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Visible on The Web! An Introduction to SEO


Content ● Basic questions ● Find keywords ● Place keywords ● Technical optimisation ● Social Media Marketing ● Google Analytics ● AdWords


Basic Questions ● How does Google see me? info:mydomain.ch ● Why have a website? ● How do people find me? ● What is SEO?


Why have a Website? ● To ● To ● To ● To ● To

publish share be recognised be present on the Web earn money


How do people find me? ● Direkt ● Referrals ● Social Media ● Organic search


Search Engine Optimisation ● OnPage Optimisation ○ Keywords ○ Content ○ Links ● OffPage Optimisation ○ Linkbuilding ○ Social Media ○ AdWords


Find Keywords ● AdWords external ● Insights for search ● Google Analytics ● Competition


Place Keywords ● Domain name ● Page name ● Description ● Page title ● Page header ● Copy text ● Images ● Link title ● Page footer


Technical Optimisation ● Minimise code errors

do the W3C check ● Speed up the pages

do a pingdom check ● Provide a XML Sitemap


Social Media Marketing ● Run your own blog ● Blog on Google+ ● Tweet on Twitter ● Connect on Linkedin ● Be on Facebook


Google Analytics ● Number of visitors ● Organic search ● Time on site ● Page views per visit ● Returning visitors ● Referrals


A Word about AdWords ● What are AdWords? ● When do I need them? ● How much do they cost?


SEO Checklist ● Write uniqe content using popular keywords ● Use keywords in URL, page name, title, header, images and links ● Take part in Social Networks ● Use an Analytics Tool SEO never stops!


The End .


Visible on The Web