“The launch of Hotel Bondi Swim at this years Australian Fashion Week emerged as one of the events surprise success stories”. - Katja Burher, Australian Financial Review.
“Supremely gorgeous prints and sleek shapes. Girlie ruffles, island motifs, retro florals or candy coloured stripes- take your pick from Fashion Week’s strongest newcomer”. - Jackie Shaw, Fashion Director, Shop till you Drop magazine.
Fern & Damion believe that in the wake of globalization and the cold interface of technology, people are craving the authenticity of the human touch and a personal dialogue with like minded passionate people. They are the founders, designers and artists for ‘Hotel Bondi Swim’. They define the brand as part of ‘The New Luxury Movement’ which is all about original artwork, exclusivity, high quality workmanship and the sheer gloriousness of the materials and details. They are passionate ambassadors of the Bondi lifestyle and ‘Hotel Bondi Swim’s bikinis express this authentic, creative, village attitude of one-street-back-Bondi. Each bikini is designed as a unique piece of art that expresses the best of the eclectic, laid back Bondi lifestyle.
Hotel Bondi Swim is an Australian made, luxury finish, women’s swim wear line by husband and wife team Fern Levack and Damion Fuller. The strength of the brand comes from its 50’s and 60’s inspired shapes and unstructured wearable designs and unique original textile prints. Hotel Bondi Swim’s retailers include David Jones, quality resort & swim wear stores across the country and stand alone boutiques. Since its launch Hotel Bondi Swim has secured orders from American Rag Cie stores in San Francisco, LA and Newport Beach and Luxury Middle east stores Villa Moda who plan to sell the range across Kuwait and Dubai and distributors in Italy and Canada.
In Bondi summer means surfing, wet dogs, guitars, swimming off the boat ramp and endless hours snorkeling. In Bondi bikinis are a way of life. You’ll find Japanese surfer girls in bikinis at dawn, Brazilian backpackers in bikinis on the bus and the local girls in bikinis running their dogs. Every print and every bikini that is created by ‘Hotel Bondi Swim’ is made especially to express the personality of this colorful and beautifully Australian backyard. Australian made swimwear and Australian made nylon lycra combined with textile prints designed in Bondi for girls all over the world.
Fern Levack has Bachelor of Design in Fashion and Textiles from the University of Technology Sydney. She started out in the industry with ‘Collette Dinngan’ before founding the beach and street wear label ‘Kitten’ with partner Damion Fuller, also a UTS graduate. Before joining Fern at ‘Kitten’ Damion had been working as a senior designer for ‘Mambo’. ‘Kitten’ was sold in over a dozen countries and was stocked by Harvey Nichols and Selfridges in London, Fred Segal’s and American Rag in Los Angeles and Patricia Field’s and Henri Bendel’s in New York. In 2005 ‘Kitten’ was awarded ‘Best Streetwear Designer’ at the Australian Fashion Awards. The couple sold the ‘Kitten’ business in 2006. Examples of the couples work are held in the permanent collections of the Powerhouse Museum Sydney and Union Francaise des Arts du Costume, Paris.
Damion Fuller Fern Levack
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National Nine News. May 2, 2008: Sydney Fashion Week wraps up tonight, with one Bondi label about to hit the big time in the US. They have walked the walk for the past 5 days but tonight the models can party as Australian Fashion Week draws to a close. Karen Chow joins us from Circular Quay, Karen its been a big success, with one Bondi label on the brink of an international break through. Well Mark, about $200 million worth of export deals have been done here this week, but probably the most exciting news of the week is that the boss of Miami Fashion Week has been sitting front row and she has decided to give one of our little Aussie bikini labels a shot at the big time. Hotel Bondi Swim, very brief and home grown, the Americans want a piece of them and the designers have been invited to show at the most prestigious bikini parade in the world, â€˜Miami Swimâ€™. We all know the photos of the front row at Miami Swim Madonna and P Diddy, Fuller says. They are hoping to break into the US market like Sass & Bide. Mercedes Benz Fashion week is on at the Raleigh Hotel, Miami Florida, July 18-21, 2008.
National Nine News
Chic Report Australia
Linlee Allen. http://blog.honeyee.com/weloveparis/ HOTEL BONDI - April 20, 2008 AUSSIES EXCEL IN ASSORTED WAYS THESE DAYS. CASE IN POINT NUMERO UNO: SWIMWEAR. ENTER HOTEL BONDI. ITS THE BRAINCHILD OF SYDNEY-BASED HUSBAND AND WIFE DUO FERN LEVACK AND DAMION FULLER (SOME MAY REMEMBER THEM FROM THEIR BRAND STREET/ SURF LABEL NAMED KITTEN WHICH THEY SOLD A FEW YEARS BACK). THIS IS RAW TALENT AT ITS FINEST AND I WOULDN’T BE THE FIRST TO SAY THESE GUYS ARE DEFINITELY JUMPING HOOPS IN TERMS OF DESIGN AND CREATIVITY WHEN IT COMES TO GETTING YOUR FEET WET SO-TO-SPEAK. MY FAVORITE (ABOVE) IS A GOLDEN POLKA DOT BIKINI FROM A DISTANCE BUT UPON CLOSER INSPECTION, YOU CAN SEE EACH CIRCLE CONTAINS ILLUSTRATIONS OF MEMBERS OF THE BONDI BOARDRIDERS CLUB. NICE. A BIG-UP BRAVO TO DAMION & FERN FOR KEEPING CREATIVITY IN THE GAME. X DELINLEE
We Love Paris- Colette, Paris
The Sun Herald
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