/wiki/Twiggy http://elcoushistory.tripod.com/economics1960.html Page 14: Adobe kuler palette http://kuler.adobe.com/


Page 6 John Wayne image: http://www.gadflyonline.com/wpblog/wp-content/ uploads/2011/06/johnwayne1.jpg The beatles image: http://images2.layoutsparks.com/1/210823/the-beatles -2-band.jpg Elvis Presley image: http://www.beertripper.com/OffTopic/RocknRoll/ Elvis_Presley/Elvis_Presley_on_stage.jpg Muhammed Ali image: http://www.cyberboxingzone.com/images/alimuhammad-22.jpg Vietnam war image: http://2.bp.blogspot.com/-PtbTG_bIHQs/Tcatf-SujHI/ AAAAAAAAAJU/80w3eDuFHOw/s1600/vte.jpg Fashion model image: http://img684.imageshack.us/ img684/8313/07jacqualineonassisvean.jpg Page 12: Fashion technology (spandex images + text) http://en.wikipedia.org/wiki/Spandex http://www.volleyball1on1.com/products/mizunovolleyball-spandex-mVP-II-short.jpg

My 1960's Brochure  

60's magazine

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