CONSUMPTION PATTERNS A LOOK INTO CONSUMISM & CITIZENS Nestor García Canclini
Growth in consumption patterns, economic strengthening territories, globalization as a promoter of comunication and intercultural relationships has led us to build and structure a more modern and visionary nation’s imaginarium. There’s actually process of deterritorialization undergoing due to strong advance of communication and non-physical means, in which technology hybridize and universalizes culture and national identity. It’s often called americanization, a influence that has develop and flourished by the free trade agreementes which have grown and increased the U.S power in between other cultures that standardized it confusing necesary economic globalization with the hegemonic culture of United States. Openness to international markets should regulate benefit sharing measures, coexistence and knowledge without neglecting each nation’s culture and practices and try not to fall in homogenization or “Americanization”. The ideal would be state not as depositor but as mediator between swaps. We talk of consumption as a collective apropriation of assets, intake, another way to say it, means satisfaying present or future needs and establishes a circular way activity in which human produces so that he can consume that product later on, and at the same time consumption generates production.
We always talk about cultural policies regarding certain aspects of capitalism without taking into account the consumption homogenization that occurs in this current age. We are actually living in an era where consumption surrounds us in a daily basis, shopping has become our number one hobby, the creation of massive window constructions have become in a economic priority, increasing impersonalized places, segregating people and making even bigger the already existing social gap. Even though limits are no longer an issue, people must understand that multiculturism exists even within the same nation and instead of trying to homogenize culture we could take advantage of this diversity to generate more offers to the consumer. Integration and national market competition with other foreign markets can be incentives to improve production and offer but we have to take in consideration local needs in the middle of a world wide deal, and that more powerful markets are coming to compete. Our first responsibility as a society to not be alienated within a collective world would be the rescue of cultural tasks, its dissolution in the market or in politics and to rebuild from civil society one multicultural democratic state.
Architect graduated in 2013, Veritas University.