the art of beautiful hair
Alberto V05 (objective)
Redesign the logo and packaging for Alberto VO5 hair products to help increase marketing. Because the original label was outdated and blended with its competitors on the shelves, it needed to distinguish itself from the other products in its price range. (solution)
Using lines and shapes, my new logo has a more sophisticated, salon feel. Black was used in all the packaging as the base to make it more noticeable on the shelf. The logo color varied by product, ranging from bright blue (shampoo/conditioner), to pink (hairspray), yellow (hot oil treatment), and green (hair gel).
(class) Package Design 1
(instructor) Barbara Breshere
(photography) Danelle Sadler
(color pallet)
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