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Process Book By Daniel DesLauriers

Logotype, Poem & TNT Weeks 342a Spring April 09, 2009


table of contents design brief

2

logo

4

poem

5

tnt poster

6

the process

7

sources

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1


design brief Eating right is the best way to stay healthy. This is the concept of my logo, which is why I have incorporated an apple as the “e” and the “a.” The first thing I think of when I see an apple is the old nursery rhyme, “an apple a day, keeps the doctor away...” The Logo represents the idea of eating healthy in a sophisticated sense that attracts viewers. The assignment was to develop a logotype for a word that expresses a concept or meaning of that word. I did plenty of sketches of different words and ended up choosing the word health. I created the logotype Health based on the concept of eating right. I chalked up many sketches and got a lot of insight from other students to make it more appealing. I chose the font Garamond over Univers because I wanted the logo to appeal to more of an adult audience, and this typeface is beautiful in it’s elegance and brings a much more sophisticated and experienced impression. The reason I chose an

adult audience is because they worry about their health more than children do, and can always express their opinions to children as well. I was stuck for a while with the apple part on the word because I wanted it to look like an apple but still be able to be able to read it with ease. I continued a mark that was on the apple in the other letter forms to create flow in the word so it doesn’t keep the viewer locked in on the apple itself and allows the viewer to read the word all the way through. After creating the logo, I researched poems that went with my concept of eating healthy. Then incoroporated the poem with the logotype on the same page. I went through the process of sketching out design layouts that shared speceific aspects of the logotype itself. The poem was about how to stay healthy, whats good for you, and why health is important. The layout reflected the poem and the logo, with this organic feel, and as if the text was growing from the ground, like most foods that are good for you. After my layout was designed I included a variety of colors that would accent the poem and the logo. I started with some bright colors

2


from an old popular “We Can Do It!� poster that are the same colors in a lot of posters today. Then I went with another assortment of colors that mostly represented the poem and the logo better, which were colors of healthy foods from the ground. Once I completed my poster, I needed to incorporate the final application, which was the TNT information. This was an interesting part because once I got my logo and poem to work well, I needed to put TNT into it. The goals were to create a successful logotype that can clearly define a concept or idea to an audience. Then portray that logotype on a poster with a poem that reflected the meaning of the logo. The logotype and poster layout should reflect the concept, with good hierarchy that allowed the viewer to go through the information nicely with good understanding of why the designer had done the format the way he/she did.

the poem. I made the layout reflect the poem and how food from the ground is good for you, so I had the layout setup in way that it looked as if the text and the logo were growing from the ground, yet still relating to some characteristics on the logo. After this long process, it had become a source of attractive advertising. The logotype identifies the concept of healthy eating and the poem encourages the meaning even more. This had been a great project to really show how every part in a single layout, whether it’s a logo, the color, the text, the typeface, they all portray meaning to the audience. I felt like at the end of my project, my poster defines my concept well enough for everyone to understand.

From my original idea for creating the logo, which was healthy eating, I tried to make it exist throughout the project. Whether it was how I designed the layout or the use of colors, yet the concept started to tweak some when relating to

3


4


5


6


the process

7


health

Health health Health

h lth

8


9


I

I don’t eat no meat, no dairy, no sweets only ripe vegetables, fresh fruit and whole wheat I’m old school, my household smell like soul food, bro curried falafel, barbecued tofu no fish though, no candy bars, no cigarettes only apples and fresh-squeezed juice from oranges exercising daily to stay healthy and I rarely drink water out the tap, cause it’s filthy Lentil soup is mental fruit and ginger root is good for the yout’ Fresh veg-e-table with the mayatl stew sweet yam fries with the green calalloo careful how you season and prepare your foods cause you don’t wanna lose vitamins and miner-ules and that’s the jewel life brings life, it’s valuable, so I eat what comes from the ground, it’s natural let your food be your medicine no Excederin strictly herb, generate in the sun, cause I got melanin and drink water, eight glasses a day cause that’s what they say They say you are what you eat, so I strive to be healthy my goal in life is not to be rich or wealthy cause true wealth comes from good health, we got to start taking better care of ourselves, be healthy y’all . . .

It’s all love . . . I don’t eat no meat, no dairy, no sweets only ripe vegetables, fresh fruit and whole wheat. I’m from the old school, my household smell like soul food, bro. curried falafel, barbecued tofu, no fish though, no candy bars, no cigarettes, only ganja and fresh-squeezed juice from oranges, exercising daily to stay healthy and I rarely drink water out the tap, cause it’s filthy, Lentil soup is mental fruit and ginger root is good for the yout’ Fresh veg-e-table with the mayatl stew sweet yam fries with the green calalloo careful how you season and prepare your foods, cause you don’t wanna lose vitamins and miner-ules

and that’s the jewel life brings life, it’s valuable, so I eat what comes, from the ground, it’s natural let your food be your medicine no Excederin, strictly herb, generate in the sun, cause I got melanin and drink water, eight glasses a day cause that’s what they say They say you are what you eat, so I strive to be healthy, my goal in life is not to be rich or wealthy cause true wealth comes from good health, and wise ways we got to start taking better care of ourselves They say you are what you eat, so I strive to be healthy, my goal in life is not to be rich or wealthy, cause true wealth comes from good health, and wise ways we got to start taking better care of ourselves, be healthy y’all . . .

Be Healthy

IʼM

DONʼT EAT NO MEAT, NO DAIRY, NO SWEETS

ONLY RIPE VEGETABLES, FRESH FRUIT AND WHOLE WHEAT

OLD SCHOOL, MY HOUSEHOLD SMELL LIKE SOUL FOOD, BRO CURRIED FALAFEL, BARBECUED TOFU

NO FISH THOUGH, NO CANDY BARS, NO CIGARETTES

ONLY APPLES AND FRESH-SQUEEZED JUICE FROM ORANGES AND

I

EXERCISING DAILY TO STAY HEALTHY

RARELY DRINK WATER OUT THE TAP, CAUSE ITʼS FILTHY

LENTIL

SOUP IS MENTAL FRUIT

AND GINGER ROOT IS GOOD FOR THE YOUTʼ

FRESH

VEG-E-TABLE WITH THE MAYATL STEW

SWEET YAM FRIES WITH THE GREEN CALALLOO CAREFUL HOW YOU SEASON AND PREPARE YOUR FOODS

CAUSE YOU DONʼT WANNA LOSE VITAMINS AND MINER-ULES AND THATʼS THE JEWEL

LIFE BRINGS LIFE, ITʼS VALUABLE, SO

I

EAT WHAT COMES

FROM THE GROUND, ITʼS NATURAL

LET YOUR FOOD BE YOUR MEDICINE NO

EXCEDERIN

STRICTLY HERB, GENERATE IN THE SUN, CAUSE

I

GOT MELANIN

AND DRINK WATER, EIGHT GLASSES A DAY

THEY

CAUSE THATʼS WHAT THEY SAY

SAY YOU ARE WHAT YOU EAT, SO

I

STRIVE TO BE HEALTHY

MY GOAL IN LIFE IS NOT TO BE RICH OR WEALTHY

CAUSE TRUE WEALTH COMES FROM GOOD HEALTH,

WE GOT TO START TAKING BETTER CARE OF OURSELVES, BE HEALTHY YʼALL

...

I don’t eat no meat, no dairy, no sweets only ripe vegetables, fresh fruit and whole wheat I’m old school, my household smell like soul food, curried falafel, barbecued tofu no fish though, no candy bars, no cigarettes only apples and fresh-squeezed juice from oranges exercising daily to stay healthy and I rarely drink water out the tap, cause it’s filthy Lentil soup is mental fruit and ginger root is good for the yout’ Fresh veg-e-table with the mayatl stew sweet yam fries with the green calalloo careful how you season and prepare your foods cause you don’t wanna lose vitamins and miner-ules and that’s the jewel life brings life, it’s valuable, so I eat what comes from the ground, it’s natural let your food be your medicine no Excederin strictly herb, generate in the sun, cause I got melanin and drink water, eight glasses a day cause that’s what they say They say you are what you eat, so I strive to be healthy my goal in life is not to be rich or wealthy cause true wealth comes from good health, we got to start taking better care of ourselves, be healthy y’all . . . Be Healthy By Dead Prez

10


No meat, no dairy, no sweets only ripe vegetables, fresh fruit and whole wheat

I’m old school, my household smell like soul food, curried falafel, barbecued tofu

no junk, no candy bars, no fast food only apples and fresh-squeezed orange juice

exercising daily to stay healthy and I rarely drink tap, cause it’s filthy

The lentil soup is mental fruit and ginger root is good for the yout’

Vegetables with the mayatl stew sweet yam fries with the green calalloo

No meat, no dairy, no sweets only ripe vegetables, fresh fruit and whole wheat

I’m old school, my household smell like soul food, curried falafel, barbecued tofu

no junk, no candy bars, no fast food only apples and fresh-squeezed orange juice

exercising daily to stay healthy and I rarely drink ta p, cause it’s filthy

The lentil soup is mental fruit and ginger root is good for the yout’

Vegetables with the mayatl stew sweet yam fries with the green calalloo Vitamins and miner-ules, now that’s the jewel. I eat what comes

from the ground, it’s natural let your food be your medicine

Vitamins and miner-ules, now that’s the jewel. I eat what comes

from the ground, it’s natural let your food be your medicine

no Excederin, strictly herb, generate in the sun, cause I got melanin

drink water, eight glasses a day cause that’s what they say

They say you are what you eat,

no Excederin, strictly herb, generate in the sun, cause I got melanin

drink water, eight glasses a day cause that’s what they say

They say you are what you eat, so I strive to be healthy, my goal in life

is not to be rich or wealthy

cause true wealth comes from good health.

so I strive to be healthy, my goal in life

is not to be rich or wealthy

cause true wealth comes from good health.

11


12


it’s all love...

no meat, no dairy, no sweets

fresh fruit

only ripe vegetables, fresh fruit and whole wheat

i’m old school, my household smell like soul food, curried falafel, barbecued tofu soul food no junk, no candy bars, no fast food only apples and fresh-squeezed orange juice

exercising daily to stay healthy exercising daily to stay healthy

and I rarely drink tap, cause it’s filthy

the lentil soup is mental fruit and ginger root is good for the yout’

vegetables with the mayatl stew

vegetables

be healthy

sweet yam fries with the green calalloo

by dead prez

vitamins and miner-ules,

vitamins

now that’s the jewel. I eat what comes

from the ground, it’s natural

let food be your medicine let your food be your medicine no excederin, strictly herb, generate in the sun, cause I got melanin

drink water drink water, eight glasses a day cause that’s what they say

they say you are what you eat,

strive

so I strive to be healthy, my goal in life

is not to be rich or wealthy

good health

cause true wealth comes from good health.

TNT: Thursday Night Thing

An evening of poetry readings first Thursday of every month at 7pm

Museum of Contemporary Art San Diego, Downtown 1001 Kettner Blvd,

San Diego, CA 92101 Free Admission, $3 donation welcome

13


sources Be Healthy. Lyrics Freak. http://www.lyricsfreak.com/d/dead+prez/be+healthy_20038327.html Poster Image. We Can Do it. http://ww2.wwarii.com/d/3487-1/copy+of+wecanla.jpg The power of colors and their meanings. http://www.buzzle.com/editorials/1-13-2005-64166.asp

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Health Logo