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Prince Salman Social Center Designer: Dana AlThukair Project: Branding/Identity Program Instructor: Maha Aldoubiae Subject: Graphic Design 2


Table of contents Content

INTRODUCTION * Main introduction about the company

page numbers

1

ABOUT THE LOGO

* Main introduction about the company *sizes *aliigment

COLORS

*Color numbers *Color Choices * Monochrome colors

3 4 5 7 8 9

TYPOGRAPHY

* type face uses

11 - 12- 13

STATIONERY *Visual examples

15


Welcome to our identity logo that represents Prince Salman Social Center here you can find all information you want about our logo .

1


first ,i’ll give you background about the nature of the center: Prince Salman Social Center is : is a non-profit organization based in Riyadh, Saudi Arabia. It conducts and funds laboratory and field research on all aspects and ages of disability. Its aim is to improve the quality of life of all persons living with disabilities by promoting research that results in real life changes and activities that help reduce the impact of disability. Interest in the validity of minds as part of the concern about the health of bodies and to encourage more communication between members of the community which enhances the success of teamwork

2


A

U O B

U O T

O G O L R


Our logo is made up of two elements the symbol and the logo type

We use the same version in all our package (business cards . letter heads , envelops and folders.

Prince Salman Social Center Logo type

Symbol

The logo is made up from a one geometric shape.

Our logo is , allegiant simple and official.

Our logo has a negative and positive space which makes it more stronger and vivid .

Prince Salman Social Center Logo

4


Prince Salman Social Center

centered

Prince Salman Social Center

Prince Salman Social Center

Prince Salman Social Center

Aliigment

Prince Salman Social Center

5


S R O L CO


Colors

c34m25y68k1

c60m38y99k22

Our color logo is green and its gradients

c55m32y94k11

c79m54y69k57 7


The color choice : why did we chose the Green and its gradients?? The color green is the color of balance, harmony and growth Green is an emotionally positive color, giving us the ability to love and nurture ourselves and others unconditionally. A natural peacemaker, it must avoid the tendency to become a martyr. to create our logo with this color which gives positivity known that our center is a social center.

8


MONOCHROME LOGOS:

testing with monochrome colors

9


P Y T

R G O

Y H AP


Size and font

prince Salman Social Center the size

the Size

12

14

For Arabic we used the “mshafi font “ For English we used the “ minion pro font” 11


Our type face uses Typography is an important aspect of our brand identity. Our typographic style has these 3 features :

CLEAR , ELEGANT AND GEOMETRIC

Minion Pro Font

Regular Medium Bold cond pro sem ibo ld 12


OUR TYPEFACE USE IN PRINT: Medium Minion Pro: ABCDEFGHIJKLMNOPQRSTUVWXYZ !@#$%^&*()_+

OUR TYPE FACE USE IN HEADLINES AND TITLES Bold cond minion pro : ABCDEFGHIJKLMNOPQRSTUVWXYZ !@#$%^&*()_+

OUR TYPE FACE USE IN LOGO TYPE minion pro regular:

ABCDEFGHIJKLMNOPQRSTUVWXYZ !@#$%^&*()_+

OUR TYPE FACE USE IN WEB minion pro semibold :

ABCDEFGHIJKLMNOPQRSTUVWXYZ !@#$%^&*()_+

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RY E N O I T A T S


Tell: 011-4500808 Fax: 011-4500571

URL:http://www.mas-pssc.com

Visual Examples

Prince Salman Social Center

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thank you for looking over our brand identity we hope you enjoyed it we hope also that our logo identity been represented in a useful way through this booklet if you have any questions do not hesitate to contact us Tell: 011-4500808 Fax: 011-4500571 URL:http://www.mas-pssc.com

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Client Documentation