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A COLLEC TION BY DANIELLE ELSENER F/W 2013


ABOUT

CONCEPT

MATERIALS

DESIGNS

DESIGNER COMPANY PROFILE CAMPAIGNS

DANIELLE ELSENER 26 Grover Lane East Northport, NY 11731 631.365.2649 delsen20@student.scad.edu

WORK EXPERIENCE Donna Degnan

New York, NY . Nov 2011 - Dec 2011

Design Intern Digitalize and implement new cost sheets, P.O. orders and tech

Antonio Azzuolo Design Intern

New York, NY . Dec 2011

Savannah College of Art and Design, Savannah GA Bachelor of Fine Arts Degree in Fashion Design Minor in Menswear and Fibers; June 2013 GPA 3.61; Major GPA 3.95 SKILLS Computer Programs: Adobe Photshop, Illustrator , Microsoft Word, Excel, PowerPoint Traditional Skills: Mens and womenswear draping and patternmaking, zero waste techniques, machine and hand sewing, hand illustrating, dyeing, knitting, crocheting

*Select samples made were put into production for the fw2012 show

New York, NY . June 2010 - Sept 2010,

Design Intern Nov 2010 - Dec 2010 Research concepts and create inspiration / mood boards, track and document fabric from delivery through to production, responsible for checking in and out fabrics, garments, hardware, etc. , aid in the presentation of HONOR's premier fashion show and photo shoot as a dresser

Costume Designer

May 2011

New York, NY . June 2011 - Sept 2011

Design Intern Assist design team from initial sketches to fabrication, create sample garments and notions*, manage and track through completion all accessories for the ss 2012 show, maintain showroom, establish relationships with vendors

HONOR

Vanguard, A Young Student Activist Club 2011-2012 Treasurer Coordinate with save Darfur, Invisible Children and Falling Whistles, volunteer at homeless shelters, regularly participate in beach cleanups and with the Big Brother, Big Sister program SCAD Fashion Show Dresser

E D U C AT I O N EDUN Americas

EXTRA CURRICULARS

Savannah, GA . Oct 2010 - Nov 2010

H O N O R S A N D AWA R D S YMA Scholarship Finalist Jeansation International Contest Finalist Deans List SCAD Artistic Honors Scholarship SCAD Academic Honors Scholarship Teachers Association Art Exhibition: 1st Place Fashion and Best in Show Peter Terian Fine Arts Scholarship Student Art Exhibition: Scholarship for Fashion Design Junior Art Exhibition: Featured Fashion Design Finalist

2011 2011 2009-2012 2009-2012 2009-2012 2009 2009 2008


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TECH PACKS

WORKS CITED


ABOUT

CONCEPT

MATERIALS

DESIGNS

DESIGNER COMPANY PROFILE CAMPAIGNS

Nike

Inc. was founded in 1962 by Bill Bowerman and Phil Knight as a partnership under the name Blue Ribbon Sports. Their modest goal was to distribute low-cost, high-quality Japanese athletic shoes to American consumers in an attempt to break Germany’s domination of the industry. Today, as a major publicly traded company, Nike not only manufactures and distributes athletic shoes at every marketable price point to a global market, but over 40% of sales come from athletic apparel, sports equipment, and subsidiary ventures. Nike markets its products under its own brand, as well as Nike Golf, Nike Pro, Nike+, Air Jordan, Nike Skateboarding, and subsidiaries including Cole Haan, Hurley International, Umbro and Converse. BRS officially became Nike, Inc. on May 30, 1978, taking the name from the Greek goddess of victory. Over the past 10 years Nike has grown to employ over 30,000 people and has increased its net income from 668.30 Mil to 2.13 billion. Its long term debt debt has also been decreased from 625.90 Mil to 276.00 Mil. Nike is in a good financial standing overall. The image that Nike has created for itself is extremely well established. They pay top athletes in many sports to use their products to promote and advertise their technology and design. Nike’s first professional athlete endorser was Romanian tennis player Ilie Năstase, and since then they have ex-

panded to sponsor other athletes including Michael Jordan, Spike Lee, Andre Agassi, Rafael Nadal, Pete Sampras, Marion Bartoli, Lindsay Davenport, Daniela Hantuchová, Maria Sharapova, Tiger Woods, and Serena Williams. The name Nike is what sells to customers. One of their large retail stores, Niketown, on Newbury st, Boston exemplifies its drive in marketing. It is very clean, spacious, has no isles, and the Nike logo is everywhere. The staff is young and friendly, ages 20-30,

diverse, 50/50 men to women ratio, with specializations in knowledge of one field. This specified staff helps bring in Nike’s target consumers. In the past Nike used to consider 18- and 22-year-olds as part of the same demographic target. Women and men ages 20 – 40 were all grouped together as their targeted consumer. Now they are becoming separate and distinct markets when it comes to age, interests, and tastes. Categories now include

teenagers and men (early 40’s), women ages 30-34 and men in their 20s. “We spent the last 30 years trying to bundle things, and now it’s almost the reverse and we have to unbundle things,” Denson said, explaining Nike’s new efforts to tailor products to individual consumers. The Nike customer has a lot of faith in the brand because of its history and promise to perform. Nike is a very competitive organization. Phil Knight (Founder and CEO) is often quoted as saying that ‘Business is war without bullets.’ Nike has a healthy dislike of its competitors. At the Atlanta Olympics, Reebok went to the expense of sponsoring the games. Nike did not. However Nike sponsored the top athletes and gained valuable coverage. It is moves like these that draw in Nike’s consumer and show what they are made of. The personal drives and desires of individual consumers move the vast corporate machinery of Nike. Nike taps into a culture of “competitive individualism” where Americans no longer attempt to “inflict [their] own certainties on others but to find meaning in life.” Many of the consumers who represent Nike’s clientele possess the vanity, self-satisfaction, self-glorification, and selfadmiration that are an underdeveloped set of criteria for narcissism. Yet if these Nike customers did not hold these attributes, what would get them to buy the products in the first place? This feeling of selfworth allows Nike customers to be willing to spend


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COSTINGS

money of their products regardless of price; making them feel even better about themselves. Since 1993 Nike has been starting environmental initiatives including Nike’s Reuse-A-Shoe program where the rubber soles of old shoes are used to make playgrounds and tracks, etc. They have also been in the forefront of recycling water bottles which are then incorporated into their Dry-FIT fabric. Up to 6 recycled bottles are in every t-shirt the sell. Nikebetterworld.com houses all of the information on these initiatives over the years and how they were executed. Nike has been right on the cusp of environmental initiatives for years, yet has failed to fully grasp the concept. The amount of missed opportunities is enormous. This line is the epitome of environmentally friendly fashion. It would be collecting all of the ideas Nike has been using for hears and house them in one line of fashionable active wear. These product developments offer Nike many opportunities. The brand is fiercely defended by its owners whom truly believe that Nike is not a fashion brand. However, like it or not, consumers that wear Nike product do not always buy it to participate in sport. Some would argue that in youth culture especially, Nike is a fashion brand. This creates its own opportunities, since product could become unfashionable before it wears out. Nike’s competitors have jumped in to fill the gap for those customers who want to buy active wear which can be worn from

TECH PACKS

WORKS CITED

the gym to the street. Adidas and designer Yojhi Yamamoto have teamed up to create Y-3, a successful line of sportswear influenced by Adidas’ roots. Nike still has the opportunity to begin a new division which is more fashion oriented and more versatile. This Nike Better World line will feature silhouettes similar to that of their traditional active wear for men and women; however the focus will be on the fabrics and details. A green arrow-like motif will be seen throughout the collection in various ways. In addition, all fabrics will be either 100% organic cotton, Dri-FIT polyester made from recycled bottles, or a combination with recycled textiles. Nike should jump at the chance to start a new initiative of fabric recycling in tandem with this line. The process is becoming easier, quicker and cheaper by the day. Their athletes could drop off their old worn out clothing at a Niketown store where it would then be collected for textile recycling. Fiber reclamation mills grade incoming material into type and color where the textiles are then shredded into “shoddy” fibers and blended with other selected fibers, including water bottles, depending on the intended end use

of the recycled yarn. The blended mixture is finally carded to clean and mix the fibers and spun ready for weaving or knitting. Nike also recently signed a contract with Dyecoo, the leading environmental dye company which has found a way to eliminate water from the process, thus saving tons of water. These programs all made public at the same time would be phenomenal for the press as well as the improvement of Nike’s image. Taking this next step towards saving the environment in a fashionable way is imperative to Nike’s survival in the ever advancing industry. Many companies are jumping on board and Nike wouldn’t want to be left behind. Branching out and making this more fashionable line of active wear shows the Nike customer that the company is willing to adapt for them.


ABOUT DESIGNER COMPANY PROFILE CAMPAIGNS

CONCEPT

MATERIALS

DESIGNS


FIT

COSTINGS

TECH PACKS

WORKS CITED


ABOUT

CONCEPT

.COM © Danielle Elsener 2012

MATERIALS

DESIGNS


FIT

COSTINGS

TECH PACKS

WORKS CITED


ABOUT

CONCEPT

MATERIALS

DESIGNS

Dri-FIT 100% recycled polyester

90% recycled polyester/10% spandex

Dri-FIT 51% nylon/41% recycled polyester/8% spandex

Dri-FIT 100% recycled polyester

Dri-FIT 100% recycled polyester

100% organic cotton

Dri-FIT 100% recycled polyester

Dri-FIT 84% polyester/16% spandex.

Dri-FIT 61% organic cotton/34% recycled polyester/5% spandex


FIT

COSTINGS

TECH PACKS

Dri-FIT 92% polyester/8% spandex

WORKS CITED

elastic

zipper

COL13001

COL13002

COL13003

COL13004

drawstring

COL13005

COL13006

COL13007

COL13008

logo application


CONCEPT

ABOUT

DESIGNS

MATERIALS

WOMENS MENS ACCESSORIES

FW1300201

$25

100% organic cotton

FW1300202

Dri-FIT 100% polyester

FW1300101 FW1300401 $62 98% cotton/2% spandex

GW1300301

$38

$25

Dri-FIT 61% cotton/33% polyester/ 6% spandex.

$64

Dri-FIT 61% organic cotton/34% polyester/5% spandex

FW1300102

$38

Dri-FIT 87% nylon/13% spandex. Back mesh: Dri-FIT 81% nylon/19% spandex.

FW1300701

$45

Dri-FIT 100% polyester


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COSTINGS

FW1300501

TECH PACKS

$84

FW1300601

WORKS CITED

$180

Storm-FIT 100% polyester

100% organic cotton

Dri-FIT 88% polyester/12% spandex

FW1300801

$58

Dri-FIT 88% polyester/ 12% spandex

FW1300802 $85 Dri-FIT 92% polyester/8% spandex Mesh: Dri-FIT 90% polyester/10%

FW1300602

$115

Dri-FIT 100% polyester. Rib: 95% polyester/5% spandex

FW1300803 $70 65% cotton/21% polyester/ 14% rayon


CONCEPT

ABOUT

MATERIALS

DESIGNS WOMENS MENS ACCESSORIES

FW1301203

$48 FW1301202 Dri-FIT 100% polyester

FW1301201

Dri-FIT 100% organic cotton

FW1301301 $45 Dri-FIT UV 100% polyester

Dri-FIT 51% nylon/41% polyester/ 8% spandex

FW1301101 $30

$60

$47

Dri-FIT 84% polyester/16% spandex. Mesh: 90% polyester/10% spandex

FW1301102

$65

Dri-FIT 92% polyester/8% spandex. Mesh: 90% polyester/10% spandex.


FIT

COSTINGS

FW1301501

TECH PACKS

$240 FW1301601 Body: 100% nylon. Panels: Dri-FIT 100% polyester.

$84

100% organic cotton

FW1301701

$55

Dri-FIT 100% polyester. Lining: 100% polyester

WORKS CITED

FW1301801

$80

Body: 100% organic cotton. Rib: 98% cotton/2% spandex.

FW1301602 100% polyester

FW1301802

$40

Dri-FIT 100% polyester

$160


CONCEPT

ABOUT

DESIGNS

MATERIALS

WOMENS MENS ACCESSORIES

FW1302101

$40

100% polyester 11.8"W x 14.6"H x 4.7"D

FW1302201

$25

FW1302401 FW1302301 100% polyester

$28

$68


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COSTINGS

TECH PACKS

WORKS CITED


ABOUT

CONCEPT

MATERIALS

DESIGNS


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COSTINGS

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WORKS CITED


CONCEPT

ABOUT

3.07.12 DESIGNER Danielle Elsener FABRIC Dri-FIT 61% cotton/ PRICE $2 33% recycled polyester/6% spandex.

DATE

I. MATERIAL

DRI-FIT

QUANTITY .5

ACTUAL $2

$1.00 QUANTITY

ACTUAL

2 2

$.20 $.05

$.40 $.10

.7 YD

$.20

$.14

TOTAL

TOTAL TRIMMINGS COST III. LABOR CUTTING MARKING GRADING SEWING BAG/LABEL TRUCKING TOTAL LABOR COST GRAND TOTAL

$.64 QUANTITY

ACTUAL

FW1300101

SELLING PRICE

COLOR Black, white, lt blue, green PATTERN

TOTAL $1

TOTAL MATERIAL COST II. TRIMMINGS BUTTONS MOULDED CUPS LOGO ZIPPERS ELASTIC

STYLE No.

MATERIALS

TOTAL

$3.37 $5.00

$25

DESIGNS

F/W 2013 DESCRIPTION Womens Sports Bra SEASON


FIT

COSTINGS

TECH PACKS

3.07.12 DESIGNER Danielle Elsener $2 FABRIC 100% organic cotton PRICE

DATE

I. MATERIAL ORGANIC COTTON

QUANTITY 2.5 YD

ACTUAL $2

$5.00 QUANTITY 1 1 1 - 22”

ACTUAL

TOTAL

$.05

$.05

$.05

$.05

$.30

$.30

TOTAL TRIMMINGS COST III. LABOR CUTTING MARKING GRADING SEWING BAG/LABEL TRUCKING TOTAL LABOR COST GRAND TOTAL

$.40 QUANTITY

ACTUAL

FW1300501

COLOR Black, green, tan, blue

TOTAL $5

TOTAL MATERIAL COST II. TRIMMINGS BUTTONS DRAWSTRING LOGO ZIPPERS ELASTIC

STYLE No.

TOTAL

$11.2O $16.8O

WORKS CITED

SELLING PRICE PATTERN

$84

F/W 2013 DESCRIPTION Womens Hoodie SEASON


CONCEPT

ABOUT

3.07.12 FABRIC Dri-FIT 100% recycled poly

DATE

I. MATERIAL Dri-FIT

DESIGNER PRICE

QUANTITY 1 YD

Danielle Elsener $3

ACTUAL $3

$3.00 QUANTITY

1

ACTUAL

TOTAL

$.10

$.10

TOTAL TRIMMINGS COST III. LABOR CUTTING MARKING GRADING SEWING BAG/LABEL TRUCKING TOTAL LABOR COST GRAND TOTAL

$.10 QUANTITY

ACTUAL

FW1301202

SELLING PRICE

COLOR Black, white, blue, brown PATTERN

TOTAL $3.00

TOTAL MATERIAL COST II. TRIMMINGS BUTTONS DRAWSTRING LOGO ZIPPERS ELASTIC

STYLE No.

MATERIALS

TOTAL

$6.40 $9.5O

$48

DESIGNS

F/W 2013 DESCRIPTION Mens Tee SEASON


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COSTINGS

3.07.12 FABRIC I Dri-FIT 100% Recycled Poly

DATE

I. MATERIAL

Dri-FIT

QUANTITY 3 YD

DESIGNER PRICE

TECH PACKS Danielle Elsener $1

ACTUAL $1

$3 QUANTITY 2 YD 1

ACTUAL $.15 $.05

1

$.05

$.05

$.20

$.40

$.20

$.20

2 - 7” 1 YD

TOTAL $.30 $.05

$1

TOTAL TRIMMINGS COST III. LABOR CUTTING MARKING GRADING SEWING BAG/LABEL TRUCKING TOTAL LABOR COST GRAND TOTAL

COLOR

TOTAL $3

TOTAL MATERIAL COST II. TRIMMINGS PIPING DRAWSTRING LOGO ZIPPERS ELASTIC

STYLE No.

QUANTITY

ACTUAL

TOTAL

$8 $12

WORKS CITED

FW1301802 Black, white, green

SELLING PRICE PATTERN

$60

F/W 2013 DESCRIPTION Mens Pants SEASON


ABOUT

3.07.12 Dri-FIT 61% cotton/ FABRIC I DATE

STYLE No.

FW1300101

33% polyester/6% spandex.

CONCEPT

DESIGNS

MATERIALS

Danielle Elsener SEASON F/W 2013 DESCRIPTION Womens Sports Bra DESIGNER

CB

INCHES

B EDGE TO HEM

5.5

I NECK DROP - BACK 2 NECK DROP - FRONT

1

3 NECK WIDTH 4 ACROSS BACK

8

B ARROW WIDTH

6.5

12

C LOGO WIDTH

4

5 BACK OPENING

6

D LOGO HEIGHT

3

6 ACROSS CHEST

14.5

E BOTTOM TO HEM

2

7. FRONT - LENGTH A HPS B CF

7

17 LOGO PLACEMENT A ARROW LENGTH

18 STRAP WIDTH 11

8A

2.5

12 9

3/8

9 HPS TO UNDERARM

HPS

5

I

11

14

2

11

18

4

15

12 8.5

10 SIDE LENGTH

4

11 BOTTOM EDGE OPENING

24

12 ARMHOLE CIRCUMFERENCE

21

13 ELASTIC - WIDTH

1

14 BACK WIDTH 15 SIDE SEAM LENGTH

12 3

11

7B 7A 17A

17D

17B

4.25

6

17C 16B

16A

10

17E 13

16 FRONT A INSIDE HEM TO ELASTIC

8B

CF

8 BACK - LENGTH A HPS B CB

HPS

3


FIT

COSTINGS

3.07.12 FABRIC I 100% Organic Cotton DATE

INCHES I NECK DROP - BACK 2 NECK DROP - FRONT 3 NECK WIDTH

3 10.5

4 SHOULDER LENGTH

5

5. ACROSS SHOULDER

17

6. ACROSS BACK

18

7. FRONT - LENGTH A HPS B CF

26 28

STYLE No.

FW1300501

B UNDERARM C CB D HPS 17 SLEEVE OPENING

WORKS CITED

Danielle Elsener SEASON F/W 2013 DESCRIPTION Womens Hoodie DESIGNER

20

29 8

A STAND B OPENING C CB SEAM D DRAWSTRING FROM CF 19 WAISTBAND WIDTH A LENGTH

28

B WIDTH FROM CF

11

10 ACROSS CHEST 11 HALF WAIST

18

16D

32.5 21

HPS

6

12 9

15

23 20F 18A

10

7

7B

7.5

16

F TOP CORNER TO NECK CF

15

13 SIDE LENGTH 14 BOTTOM EDGE OPENING

18

21 ARROW LENGTH

5

42

22 SMALL ARROW LENGTH

3

8B

7A

8A

20C

5 3

3.5

HPS

16C

16A

2

3.5

12 HPS TO WAIST

26

5

18A 3

18D

1

5.5

23 LOGO FROM CF

4

18B

4

22

20.5

18C

CF

C TOP WIDTH FROM CF D SIDE LENGTH E OPENING

16 SLEEVE LENGTH A OVERARM

22

18 HOOD

26

9 HPS TO UNDERARM

15 ARMHOLE CIRCUMFERENCE

CB

35

20 POCKET

8 BACK - LENGTH A HPS B CB

TECH PACKS

16B

20E 20A 13 20B

20D

14 17 21

19


ABOUT

3.07.12 STYLE No. FW1301202 FABRIC I Dri-FIT 100% Recycled Polyester DATE

INCHES I NECK DROP - BACK 2 NECK DROP - FRONT

1

3 NECK WIDTH

6

6

4 SHOULDER LENGTH

7.25

5. ACROSS SHOULDER

18

6. ACROSS BACK 7. FRONT - LENGTH A HPS B CF

17 26 23

8 BACK - LENGTH A HPS B CB 9 HPS TO UNDERARM

28 27 11

Danielle Elsener SEASON F/W 2013 DESCRIPTION Mens Tee 5

C CB

18

D HPS 17 SLEEVE OPENING

15

18 NECK BAND - WIDTH

1

19 ARROW LENGTH

2

20 SEAM PLACEMENT A LENGTH B NECK TO SHOULDER C UNDERARM TO SHOULDER 21 LOGO PLACEMENT A WIDTH B LENGTH

12 HPS TO WAIST

15

22 SLEEVE ARROW PLACEMENT

13 SIDE LENGTH 14 BOTTOM EDGE OPENING

18

15 ARMHOLE CIRCUMFERENCE

21

16 SLEEVE LENGTH A OVERARM

7.5

A LENGTH TOP

16C

16D 5 8A 12

8B

6

CF

22B I

3

4 16B

10

2

3.5

20B

20C

10

9

22A

16A 15

19

18

20A

7A

6

10

4 10

19

HPS

HPS

C ARROW BOTTOM TO HEM D ARROW TOP TO HEM E ARROW LENGTH

CB

14

6

17.5

DESIGNS

MATERIALS

DESIGNER

B UNDERARM

10 ACROSS CHEST 11 HALF WAIST

43

CONCEPT

7B

21D 17

11

21E

21B

21C

21A

13 14

5 3


FIT

COSTINGS

TECH PACKS

3.07.12 STYLE No. FW1301802 FABRIC I Dri-FIT 100% Recycled Polyester DATE

INCHES

B FROM SS

WORKS CITED

Danielle Elsener SEASON F/W 2013 DESCRIPTION Mens Paants DESIGNER

I FRONT DROP

1

17 FRONT ARROW LENGTH

5

2 BACK RISE (WAIST TO TOP)

1

18 BACK ARROW LENGTH

3

3 WAIST CIRCUMFERENCE

27

19 POCKET OPENING

9

20 ZIPPER LENGTH

7

4 FRONT RISE

11.5

5 BACK RISE

17

6 ELASTIC WAISTBAND WIDTH

3

CB

2 CF

18

2

WAIST

I

6 5

19 19 15 14

7 FRONT LENGTH

16A

A CF

42

B WAIST

43

4

8 BACK LENGTH

16B

12

A CB

43

B WAIST

44

9 SIDE SEAM

41

10 HEM OPENING

18

11 INSEAM

32

12 THIGH CIRCUMFERENCE

27

13 KNEE CIRCUMFERENCE

21

14 HIGH HIP CIRCUMFERENCE

43

15 LOW HIP CIRCUMFERENCE

44.5

11

9

13

8A 8B

7B 7A

16 LOGO PLACEMENT A FROM ELASTIC

3

WAIST

10

10

20


ABOUT

CONCEPT

MATERIALS

DESIGNS


FIT

COSTINGS

TECH PACKS

- “About NIKE, Inc.” NIKE, Inc. -. 2011. Web. 01 Mar. 2012. <http:// nikeinc.com/pages/about-nike-inc>. - “Balance Sheet - MSN Money.” Object Moved. Microsoft, 2012. Web. 05 Mar. 2012. <http://investing.money.msn.com/investments/ stock-balance-sheet?symbol=nke>. - Burridge, Elaine. “Latest Materials Improve Sportswear Performance.” Chemical Industry News & Chemical Market Intelligence. 31 July 2008. Web. 02 Mar. 2012. <http://www.icis.com/ Articles/2008/08/04/9144388/latest-materials-improve-sportswearperformance.html>. - “Colette - 213 Rue Saint-Honoré 75001 Paris.” Colette. 28 Mar. 2011. Web. 02 Mar. 2012. <http://www.colette.fr/>. - Enderle, Kim, Dan Hirsche, Lisa Micka, Brian Saving, Sheetal Shah, and Tatiana Szerwinski. “Strategic Analysis of Nike, Inc.” DePaul University.edu. 14 Mar. 2000. Web. 04 Mar. 2012. <http://condor. depaul.edu/aalmaney/StrategicAnalysisofNike.htm>. - “Form 10-K.” U.S. Securities and Exchange Commission (Home Page). 31 May 2012. Web. 01 Mar. 2012. <http://www.sec.gov/Archives/edgar/data/320187/000119312510161874/d10k.htm>. - Holmes, Stanley. “Can Nike Do It?” Businessweek.com. Bloomburg Business Week, 07 Feb. 2007. Web. 08 Mar. 2012. <http://www.businessweek.com/bwdaily/dnflash/content/feb2007/ db20070206_233170.html>. - “Narcissistic Culture.” American Studies @ The University of Virginia. Web. 09 Mar. 2012. <http://xroads.virginia.edu/~class/ am483_97/projects/hincker/narc.html>.

WORKS CITED

- “Nike Consumer Behavior Analysis.” SlideShare. 20 May 2010. Web. 09 Mar. 2012. <http://www.slideshare.net/crmowbray/nike-consumer-behavioranalysis>. - “Nike Ethics.” SlideShare. 16 Dec. 2007. Web. 04 Mar. 2012. <http://www. slideshare.net/eonemo/nike-ethics>. - “NIKE, Inc. Announces Strategic Partnership to Scale Waterless Dyeing Technology.” NIKE, Inc. -. 07 Feb. 2012. Web. 01 Mar. 2012. <http://nikeinc. com/news/nike-inc-announces-strategic-partnership-to-scale-waterless-dyeing-technology>. - “Nike, Inc. (NKE) Competitors.” NASDAQ.com. 02 Mar. 2012. Web. 04 Mar. 2012. <http://www.nasdaq.com/symbol/nke/competitors>. - “Nike’s 20 Best Commercials of All-Time (With Video).” Bleacher Report. 26 May 2010. Web. 09 Mar. 2012. <http://bleacherreport.com/articles/396992just-did-it-nikes-20-best-commercials-of-all-time-with-video>. - “PRESS RELEASE 98-19.” United States Patent and Trademark Office. Web. 04 Mar. 2012. <http://www.uspto.gov/news/pr/1998/98-19.jsp>. - “SWOT Analysis Nike, Inc.” Nike, Inc. SWOT. Web. 07 Mar. 2012. <http:// marketingteacher.com/swot/nike-swot.html>. - “The Incredible Print Ads of Nike | 10Steps.SG.” Best Photoshop Tutorials for Beginners. 2010. Web. 09 Mar. 2012. <http://10steps.sg/inspirations/artworks/the-incredible-print-ads-of-nike/>. - “The Manufacturing Practices of Nike and Its Competitors.” 2009. Web. 04 Mar. 2012. <http://www.unc.edu/~andrewsr/ints092/vandu.html>. - “THERE’S MORE BETTER HERE.” Nike Better World. Web. 02 Mar. 2012. <http://www.nikebetterworld.com/product>.


.COM Š Danielle Elsener 2012

Danielle Elsener for Nike Better World  

A new take on Nike's go green initiatives; bringing all the aspects the company is doing well with together into one eco-friendly, organic l...

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