VP External Affairs goals for the year: 365 Marketing Plan
Throughout the year: • Update Facebook and Twitter accounts at least twice weekly • Advertise events on “Class of…” Facebook via Pan Love page, as well as other University entities (USF Rec, New Student Connections, Oracle, Marshall Center, etc.) • Chalk around campus one week before any Panhellenic events. • Flyer around campus one week before any Panhellenic events. • Bull Market booths first Wednesday of each month. November/December • Send out Marketing Team application • Meet with USF Departments to strengthen Panhellenic bonds • Update 365 Marketing Plan for next External • December: Prepare training for Marketing Team New External Affairs is transitioned in December. January • Finalize Marketing Budget with VP Admin • Interviews for Marketing Team • Host Marketing Team training with a Team Packet • Finalize marketing plans for the spring semester • Spring Week of Welcome event • Order Spring Val-‐U-‐Bull ad February • Meet with Steve Long, campus publisher designer, first week of February to discuss plan for recruitment booklet • Look at old booklets; develop theme and concept for booklet • Meet at least bi-‐weekly with Steve • Look into giveaways ordered last year; decide what to order this year March • Finalize and order all flyers for recruitment • Confirm proofs for giveaways (pens, sunglass straps, etc.) and order • Deadline for chapters to submit pictures for booklet • Host PR event/Informational Session • Send Go Greek shirt order form to chapters • Send out Panhellenic Perception Survey
April • Work with VP Development to design Pan Exec bags, Exec shirts, Pi Chi bags/shirts • Order Go Greek shirts • Design Potential New Member bag, or order from year prior • Host PR event/Informational Session • Turn in paperwork for H frames around campus May • Booklet sent to printers by the 1st • Uconnect profile for new students up and running • Create Facebook profile picture/Timeline cover photo for recruitment • Finalize pan website (no Pi Chis, update chapter information) • Order USF Planner Ad if Executive Board decides to advertise June • Distribute advertisements around campus • Update PROGO Student Newsletters every Tuesday • Distribute H Frames • Post information to various USF constituent Facebook pages • Paperwork for Marshall Student Center Banner • Upload recruitment booklet via ISSUU • Host PR event/Informational Session • Purchase Facebook ad • Continue to market Perception Survey July • Restock flyers • Continuously push recruitment via social media • Host PR Event/Informational Session • Order Potential New Member shirts for Bid Day • Begin organizing transition binder August • Bull Market each Wednesday • Update recruitment approaching via social media • Host PR Event • Promote outside organization events during Week of Welcome
September • Close perception survey/ analyze results • Plan PR Workshop with chapter PR chairs to discuss results • Thank you notes to those who assisted with marketing recruitment October • Host PR workshop with chapter PR chairs • Meet with USF Departments to strengthen Panhellenic bonds (this continues through November)
365 Marketing Plan I created and implemented throughout my position as Vice President of External Affairs for USF Panhellenic Association.