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Daniel Abu Hassan

PORTFOLIO ADVERTISING AND DESIGN

2016-2018

the journey so far 1


Contents

01 02 About Me 1. Portfolio

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G raph ic Des ign

1. The Berry Company

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2. Golden Screen Cinemas

9-12

3. Newsletter

13-14

4. Redesigning an article

15-16

5. The Hidden Gem: Kelong Paradise

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6. Discover Tsujiri Campaign

19-22

7. Maxis One Network

23-24

8. PAWS: When in doubt don’t adopt

25-28

9. Taking a walking with type

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10. Postcard

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11. Self-Potrait

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12. Audaz Projection

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Video Prod uc tion

Jersey Des ign

1. PSA: WOA WE STAND TOGETHER

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1. Zephyrs 2019 Kit

45-46

2. Story of Palms

37-38

2. Zephyrs 2018 Kit

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3. Discover Tsujiri

39-40

3. SMK Kelana Jaya “Kita Juara”

49-50

4. Way Original Song from Sighted

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01 About me • Por tfolio

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Tel: 7491 8622 ext. 7473

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02 Graphic Design • The Berr y Company • Golden Screen Cinemas • Newsletter • Redesigning an ar ticle • The Hidden Gem: Kelong Paradise • Discover TSUJIRI Campaign • Maxis One Network • PAWS : When in doubt don’t adopt • Take type for a walk • Postcard • Self-Por trait • Audaz Projections 6


Art Direction

The Berry Company : Share Your Berr y Good Day

The concept behind “Share your berry Good Day” was based off of the Chief Mood Officer (CMO) of The Berry Company who spent a day in the streets of London with one goal in mind to spread joy. The main art direction for this campaign was to share your happy moments with your close ones and to have The Berry Company’s drinks be part of your good day. There is no better feeling than to share a healthy nutritious drink with the ones you love.

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Corporate Identity

Golden Screen Cinemas: Logo Implication

The concept is inspired by vintage cinema but with a twist, merging a vintage style to the modern era. With the desaturated images bringing homage to the old black and white film days. Reasons why this decision was made is because how other competitors have gone out of their way to make their concepts towards advertising and production a more modern feel, Golden Screen Cinemas can be the ones to merge the two ideas together. Being the company that brought movie theaters into our Malaysian culture at the beginning, it is only fitting that Golden Screen Cinemas be the ones to pay tribute to classic cinema.

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Corporate Identity 11

Corporate Manual The corporate manual shares the same style as the corporate stationary designs. The book plays a lot with the theme of vignette and silhouette imagery to give that vintage cinema feel to the corporate manual.


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Publications & Design

Newsletter

Peek magazine was designed by a group of 6 students with me included. I was given the role of art director for this assignment and the goal was to incorporate both minimal yet unique layouts for each article designed. The articles that i worked on were the “Marvel’s Infinity War Review” and “Peeks Song of the week and the month”.

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PEEK MAGAZINE

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Publications & Design

Redesigning an ar ticle The rationale behind the layout is to merge the vintage and modern take of sports article design. Personally the original layout was safe and plain, the focus was to highlight the importance of Romelu Lukaku, thus the highlighting of the jersey worn by him. The article layout was also a minimal yet unique.

before

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after

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Coffee Table Book 17

Kelong Paradise : The Hidden Gem


This coffee book was based on my late fathers resort as it was a tribute to his work. The theme was minimal yet creative with its layout. The colour blue and orange were prominent as it showcase the resorts themes of adventure and freedom. The cover was specially design by One Academy’s very own Jasmine Choong.

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Product Campaign

Discover Tsujir i Campaign Tsujiri is considered one of the up and coming healthy dessert brand available in Malaysia. The rationale behind the whole campaign was to encourage people to discover TSUJIRI. Selling the idea of TSUJIRI being a foreign mysterious place is can be associated to the country of origin Japan. What better way to discover something new then trying it yourself. That was the main message being delivered throughout the campaign.

magazine advertisement

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brochure - “infinity concept� 20


Product Campaign 21

website design


landing page

about us

promotional page 22


Ambient Advertising

Maxis One Network The location chosen for the ambient advertisement is the tunnel of the LRT track near SS15, Subang Jaya. The reason behind the location was that the train resembles the speed of the product “ONE NETWORK”. The average download speed of the product is 21.61mbps, and the number is prominent on the tunnel to showcase that the trains average speed mirrors the products speed. Besides that, “SPEED NEVER FAILS” means the speed of “ONE NETWORK” will never let their users down and constantly provides the customers with the best service possible.

lrt tunnel

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The second location chosen for the ambient advertisement is our very own Kuala Lumpur International Airport (KLIA). Reasoning behind the choice of location is to show the coverage which is the width of the 4G network by “ONE NETWORK”. How do i show the strength of coverage is by turning the roof of the airport into the world map. The pillar in the middle has a full wifi bar at the top to once again show the coverage of the product. I chose the tag-line “#STAYCONNECTED” to emphasis how “ONE NETWORK” will always keep their users connected to the web no matter where they are at anytime.

kuala lumpur international airport

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Psa Campaign

When In Doubt, don’t adopt by PAWS Malaysia

Paws continuously tries to promote adoption over purchasing a new pet. However new problems have arrived to those who adopt. They do it out of impulse as they actually cannot be responsible enough to take care of a pet. The take on this campaign was “WHAT IF” animals demand contracts to ensure that their owners would not abandon them once adopted. I’ve chosen three of the most common house pets in Malaysia which are cats,dogs and rabbits.

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psa poster

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Psa Campaign 27

Ambient Advertising


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Typography

Take type for a walk

The assignment was designed to allow us as students to discover the typography that is available around us. Opening our eyes to the environment surrounding us and getting the chance to discover the natural objects that holds its form based on typography. My concept for this project was to look for metal based objects only.

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Typography

Postcard

The concept of this assignment is to create a postcard out of handcrafted items. For this postcard design i handcrafted the words out of comic-book pages. The technique used to create the text was paper meshe, it took time to produce and the outcome was very unique.

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Typography

Self-por trait

The creative brief for this assignment was to create a self portrait out of 60% Typography and 40% Image/Design. My idea for this project was to create something that showcase my character as a designer. The theme was being bold and adaptable.

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Promotional Item

Audaz Projection

Audaz Projections is a childhood dream of mine which was to produce my very own projector. How this projector works is by placing your phone on a panel made in the box and the content on the phone screen will be projected.

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03 Video Production • PSA: WOA WE STAND TOGETHER • Story of Palms • Discover Tsujiri • Way Original Song from Sighted

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TVC PSA

PSA: WOA WE STAND TOGETHER directed by Daniel

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The PSA was done to create awareness of what happens to a child that leaves in a broken home. Domestic abuse has always been about the parents but never about the child. The goal here was to create a scene where the audience gets to feel what the children face everyday. If you wish to take a peek at this TVC do use QR code app and scan the code placed on the next page.

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TVC

The Story of Palms directed by Daniel

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The concept behind this TVC was to showcase the convenience of having PALMS Malaysia as your prime option for a coconut drink. Inspiration for this trailer is based of the founders of PALMS who had to buy coconut water for his mother during his finals so we decided recreate the scenario within the 1 minute long TVC.

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TVC Branding

Discover Tsujiri directed by Daniel Discover TSUJIRI TVC was part of a campaign where we tried to lure new consumer to discover the taste of Japan’s favorite flavor MATCHA! The concept behind the ad was to make it look like a travel style vlog. We follow a customer who is basically showing us around in TSUJIRI.

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I’ LL FIND ANOTHER WAY TO S MI LE ONCE MORE,

Short Film

Way from Sighted performed by Cheryl Yeo written and composed by Daniel

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During this production my role was to be the Assistant Director and music composer for the film. I set with the actress to create the main score for the film titled Sighted. The song was meant to channel the characters journey through out the short film at the end of the film. The lyrics mirrored her progress during her hard times and we hope the audience would know what it feels like to be the main character.


I’ L L FIN D AN OTHER WAY TO FEEL AGAIN,

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04 Jersey Design • Zephyrs 2019 Kit • Zephyrs 2018 Kit • SMK Kelana Jaya “Kita Juara”

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Jersey Design

Zephyrs 2019 Kit

The new jersey line up of the 2019 season for Zephyrs Dodgeball Club. Inspired by the past greats, to bring you a jersey that represents a new beginning for the club with a vast reshuffle of the squad.

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Jersey Design

Zephyrs 2018 Kit

Photoshoot collection from the Zephyrs Dodgeball Club 2018 jersey promotion. The inspiration for the shoot was urban streetstyle. Based on the days where the team started from a small neighborhood club to where they are now a national level club.

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Jersey Design

SMK Kelana Jaya : “Kita Juara”

In celebration of SMK Kelana Jaya’s best year in sports the school requested a jersey to commemorate their success. The slogan “Kita Juara” was created as its initials match with the schools name.

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To Be Conti nued The end of my journey so far. More to come from my career as an advertiser. My desire to create new content will never stop so no worries there is still more to come.

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Profile for Daniel HAS

Daniel Abu Hassan Portfolio  

Daniel Abu Hassan Portfolio  

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