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branding photography illustration design


Branding

2

Create a logo for an imaginary Objective: company using your name or initials as the main component.

Using the similar shapes of my Approach: initials (D.H.), created a singular, continuous lined logo representing a putter in motion. Steering away from using a predictable green color, I took inspiration from the blue skies of the renowned spring golf event, The Masters. The color and shape also can meet the tastes of both male and female golfers. The company Drive Hart produces high quality golf equiptment for athletes.

D R I V E H A RT


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Process:

Objective: Create a logo and stationary for a superhero. Approach: Took Batman and his human identity, Bruce Wayne, and created cohessive logos and designs, using similar elements in both sets, while keeping the hero’s identity a secret. I redefined the shape of the bat, and used the “BM” to cast a shadow of Batman’s real name; Bruce Wayne. Using the same back bones of the bat, I created a city connecting bridge to represent the wealthy owner of Wayne Enterprises in Gotham City.

BM


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Process:

BRUCEWAYNEENTERPRISES

brucewayne

BRUCE WAYNE

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BRUCE WAYNE

brucewayne

Bruce Wayne

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CEO + CFO of Bruce Wayne Enterprises

212.688.9823 office 212.688.0021 fax brucewayne@bwe.com www.bwent.com

Wayne Manor Penthouse | 5732 East Ave. 9 | Gotham City, NY 17310

BW

BRUCEWAYNE CEO + CFO of Bruce Wayne Enterprises

212.683.6138 main 212.683.6137 direct 212.688.9823 office 212.688.0021 fax brucewayne@bwe.com www.bwent.com

Wayne Manor Penthouse | 5732 East Ave. 9 | Gotham City, NY 17310

BW

BRUCEWAYNE

BW

BRUCEWAYNE


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Process:

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Objective: Take an already successful typographic logo and redesign to better represent what sets that company apart.

Approach: Used the “C� in CNN to show that it was the first news station to give 24 hour reports and updates.

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Process:

Invent a restaurant from scratch, Objective: create 150 logo posibilities, then expand on one that best embodies that restaurant. Table for Two: an elegant and Approach: modern American restaurant with a romantic atmosphere


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Create a logo for an imaginary Objective: company using your name or initials as the main component Created a logo for a floral Approach: boutique and expanded it to an animated flash logo to use in multimedia outlets.

danielle hutchens designs floral and event arrangements


13 Objective: Redesigned the current logo and type identity of Florida State University.

Florida State University


HOTOGRAPHY

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The Occupy movement makes its way from Wall Street in NYC to Main St here in Columbia, SC as people gather in front of the State House wanting to be heard.

Ellie Farrell is one girl you should look out for on campus. As a local Young Life leader and USC diver, while juggling her second year of Pharmacy School, this out of state student knows can take on the world all the while keeping her priorities and responsibilities in check.


USC Senior Amy Woodell is already putting her retail major to good use. After starting her own Charity “Clothed in Hope,” where she teaches widowers in Zambia how to sew and make a new life for themselves, is on to her next project called “re-threaded” where she buys shirts from good will, cuts them up, and then sells them to earn money for Clothed in Hope. These photos are a small portion of a photo essay and multimedia project featuring Amy and her fashion show debut of the “re-threaded” line.


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burns

BUrns ryan

RYANBURNS

Using an action photo create an advertisement to showcase Objective: the wakeboarding brand LIquidForce as well as the upcoming Pro wakeboarder, Ryan Burns.

LiquidForce liquidforce/rburns.com Liquid Force 334.745.0173 127 Broad Ave, Suite B Orlando, FL


“El gran llibre, sempre “ The great book, always open and obert i que cal esforçar-se which we should a llegir, és el de lamake an effort to read, is that of Naturalesa.” nature.

Antoni Gaudí


PORT VICIN

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O CIN

Objective: Using a photo taken during a hike along the coast of Italy, create a vintage travel poster promoting one of the cities visited.

QUE T

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ERRE


llustration 20


NS de I AMminrm&aatgneeendc T I V ita de on t Zi

you’re welcome.

White blood cells function at their peak when your plate is 2/3 veggies, beans, & whole grains, and the rest lean meat/fish

act wal mp Keepay, even lood puncreases a d mall. B rking i lls the scles wo lood ce mu hite b w

when something bad gets in your system... I attact.

A GOOD DIET Create a plush toy and a flat pack container for the toy. The Objective: toy must be a “mascot” that can be used to spread information to college students at USC. Created a white blood cell plush toy intended to be in the student health center and proApproach: vide tips for college students to strengthen their immune system by producing more white blood cells.

VEG ETA B L ES

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im a white blood cell

TE A

Bro p cco l i u , c m a incr pkin uliflo we ea & thanse blocarrot r, spin ot odc s all ach h e e r veg lls mohelp gies re .

E in. ClIeS R t 30 mnd s a E EXive for atking aroiung &

v lti gen u d , bu , . muour st. Yomin rtant A r y be ita po fo ks y v im r r wo eve is

GR EE N

sti 1 to m 2 of ula cup wh te s a ite the da blo pro y h od du elp ce ctio s lls n .


USA 44

USA 44

USA 44

USA 44

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Objective: Hand illustrate an animal using only Adobe Garamond Pro and as few characters as possible.


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esign

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It’s fun AND easy! Tours are 4 hours and are not the least bit strenuous. They include a 15 min. intro to Munich history and historical buildings at our meeting point (Marienplatz at the Eastern end of the pedestrian area) about 15 min. of getting to and onto our bikes and a 45 min. break in a lovely beergarden for either lunch, supper or just a beer or non-alcoholic beverage. In the remaining 2 1/2 hours we cover about 4 miles as we ride from one historical / architectural point of interest to the next. Our tours are almost exclusively on bike paths; anybody that can ride a bike would have no problem doing this tour.

“Mike’s Bike Tours is a great way to see Munich. The guides are very knowledgeable, but more than that they are fun and make the tours unforgettable.”

inside 2 See things you’d likely miss otherwise 2010 Tour Schedule Tours daily at 4|1 - 4|14 12:30 only Tours daily at 4|15 - 8|31 11:30 and 4:00 Tours daily at 9|1 - 11|10 12:30 only

The BEST way to see Munich

inside 3 Families Welcome! We provide helmets and child seats for kids under 4. We also have 16", 20" and 24" bikes for kids so they can come along.

You’ll likely go there only oncedon’t settle for a tour that might be average at best, just to save a few bucks. It’s not worth the chance when you only have a limited time in Munich.

proud to be the best-known city-sightseeing bike-tour company in all of Europe especially for English-speaking visitors, thanks to the unprecedented word of mouth our guests invariably spread about their experience with us.

Reservations not necessary! Simlpy show up at the meeting point We meet 10 paces away from the bottom of the tower of the Old Town Hall and the END of the Marienplatz for about 15 min. for the introduction, before proceeding to our bikes. If you show up late, don’t worry! Just come to our shop Discover Bavaria.

Design a 29x23 cm brochure for a European client in Munich, Objective: Germany that will be used to provide information to tourists regarding a group bicycle tour company.

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PAGE 3 In-flap

Back

Front M I K E’S

BI KE

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O

Mike’s

WHY US? Our guides love their job as Professional Entertainers and are proud to carry on our commitment to always strive for the ultimate degree of customer satisfaction and enthusiasm. We enjoy a strong team spirit and comaraderie among us, which is also part of what makes us unique and so much fun to be with. This is the primary reason why our tours are so unique and entertaining, and the result has been an incredibly positive buzz about the Mike’s Bike Tours experience that has gone around the globe and back. If you’ve heard it, you know we are not exaggerating one bit, if not, you likely soon will, and we hope you’ll be one of those spreading it. Our groups have seen more of and learned more about Munich in 4 hours than most would on their own in 4 days! You’ll be part of an eclectic and energetic group chemistry and simply have a great time!

Standard Tour, 4 hours just €24,including the bike. Kids under14are halfprice, infants in childseats are free..

Bike Tours of Munich

Backpacker discount: only €18 for those staying in one of the hostels listed at this site under Munich Hostels. (Bring a coupon or a receipt from your hostel and pre pay for the tour in cash at our shop, Discover Bavaria.)

Deluxe, All Day Tour €49 including the bike. This tour is also discounted for students/budget travellers staying in one of the hostels listed at this page to only €39.. .. Payment: Pay guide at the end of the tour in cash. Credit cards (VISA and MC) are accepted for payment prior to the tour at our shop, Discover Bavaria.

Group discounts and special times available with advance booking!

0172 852 0660 www.mikesbiketours.com

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It’s a trip of a lifetime, so make memories that will last a lifetime.

Mike’s Bike Tours of Munich

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Before:

After:


Before:

29 After:

Objective: Remake a website and logo for the Ministry of Hope charity, which administers health care for the orphans and communities of Malawi and Lethoso in Africa. Approach: In addition to redesigning the site, I wanted to ensure success and enhance awareness by: > Adding email database and social media to heighten retention among donors. > Making volunteer opportunities and donating more convenient and easy for those visiting the site. > creating a way to showcase what Ministry of Hope does through a multimedia gallery and separate section of the site.


30 Choose an existing charity and Objective: create a poster promoting that choice.

Use hand drawn elements to Approach: emphasize what make’s St. Jude Children’s Hospital different from every other hospital in the world.


st. Jude children's things are done a hospital little differently: wheelchair

medical bill

last treatment


at any given moment

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their life to achieve their weigh

120 lbs

Pamela Anderson,

the supposed voluptuous ideal, is 11% below ideal body weight.

Amount that the products industry ra

5’7’’

25% of Playboy centerfolds met the weight criteria for Anorexia

140 lbs

set the beauty standard at 5’5” and 140 pounds

1

50% of women wear a

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Most standard clothing stores cater to size

5’5’’

only one generation ago

Marilyn Monroe

33B $

20 yrs ago:

Approach: Using researched facts and statistics about eating disorders I created an info-graphic to depict the issue of body image in our current society.

I’ve always thought Marilyn Monroe looked fabulous, but I’d KILL myself if I was that fat.

average fashion mode

ELIZABETH HURLEY to allure magazine

8%

less t the av woma

Today: she weighs

23%

less


WEIG

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GE HING IN O N BODY IMA

9% 42% 53% 78% 9 yr olds of

of

of

of

grade girls say they

are on a diet

girls say they are

1st, 2nd& 3rd

admit to vommiting

want to be

in attempt to

lose weight

thinner

1in3

woman are on a diet at any given moment

4th graders

and are unhappy with their bodies

women would trade three to five yrs of their life to achieve their weight goals

the supposed voluptuous ideal, is 11% below ideal body weight.

140 lbs

set the beauty standard at 5’5” and 140 pounds

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50% of women wear a size

14

Most standard clothing stores cater to size

or smaller

5’5’’

only one generation ago

Marilyn Monroe

$33BIL Amount that the diet related products industry rake in yearly

5’7’’

25% of Playboy centerfolds met the weight criteria for Anorexia

unhappy

with their bodies

2out of3 120 lbs

Pamela Anderson,

of 18 yr old

20 yrs ago: I’ve always thought Marilyn Monroe looked fabulous, but I’d KILL myself if I was that fat.

average fashion model weighed

ELIZABETH HURLEY to allure magazine

8%

less than the average woman.

Today: she weighs

23%

less


410 733 0514

talk to me

6721 Allview Dr. Columbia, MD 21046 daniellehutchens7@gmail.com www. daniellehutchens.com



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