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experience_

Scott Brownrigg. October 2015

Work experience within an award-winning international architectural practice.

Walker Slater. 2015-2016 Sales assistant within a luxury tweed menswear brand in Edinburgh. Tailors Ltd, 2014-2016

Customer service of an alteration service of luxury and public garments.

achievements_

Saatchi Gallery. October 2016 2 Acrylic artworks out of 20 short-listed pieces at the Mary Erskine School to be entered into the “Saatchi Gallery’s School Prize.” Starpack design awards. 2017

Shortlisted.

Rega live project. 2017 Winner.

- Hi, I’m Dana

INSTRMNT. 2017 Winner & commendation. Speedo. 2017 Shortlisted.

Salmanzadeh.

skills_

I am a second year BA Product Design Student at Nottingham Trent University. With a natural flair in design, I am a highly motivated individual who enjoys competitive challenges, whilst successfully balancing many demands day-to-day. My strongest areas of product design are sketching through ideation, however still thinking logically with the ability to work with constraints - despite positively pushing boundaries in my designing. With high levels of organisation and the ability to work within a team, I can transfer these skills effectively to integrate, contribute and add value to any organisation.

Adobe

Photoshop. Illustrator. InDesign.

CAD & prototyping SolidWorks. Keyshot. Workshop Skills.

Other

Sketching. Communicating confidently in groups. Keen to take a leader roles.


my work.

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projects.

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02

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05

oishii sushii.

concrete speaker.

tabletop clock.

hygiene.

pebble.

health in a hurry.

rega audio equipment.

instrmnt.

speedo.

innovia.


01 oishii sushii.

health. Why does fast food have to be unhealthy?

- individual project.

‘Online Health Brand’ gives potential to investigate current methods of delivery through technology methods, such as apps. The factor of health within the brief entails that this a luxury health brand with consumers willing to pay for good quality.

brief.

90 minutes or less.

health in a hurry. 4 weeks. shorlisted.

“A new online health brand is launching that promises to prepare, pack and deliver fresh meals, snacks and drinks to health-conscious consumers’ homes and workplaces in 90 minutes or less. Create a solution using cartonboard as the primary packaging material to deliver products through this innovative, on-demand supply chain. The design must also provide a positive and engaging experience to delight the end-user and encourage brand-loyalty.”

Considering efficiency of creating the package is vital within this brief. The packaging could be flat packed; also avoiding wastting space; with multiple packages being stored.

engaging. User engagement is captured through issues such as aesthetic appeal and the functionality of the packaging. Through current technology, interactive media as become a common channel. Influences such as oragami are functional; but also engaging.


42%

said they prefer easy open features.

53%

of people want a package which is resealable, e.g. stickers.

39%

want a package that takes up minimal space. (survey based on 2000

internet users aged 16+.)

target market_


method. The sushi is rolled from scratch, reflecting honesty - with vegetarian options available.

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The first stage of packaging involves wrapping the sushi. The corrugated card will aid this process.

SUSHII SUSHII OISHII

Once rolled, the strap wraps around package. This stops the sushi from falling out either side - it is sent for delivery.

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The sushi is wrapped in a clear plastic cover, then placed in-line with the package strap.

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OISHII

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Finally, the sushi arrives to your door. The sushi is left untouched to be cut, thus creating a more involved user experience.


corrugated cartonboard. strap.

the ribbed surface of the package signals a texture for grip and provides ease when rolling.

the company name imprinted on the strap of oishii sushii adds aesthetic, recognition and awareness of the brand.

cellulose acetate edge.

the clear material allows transparency with the food - an appealing factor in food packaging whilst providing natural colour. Cellulose acetate is also recyclable, an ecological material to use.

what is oishii sushii? Oishii sushii is made of cellulose acetate and cartonboard, both eco-friendly recyclable materials. Whilst the tubular shape of the package is convinient for delivery and on-the-go, it also creates efficiency for storage. Oishii sushii promotes an engaging experience, allowing the user to personalise their sushi by unwrapping and cutting the food to their desire. Nutritional information is provided to keep on top of your macros, and the QR scan directs the user to the website to see how the sushi is sourced.


02 concrete speaker. rega audio company. - paired project 3 weeks. winner.

brief. “design a portable speaker for Rega that could potentially be viably produced in small-medium sized batches. The speaker must be no larger than 150mm3 in volume. Whilst the majority of your product must consist of concrete, you may use other materials in moderation.”

target user. The market demand for good quality speakers that project good sound, whilst portraying a good aesthetic in the home, have become a growing trend. Rega’s customers can be described as the ‘trendy grey market’ - a middle aged individual with a disposable income, uber cool, with an enthusiasm for art and culture.

product proposal. A smart and simplistic speaker that involves the concept of balance projecting sound in different directions providing versatility and user interaction.


design process. wood texture is friendly and warm nature, aesthetic used by rega.

wooden plank sandwiched between two concrete domes allows it to tilt.

sound projects out through hole.

hollow lower dome contains speaker components.

The ideation stage of the concrete speaker involved concept sketching, along with creating models. Sketching allowed us to analyse the different ways the acoustics could project outwards to provide the best quality of sound. Modelling sucessfully developed our understanding of balance, and how the shape and size of the wooden plank was essential for the speaker to stay static.


manufacture. first, we vacuum formed 3 plastic sheets to create 3 moulds.

direct your

we glued a plastic cup to one of the plastic moulds to create a hollow for the speaker to sit.

sound.

we poured the concrete into the mould.

top speaker concrete dome.


concrete dome.

speaker cloth.

lower hollow concrete dome.

bevelled edges. using and band saw, we cut our oak plank to the correct dimensions. We then bevelled the edges using a disk sander.

oak wood.

using epoxy-resin, we glued the two concrete domes to create our final speaker design.

the final model.


03 tabletop clock. Instrmnt.

- individual project. 5 weeks.

winner - certificate of commendation.

brief. “Through focused primary and secondary research your task is to design and develop a complementary tabletop timepiece for instrmnt. Consideration of consumer behaviours, product packaging and brand impact is essential.�

With focus to detail and minimalism, Instrmnt provide industrial styled design of the mid-20th century. With a strong interest in minimalist ideas, they design functional, simple and readable watches. The revolutionary Dieter Rams, gives insight into their interest of analog ammeters and voltmeters.


flatpack design.

My aim was to incorporate a functional yet aesthetic design, that could be manufactured and packaged easily. Minimalistic designs often include flatpack concepts made from a single sheet of metal; which inspired me for the tabletop form. Through design development, I produced this outcome; a single laser cut sheet combined with a casing. The casing is simply unlocked from the sheet to access the mechanism.

twist, lock, unlock_

minimal.


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- STORY BOARD

Industrial tabletop clock constructed of a casing; simply locking onto a single CNC sheet of anodised aluminium.


MATTE POLY-COATED ALUMINIUM CASING a

ANODISED FINISH ALUMINIUM SHEET cheap to manufacture, efficient to pack and easy to assemble.

GROOVED CASING Groove allows lip of sheet to slide along and lock into place; with a magnet.

BRAND RECOGNITION

industrial.


04

personal brief. user trip.

hygiene.

Through the user trip, it was obvious that showering is extremely depended on throughout the swimming process, in order to create a hygienic environment; specifically in the pool. The only way hygiene could be helped is if the user showers before they enter the pool. Showering before entering the pool is often deemed as an unpleasurable experience, a common stigma.

Speedo.

- group research project.

But how does the user feel when they enter the pool? Analysing the human senses; touch, sight, smell and warmth; a solution can be evolved that considers the emotional state of the swimmer, before they shower and enter the pool. This will thus, encourage the user to actively go swimming. Collectively, hygiene will be counteracted, making showering a lovely compulsory experience.

2 weeks.

- individual design project.

“Through primary and secondary research your task is to observe and identify key insights / opportunities within the Chinese athleisure market, proposing a new to world product, product range or system for the swimming consumer in China to encourage fitness swimming.�

1/5

pool showers.

1/5

Swimming pool.

3/5

Towel area.

(1 being worst)

brief.

hygiene ratings of indoor pool_

2 weeks. shortlisted.


sensory experience. shower portal_


the speedo’s

new shower system_ the speedo’s, a sensory shower system encouraging hygiene in pools, whilst placing the user into an interactive, tranquil experience.


key. bamboo wall. stone wall.

section view. direction to pool. direction to changing room. continuous shower system.

key.

bamboo wall.

re pa pressu

stone wall.

ds.

direction to pool. direction to changing room.

light.

continuous shower system.

. re pads

pressu

light.

plan elevation.


05 virtual reality. Innovia.

- group design project. 4 weeks.

brief. “Through primary and secondary research your task is to observe and identify key insights/opportunities for VR within a BBC media service (TV , Online, Print, Radio or Live events).You must review the quality, accessibility and experience of existing facilities/products proposing new innovative and accessible products that promote virtual reality to be consumed by the mass market.�

pebble.


‘pebble’ a personally programmed pebble to be dropped into your projector - allowing the visual to project. pebble is versatile and can be used around the home, education or on-the-go.

for 180° vision, simply place the pebble into the projector.

for 360° vision, drag your finger along the line to show your work to your friends or teachers. drop your pebble programme into the projector to activate your projector.

project your pebble.


FOOD

SPORT

BITESIZE

HOME.

ON-THE-GO.

EDUCATION.

use your pebble around the home, to watch cooking programmes or learn some recipes in the kitchen. Charge your pebble with the flexible silicon mat, easy for on-the-go.

use your pebble on-thego; contain it with your silicon casing to prevent it from breaking.

your pebble can be used in education; at school or at university. Programme your pebble with the relevant BBC bitesize topic.


base and top.

Profile for Dana Salmanzadeh

Product Design Portfolio 2018  

An update of my Product Design work in the past two years at Nottingham Trent University.

Product Design Portfolio 2018  

An update of my Product Design work in the past two years at Nottingham Trent University.

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