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MAKING MODERN LIVING POSSIBLE

Strengthen the brand – and save 1000s of euros

With the Advertising Media Database, you can strengthen the brand while saving thousands of euro when producing your marketing materials. You can do this with complete security, to a fully professional standard, without the risk of breaking Danfoss´ design guidelines. And all without needing to know anything about graphics software.


media database guide

Producing professional marketing materials has never been easier The Advertising Media Database is a web-based production system, designed to create graphic materials of any kind: ads, brochures, flyers, corporate stationery and much more. By using the Advertising Media Database, you can produce any marketing materials you need, without any graphic design knowledge at all. All you need is an internet connection. The Advertising Media Database will ensure that everything you produce meets Danfoss’ high standards of graphic design. At the same time, the database automatically optimises all pictures and files for the specific medium you need: newspaper ads, ads for magazines, brochures, posters, or anything else.

Media production made simple The Advertising Media Database contains a wide variety of templates, built to precisely fulfil Danfoss’ design standards or to fit a certain campaign or design scheme. You can insert text, pictures or technical data into formulas you are familiar with from e.g. Word, Excel or PowerPoint. Then just one click is all it takes to create a print-ready graphics file – perfectly aligned with the Danfoss design guidelines – that can be sent directly to the newspaper, printer, or wherever it’s needed.

Central management with local flexibility Using the Advertising Media Database, you have the flexibility to give your marketing materials a local flavour without the risk of doing anything to compromise Danfoss design standards and campaign messages. We call this central management with local flexibility.

Advertising


Per fec t results in 4 easy steps

Annoncer

MAKING MODERN LIVING POSSIBLE

1

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REFRIGERATION & AIR CONDITIONING DIVISION

Step 1 Choosing your template When you open the Advertising Media Database, you will see a number of different templates. These are pre-formatted graphic templates – e.g. for ads – where the position of the logo, payoff, picture field, headline field, text field, etc, are defined in advance, ensuring that the rules of the design manual are automatically observed. Simply click on the template that matches your intended application.

www.danfoss.com/pacific

3100

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Step 2 Inserting your text You can now insert your text by typing directly within the defined fields for headlines, sub-headlines and body text. When you click ‘save’, the texts you entered are automatically inserted in the right places, using the proper font types and sizes.

Annoncer

MAKING MODERN LIVING POSSIBLE

2

Danfoss Scroll Compressors - the complete solution for air-conditioning application

Best in scroll compressor technology - Lowest sound level in HVAC&R Industry Having integrated Scroll Technologies into the Danfoss Compressors Family.....

Danfoss Scroll Compressors – the complete solution for air-conditioning applications Advantages • Simple, lightweight and compact construction for easy assembly • Lowest sound level in HVAC&R industry • Low energy consumption • Long life time • Low running costs • High thermal working conditions • Constant performances • Optimized for easy integration and servicing in existing systems

REFRIGERATION & AIR CONDITIONING DIVISION

Best in scroll compressor technology – Lowest sound level available in HVAC&R industry Having integrated Scroll Technologies into the Danfoss Compressors Family, we can now offer you the most complete range of scroll compressors. Designed for excellence in performance, silence and endurance, Danfoss Scroll Compressors are the quietest, most reliable and longest-lasting compressors you can get. Available in a full range of capacities from 2,5 to 30 hp, they provide the perfect fit for any application from light coat challenges in the HVAC&R industry. Count on Danfoss for the most comprehensive air-conditioning offers available today – including controls, compressors and thermostatic expansion valves. For all your sales and technical enquiries, please contact (02) 8845 1800.

www.danfoss.com/pacific

3100

Advantages • Simple, lightweight and compact sonstruction for easy assembly • Lowest sound level in HVAC&R industry

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media database guide

Annoncer

MAKING MODERN LIVING POSSIBLE

MAKING MODERN LIVING POSSIBLE

3

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Step 3 Inserting your photos or other images Photos and images are inserted in the same way as text. The template contains a defined range of pictures or graphics that you are able to use. These can be defined centrally – including deciding whether they can be enlarged or reduced – and can be easily changed to accommodate new messages or campaigns. This feature also helps to ensure that inappropriate images are not used by mistake.

www.danfoss.com/pacific

www.danfoss.com/pacific

3100

REFRIGERATION & AIR CONDITIONING DIVISION

3100

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REFRIGERATION & AIR CONDITIONING DIVISION

The Advertising Media Database also allows pre-defined headlines or body text to be automatically inserted for specific images. This further reinforces the harmony between the messages of the Danfoss Group and the specific campaign.

MAKING MODERN LIVING POSSIBLE

4

Danfoss Scroll Compressors – the complete solution for air-conditioning applications

REFRIGERATION & AIR CONDITIONING DIVISION

Best in scroll compressor technology – Lowest sound level available in HVAC&R industry Having integrated Scroll Technologies into the Danfoss Compressors Family, we can now offer you the most complete range of scroll compressors. Designed for excellence in performance, silence and endurance, Danfoss Scroll Compressors are the quietest, most reliable and longest-lasting compressors you can get. Available in a full range of capacities from 2,5 to 30 hp, they provide the perfect fit for any application from light coat challenges in the HVAC&R industry. Count on Danfoss for the most comprehensive air-conditioning offers available today – including controls, compressors and thermostatic expansion valves. For all your sales and technical enquiries, please contact (02) 8845 1800.

www.danfoss.com/pacific

3100

Advantages • Simple, lightweight and compact construction for easy assembly • Lowest sound level in HVAC&R industry • Low energy consumption • Long life time • Low running costs • High thermal working conditions • Constant performances • Optimized for easy integration and servicing in existing systems

Step 4 Saving your print-ready file When you are satisfied with the text and any images you have inserted, just click on ‘save’ and the result is automatically saved. You can now simply click on the template to receive a low-resolution PDF file that can be used for proofreading. If you need to make any changes, just repeat any of the preceding stages until you are happy with your final result.


Additional options MAKING MODERN LIVING POSSIBLE

MAKING MODERN LIVING POSSIBLE

Danfoss Scroll Compressors – the complete solution for air-conditioning applications Best in scroll compressor technology – Lowest sound level available in HVAC&R industry Having integrated Scroll Technologies into the Danfoss Compressors Family, we can now offer you the most complete range of scroll compressors. Designed for excellence in performance, silence and endurance, Danfoss Scroll Compressors are the quietest, most reliable and longest-lasting compressors you can get. Available in a full range of capacities from 2,5 to 30 hp, they provide the perfect fit for any application from light coat challenges in the HVAC&R industry. Count on Danfoss for the most comprehensive air-conditioning offers available today – including controls, compressors and thermostatic expansion valves.

– the complete solution for air-conditioning applications Best in scroll compressor technology – Lowest sound level available in HVAC&R industry Having integrated Scroll Technologies into the Danfoss Compressors Family, we can now offer you the most complete range of scroll compressors. Designed for excellence in performance, silence and endurance, Danfoss Scroll Compressors are the quietest, most reliable and longest-lasting compressors you can get. Available in a full range of capacities from 2,5 to 30 hp, they provide the perfect fit for any application from light coat challenges in the HVAC&R industry. Count on Danfoss for the most comprehensive air-conditioning offers available today – including controls, compressors and thermostatic expansion valves. For all your sales and technical enquiries, please contact (02) 8845 1800.

REFRIGERATION & AIR CONDITIONING DIVISION

Zooming in on your subject The Advertising Media Database features several useful functions to give you greater flexibility and help you to create an even better final result. For example, you can allow users to zoom in/out on a chosen picture and move it around, making it possible to highlight details.

www.danfoss.com/pacific

3100

Advantages • Simple, lightweight and compact construction for easy assembly • Lowest sound level in HVAC&R industry • Low energy consumption • Long life time • Low running costs • High thermal working conditions • Constant performances • Optimized for easy integration and servicing in existing systems

www.danfoss.com/pacific

3100

REFRIGERATION & AIR CONDITIONING DIVISION

Danfoss Scroll Compressors

For all your sales and technical enquiries, please contact (02) 8845 1800.

Advantages • Simple, lightweight and compact construction for easy assembly • Lowest sound level in HVAC&R industry • Low energy consumption • Long life time • Low running costs • High thermal working conditions • Constant performances • Optimized for easy integration and servicing in existing systems

Retrieving your print-ready file When you are satisfied that you have exactly what you needed, including checking all copy, image positioning and sizing, etc, click ‘save’ for the last time. You can now retrieve the final high-resolution PDF file, which has been automatically optimised for your chosen purpose: for example, inserting in a newspaper or offset printing. And you don’t need to know anything about dpi, colour registration, sizes and formats to do so. Own profiles can be predefined.

Annoncer

MAKING MODERN LIVING POSSIBLE

Danfoss Scroll Compressors - the complete solution for air-conditioning application

Best in scroll compressor technology - Lowest sound level in HVAC&R Industry Having integrated Scroll Technologies into the Danfoss Compressors Family.....

Danfoss Scroll Compressors – the complete solution for air-conditioning applications Advantages • Simple, lightweight and compact construction for easy assembly • Lowest sound level in HVAC&R industry • Low energy consumption • Long life time • Low running costs • High thermal working conditions • Constant performances • Optimized for easy integration and servicing in existing systems

REFRIGERATION & AIR CONDITIONING DIVISION

Best in scroll compressor technology – Lowest sound level available in HVAC&R industry Having integrated Scroll Technologies into the Danfoss Compressors Family, we can now offer you the most complete range of scroll compressors. Designed for excellence in performance, silence and endurance, Danfoss Scroll Compressors are the quietest, most reliable and longest-lasting compressors you can get. Available in a full range of capacities from 2,5 to 30 hp, they provide the perfect fit for any application from light coat challenges in the HVAC&R industry. Count on Danfoss for the most comprehensive air-conditioning offers available today – including controls, compressors and thermostatic expansion valves. For all your sales and technical enquiries, please contact (02) 8845 1800.

www.danfoss.com/pacific

3100

Advantages • Simple, lightweight and compact sonstruction for easy assembly • Lowest sound level in HVAC&R industry


media database guide

Annoncer

MAKING MODERN LIVING POSSIBLE

Danfoss Scroll Compressors - the complete solution for air-conditioning application

Best in scroll compressor technology - Lowest sound level in HVAC&R Industry Having integrated Scroll Technologies into the Danfoss Compressors Family.....

Danfoss Scroll Compressors – the complete solution for air-conditioning applications Advantages • Simple, lightweight and compact construction for easy assembly • Lowest sound level in HVAC&R industry • Low energy consumption • Long life time • Low running costs • High thermal working conditions • Constant performances • Optimized for easy integration and servicing in existing systems

Best in scroll compressor technology – Lowest sound level available in HVAC&R industry Having integrated Scroll Technologies into the Danfoss Compressors Family, we can now offer you the most complete range of scroll compressors. Designed for excellence in performance, silence and endurance, Danfoss Scroll Compressors are the quietest, most reliable and longest-lasting compressors you can get. Available in a full range of capacities from 2,5 to 30 hp, they provide the perfect fit for any application from light coat challenges in the HVAC&R industry. Count on Danfoss for the most comprehensive air-conditioning offers available today – including controls, compressors and thermostatic expansion valves. For all your sales and technical enquiries, please contact (02) 8845 1800.

REFRIGERATION & AIR CONDITIONING DIVISION

Downloading your file as an InDesign package Under certain circumstances, it can be an advantage to be able to download the InDesign file for adaptation on a local PC. In addition, there are times when printers prefer to receive InDesign files instead of PDF files. The InDesign version of your file – including all images and fonts, as well as all typed data and selections – can be downloaded from the Advertising Media Database as one large file.

www.danfoss.com/pacific

3100

Advantages • Simple, lightweight and compact sonstruction for easy assembly • Lowest sound level in HVAC&R industry

Saving additional versions The Advertising Media Database makes it possible for you to save different versions of the data you entered into the template. This means that you can always return to a previous version, if necessary. When you retrieve a print-ready PDF file, the database automatically saves a copy of this file, meaning that you can always refer back to the version which was last sent to print.

Annoncer

MAKING MODERN LIVING POSSIBLE

Danfoss Scroll Compressors - the complete solution for air-conditioning application

Best in scroll compressor technology - Lowest sound level in HVAC&R Industry Having integrated Scroll Technologies into the Danfoss Compressors Family.....

Danfoss Scroll Compressors – the complete solution for air-conditioning applications Advantages • Simple, lightweight and compact construction for easy assembly • Lowest sound level in HVAC&R industry • Low energy consumption • Long life time • Low running costs • High thermal working conditions • Constant performances • Optimized for easy integration and servicing in existing systems

REFRIGERATION & AIR CONDITIONING DIVISION

Best in scroll compressor technology – Lowest sound level available in HVAC&R industry Having integrated Scroll Technologies into the Danfoss Compressors Family, we can now offer you the most complete range of scroll compressors. Designed for excellence in performance, silence and endurance, Danfoss Scroll Compressors are the quietest, most reliable and longest-lasting compressors you can get. Available in a full range of capacities from 2,5 to 30 hp, they provide the perfect fit for any application from light coat challenges in the HVAC&R industry. Count on Danfoss for the most comprehensive air-conditioning offers available today – including controls, compressors and thermostatic expansion valves. For all your sales and technical enquiries, please contact (02) 8845 1800.

www.danfoss.com/pacific

3100

Advantages • Simple, lightweight and compact sonstruction for easy assembly • Lowest sound level in HVAC&R industry


media database guide

Picture and file handling in a class of its own The Advertising Media Database is more than just a web-based system for producing graphic materials. First and foremost, the Media Database can give you a fabulous overview of all your files, documents and templates. This ensures that you always have complete control of your files and only need to maintain them in one location.

Previewing without the need for expensive graphics software Unlike the limited capabilities of standard Windows applications, the Advertising Media Database allows you to preview all graphics files, including Adobe Illustrator, Photoshop, EPS files and more. This option provides a unique overview function that allows users without access to specialist graphics software to see the full contents of graphics files.

Using single versions of photos and images Advertising strongly recommends that you adopt the ‘master file principle’ for all graphics files. This means that you only save your actual photo or image in one version. This does not restrict your opportunities for using the image. It is simply designed to save space. The Advertising Media Database will let you use your pictures in any conceivable situation, converting them for different purposes as required: for example, in PowerPoint presentations, reports created in Word, websites, posters, and so on.

Crop pictures The final feature we want to highlight is the option to crop pictures. This enables you to download only the precise area of a picture that you actually want to use, saving bandwidth on the network and reducing the amount of space your pictures take up in your documents.


Smar t tools fo r improved results

Instant overview of folder contents When you click on a folder in the menu on the left of the database interface, the folder contents are shown on the right. All graphics files in the folder are shown as thumbnails, so you can quickly get an overview of your folder’s contents without needing access to expensive graphics software.

Enhanced functionality for easier file management The Advertising Media Database gives you a number of options for each file. With graphics files, for example, you can choose to download images in zip format (saving space and bandwidth), download the picture in its original format, or convert and crop it yourself to download it in exactly the format you need.

Highres(zip) Lowres(zip) Highres Lowres

Converter

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media database guide

Converting files for specific purposes Another powerful tool is the option to convert your master files so that they can be downloaded for specific purposes: for example, offset printing, printing in newspapers, use in PowerPoint presentations, etc. All you need to do is choose a suitable predefined profile – and you don’t need to know anything about dpi, colour registration, sizes and formats to do so. This means that anyone can now perform tasks that were previously the strict domain of trained graphic designers.

Cropping pictures The Advertising Media Database gives you the option to crop pictures before you download them. Simply use the cropping tool to mark the area of the picture that you want to keep and hit ‘enter’. The picture will instantly be cropped to the size you defined. This function saves bandwidth on the network and also means that your pictures will take up less space in the documents and PowerPoint presentations you insert them into.


Global Services Advertising • Industriparken, L21 Nordborgvej 81 • DK-6430 Nordborg • Tel.: +45 7488 4909


Danfoss Advertising Media Database