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Cycling - Road Mountain Cyclocross Commuting Multisport - Triathlons Duathlons Adventure Racing Running - Road Trail Ultra-Distance Swimming - Open Water Pool Outdoor Events - Hiking Walking Climbing Kayaking & Canoeing Snowboarding & Skiing

AUGUST/SEPTEMBER (Streets Jul 26) u Late



Summer Issue

Examines the multisport scene in the region, along with a highlight of our favorite sustainable products and events. Ad Deadline 7.7.10 Ad Materials Due 7.9.10

FEBRUARY/MARCH (Streets Feb 1)


Featuring a comprehensive regional guide to athletic events, races, clubs and associations in the region for 2010.

Focuses on the Fall’s biggest regional running event, the Philadelphia Marathon. Plus a muddy look at the rapidly growing cyclocross scene.

Ad Deadline 1.13.10 Ad Materials Due 1.15.10

Ad Deadline 9.8.10 Ad Materials Due 9.10.10

APRIL/MAY (Streets Mar 29)


Thaw out with spring training for cycling, running and tri. We also checkout the very active Adventure Racing scene.

Featuring the best ways to train when the freeze begins with winter sports, plus a holiday gift guide you won’t find elsewhere.

Ad Deadline 3.10.10 Ad Materials Due 3.12.10

Ad Deadline 11.3.10 Ad Materials Due 11.5.10

u The


u Spring


u Fall


u Winter


JUNE/JULY (Streets May 24) u Early

Summer Issue

Includes the Official Philadelphia International Cycling Championship Spectator guide as well as our favorite trails in the region. Ad Deadline 5.5.10 Ad Materials Due 5.7.10

Every issue has the latest regional and local content on our featured sports. No canned stories, no recycled content.





• 4th largest MSA in US • Highest number of runners in US (American Sports Data) • Honorable mention Best Bicycling Cities (Bicycling Magazine) • More than 80 accredited colleges • Easy access to beach and mountains • Convergence of 2 waterways used for water sports • 2 hours by air to 50% of US population • Home of the longest running pro-cycling race, attracting over 500,000 people • 25% of nation’s population and consumer buying power lives within a day’s drive • 67% of visitors drive to Philadelphia • 65 neighborhood parks with over 8,900 acres • Greater Philadelphia Tourism & Marketing Corporation marketing region’s outdoor experiences and the recreational activities that go with them

45,000 • Readership: 90,000


(Source: U.S. Office of Budget Management) Population: 6 million Male: 48% Female: 52% Median age: 37 18 and over: 74.68% Median income: $58,000

• Food and Nutrition • Local Spotlight • Sports Medicine • Training • Future Athletes (youth in sports) • Trail Mix (short listing of area happenings) • Trails to Go (review of area trails) • Tyler’s Journal (column by local cycling pro Tyler Wren)

Calendar • Events Calendar

Product Reviews • Choice Gear

Professional Event Guides

• Cycling, Running, Triathlon event guides

OUR READERS Liberty Sports readers exercise, compete, and purchase products on a daily basis. They are cyclists, runners, triathletes and outdoor sport enthusiasts who take advantage of the resources in our area. Our readers are innovators: avid travelers with above average household incomes, and the majority are college graduates and avid users of technology. Our Philadelphia region is one of the top regions in the country for active sports, and a quick drive through will show you why. If you want to reach this audience, there is no better resource than Liberty Sports Magazine.

New for 2010, our website has been completely revamped with a brand new look. We now feature immediate information updates on the latest events, and additional information on our print content you won’t find elsewhere. With local professional and amateur athlete blogs, picture feeds, comments and social media feeds we are now able to engage our readers like never before. The Liberty Sports website* offers an invaluable advertising complement to the magazine. Combining print and web advertising gives you the most impressions for your dollar, capturing all our readers demographics in a single package. *


We now offer every issue on, a growing resource for referring print magazine content in an electronic medium. Check us out:

Over 600 sites distribute Liberty Sports Magazine throughout Pennsylvania, New Jersey and Delaware including: • Races • Events • Bike Shops • Running Shops • Triathlon Shops • Whole Foods Market • Universities • Sporting Goods Stores • Health Clubs • Local YMCA’s • Swim Clubs • Sports Medicine Facilities

Philadelphia Region Demographics - CMSA

PUBLISHER Matt Reece Phone: (215) 508-0736 Fax: (215) 508-1820 Email:

Associate Publisher

Daniel Lavelle Phone: (215) 508-0736 Fax: (215) 508-1820 Email:

AD SIZES S ingle page trim size: 8”W x 10.5”H, saddle stitched, web offset



1/2 Spread



Spread 15"W x 9.5"H 1/2 Horiz Spread 15"W x 4.67"H

BLEED 16.5"W x 11"H no bleed

1/2 Vert. 1/4 Page

1/2 Horiz.

Full page 1/2 page Horiz 1/2 page Vert 1/4 page

NON-BLEED 7"W x 9.5"H 7"W x 4.67"H 3.42"W x 9.5"H 3.42"W x 4.67"H

BLEED 8.5"W x 11"H no bleed no bleed no bleed

1/6 Pg. Square 1/3 Vert.










1/2 Spread





Full Page





2/3 Page





1/2 Page





1/3 Page





1/4 Page





1/6 Page





Special event and non-profit rates available.

Full Page



2/3 Vert.


2/3 page Vert 4.44"W x 9.5"H 1/3 page Vert 2.22"W x 9.5"H 1/6 page Square 3.42”W x 3”H

MECHANICAL SPECS Print Web offset magazine on high-quality glossy paper, saddle stitched. DIGITAL: All artwork must be digital (electronic) files. High resolution, print quality PDFs are preferred. We also accept, Illustrator, Photoshop and Quark documents. Make sure all fonts (printer and screen), scans and graphics files are supplied on the disk. If creating artwork in illustration programs, make sure that all fonts have been converted to outlines. All images must have a resolution of 300 dpi. 4/C ads must be CMYK, no RGB images or web graphics. Preferred materials: Digital, Macintosh format, supplied on CD with proof. Please note if no proof is supplied: Liberty Sports Magazine bears no responsibility for errors. Other materials: Any in-house production work will be billed. FTP SITE: Information is available upon request. Web All files must be correctly formatted to IAB specs and supplied in JPG or GIF format along with a preferred click-through URL.

15% commission paid to recognized ad agencies. AD RATES



Lead Banner 728 x 90


Rectangle Side 300 x 250


Skyscraper 160 x 600


Square Side 125 x 125


*Cost per month

Mail materials to: Liberty Sports Magazine 4047 Cresson St, 2R Philadelphia, PA 19127 Design/Production Costs Liberty Sports Magazine can provide design services to our advertisers. Please inform us of your interest when reserving space.

Hybrid marketing packages that include print, web and social media marketing are available. Please ask!

Liberty Sports Magazine Media Kit  

Copywriting, and rate card research/evaluation. My undergrad career was spent doing quantitative psychology research, so I'm wired to be a s...