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portfolio portfolio portfolio daniel alexander

2020


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The following pages consists of my works during my past four and half year in college. The project that I have done with some projects associating by helping-hand from my colleague as a team and partners after trial and errors through some struggles that I finally passed. I worked on each of it with a great deal of passion and excitement that made all of this projects meaningful.

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index

this index logo made by author consist 5 blocks which represent for 5 sub-part with diferrent shape with personalized color palette in this portfolio


table of contents

author

1

introduction profile summary, life time experiences

graphic design

3

branding: business plan bininis

7

branding: business initiation, social media content – tanganting.id

product design

9

projects

15

layouting mass product plant product: chair

other interests

21

zine photography

ergonomic design food truck

curated playlist


pg.

1

I’m an Industrial Engineer graduate who is passionate about marketing data research, product planning, people and organization development. Was an active student in organizations during university time. Enthusiastic and innovative in what I do. Do curating music playlist, graphic design, traveling, and photography are activities that I do most in my spare time.


portfolio daniel alexander

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3

graphic design


branding

bininis packaging concept product

bandung sept-nov, 2017

portfolio daniel alexander

The project consist to make a visual branding for this product. The visual branding is conclude product logo, brand packaging, and infographic visualization

4

BRAND LOGO


PRINTABLE LOGO 500 px

pg.

5

125 px

75 px

Also author conduct to do market data research for this product. The infographic visualization for the research >>>


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branding

product marketing initiation tanganting.id

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7

BRAND LOGO The project consist to make a visual branding for this product. The visual branding is conclude visual logo, visual content

75 px- PRINT PACKAGING

bandung sept-nov, 2017


VISUAL PRODUCT CONTENT

8

Author also conducted to made a product content to pursue desirable visual product. The content is

Author and team perform to do marketing effort to reinforce business goal with social media platform. We– choose Instagram as our main marketing page based our targeted traffic market

portfolio daniel alexander

SOCIAL MEDIA MARKETING (SMM) CAMPAIGN


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9

product design


research project

designing ergonomic food truck

bandung nov – may, 2019

10

Author conduct to design ergonomic food truck for one of a Chinese food restaurant in Bandung. The design itself consist all aspects with consumer needs

PINTU AKSES MASUK

1

1 2 2

2

3 3

3

portfolio daniel alexander

1

TANGGA LIPAT


10

11

1500mm

TAMPAK DEPAN 1:20

9

T ISS UE BO X

SAUS MAYO

SAMBAL 3

GAS SAUS SAMBAL

40mm 380mm

ME JA LIP AT

TAMPAK DEPAN 1:20

DI MSU M KEPI TING DI MSU M KEPI TING DI MSU M KEPI TING DI MSU M KEPI TING

420mm

Bumbu a ng sio

12

ME JA LIP AT

Angsi o ka ki a ya m

DI MSU M NO RI DI MSU M NO RI DI MSU M NO RI DI MSU M NO RI

DEEP DEEP FRY FRY P P AN AN

290mm HIS IT K AU

LUMPIA K UL IT UDANG

DI MSU M AYAM DI MSU M AYAM DI MSU M AYAM DI MSU M AYAM DI MSU M AYAM

ES BATU Angsi o ka ki a ya m

DEEPSARINGAN FRY PAN

100mm

SIO MA Y KEPI TING

SIO MA Y SEAFOO D

LUMPIA KULIT TAHU

LU MP IA

LU MP IA

LU MP IA LU MP IA

5

SUMPIT BOX 13

450mm

SIO MA Y AYAM UD ANG

SIOMAY NOR I

LUMPIA GOR ENG UDANG

ES BATU

950mm

400mm

SIOMAY AYAM

TAMPAK ATAS 1:20

PANGS IT UDANG GOR ENG

HAK AU

950mm

1500mm

PERALATAN GORENG PERALATAN KUKUS

SARINGAN

PANCI STEAMER PANCI STEAMER

7

TAMPAK ATAS 1:20

8

GAS GAS PERALATAN GORENG PERALATAN KUKUS

M INY AK KANTONG PLASTIK

4

T ISS UE

KLAKAT DIMSUM 6

8 7 6 5 4 3 2 1

LEMARI D LEMARI C 800mm

PIRING KECIL BULA T ANGSIO

2 W ADAH SAU S

LEMARI F LEMARI B

LEMARI E LEMARI A KUOTIE

11 pg.

PANCI STEAMER PANCI STEAMER 400mm

610mm

KE RTAS ALAS KUKUS

AREA KONSUMEN LUAR KONTAINER

AREA DALAM KONTAINER

interior and furniture


layouting, ligting, and flow process layout

TAMPAK ATAS

902,50mm

25,00mm

B

12

1247 mm

A

25,00mm OUT TRASH BIN

DRINK MAKER STATION

GENERATOR

DISPENSER

KASIR

ISLE MEJA BANTU

FREEZER SINK

COOKER STATION

LEGEND: = Alur Masuk Bahan Baku = Alur WIP = Alur Produk Jadi = Alur Informasi Receipt Order

STEAM STATION

IN

portfolio daniel alexander

STASIUN KANAN

264 mm

LAMPU

902,50mm

MEJA BANTU

1980,00mm

1980mm

STASIUN KIRI


TRIAL & ERROR PHASE CHECK

pg.

13 FINAL HOQ-BENCHMARKING FRAMEWORK Product design itself require some specifications that needed for end users of this product. With total 12 HOQ per total product with scoring from 7s concept product.


AREA 1

20m

2

FOOD TRUCK 2

12m

AREA 2

LEGEND:

AREA TAKEAWAY

FOOD TRUCK

= Alur Masuk = Alur Keluar

PARKIR JALAN

TROTOAR

ANTRIAN

5m

KELUAR

2m

AREA TAKEAWAY PARKIR

SIGN

20m

AREA OPERASIONAL

JALAN

AREA 1

2

7m

3

FOOD TRUCK

5 1

12m

4

AREA 2

AREA TAKEAWAY PARKIR

material handling design tooling, flow process layouting

14

5m

TROTOAR

2m

KELUAR

JALAN

1980,00mm

25,00mm

AP AR TRASH BIN

SINK

OUT

GENERATOR

MEJA BANTU

COOKER STATION

DRINK MAKER STATION

ISLE

STEAM STATION IN

DISPENSER

KASIR

FREEZER

P3 K

portfolio daniel alexander

TROTO AR

ANTRIAN

ANTRIAN

1


pg.

15

projects


layouting mass product plant

type: a monthly prod: 32590 unit(s)

cikarang plant jan - may, 2017

PLANT LAYOUTING The project consist to layouting all department from mass plant include all supporting facilities in order to fulfill work efficiencies and minimizes costs

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projects


PETA PROSES OPERASI No. Produk Nama Produk Ukuran Batch

:1 : Cosmo :

10"

Dipetakan oleh Tanggal Dipetakan

Main Seat Plate Cosmo

Back Rest Plastic CAL Grey

Joint Metal L (Pelat)

(Pelat t.2 x 420 x 420(1),SPCC-SD)

(t.7x 178x 420(7), SPCC-SB)

21"

Dil ubangi (Press 40 T)

O-24

O-22

Joint Metal R (Pelat)

Rear Leg Pipe

Seat Joint Metal R

(Pipa Ø 25 x 1,0 x 2640)

12"

Finis hing

Penekukan Rear O-15

(Pret reatment)

: Kelompok D-4 : 26-01-2017

Fore Leg Pipe

(Pipa Ø 25 x 1,0 x 1460)

Seat Pipe

(Pipa Ø 15 x 1,9 x 1410)

(Pelat)

O-8

Penekukan Seat

15"

Penekukan Fore

8"

Leg Pipe (Ben ding)

Seat Joint Metal L

(Pelat)

OFFICE PLANNING LAYOUT

Pipe

O-1

Leg Pipe (Ben ding)

(Ben ding )

1 pcs Back Cushion

CAL Red

13"

Pemasangan

15"

Cushion

O-25

(Meja Kerja)

O-23 I-7

Powder Coatin g dan

Q 1%

30"

Pemeriksaan (Powder Coatin g)

27" Q 2%

6"

In speksi (Meja Insp eksi)

I-5

O-16

I-3

8"

Dil ubangi

O-9

Q 2% G 1%

(Dou ble Piercing)

6"

In speksi (Meja Insp eksi)

9"

Dil ubangi

Q 1%

(Dou ble Piercing)

I-1

In speksi (Meja Insp eksi)

O-2

Dil as (Spot Welding )

2 pcs Rivet 5x25

26"

185"

Sub Assembly 1 O-17

O-18 I-6

(B)(C)(iii) (Rivet )

17" Q 2%

O-10

17"

Finis hing Zin k dan Pemeriksaan (Zin c Plate Line)

Q 2% O-11 G 2% 2 pcs Rivet Stopper 6 x53

30"

Dil ubangi (Pres s 25 T)

0-3

10"

O-4 I-2

Drilling (Meja Kerja)

9"

Dip asang Rivet O-12

Pembuatan Lubang Seat Pi pe (Press 40T)

In speksi dan Penyetelan (Meja Kerja)

1 pcs Pipa Su pport R 1 pcs Pipa Support L

Rivet Stopper 5 x28 1 pcs Bracket Memo LMU 27"

Q 2% G 1%

Dil as (CO2 Welding )

O-5

Stop per 6x53 (Rivet )

10"

O-6

Di brush (Meja Kerja)

2 pcs Rivet 5x20 Assembly 1 Cosmo

19"

O-7

Q 3%

(F)(G)(i) (Rivet )

2 pcs Rivet 5x42

Assembly 2 Cosmo

29"

O-13

185"

(ii)(vii) (Rivet )

Finis hing Zin k dan

O-14 I-4

Q 1%

Pemeriksaan (Zinc Pl ate Line)

4 pcs Rivet 5x25

Assembly 3 Cosmo

14"

O-19

(vi)(viii ) (Rivet )

4 pcs Rivet 5x25 Pemasangan Rear Leg

17"

& Seat Pipe (Rivet )

O-20

2 pcs Plafart Plasti c 2 pcs Bracket Plastic Pemasangan Plafart &

10"

Bracket

O-21

(Meja Kerja) 1 pcs Blind Rivet 4x8

Assembly 4 Cosmo

39,7" Q 2%

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17

O-26

(iv)(v)(ix)

(Screw Driver)

1 pcs Seat Cushion Red

4 pcs S/B Bolt 20"

O-27

Pemasangan Seat

Cushion

(Screw Driver)

10"

Ringkasan Jumlah

Kegiatan Operasi

Pemeriksaan

Pemeriksaan (Meja Inspeksi)

I-8

1 pcs Plastic Bag 1 pcs Insp ection Label 1 pcs Sticker Label 1 pcs SNI Label 0,5 pcs P acking Cas e

Waktu

0,006 box Staples

23

120"

O-28 I-9

Pemeriksaan dan

Packing

(Meja Inspeksi)

4

Total

PETA PROSES OPERASI No. Produk Nama Produk Rack Frame (ASTALLØ6)

Dipetakan oleh Tanggal Dipetakan

:1 : Sankei Back Board (Multyflex /Hard Board t.4 x 4 50)

Tab le (Pipa t.20 x 3 00 x 530 (312),S PCC-SD)

Seat Board

(Mtx/Hardboard / Mdf. T.5x 370 x 370)

Arm Pipe (Pipa Ø 25 x 1,0 x 760,STKM1 1A)

Main S eat

1 pcs Pipa Support R

1 pcs S/ B Vinyl

1 pcs Pipa Support L

0,05 box stapless

O-28

6,3" 6%G

(Pelat)

Joint M et al R (Pelat)

: Kelompok D-4 : 26-01-2017 Rear Leg Pipe (Pipa Ø 25 x 0,9 x 1460,STKM 11A)

Back Rest (Pipa t.0,6 x 455 x 1219(7),S PCC-SB)

Fore Leg Pipe (Pipa Ø 25 x 1,0 x 2200,STKM 11A)

1 pcs Reinforce

16" 1%Q

Joint M et al L

(Pipa t.7 x 42 0 x 420 (1),SP CC-SD)

1 pcs Back U Foam

O-29

Pemasangan Foam (Meja Kerja)

6"

Pengg unting an Sisa Kain (Meja Kerja)

2"

O-25

O-26

Pret reatment

14"

Pengecatan (Powder Coatin g)

Penekukan Arm O-23

(Pret reatment)

6" 1%Q

I-5

Pipe

(Ben ding )

In speksi (Meja Inspeksi)

20" 2%Q

O-17

7,2" O-18

Pemasangan Reinforce dan Pipa Su pport R/L (Spot Welding )

Vertical Press (Pres s 25T)

8,3"

O-9

8,3" 1%G

O-10

Penekukan Pipa (Ben ding)

Pelub an gan Joint Metal

(Dou ble Piercing)

7,8"

O-1

Penekukan Pipa (Ben ding )

O-2

Pelub an gan Joint Metal (Piercing )

9,1" 3%G 1 pcs Joint Pipe

6" 2%Q

I-8

In speksi (Meja Inspeksi)

18"

O-27

Oven (Oven)

I-7

In speksi (Meja Inspeksi)

6" 2%Q

6"

Pelapis an O-24

6" 1%Q

I-6

Chrome

(Chrome )

In speksi (Meja Inspeksi)

6" 2%Q

I-3

In speksi (Meja Inspeksi)

O-19

(Pret reatment)

6"

9" O-20

18" O-21

Pret reatment

Pengecatan (Powder Coatin g)

Oven (Oven)

4" 1%G

Pelub an gan O-11

O-12

6" O-13

6" 2%Q

Plappo rt (Piercing )

Pelub an gan Rock

8" 3%G

I-2

Frame

15,4"

5,2" 1%Q

Pelapis an Chrome (Chrome)

6"

In speksi (Meja Inspeksi)

Pemasangan

O-3 1%Q

(Piercing )

O-4

Pelapis an O-5

14"

Joint Pipe

(Spot Welding )

Pengelas an Leg Joint Pipe ( CO2 Weld ing)

Chrome

(Chrome )

O-6

Pembuatan Lubang Bracket M (Meja Kerja)

O-7

Pengh alusan Lubang Bracket M (Meja Kerja)

I-1

In speksi (Meja Inspeksi)

O-8

Assembly 1 Sankei (i )(A) (Spot Welding )

2%G

2 pcs Bracket Plastic 2 pcs Plastic Cap

Pemasangan

8" O-14

Bracket Plastic

4"

(Meja Kerja)

4 pcs Rivet 5x25

11" O-15

7,2"

O-16

Sub Assembly 1 Sankei (B)(C)(ii) (Rivet )

Vertical Press (Pres s 40 T)

6" 2%Q

16" 1%Q

2 pcs Rivet 5x25 2 pcs Rivet 6x25

33"

O-22

Assembly 2 Sankei (iii)(vii)(viii) (Rivet )

I-4

In speksi (Meja Inspeksi)

O-30

Assembly 3 Sankei(iv)(v)(vi) (ix)(D)(E) (Meja Kerja)

6" 2%Q

1 pcs Arm Memo 1 pcs S/ B Bolt

Kegiatan

Ringkasan Jumlah

Operasi

25"

Waktu

31

344,8 detik

8

48 detik

39

392,8 detik

2%Q

1 pcs inspeksi label 1 pcs packing case 1 pcs plastic bag 0,006 box stapless

20"

Pemeriksaan Total

2%Q

O-31

Packing (Meja Inspeksi)

OFFICE LAYOUTING This project also perform to layouting office based the organizational structure itself and count total of the employee. All phase of layouting refer to many aspects based by activity relationship diagram in order to minimize excessive motion activity


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other interests


zine photography some of my photos taken by mobile phone camera, dslr, and analog camera

pg.

19


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so-called zine photography means curated


curated music playlist music playlist curated by author itself and already has almost 500 followers user by diverse music streaming services

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21 each playlist curated based by mood set diverse music background and genre. currently avalaible on apple music, spotify, and TIDAL.


portfolio daniel alexander

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ISSUED JANUARY, 2020

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Profile for danielalexander_

Portfolio Daniel Alexander  

Portfolio of Daniel Alexander consists all of his projects during his lifetime. This portfolio valided as per 15 January, 2020.

Portfolio Daniel Alexander  

Portfolio of Daniel Alexander consists all of his projects during his lifetime. This portfolio valided as per 15 January, 2020.

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