Public Relations Portfolio News Release
50 Historic Years at Ohio University The African Studies Program celebrates 50 years since it’s establishment at Ohio University. Recognizing Africa’s prominent position in world affairs in the mid-1960s, Ohio University moved to erect a department that both educated students and honored African history. Since the Program’s creation, Ohio University flourished with depth and rich culture that flooded all corners of the university. The African Studies Program is proud to announce a series of events highlighting Ohio University’s commitment to it’s African-American heritage over the past 50 years. Throughout the 2013-2014 academic school year, faculty, students, and community members alike will find ways to celebrate the African Studies Program colorful history at Ohio University. The Black Alumni Reunion, Sept. 27-28: Ohio’s largest formal alumni reunion, celebrates by inviting hundreds of alumni back to campus to participate in exciting events. From a much anticipated photo event “Through the Decades,” to a Gala at Baker Ballroom, the reunion is packed with festivities sure to honor African heritage and alumni’s time spent at Ohio University. Music Concerts: Khaira Arby & Tal National will play at Stuart’s Opera House September 2013. Listeners will find themselves mesmerized by Tal National’s ancient sounds and reliving this history of Niger through his music. Patience Chaitezvi plays October 2013. Patience, one of Zimbabwe’s only university educated traditional mbira players, embodies women empowerment and embraces rich African traditions during her performance. African Culture Week, April 7-13, 2014: In partnership with the African Student Union, African Culture Week features student and faculty research presentations, annual sports in Africa Conference, and African Languages Day. For more information on the African Studies Program’s 50th year anniversary celebration, and other events, please visit http://www.african.ohio.edu/Events/50YearAnniversary.html, or for updates “Like” our Facebook page at http://www.african.ohio.edu/Events/50YearAnniversary.html.
Public Relations Portfolio For Immediate Release
Daniella Vaccari RMD Advertising email@example.com (614) 794-2008
Local Bakery and MLB Franchise Hit Home-run with Buns
Klosterman Baking Company and Cincinnati Reds Score with Hamburger Bun Partnership CINCINNATI, Ohio (March 25, 2014) – Klosterman Baking Company, a family-owned bakery headquartered in Cincinnati, is partnering with local Major League Baseball (MLB) team, the Cincinnati Reds, to benefit fans with out-of-the-park buns for hamburgers during 2014 season home games at Great American Ball Park. As part of the partnership, the local, Cincinnati based baking company will promote the hamburger buns with discounted Reds admission tickets that grant fans access to the All-You-Can-Eat seats. The partnership is to provide fans and residents of Cincinnati fresh, quality buns to enjoy while watching their local MLB team. Klosterman Baking Company will be promoting discount coupons for bread and for Reds’ tickets to the Cincinnati community through social media networks. Fans can visit the Klosterman Facebook page to secure the coupon and try fun baseball trivia. “Nothing goes together better than hamburgers and baseball, which is why Klosterman and the Reds make a perfect team,” said Amy Ott, Director of Marketing of Klosterman Baking Company. “We’re excited about this partnership and continuing to serve our hometown, Cincinnati, freshly baked products.” Klosterman Baking Company offers a wide variety of fresh and frozen baked products, including an assortment of bread, buns hoagies and rolls. Whether the menu calls for sandwich bread, Kaiser rolls, whole grain products, or, of course, buns, Klosterman’s freshly baked products will enhance the dining experience. About Klosterman Baking Company Founded over 100 years ago, Klosterman Baking Company has grown to be one of the largest familyowned bakeries in the Midwest. Headquartered in Cincinnati, Ohio, Klosterman Baking Company provides fresh hearth breads, rolls and a variety of other bakery items to more than 4,000 restaurants, grocery stores, hospitals and schools in Ohio, Kentucky and Indiana. Klosterman distributes quality frozen products throughout the United States and maintains strong partnerships with several food service distributors to ensure that Klosterman products are available to any customer nationwide. KlostermanBakery.com Facebook.com/KlostermanBread Twitter.com/KlostermanBread Pinterest.com/KlostermanBread Instagram.com/KlostermanBread KlostermanBakery.com/Blog/
Public Relations Portfolio Client: Central Ohio Alzheimer’s Association RMD Contact: (614) 794-2008 Audio: 30 sec PSA:
Did you know that more than 5 million people in the world are suffering from Alzheimer’s disease? Your Central Ohio Alzheimer’s Association is inviting you to join teams around the world and honor those facing Alzheimer’s with a full day of activity. The Alzheimer’s Association Longest Day is held on the summer solstice, June 21. Participants honor those suffering by choosing an activity to do from sunrise to sunset. The event calls on participants to raise funds and awareness to advance the efforts of the Alzheimer’s Association.
15 sec PSA:
To join a team, donate or learn more about the cause visit the Alzheimer’s Association’s website at alz.org Did you know that more than 5 million people in the world are suffering from Alzheimer’s disease? Your Central Ohio Alzheimer’s Association is inviting you to join teams around the world and honor those facing Alzheimer’s with a full day of activity. To join a team, donate or learn more about the cause visit the Alzheimer’s Association’s website at alz.org
Public Relations Portfolio Client: Panera Bread RMD Contact: (614) 794-2008 Audio: 60 sec PSA:
Get ready, Denver! The 7th Annual Panerathon 5 & 10k to Fight Hunger is running your way Sunday, September 7, 2014. Everyone is invited to help fight hunger in your community by participating in this fun community event with your family, friends and pets! This yearâ€™s Panerathon is benefitting the Food Bank of the Rockies. Go to www.Panerathon.com to learn more. The 5 & 10k Run/Walk with begin at 8 a.m. with a delicious post-race meal provided by Panera Bread. There will also be a Free Kids Fun Run that will begin at approximately 7:45 a.m. Both events will be begin and end at Panera Bread at The Shops at Walnut Creek, located at 10450 Town Center Drive in Westminster. Registration is now open at www.Panerathon.com and starts at $30 for the 5k and $35 for the 10k. Military, senior and you receive a $10 discount. The fee includes a t-shirt, goodie bag and food. Visit www.panerathon.com to register.
Pitch Letter (E-mail)
Public Relations Portfolio Hi Kenny: I hope you've been well. As so many people are ramping up for Summer and Father's Day, I thought I might run an idea past you.. Allens Vegetables. We'd Love for you to share some Father's Day recipes, and review our line of canned vegetables, if you're interested? The recipes are gluten free! You can grab some information below for your review, I'll send you some product vouchers to get some free products in your area Walmart or other major retail store, and I've copied a great Father's Day recipe for you, below. About the Brand- Allens, Inc. remains focused on the same core values that were set when the company was founded.Allens,Inc. began as Allen Canning Company in 1926 near Siloam Springs, Arkansas. The growth and expansion has continued through the decades as more items were added to Allens’ product line and state of the art facilities enhanced productivity. During the seventies, growth allowed for the purchase of other companies and brands like Popeye Brand Spinach. Uniquely Greek. This brand recently launched a new line of feta-based spreads that are AMAZING. Naturally gluten free and delicious, we’re celebrating the months of Picnics with Uniquely Greek! Would you be interested in writing a review for the product and posting it on your blog? I can arrange to have some samples sent to you. I’ve copied a great recipe that incorporates the spread and is delicious, for you as well. About the brand- Established in 2010, Uniquely Greek is a privately held company that produces and distributes flavored feta cheese spreads to markets throughout the country. As a company whose products were first introduced in the Greater Philadelphia area, Uniquely Greek is proud to attribute a great deal of its success to the partner grocers that have helped them deliver products to customers throughout Philadelphia, its surrounding suburbs and southern New Jersey. Let me know your thoughts. Thanks!
Pitch Letter (E-mail)
Public Relations Portfolio Hi Heather: Bil-Jac is a super premium dog food that is currently offering a rare high value coupon. I wanted to check in with you to see if you'd be interested in sharing it with your readers? The promotion is available at Wal-Mart and offers consumers the chance to save $2.00 on one 2 lb or 5 lb bag of Bil-Jac Frozen Dog Food. Attached to the e-mail is an image to provide with the post. The coupon can be found here: http://www.coupons.com/coupons/Pet-Care-Coupons-102/? pid=15493&nid=10&zid=yn07 If this is something you would be interested in, please contact me by replying to this email. I hope to hear from you soon! Hi Tyler: We're contacting you on behalf of Klosterman Bread, a local favorite, to see if you'd be interested in including a Cincinnati Red's perk for your athletic players? Knowing that your players are likely BIG Red's fans, we can provide you with an offer, free of charge, that would grant your players Cincinnati Reds seats for $25 â€”which also includes all access seats, and full admittance to a buffet during home games â€“ a great deal they will not find anywhere else! If this is something you would be interested in, please contact me by either replying to this e-mail or at 614-794-2008. As well, if you could let me know how many players you need flyers for, and where to send the flyers, I would greatly appreciate it. I hope to hear from you soon! Thanks again and have a great day!
Public Relations Portfolio Daniella Vaccari 10 South College Street Athens, Ohio 45701 firstname.lastname@example.org (614)546-5715 Dear Mr. Smith, From one bobcat to another, I have an event that I think will interest you. I see that you have conducted workshops at Scripps and taught courses at Ohio University. This is why I believe that The Scripps Innovation Challenge will interest you and deserves coverage in the Athens News. The Scripps Innovation Challenge is a contest open to all students on campus and designed to solve problems that are submitted by media professionals and companies. The contest will award 20,000 in prizes and the winners are chosen during Communication Week, March 18- 22. On October 1, you wrote the article Festival director lays out plans for two more big local fests in 2013. This article discusses the future of fests for Ohio University and you mentioned that 8,000 students were in attendance. I believe that a significant portion of Ohio University students will also participate in the contest. Therefore, I think if readers care about festivals that students are attending, they will care even more about something as productive as the contest. I hope that you consider covering the Scripps Innovation Challenge in the Athens News. I would be happy to answer any questions that you have about the event. I hope to hear from you soon. If you would like to reach me, please use my contact information mentioned above. Sincerely, Daniella Vaccari
Public Relations Portfolio Ohio University Students offered the chance to win $20,000 in prize money through Scripps Innovation Challenge WHAT - Students develop real solutions that face media industry professionals. Media companies submit problems to the contests website for students to answer. CONTACT- Vice President Ryan Lombardi and Professor Dan Farkas are available this Friday from 2-3 with any questions in Baker Ballroom 235. Located off the north end of Court Street across from the Scripps building at 1 University Terrace. WHO- The Scripps Howard Foundation sponsors the competition. Any student can participate in the contest regardless of their major. WHEN- The contest kicked off January 17 and closes March 13. Judges will select ten finalists during Communication Week, March 18-22. In mid April the 10 finalists will participate in a live â€œpitch competitionâ€? judged by a panel of industry judges. PARKING- Free parking is available if you request in advance.