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TYPO MAGAZINE // ISSUE 01 // SERIAL CUT / KAREL MARTENS / MAGNUS RAKENG / ALEX TROCHUT

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PREFACE Thank you for picking up this first issue of typo magazine. The magazine focuses on the world of typography and the designers who create it. You will get special access into a designers world, and have first-hand view on some of the most groundbreaking and new designes out there. This magazine is foremost for a person in the design business, but it will also be an aid for the one seeking inspiration and guidelines for peronal usage. We hope you find this issue inspiering and helpfull. Keep reading & enjoy!


TYPO MAGAZINE AS // Design and print by Daniel Blaker

// Fonts: Minion pro & Helvetica Neue

// Colors: Pantone Cyan C & black

//

SER IA L CUT

04 – 05

//

GRAFISK DESIGN

06 – 07

MAGNUS RA K E NG

GRAFISK DESIGN

08 – 09

ALEX T ROCHUT

GRAFISK DESIGN 10 – 11

©All rights reserved BLAKER DESIGNS

KARE L M A RT E NS

Produced by and for Norges Kreative Høyskole

AR T DIRECTION


Eksperimentell / Serial Cut

Only one word can describe what the people at Serial Cut do, FUN! TEXT SERIALCUT.NET ILLUSTRATIONS DANIEL BLAKER

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Eksprimentell / Serial Cut

a growing team. Serial Cut is a Madrid based studio, established in 1999 by Sergio del Puerto, working on a wide variety of worldwide projects, but focussing mainly on Art Direction. Serial Cut works alongside an ever-growing team of professionals, who specialize in different areas such as photography, design, motion-graphics and 3D design. Depending on the nature of a given project, different collaborators are chosen to give each piece a new dimension. Big and small companies from arts and culture, fashion or entertainment industries are our primary clients; for each new project from a given client, we like to change the look and feel of the design. Image and type are a great combination that we like to use on all the projects we work on. Typography plays an important role in the end product.. visual culture. Inspiration comes from current and past decades, but we always review it and renew it, bringing it into today's perspective with an actual look. Our aim is to go beyond what's in our minds and in our clients' minds when we start a project, to take the challenge a little further both in terms of technique and of concept, and to always end up with a contemporary and fresh result. do it yourself. In this article you are given the chance to create something that is yours. You can use your imagination and just let your mind run free into a galaxy full of colorfull animals and adventures. Here at Serial Cut, we admire people who can see the world from another perspective, and we believe it is in fact these people who will build this new world. They will together sett the rules and new boundries for what you can or cant do, and they will rule in a world where artists and creators are at the top of the respected food chain.

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Form / Karel Martens

Mr. Martens completed his education at the Arnhem Academy of Art and Industrial Arts (Holland) in 1961. Since then he has worked as a freelance graphic designer, specializing in typography. In addition to commissioned work, he has always made prints and three-dimensional work. Among his clients have been the publishers Van Loghum Slaterus in Arnhem in the 1960s, and the SUN (Socialistiese Uitgeverij Nijmegen) in the years 1975-81. As well as designing books and printed matter, he has designed stamps andtelephone cards (for the Dutch PTT). He has also designed signs and typographic facades for a number of buildings. In 2005 he designed the glass facades of the new part of the building for the Philharmonie in Haarlem; this design was based on a music score by Louis Andriessen. Among his awards have been the H. N. Werkman Prize (1993) for the design of the architectural journal Oase, and the Dr. A. H. Heineken Prize for the Arts (1996). A monograph about his work, Karel Martens: Printed Matter, was published as part of the Heineken. Mr. Martens completed his education at the Arnhem Academy of Art and Industrial Arts (Holland) in 1961. Since then he has worked as a freelance graphic designer, specializing in typography. In addition to commissioned work, he has always made prints and three-dimensional work. Among his clients have been the publishers Van Loghum Slaterus in Arnhem in the 1960s, and the SUN (Socialistiese Uitgeverij Nijmegen) in the years 1975-81. As well as designing books and printed matter, he has designed stamps andtelephone cards (for the Dutch PTT). He has also designed signs and typographic facades for a number of buildings. In 2005 he designed the glass facades of the new part of the building for the Philharmonie in Haarlem; this design was based on a music score by Louis Andriessen. Among his awards have been the H. N. Werkman Prize (1993) for the design of the architectural journal Oase, and the Dr. A. H. Heineken Prize for the Arts (1996). A mono about his work, Karel Martens: Printed Matter, was published as part of the Heineken. Mr. Martens completed his education at the Arnhem Academy of Art and Industrial Arts (Holland) in 1961. Since then he has worked as a freelance graphic designer, specializing in typography. To sum it all up, Karels is a genius playing with print and layers.

TEXT TYPOTHEQUE.COM ILLUSTRATIONS DANIEL BLAKER

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Classic / Magnus Rakeng

MAGNUS RAKENG Rakeng is a graphic designer based in Norway. He has over 20 years in the typewriting business behind him, and have created some of the most iconic fonts in Norway. TEXT TYPOTHEQUE.COM ILLUSTRATIONS DANIEL BLAKER

westerdals. Magnus was raised in Norway and tok his first batchlor degree at Westerdals School of marketing. While atending Westerdals, Magnus found his love in drawing letters and simple lines. He could set hour after hour drawing beautiful and perfekt lines, and almost all of his projects in school would involve some kind of typography experiment. Not long after his first year, he would hace created his first uniq font. Nothing special og groundbreaking, but it was the start of something great. Not long atfer this also, he got his first intern job at a local design stuio. The first couple of years he was the typical intern; doing all the shity work and picking up personal stuff the other employes. But they knew they had a gold mine here, and soon let him in the spot light to shine. And shne he did. Magnus has recived many awards for the fonts he has created, but also for all the art he has created for the many Norwegian artists he has worked with. He completed his education at the Arnhem Academy of Art and Industrial Arts (Holland) in 1961. Since then he has worked as a freelance graphic designer, specializing in typography. In addition to commissioned work, he has always made prints and threedimensional work. Among his clients have been the publishers Van Loghum Slaterus in Arnhem in the 1960s, and the SUN (Socialistiese Uitgeverij Nijmegen) in the years 1975-81. As well as designing books and printed matter, he has designed stamps andtelephone cards (for the Dutch PTT). He has also designed signs and typographic facades for a number of buildings. In 2005 he designed the glass facades of the new part of the building for the Philharmonie in Haarlem; this design was based on a music score by Louis Andriessen. Among his awards have been the H. N. Werkman Prize (1993) for the design of the architectural journal Oase, and the Dr. A. H. Heineken Prize for the Arts (1996). A monograph about his work, Karel Martens: Printed Matter, was published. working with typography. Not long after getting his first job at a major studio, Magnus had signed a deal with Statoil and was set to design their new identity, including their new logo. This was a huge deal to sign, and alot was

resting on his shoulders. Any designer knows how big this is and knows what this can do for your career, or not do for your career. But Magnus didnt dissapoint and delivared with shining colors. The logo design was a little sceptical at first, like any new change for a huge company, but was later appriciated so much that Magnus recieved a visual nomination for his design. Magnus was raised in Norway and tok his first batchlor degree at Westerdals School of marketing. While atending Westerdals, Magnus found his love in drawing letters and simple lines. He could set hour after hour drawing beautiful and perfekt lines, and almost all of his projects in school would involve some kind of typography experiment. Not long after his first year, he would hace created his first uniq font. Nothing special og groundbreaking, but it was the start of something great. Not long atfer this also, he got his first intern job at a local design stuio. The first couple of years he was the typical intern; doing all the shity work and picking up personal stuff the other employes. But they knew they had a gold mine here, and soon let him in the spot light to shine. And shne he did. Magnus has recived many awards for the fonts he has created, but also for all the art he has created for the many Norwegian artists he has worked with. Making art. Creating new fonts and writing typography for some of the biggest companies in Norway just was not enought for Magnus, he has also worked with alot of the biggest music stars aswell. He has made countfull CDcovers and created alot of appriciated art. Not long after getting his first job at a major studio, Magnus had signed a deal with Statoil and was set to design their new identity, including their new logo. This was a huge deal to sign, and alot was resting on his shoulders. Any designer knows how big this is and knows what this can do for your career, or not do for your career. But Magnus didnt dissapoint and delivared with shining colors. The logo design was a little sceptical at first, like any new change for a huge company, but was later appriciated so much that Magnus recieved a visual nomination for his design. Magnus is still young and still has alot of years on his clock for new creativaty to 08

be made. For a mind like Magnus` there is no limit for what he can or cannot do. In the years to come he will continue to be creative in ways other people cant even think off. Magnus is still young and still has alot of years on his clock for new creativaty to be made. For a mind like Magnus` there is no limit for what he can or cant do.cannot do. In the years to come he will continue to be creative in ways other people cant even think off.


“CREATING SOMETHING NEW AND BEAUTIFUL”

Classic / Magnus Rakeng

Education and CV 1987–1989 Wwesterdals Reklameskole 1989–1992 London Collage of Print 1992–1994 Megafon Design 1994–1996 Union Design 1996–2001 Millimeter Design as 2001– Melkeveien as

Fonts created Statiol Avinor Telnor Canal Digital

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Dekorative / Alex Trochut

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STROKES OF PAINT DOES NOT MAKE YOU AN ARTIST. TEXT ALEXTROCHUT.COM ILLUSTRATIONS DANIEL BLAKER

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Dekorative / Alex Trochut

ALEX TROCHUT was born in 1981 and studied Graphic design in Elisava. He worked some years in local design studios before he in 2007 started working on his own. It was in his freelance years he really started making a name for himself and gained alot of international costomers, including Coca Cola, Pepsi, British Airwaves, Converse and Nike. He is a strong believer in change over time, something that can be seen in his line of work and how it is always evolving. His motto in “more is More”, meaning he wants to seperate himself from the trendy simpleness of todays minimalsism, and wishes to create detailed artwork with controled chaos.

I LOVE DOING WHAT I DO (WHATEVER IT IS I DO) It was in his freelance years he really started making a name for himself and gained alot of international costomers, including Coca Cola, Pepsi, British Airwaves, Converse and Nike. He is a strong believer in change over time, something that can be seen in his line of work and how it is always evolving. His motto in “more is More”, meaning he wants to seperate himself from the trendy simpleness of todays minimalsism, and wishes to create detailed artwork with controled chaos. His work involes alot of mind creativity work whare he lets his mind run free. Therefore his work can be catagorized as very expressive, singeling itself out from the crowd and making it highly uniq. It was in his freelance years he really started making a name for himself and gained alot of international costomers, including Coca Cola, Pepsi, British Airwaves, Converse and Nike. He is a strong believer in change over time, something that can be seen in his line of work and how it is always evolving. His motto in “more is More”, meaning he wants to seperate himself from the trendy simpleness of todays minimalsism, and wishes to create detailed artwork with controled chaos. His work involes alot of mind creativity work whare he lets his mind run free. Therefore his work can be catagorized as very expressive, singeling itself out from the crowd and making it highly uniq.

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TYPO MAGAZINE AS //

Design and print by Daniel Blaker // Fonts: Minion pro & Helvetica Neue // Colors: Pantone Cyan C // Produced by and for Norges Kreative Høyskole // ©All rights reserved BLAKER DESIGNS


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