Page 1

DS

[ DANA SALMANZADEH ]


experience_

Scott Brownrigg, October 2015

Work experience within an award-winning international architectural practice.

Walker Slater, 2015-2016

Sales assistant within a luxury menswear brand in Edinburgh.

Tailors Ltd, 2014-2016

Customer service of an alteration service of luxury and public garments.

achievments_

- Hi, I’m Dana

[ DANA SALMANZADEH ]

skills_

DS

Starpack design awards, 2017 Shortlisted by Starpack to be entered into the final stage of judging. Rega live project, 2017 Final winning concrete speaker, chosen by the founder of Rega.

Salmanzadeh.

I am a first year at Nottingham Trent University. With a natural flair in design, I am a highly motivated individual who enjoys competitive challenges, whilst successfully balancing many demands day-to-day. My strongest areas of product design are sketching through ideation, however still thinking logically with the ability to work with constraints - despite postiviely pushing boundaries in my designing. With high levels of organisation and the ability to work within a team, I can transfer these skills effectively to integrate, contribute and add value to any organisation.

Saatchi Gallery, October 2016 2 Acrylic artworks out of 20 short-listed pieces at the Mary Erskine School to be entered into the “Saatchi Gallery’s School Prize.”

Adobe

Photoshop Illustrator InDesign

CAD & protoyping SolidWorks

Other

Sketching Communicating confidently in groups.


my work.

00/

projects.

01

02

03

04

oishii sushii

loopy

inflo

concrete speaker

health in a hurry.

wilko project.

sleep deprivation.

rega audio equipment.


01 oishii sushii.

health. Why does fast food have to be unhealthy?

- individual project.

‘Online Health Brand’ gives potential to investigate current methods of delivery through technology methods, such as apps. The factor of health within the brief entails that this a luxury health brand with consumers willing to pay for good quality.

brief.

90 minutes or less.

health in a hurry. 4 weeks.

“A new online health brand is launching that promises to prepare, pack and deliver fresh meals, snacks and drinks to health-conscious consumers’ homes and workplaces in 90 minutes or less. Create a solution using cartonboard as the primary packaging material to deliver products through this innovative, on-demand supply chain. The design must also provide a positive and engaging experience to delight the end-user and encourage brand-loyalty.”

Considering efficiency of creating the package is vital within this brief. The packaging cannot be too complex and should be flat packed; allowing multiple packages to be held within the given storage place.

engaging. User engagement is captured through issues such as aesthetic appeal and the functionality of the packaging. Through current technology, apps are highly accessible with an interactive aspect. Art such as oragami are great influences of form.


42%

said they prefer easy open features.

53%

of people want a package which is resealable, e.g. stickers

39%

want a package that takes up minimal space. (survey based on 2000

internet users aged 16+.)

target market.


method. The sushi is rolled from scratch to imply a fresh, healthy ethos - there are non-vegetarian options available.

U

S

H

II

O

IS

H

II

S

U

S

H

II OISHII SUSHII OISHII

The first stage of packaging involves wrapping the sushi. The corrugated card will aid this process.

SUSHII SUSHII OISHII

Once rolled, the strap wraps around the packaging vertically. This stops the sushi from falling out either side. Simply, the package is sent for delivery.

O

I

S

The sushi is wrapped in a clear plastic cover and placed onto the packaging, in line with the package strap.

SUSHI

II

I OISH II

H

SUSHI

IS

OISHII

O

IS

H

II

S

U

S

H

II

O

IS

H

II

S

U

S

H

II

O

IS

H

II

S

U

S

H

II

Finally, the sushi arrives to your door. The sushi is left untouched to be cut, thus increasing user experience.


corrugated cartonboard. strap.

the ribbed surface of the package signals a texture for grip and provides ease when rolling.

the company name imprinted on the strap of oishii sushii adds aesthetic, recognition and awareness of the brand.

cellulose acetate edge.

the clear material allows people to see their food within its package - an appealing factor in food packaging - aiding the colour balance of the package, allowing the sushi to speak for itself. Cellulose acetate is also recyclable, an ecological material to use.

what is oishii sushii? Oishii sushii is made of cellulose acetate and cartonboard, both eco-friendly recyclable materials. Whilst the tubular shape of the package is convinient for delivery and on-the-go, it also reflects the shape of the food substance inside, leaving little air space wasted. Oishii sushii promotes an engaging experience, allowing the user to personalise their sushi by unwrapping and cutting the food to their desire. Nutritional information is provided to keep on top of your macros, and the QR scan directs the user to the website to see how the sushi is sourced.


02 loopy.

wilko project.

- individual project. 3 weeks.

brief. “design an innovative, gender neutral educational toy for a child aged 3 to 4, suitable to be sold in a Wilko Store. The concept should consider physical, cognitive or emotional development of a child within an age group. The concept should be supported by in-depth research into this area of child development.�


My design intent was intent to have anda fun stylish using My design wasatofun have andtoy stylish toy bold using bold colourful themes to appeal to the demands of a young child. Ichild. colourful themes to appeal to the demands of a young wanted loopy to be loopy versatile, several purposes as I wanted to bewith versatile, withdifferent several different purposes as a toy. Thisthe would thelosing child from losingand interest, and a toy. This would stop childstop from interest, provide sense of as the getsdifficult. more difficult. provide a sense of areward asreward the play getsplay more

a versatile design.

rubber rim to ease roll and buoyancy.

holes for threading the wool.


what is loopy?

Loopy is a practical an interactive toy designed for developing children aged 3-4, adapting to the needs of the growing child. The toy intends on providing versatile functions - based on difficulty levels - to keep the child entertained for longer periods of time through rewarding factors.

smaller hole.

The smaller hole provides an efficient lock system, which stops the knotted wool from falling out through the hole.

rubber ring.

Made of silicon rubber, it avoids the wood from getting damaged. It also provides more balance and buoyancy. whilst concealing sharp edges.

birch wood.

The birch hoop will be steam bent; an ecological and economic manufacturing process.

loopy.

the final toy.


scenario of use.

acoustics. using elastic bands to create sounds. play. rolling on the floor.

hand eye co-ordination. threading the loop with wool to make patterns.

15

3

cognitive skills. learning different shapes through sequencing.

11

7

collecting and sharing. linking loopy’s together to connect children.

motor skills. using loopy as an arm hula-hoop.


03 inflo.

research-led project.

- individual project. 4 weeks.

brief. “design a product, service, campaign, or system that facilitates positive lifestyle behaviours in daily life.� This brief was followed by a 2000 word research-led report, allowing us to thoroughly research our social problem.

problem. sleep deprivation.

Tackling sleep deprivation as a general lifestyle problem would be too difficult, and broad, to develop and progress thoroughly in ideation. Thus, it was important for me to specify within a specific environment that an individual would feel sleep deprived.


travel.

Specifying in the field of transport can direct me to relevant research. Transport problems show a pattern of the same difficulties; for example, little room, poor ergonomics and distracting noises. This creates a build up of frustration for the traveller, making it dificult to relax or sleep.

strategy.

To design a product solution that aims to tackle the problem of sleep deprivation in students, within a transport environment.

research. sleep problems in students:

31%

who?

said that stress interferes with their ability to sleep on flight.

Students are an accessible demographic within a university enviroment. Students may encounter travel problems, for instance, in their gap years or more commonly, an issue an international student may face on their long haul flight home.

70%

of students feel sleep deprived.

product proposal. To design a sleep pillow and kit for travel, with a compact and efficient quality, whilst providing maximum comfort and relaxation for the user. My aim was to design a manipulative and versatile product, that provides comfort to the need of a traveller.

39%

want a package that takes up minimal space. (survey based on 2000 internet users aged 16+.)

50%

increase of university students travelling abroad as part of their studies in 2015.


compact.

inflatable.

compactable.

easy to open.


inflo.

the final pillow.

internal latex inflatable.

The traveller has an option to inflate each pillow compartment to their desire. This allows adjustment for the neck and flexibility for the user. This is simply blown up through a hole.

strap.

The strap provides versatility for the traveller with the ability for the cushion to be attached to belongings or placed along the users back, to rest their head forward.

polyester sleeve.

down feather fill.

the pillow is filled with down - a compactable and lightweight feather.


04 concrete speaker. rega audio company. - paired project 3 weeks.

brief. “design a portable speaker for Rega that could potentially be viably produced in small-medium sized batches. The speaker must be no larger than 150mm3 in volume. Whilst the majority of your product must consist of concrete, you may use other materials in moderation.”

target user. The market demand for good quality speakers that project good sound, whilst portraying a good aesthetic in the home, have become a growing trend. Rega’s customers can be described as the ‘trendy grey market’ - a middle aged individual with a disposable income, uber cool, with an enthusiasm for art and culture.

product proposal. A smart and simplistic speaker that involves the concept of balance projecting sound in different directions providing versatility and user interaction.


design process. wood texture is friendly and warm nature, aesthetic used by rega.

wooden plank sandwiched between two concrete domes allows it to tilt.

sound projects out through hole.

hollow lower dome contains speaker components.

The ideation stage of the concrete speaker involved concept sketching, along with creating models. Sketching allowed us to analyse the different ways the acoustics could project outwards to provide the best quality of sound. Modelling sucessfully developed our understanding of balance, and how the shape and size of the wooden plank was essential for the speaker to stay static.


manufacture. first, we vacuum formed 3 plastic sheets to create 3 moulds.

direct your

we glued a plastic cup to one of the plastic moulds to create a hollow for the speaker to sit.

sound.

we poured the concrete into the mould.

top speaker concrete dome.


concrete dome.

speaker cloth.

lower hollow concrete dome.

bevelled edges. using and band saw, we cut our oak plank to the correct dimensions. We then bevelled the edges using a disk sander.

oak wood.

using epoxy-resin, we glued the two concrete domes to create our final speaker design.

the final model.

Product Design Portfolio  

Dana Salmanzadeh, first year design student at Nottingham Trent University.

Product Design Portfolio  

Dana Salmanzadeh, first year design student at Nottingham Trent University.

Advertisement