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media kit 2012

A division of


4

5 discover edmonton

Publisher and Editor-in-Chief’s

6 Things to see and do 8 Economic growth

what’s inside

what's inside message

22 advertising opportunities

10our newsroom 11 15 17 18 19 20 21

A week in the Edmonton Journal Meet the columnists Exciting initiatives Awards and recognition Online and digital editions Mobile and tablet editions eReaders, social media and QR codes

35 other services 36 Projects and partnerships 37 Trade shows and events 38 Other opportunities 39 Country Asides 40 Digital ad submission

23 25 26 31 32 33 34

41 2012 features

46

marketing

calendar

44 pre-prints and specialty products

planning 50 2012 calendar

Delivering results Print ad positions Online products         Smartphones Tablets Extending your reach Online properties

46 GEA urban core map 47 GEA rural core map 48 FlyerCity

63 advertising

budget planner

media kit 2012

47 Sponsored programs and events

49 caring for

our environment

65

contact us

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media kit 2012


publisher & editor-in-chief ’s message

It has been more than a century since the first edition of the Evening Journal rolled off a small set of presses at the back of the Shamrock Fruit Store at First Street and 101A Avenue.

Today, 109 years later, the Edmonton Journal reaches into the lives of hundreds of thousands of Albertans every week in print, online, on tablets and apps and via mobile devices. One thing that hasn’t changed, though, is our dedication to excellence in journalism and our commitment to our community. Our newsroom, the largest in northern Alberta, is focused on providing you with relevant local information as well as the best of provincial, national and international news.   We also believe in meaningful engagement with the citizens of our city and region. Our community newsroom, The Bridge, provides a forum for readers to interact with us and with others, and we continue to explore other ways in which we can have a two-way conversation with our audiences, however they want to reach us.   That community connection is at the heart of everything we do. We invite you to join the conversation. 

Lucinda Chodan John Connolly Publisher

Lucinda Chodan Editor-in-Chief

John Connolly

media kit 2012

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discover

edmonton

5

media kit 2012


discover edmonton

arts • The Art Gallery of Alberta is a state-of-the-art architectural masterpiece featuring historical and contemporary paintings, sculptures, installation works and photographs by Canadian and international artists throughout 30,000 square feet of exhibition space. • The Edmonton Symphony Orchestra is a collection of some of the finest professional musicians performing more than 85 concerts a year in the acoustically superb Winspear Centre. • For nearly 50 years, the Edmonton Opera has been bringing world-class performances to the capital city with a selection of famous stories presented each opera season. • The Citadel Theatre is Edmonton’s premier professional theatre located in the heart of the downtown core.

attractions

• The Edmonton International Fringe Festival brings more than 500,000 visitors to the city every summer. Theatre enthusiasts enjoy more than 1,200 shows in 29 venues over 11 days. This is North America’s largest and oldest Fringe festival.

• Fort Edmonton Park is North America’s largest interactive historic park. Experience life as it was in 1885, 1905 and 1920, while enjoying the city’s breathtaking river valley. • The Muttart Conservatory is a collection of botanical gardens housed in dramatic glass pyramids. Each of the four pyramids features indigenous plants and rare species from around the world and is a welcome oasis yearround.

Elena Modzolevska Human resources coordinator

Award-winning ballroom dancer. World traveller. Loves coming in to work every day.

• The Edmonton Valley Zoo focuses on education and conservation while allowing visitors to observe a collection of animals that range from the snow leopard to the sea lion. The zoo is located along the city’s North Saskatchewan River and offers plenty of picnic spots and room to play. • The Telus World of Science is one of the city’s most popular attractions and features exhibit galleries, an IMAX theatre, an observatory and star theatre, as well as a discovery land for kids and numerous educational programs. • West Edmonton Mall offers everything you could want and more, with over 800 stores and services, more than 100 eating establishments and world-class attractions, such as Galaxyland, the World Waterpark and the Ice Palace.

media kit 2012

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shopping

things to see and do Digital ad trafficker

Amateur photographer. Fitness activist. Enjoys stairs.

sports

education

Lilla Gray

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• West Edmonton Mall is the city’s largest shopping centre, with more than 800 stores and a variety of restaurants and services. • Kingsway Mall is the city’s second largest mall and is located in the downtown area. Every year, more than 10 million people make their way through Kingsway’s 200-plus businesses. • Southgate Centre has been through dramatic renovations and offers some of the most exciting stores in the city, including Crate and Barrel, Restoration Hardware and Kiehl’s. • South Edmonton Common is home to the city’s largest selection of outlet and factory stores, as well as large chain stores and entertainment experiences. When fully developed, this open-air shopping mecca will spread over 320 acres and contain approximately 2.3 million square feet of retail space. • If you’re looking for unique stores and local businesses, take a stroll along Edmonton’s Whyte Avenue. With quaint shops, fun pubs, live arts venues and a nearby farmers’ market, Whyte Avenue appeals to the Bohemian in all of us.

• The University of Alberta consistently ranks as one of Canada’s top universities, and the school continues to expand, especially in the field of research. The university attracts approximately $500 million in external research funding every year, the second highest in Canada, and is home to some of the world’s brightest students, professors and researchers. • Grant MacEwan University is the largest transfer institution in the province and offers its own programs in a variety of fields, including arts, science, health and business. • The Northern Alberta Institute of Technology (NAIT) is the largest apprenticeship trainer in Canada and offers 250 programs, including apprenticeship trades and continuing education. • Edmonton is home to a large number of educational opportunities, from universities and community colleges to program- and language-specific schools for all ages.

• The Edmonton Eskimos are part of the Canadian Football League and the most successful CFL franchise of the modern era (1949-present). The Eskimos play in the storied Commonwealth Stadium. • For many hockey fans, the Edmonton Oilers are more than an NHL team, they are a lifestyle. The team has enjoyed a dynasty of Stanley Cup wins and fans of all ages continue to help sell out Rexall Place game after game. • Other popular teams in Edmonton include the Western Hockey League (WHL) Edmonton Oil Kings and the National Lacrosse League’s Edmonton Rush.

media kit 2012


economic growth

economic growth Alberta’s energy sector is going strong, even in the face of global turmoil. Though the threat of a recession in the Eurozone has sent global financial markets into turmoil, oil prices have regained much of their lost ground and are expected to climb higher over 2012 and 2013, eventually reaching an average of US$106 in 2013. Energy investment in Alberta will swell thanks to the thriving oilsands, increasing from $31.8 billion in 2011 to $57 billion by 2016. Edmonton, as Alberta’s energy hub, continues to be one of the top performers in Canada, posting an estimated GDP gain of 3.6 per cent in 2011. Edmonton’s GDP is forecast to grow by 3.4 per cent in 2012 and by an even faster 4.3 per cent in 2013. Sources: The CIBCWM Metropolitan Economic Activity Index January 19, 2012, Statistics Canada, Conference Board of Canada, Metropolitan OutlookWinter 2012; NADbank 2010

edmonton, Alberta • Canada’s sixth largest market and Alberta’s capital city • Ranks ahead of every Canadian city except Toronto in economic momentum • CMA population 1,159,869 • Part government centre, part university town, part energy provider • Projected 3.4 per cent economic growth in 2012 • Spectacular job creation in 2011 led to strong disposable income and retail sales growth • Average household income: $87,083, 12.8 per cent above the national average • Projected retail sales up 4.8 per cent in 2012 increasing to 6.0 per cent in 2013 • Strong labour market with the fastest pace of overall employment growth among all Canada’s CMAs • Enjoys one of the lowest unemployment rates in the nation • Population is rising by a year-over-year rate of 1.7 per cent, well above the national average • Numbers of consumer and business bankruptcies are among the lowest in the nation

population stats 1

Edmonton (city)............... 812,201 4 Edmonton (CMA)........1,159,869 1 Beaumont..............................13,284 3 Bon Accord.............................1,488 3 Bruderheim...............................1,155 1 Calmar.........................................1,970 3 Devon.........................................6,510 1 Fort Saskatchewan............19,051 3 Gibbons................................... 3,030 3 Leduc.......................................24,279

3

Leduc County.......................13,541 3 Morinville.................................8,569 1 Parkland County...............30,568 3 Redwater....................................1,915 1 Spruce Grove.........................26,171 2 St. Albert................................61,466 3 Stony Plain..............................15,051 1 Strathcona County......... 92,490 3 Sturgeon County...............19,578 3 Wabamun....................................661

SOURCE: 1 2009 Municipal Census / 2 2008 Municipal Census / 3 2008 Official Population List, Alberta Municipal Affairs / 4 Conference Board of Canada, Autumn 2010 Metropolitan Outlook (Forecast)

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our print/online readers 530,800

45%

TOTAL WEEKLY print/online READERSHIP

AGE 25-49

SOURCE: NADbank 2011/12

9

media kit 2012

93,043

$

AVERAGE HOUSEHOLD INCOME

61%

76%

AVERAGE HOUSEHOLD INCOME 75K+

SOME POST SECONDARY EDUCATION OR UNIVERSITY GRADUATE

81% HOME OWNERS


The Journal is the most trusted source of news in Northern Alberta, with the largest newsroom in the region and a long tradition of award-winning newsgathering.

our newsroom

our newsroom bringing you the best of news and information about Northern Alberta.

T

he Journal was founded in 1903 with a mission to provide relevant and reliable local news coverage. More than a century later, that news content is delivered on a variety of platforms almost around the clock every day of the year. These days, you can read your Journal in print, on the website edmontonjournal.com, on an iPad or other tablet device or via mobile phone. What hasn’t changed, however, is our commitment to

Our newsroom consists of almost 100 newsgathering professionals covering local news, Alberta politics, business, sports, lifestyles and the arts. The Journal features such community engagement programs as the Cappies, which focus on high school theatre, and Canspell, a Canada-wide spelling bee, as well as pioneering a community newsroom, The Bridge, to feature readers’ stories, photographs and videos. Our team has a growing national and international reputation for innovation in the digital realm, and traffic to our website and usage on mobile devices has skyrocketed over the past year. In addition, the Journal continues to reach tens of thousands of Albertans every week with coverage that is based in and about our community.

Kerry Powell

Digital Products Director Particularly particular. Loves iEverything. Believes journalism is a calling.

media kit 2012

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M O N DAY

â&#x20AC;˘ A section â&#x20AC;˘ Business â&#x20AC;˘ Auto Advantage â&#x20AC;˘ Classifieds â&#x20AC;˘ Sports â&#x20AC;˘ Whatâ&#x20AC;&#x2122;s On

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EDITOR: JANET VLIEG, 780-429-5578; jvlieg@edmontonjournal.com

T U E S DAY, F E B R UA R Y 2 1 , 2 0 1 2

Talking about team spirit

Spanks for the memory

No rest for rockâ&#x20AC;&#x2122;s road warriors

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Corporal punishment belongs in a bygone era

BeeďŹ ng up your grocery budget Ground beef is the ideal ingredient to help stretch

ERIC AKIS Postmedia News

When my son was growing up, he was very active and had a healthy appetite. I was the same when I was a kid, but unlike my son, I had three brothers with the same trait. Iâ&#x20AC;&#x2122;m not sure how my parents, who were on the low side of the low-to middle income bracket, could afford to keep us fed. But I think my momâ&#x20AC;&#x2122;s

gredients in your slow cooker and let it happily simmer until you and your family come home later in the day, hungry and ready to eat. To serve, you simply spoon the meat in taco shells or tortillas and top as desired, with such things as shredded lettuce, grated cheese and any other garnishes that appeal. The tacos, of course, can be eaten as is; if youâ&#x20AC;&#x2122;re making burritos, youâ&#x20AC;&#x2122;ll have to fold and roll the meat inside the tortillas before devouring. My second recipe is bolognese sauce. In Italy, the making of this classic sauce

ded lettuce. Quite delicious! I didnâ&#x20AC;&#x2122;t include a recipe for it today because itâ&#x20AC;&#x2122;s really not needed, but one of the groundbeef dishes my mom used to make was hamburgers. Most often she would simply shape the meat (about four to five patties per pound of lean ground beef) into 3-1/2to 4-inch thick patties. She wouldnâ&#x20AC;&#x2122;t use any other ingredients and always dampened her hands with cold water when forming the burgers. She would then season the meat with salt and pepper and pan-fry the patties about 4

gredients. The latter could include grated cheddar or Monterey Jack cheese, shredded lettuce, sliced jalapeno peppers, sauteed bell peppers and onions and chopped fresh cilantro or green onion. P repa ration ti me: 10 minutes Cooking time: 8 hours, 10 minutes Makes: Enough to fill 8 to 12 taco shells; 4 to 6 flour tortillas. â?&#x161; 1 1/4 lbs. (625 g) lean ground beef â?&#x161; 1/2 medium onion, diced â?&#x161; 1 large garlic clove, minced (optional)

A spicy education in Nigerian cuisine DINING OUT Koultures

Address: 8803 118th Ave., Edmonton Phone: 780-267-8736

M A R TA G O L D Edmonton Journal

along the increasingly diverse and interesting 118th Avenue strip. For the truly confused who may wander in looking for spaghetti or a hamburger, Koultures accommodates with the â&#x20AC;&#x153;continentalâ&#x20AC;? part of its menu. But for those looking for an authentic Nigerian experience, skip right to the second part

C O M M E N TA R Y

ELIZABETH WITHEY

Members of the Millwoods Atom Raiders show off their gold medals from the Confederation Hockey Christmas Tournament.

Playing like winners, not just playing to win Team pulling for a strong

Iâ&#x20AC;&#x2122;ve never shopped at Costco. Iâ&#x20AC;&#x2122;ve never tasted Red Bull, with, or without, vodka. Iâ&#x20AC;&#x2122;ve never been to Vegas, or snowboarded, or watched whatâ&#x20AC;&#x2122;s bound to be a life-altering, gutbustingly funny episode of Two and a Half Men. And Iâ&#x20AC;&#x2122;ve yet to spank my son. Granted, the boy is only 18 months old. Itâ&#x20AC;&#x2122;s rather early in the game to brag. Iâ&#x20AC;&#x2122;m sure Iâ&#x20AC;&#x2122;ll be tested in the years to come, once he learns to talk back, once heâ&#x20AC;&#x2122;s able to push and push and push until all I want to do is throttle him, until I fantasize of tanning his misbehaving hide a satisfying vermilion. But Iâ&#x20AC;&#x2122;m not sure I could actually strike him. On his bum (rather adorable of late, I must admit), on his face, on his anything. Call me a sissy, but Iâ&#x20AC;&#x2122;m not sure Iâ&#x20AC;&#x2122;ve got it in me. It comes as a surprise to me that weâ&#x20AC;&#x2122;re still discussing the pros and cons of spanking in this country. A recent report in the Canadian Medical Association Journal suggests spanking will make children more aggressive, that it ought


    

â&#x20AC;&#x153;Aâ&#x20AC;? section

          

     

                                 

Oilers buried by the Avalanche Sports B1

Local designer will make debut in London. Style E4

Esks open season against Ricky Rayâ&#x20AC;&#x2122;s Argos. Sports B1

Breaking n ews at edmontonjournal .com

E S TA B L I S H E D 1 9 0 3

SAT U R DAY, F E B R UA R Y 1 8 , 2 0 1 2

SPECIAL REPORT: SOLDIERSâ&#x20AC;&#x2122; WINTER WAR GAMES

Go West for more work, less play Better balance needed for Albertans, research says BRENT WITTMEIER Edmonton Journal

RYA N JAC KSON, E DMON TON J OU R NAL

Canadian soldiers with Lord Strathconaâ&#x20AC;&#x2122;s Horse haul a tow cable from a Bison LAV to an LAV III that was deliberately stuck in snow to test their ability to recover military vehicles on an ice road near Behchoko, N.W.T. The drill is part of Arctic Ram, an exercise designed to familiarize the army with the harsh winter environment .

Troops get reacquainted with bitter bite of Arctic Just out of Yellowknife is Canadaâ&#x20AC;&#x2122;s ďŹ rst northern exercise in years E L I S E S T O LT E Edmonton Journal

Yellowknife - Canadian troops changed their desert fatigues to the dark greens and white of the Canadian boreal forest this month for the largest northern training exercise in decades. But at night, bedded down in a tent on hard-packed snow, hiding from ďŹ ctitious enemy spies on the road, their hearts

are still with the real war in Afghanistan. Remember the creamy yogurt made of camelâ&#x20AC;&#x2122;s milk? asked one soldier from 8 Platoon, Charlie Company, stationed 37 kilometres from Yellowknife. Four of them sat up in the tent, watching the Coleman stove slowly pump out heat as the outside temperature dropped to â&#x20AC;&#x201C;20 C. Sgt. Timothy Nowlan

C I T Y & R E G I O N C A N A DA

received a mention in three civilian books about the war â&#x20AC;&#x201D; 15 Days, Contact Charlie and Outside the Wire. â&#x20AC;&#x153;Remember the time Cady stuck his hand in a Talibanâ&#x20AC;&#x2122;s leg?â&#x20AC;? Sgt. Liam Stratton asked, describing the moment Cpl. Brad Cady saved the life of a prisoner wanted for interrogation. Cady has the smallest hands. When two tourniquets werenâ&#x20AC;&#x2122;t working, he reached into the exit wound left by a sniperâ&#x20AC;&#x2122;s bullet and pinched the artery long enough for the helicopter to arrive.

Now that the war in Afghanistan is over for Canadian soldiers, about 1,500 troops, mainly Edmonton-based infantry and support staff, are retraining near Yellowknife for the exercise Arctic Ram, giving a show of force in a political climate that stresses

For stories, photos and more, go to edmontonjournal.com/ arcticram.

Journal reporter Elise Stolte and photographer Ryan Jackson spent a week embedded with Canadian troops practising winter warfare in the Northwest Territories. About 1,500 troops, mostly from 1 Canadian Mechanized Brigade Group in Edmonton, are participating in exercise Arctic Ram near Yellowknife. Today: Soldiers get used to the wintry exercises. / A5 Sunday: The Rangersâ&#x20AC;&#x2122; role Monday: Diving for trouble.

IDEAS

A RTS & LIFE

BUSINESS

Big beer busted

Toewsâ&#x20AC;&#x2122; tweets

Andrew Coyne

Campaign targets giant bottles of brew in Aklbert. A3

Commons investigates who is Vic-ie leaking. A9

Hating Harper hardly a reason to break up country. A17

TODAYâ&#x20AC;&#x2122;S W E AT HER

HIGH -00 LOW -00

INDEX

Arts & Life .............................. X0 Business ................................. X0 City & Region ..........................A3 ClassiďŹ ed................................ X0 Comics ................................... X0 Condos ................................... X0 Contact Us ..............................A2

See ARCTIC RAM / A5

edmontonjournal.com

ARCTIC RAM: THE SERIES

Simpsons celebration

Murdochâ&#x20AC;&#x2122;s new tab

500 episodes of Homer and so on and so on . C1

Besieged newspaper owner vows to bring back Sun. D4

Crossword .............................. X0 Homes .................................... X0 Horoscope .............................. X0 Letters .................................... X0 Lotteries ..................................A2 Markets ................................. X0 Movie listings ......................... X0

Obituaries .............................. X0 Opinion ................................... X0 Puzzles & Games ................... X0 Religion .................................. X0 Second Homes ....................... X0 Style ....................................... X0 Sports .................................... X0

When then premier Don Getty ordered the creation of a family holiday in 1989, Alberta topped the country for rates of divorce and two-parent working families. Twenty-two Family Days later, the holiday is still a muddle, with Albertans enjoying less family time than anyone else in Canada and trailing only Quebec in lacking a sense of community belonging. The popular holiday was subsequently borrowed by Ontario, Manitoba, Saskatchewan and Prince Edward Island, but statistics compiled by the University of Albertaâ&#x20AC;&#x2122;s Parkland Institute show a â&#x20AC;&#x153;quite startlingâ&#x20AC;? lack of work-life balance here. â&#x20AC;&#x153;Family Day comes when it does because people need a break this time of year,â&#x20AC;? said Diana Gibson, research director. â&#x20AC;&#x153;We hoped this would trigger a conversation about what kind of social-policy framework we need in Alberta to encourage work-life balance.â&#x20AC;? Parkland compiled the numbers for an upcoming report on inequality in the province, prompted by Premier Alison Redfordâ&#x20AC;&#x2122;s calls last fall for the development of a new social policy framework. The public policy research group reports that Albertans enjoy 182 fewer hours of leisure time each year than the Canadian average. And in 2010, Albertans worked 7.5 hours more each week than the typical worker in the top 15 developed countries. Vacation minimums begin with two weeks plus nine paid holidays, a far cry from the four-week minimums in the European Union, Australia and New Zealand. Gibson said the Albertan tendency to knuckle down canâ&#x20AC;&#x2122;t be chalked up to one thing. A 44-hour work week and a $9.40 minimum wage create problems compounded by

Sudoku ................................... X0 TV listings .............................. X0 Travel ...................................... X0 Venting ................................... X0 Westword solution ................. X0 Working .................................. X0

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Six days a week, the â&#x20AC;&#x153;Aâ&#x20AC;? section, the front section of the newspaper, is the place readers can find all the news from Edmonton, around Alberta, throughout Canada and across the world. The front page contains the stories Journal editors feel are the most important and interesting of the day, with a strong focus on Edmonton news and events. Page A3 begins the City and Region section, where readers can expect to get the latest on local politics, crime, education, health, science and more, as well as columns by two of the Journalâ&#x20AC;&#x2122;s most provocative writers, Paula Simons and David Staples. Further back in the â&#x20AC;&#x153;Aâ&#x20AC;? section, readers will find stories and photos from Alberta, Canada and around the world. And anchoring the back of the section are the Journalâ&#x20AC;&#x2122;s mustread editorial and opinion pages, where columnists, experts and letter writers weigh in on the top issues of the day, and nationally a cc l a i m e d c a r to o n i st Malcolm Mayes offers his take on the news.

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Weâ&#x20AC;&#x2122;ve her Pitcherden Hom use of ws; the hardwooto practise tinu Jim g qua Pitc n.â&#x20AC;? con , pin sud for way galo r m, directio of slee in ďŹ&#x201A;oor for himl t side and itthe ned stal bal con bun ome the ltiteude pho cry sam uldnex the ma space. bec the y had a mu wothe sheour he en ed overafter the hin g ing up e living ed spike sult ple Wh ect free con the exp only daytims a prolong quickly tocou l-searc ted told more ject ld s sou what pro say ir . e seriou at they wan andAnd he prices cou s. the decade som jectTedE wh rgy R S in 10, 15 se size done proAT in ene down hou had M look like the MS . and drive declare S I Z Ehouse to r byto oROO rd, B.C yea cisely their rs. lastwa s ableAsspre ING ted a Lan gfo and essary.tion ISH ie iondalonfou nd se in m is survey 20Ayea has crea gen, Jul es nec VA N rke tes Nat He ula like the wo ng roo t in lders g.pop - todotltibecom rkin LuckilySta etBui e pas al livi y had suites, thatmu yeaesr.conirtinu agingone dwo heaeds ded Unitted theof for Hom . som form g of the nks to An O M E woo pashom ondary feelong tha this aus ctiolynwild am The inL E H on loves ses like ily put the ciation the t bece floo full sec at am ic ing ady a thin es, tha XIB predileinct hom living ld also ign that for three, in par le-f hou t with nom F L E Brian Bolt bird alre new hom named gre nce it a dist theshr sing h a din ional ateyâ&#x20AC;&#x2122;sa eco ink cou to des e g buil 1 and So to wit cre T H E Owner sly te ny t, y littleg spa ope 2,52 s giving erat igra nts stag h es bein ma ingher ttocountr man erty, the l ligharound buildin tentiou advent of hen/ â&#x20AC;&#x153;thates wit ster sui saidt .bui,lder e hom get urafrom prop for ďŹ nd at ties imm n you urban der ng kitc the to the pre the ir hom Briaentrac us ma to rough- , we of tha to mor h nat s,cio r tha he said wit With paliroodm,â&#x20AC;?spir lead ,tion includi an of the size har rum was roo- m and ily room/ations. late spa in r.2006 ted es nici fect ing may nts k, up dold suit dm g, t mu s of lanItâ&#x20AC;&#x2122;s pera por om dic poi arete rela cept fam ng feet erio . Pre noo areext ulation stin s stayndary ces.lFrie ical , combin lt a livi squma dings.bec e time thak linecation, cre con blaills desquish 00 the r pop nowcrit in area plere wh-en kid rangicasth styl nsiďŹ an0inti Pitcher bui rs,â&#x20AC;? full secoe entsur surroun samin the slee sim 5: 2,15 n into 2,4e of asma ctâ&#x20AC;? inta e hi- nge havenâ&#x20AC;&#x2122;t t two yea al An olde 201 e mos hite the sted lyâ&#x20AC;&#x153;On We for inte dow B.Cst., ,â&#x20AC;? said eArceati arat s, h ent om fore som es rd, the ly sep dow to site inet ion do.e nks to to foready her andâ&#x20AC;&#x153;W ral, gglLangfo evid puscabwil l becwin to arc ted the Pitccas g ctic h the yet as ear , reg the pas ntse snuin wan alrench nd , and nthe natu intoesthe flavour ork and pra Tha poisuit use eryacc Irving Joh ording nin areFre . witpan e m in g Graham Homes. ynot roo feetship pment floweshom yne Isla tion e, lin es run bed- woodw ant join Don age is to ssly into whose . the new or side two. com ativ was- Davsay k and seink rtech on Ma lde in s Gre of Cardel ever â&#x20AC;&#x201D; singe tions rocvelo somout Shr seamle eleg master ms: nta ln Flynn,ll houtim eding who ord patio lt this way bas bui for htrac some blend whe acc ll re theting president ms, how eakfast has heodmen the erly the urite roo all and h hor izoJaso s inďŹ director Con bui g herse,istoria. roo de-a sma tect Bolton /br iorThe le, form ude d and salvage wit favo and we icy wit ldersâ&#x20AC;&#x2122; being ady via Brian T bein rsDining dining ellings â&#x20AC;&#x201D; as woalreir Vic, senRoa polEnd E saw dâ&#x20AC;&#x2122;s ck toMshe exahmp ugh. semincl at wasone of his by i-retire tors. the E ks t yea ston in an qui , Bui of the wh suc and thro s ded dw are buil doo boo es As s whony of housing - ie wa of is T , rs N S day. She ks na few ller d dec feature , . Homepla M I lde ce hom tly g proJul to who room, is e a lot of oving two a welDar noleogy B.C Brian sue hobbients ma ible O one ic plaa blen t bou KER k says teg - in sma woo ortant or notBol ted the tons, rem clie ke, adiano n. flex currenagin hav h E T Ssite landscape be tooHe made ng is Theimp nook an Soo over tons per the gian Can E J the inilies theeat- can now â&#x20AC;&#x153;We read.â&#x20AC;? Byls, they crea onto bot to stra to pur g. He ma H ile fin- anof ndi the from e the ren and atio nks T dily e d ase can ed in ain fam wh dat for Bol oci to of rtsâ&#x20AC;&#x2122; and ces y m. ude ns The t steats thes. The s hav rkin s rs, rem Ass but tha ted ove m placed lding cod add ect cerries Busperfec tablecan ir new ommo ir hea e like roomâ&#x20AC;&#x2122;s wal that ope family roo ter wo niture pieaccing renrem asp theincl ,e grownlofsui ir sonof he says.Itâ&#x20AC;&#x2122;s ee yeato-t ich decadethe nal ct. â&#x20AC;&#x201D;rywh m dan din Thatfor thr ld be read ago ls car bed havg, survey fur a to the k a littl s tha hady theticThe space y and feel ligh effebui lroostil it stil ple tho1 ugh t the t cou are ing a cess. bed ir commu Pulse nest.adian thethe cou g bac ugheve tioneve brobeli n e tha nin didld are balntly cha-ch hindo comingin hallwaole house pastly, want- en ove design a king-sized the Canbought drarma ren isited eve â&#x20AC;&#x201D;cou nâ&#x20AC;&#x2122;s 201 llyaws r-it nes- appareba or by puses revova andwho m.suitil the ma law the inain-l iews that ng wh but they ed a fect n from ws new ings rum n tak The ares feet whoes ave are revfeet Sachs,squ sociatio untorig ups If hom way g but a the kes the r, he said. has add said ishi ster bedrooout eves, flow . tent just . es n s shoBrian, hom e. media had s?itur or tair the wei ghtcon 00thosellennges hom when 640 now d the nge hed d squsay , rythin d just o It ma bee 2,62, ma and Julie mosuit hte tial walls natsure ve ein thener feeta,that run builder rgyacy, cha furn 202 love mseve e and to s nee gree etac1, not cha nee a p a ces er are ene . brig by e ster priv the roo eow Julile-d to rior and of do are wh r.inte hadre ce.llBut her r nge Pitc Oth of mudcan â&#x20AC;&#x153;He 199 ma e, som ry spaich see g par re and hom tal are resu sing e in2,0 lt in dee 00 squ cha rootf mo usion lacee d by the oded s yea t and e er luxu the add a byld ltz, wh d Juli are olde nâ&#x20AC;&#x2122;s ll. shrink,â&#x20AC;&#x153;W thecen t plaweâ&#x20AC;&#x2122; es, ountermple,per too hom Keepin enclosu the incl t,h rep a wopreviou But the a widm. ed to that wou lvessaid ctiosma othor wa m,â&#x20AC;? joke a magne firs ch,â&#x20AC;? aging what issu g is exa into house uld sinenc mse andgo code. . ? stru ms pas wit at roo ents mstan are 50l int the as thecreek. ew felt roo now Both she sense of itect, whileof than hnical themu ce. tles too se the roo the ised Con em e For is hou re tth we ce. wo roo spa de kca ge ish. se samen to aale the tec wel rov es ld vane mo g gre izone dos less ple said n edefficien ejust-rev e maspa ada imphom ble lay I E Sings. ans, and er,ofMa ptable andk and d boo conhom coucould littl their houM I Lher cou dow g, and a thin Mortga disp from the archbe a kee . eith liva oferthe dontothe ly, the fram nages Urbdar the hor x- e fromersom ispho s at we 55, arin a h uldorhav rbe sici erous n, 56, is son ble-side roomada to â&#x20AC;&#x153;Itgalo ion dou ily gat l ma saywh wows R FA a seri wereeradid othere onhouse r, m may noted 2 0 1ir2 bed . e, reagenvery ingone ove .â&#x20AC;? p.â&#x20AC;&#x2122;s Fleasid g but , Suc t of Can nsize k, bun rs justink it und eve per ingJuli smo S F eOfam s are muesa jam sess ewhin g roo erat gen Bria 2 6d the t esite too Cor es. par ndin d. e O rs, the larg is re, ail dow offe Y â&#x20AC;&#x153;Wehs, how Els D ed h, gen rs livin yle orn said R the ng wen thing ity- which sou yea ly shr loo ny alsowithusi det hig hom yeao homC O N for their son ed add gR hom The UAremove sefest ma t. The all launche tiou s top ebec-b erand Sacr the slow m,â&#x20AC;? Juli ign ery tric and they Ho m wascep lt-li time,â&#x20AC;?a few le, ane vol- and se whhiforE Bhav e will ship oyed con- eoste ove Qu adu Elecan sca exi,Fstin s areal des â&#x20AC;&#x153;Ev Jap are theen red thenta did nuran enjach a or Y, orks to shingles iness ausirtere roo con arc now tion and andswar tonvers of det the hererd at greiste and er aa hum ir teen yâ&#x20AC;&#x2122;ve Bol bed vy busany rela out in odw tingNew N DA using space. ptU the wn to ada it Stoo forfac affo to the g ma-, theHo h uni ce undon r and thees voltsaic ed pric s ing hea wo the k Otdren the kereg om . tion d invi able dra suc As soa new n dia ldin loo er too s â&#x20AC;&#x153;Li look find chil to ay, inethe ead sa s pice in l, and bee eles tme e spa es,useg roo ude to al- it feel eays ssivseare hav form, itâ&#x20AC;&#x2122;sd bec fts isrenovasome bui Inst spot- leveincl Hos hen their d,â&#x20AC;? say ingm athe kid et betâ&#x20AC;&#x2122;s etop son eth kitclod rancewnew to buy CraThe t Pos qui . s Alwnon toria . Tha s as kne continu The s buy wit under h ma par t exp livin agooole lattren to already eror anditect are ent stovand ilie grooth sch if tha the the entwh ich do- marke moneyas Arts and boomarch . featureg sup lder said. 800- the the twongughhe ile uras Vic fam hall ess yâ&#x20AC;&#x201D; up ilersthat sat sinktor s and andigh ted bui wh the ng â&#x20AC;&#x201D; bein acc d tecteer ting ere upan ily ir s r ewa reta ned in he hen unt d dow livi eno est, e.â&#x20AC;? bar delg pop ed upkitc connec hai fam e. , ed the ase lot wh araSo the e size kund driv dos ceran one tasters teri, al wooer more youthe sepge. e ope grab eelc the e win so savand the but taw ask etic â&#x20AC;&#x153;Wa-b ed) hom dar hav small wh an con ausod on oot them, e tingcanâ&#x20AC;&#x2122;thsay pla for hisbuy an aginâ&#x20AC;&#x153;It end ple ach Gill s. It(det it and se size becwo re-f s urb quatlity cou k fire houthe condo wit it,â&#x20AC;? â&#x20AC;&#x201D; g.â&#x20AC;? tion esth ligh sub qua ectligh ween partin se of thebetlow peda Mc tree k out put d we The - l as a new bric ntssha an, tate 0-s nge ices ose exp cau flip led too d. ova l â&#x20AC;&#x153;An pro rs the and me a dic . y dm ora Th s dev 1,20 rs, d her ren to acy the uire as the can and Frie lan face in min floo Heonnai cture as wel Pitc will stilcreate austere k- the priv an,Jim.lati two doo Avi time, it say hite .com now cemeal, this ing reqpieling all snal ng not m arc adds, ed bac room, zon elli gs. was Friedm s. The tie anese sity oom. n to sed on aboeutthe - our roo bedlaim and to ugh dwind d focu ign.of the tree dwellin ont onj Univermaster Butn the an acc alldes munshrteny l hav tle Jap nte pladesign bee . ordhingeno cohtsesio ee ck pai , with are utythr rs wil ple singl beaor ma edm edcos singisasa sub Accnis n said ns are hen bla Spa fessor librinary, houura com lack houult tha; tkke rr@ otherted as346 kitc boomeBria andple es nect- und ng e. e two Mansio add nat act on res d new homcon plaacecou havfire He e it a agigon wan -42 9-5 t imp The isheller say Mc - gro, and eyâ&#x20AC;&#x2122;lltral and ether.the me -n, are ich gav ir pol n sma R, 780 as are c skyInsteadâ&#x20AC;&#x153;Th greates ce in tog cenms , â&#x20AC;&#x153;wh tha ers now areithi Bria s. 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On Thursdays, the Arts and Life section takes on a new look and focus as Whatâ&#x20AC;&#x2122;s On, a must-see guide to the week ahead in Edmonton. With two full pages of concert, gallery, show and event listings, plus stories best. in the and criticsâ&#x20AC;&#x2122; picks, Whatâ&#x20AC;&#x2122;s On is a donâ&#x20AC;&#x2122;tInvest miss section for anyone who wants to go out and have some fun.

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This Marc re s: The â&#x20AC;&#x201D; AUR ORA 1272 ce you snac of Sust speaking Cent 104th Ave. . Trew guests Poort Centre, into Light -love issi on: . dow justi bilitiesâ&#x20AC;? tial 780 -473 quality man â?&#x161;The 0 rma tionting ial Free Winter nâ&#x20AC;&#x2122;s best stor y walk ling Adm bers LEC TION , n Even Just Agye sustaina rl/spa money re, 1070 hea ax Win mem 21S T Paul ine, COL EUM issi on: with specEdmonto higheston Info socia his lectu your Ray Edmontoanting new res dazz acters -O-M nonAND MUS ofyou tion : of â&#x20AC;&#x153;just st Adm ans, featu VERSUS in theing (E) ration Things,7 ar NSCH AT THEPRA IRIE S: an ench festival roving char g the UES & Info rma agin savings on Way s with PolSTIO integInveainability h . NER Y VAL UES allQUE Re-imate ts. . 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14


Gary Lamphier, the

Civic affairs writer.

Journal’s business columnist, is the newsroom’s top numbers guy. So here are his numbers: In his 57 years on the planet, Gary has lived and worked in four of Canada’s major cities, spanning three provinces and three time zones. He has worked as a journalist for more than three decades, including stints at the Wall Street Journal, the Globe and Mail, the Vancouver Sun and seven other publications. He also spent five years as a communications consultant in Vancouver. Gary’s columns appear Tuesday, Thursday and Saturday.

Sports blogger. Award-winning author.

meet columnists the

meet the columnists

David Staples

Liane Faulder is the Journal’s expert on all

things culinary. She writes a Wednesday column for the Food section, as well as her blog, Eat My Words, which was named Best Regional Blog in Canada in 2010 by the Canadian Food Bloggers Association. Since joining the Journal more than 20 years ago, Liane has been a life columnist, city columnist and television critic, as well as a feature writer. A graduate of Ryerson University, Liane is also the author of the Long Walk Home: Paul Franklin’s Journey from Afghanistan, and a recipient of the prestigious Canadian Journalism Fellowship from the University of Toronto. Follow Liane on Twitter, @EatMyWordsBlog.

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sports columnist at the Journal since 2003, has written about everything from football and the Olympics, to rodeo and curling, to golf and skiing - oh, and that popular local hockey team. John has been perching in press boxes around the sporting world since 1981, first with the Canadian Press in Montreal, then the Ottawa Citizen and finally the Journal. A graduate of Concordia and Syracuse universities, John also writes the Sweatsox blog on the Journal website and tweets under the Twitter handle @rjmackinnon. His column appears in the sports section three or four times a week.

Malcolm

Mayes

pens the Journal’s cartoons, one of the paper’s most popular features in print and online. An Edmonton native, he studied design art at Grant MacEwan before starting at the Journal in 1986. Mayes has been published in hundreds of publications and was twice nominated for a National Newspaper Award. In 1996 he published a cartoon collection titled Political Asylum. His cartoons appear on the editorial pages Tuesday through Saturday.

Paula

Simons

is provocative, funny and brash, and whether she’s enraging or engaging Edmontonians with her columns in the Journal’s city section, she always gets people talking. A five-time National Newspaper Award finalist, Paula has previously served as provincial affairs columnist, culture columnist and as a member of the editorial board. She is a graduate of the University of Alberta, Stanford University and the Poynter Institute for Media Studies. Paula is always discussing issues with Journal readers, whether it’s through her Twitter handle @Paulatics, on her Facebook page facebook.com/EJPaulaSimons, or the Journal’s civic affairs blog, Edmonton Commons. Her columns appear Tuesday, Thursday and Saturday.

Liz Nicholls

is a selfconfessed theatre junkie who loves the fact that her job as the Journal’s theatre columnist and critic means she gets to go out to plays for a living. Liz arrived at the Journal in 1983, just as theatres of all sizes and persuasions were proliferating wildly in Edmonton. In 2011, Liz was honoured with the City of Edmonton’s Salute to Excellence Citation, given to citizens for distinguished service and inspirational leadership. Liz’s columns and reviews appear regularly in the Arts and Life section. She’s on Twitter, @lizonstage.

David Staples,

a twotime National Newspaper Award winner, has been reporting on crime, politics, sports and arts for 30 years. Currently, he casts his eye on city hall, with a twice-weekly civic affairs column in the Journal’s city section, and on the Edmonton Oilers, with a wildly popular blog, Cult of Hockey. A graduate of Carleton University, David is co-author of The Third Suspect: Inside the Hunt for the Yellowknife Mass Murderer, and the author of Barb’s Miracle: How Barb Tarbox Turned Her Deadly Cancer Into a Lifesaving Crusade. His columns appear Wednesday and Friday. Follow David on the Journal’s civic affairs blog, Edmonton Commons, or his hockey blog, Cult of Hockey, or on Twitter, @dstaples.

Graham

meet the columnists

John MacKinnon, a

Thomson

is the Journal’s political affairs columnist, focusing in particular on the happenings at the Alberta legislature. A graduate of the University of Waterloo, Graham has worked in radio, television and print. Since starting with the Journal in 1995, he has written investigative pieces from the United States, Mexico and Russia, and spent two tours with Canadian troops in Afghanistan. Graham has won a National Newspaper Award and is a recipient of the prestigious Canadian Journalism Foundation fellowship from the University of Toronto. His columns appear Tuesday, Thursday and Saturday on the editorial pages. Follow him on Twitter, @Graham_Journal.

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exciting initiatives

community advisory board During the summer of 2011 we solicited applications for a community advisory board to help make sure we are on track as we continue to change and adjust to the rapidly changing media landscape. We received 96 thoughtful submissions from members of the public and from those selected 15 members of the public to be on the Journal’s community advisory board. Editor-in-chief Lucinda Chodan and city reporter Elise Stolte are also on the board and meetings are chaired by Barb Wilkinson, our deputy editor of innovation and engagement. It’s a diverse group that gathers every two months to help shape and direct new initiatives such as The Bridge, attend news meetings and meet editors, and speak to their individual expertise or opinions on a wide range of topics.

Barb Wilkinson Deputy editor, innovation and engagement

Proud mom. Latte lover. Red shoe fanatic.

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media lab One way the Edmonton Journal has looked to deepen and strengthen its relationship to the community it serves, and to support a continuous learning environment among staff, is by creating a Media Lab within its downtown building. We have developed public learning space for students, for members of the public, for clients and partners, and for all staff of the the Journal. It’s already been home to a citizen journalism workshop, 235 Grade 5-6 students visiting through the City Hall school, 55 hours of professional development and five webinars for staff. It’s also hosted meetings for our community advisory board and is home to our first blogger-in-residence, Alex Abboud, who has held office hours for staff and provided workshops for Journal bloggers and community bloggers alike.


• Eppy Award for Best Use of Photography

on a Website, November 2011 Editor and Publisher magazine in the U.S. conferred this international award on photographer Ryan Jackson for a panoramic view of the 2010 Grey Cup at Commonwealth Stadium.

• City of Edmonton Salute to Excellence,

November 2011

Theatre critic Liz Nicholls was honoured with a citation recognizing her years of service and inspirational leadership in the arts.

• Canadian Online Publishing Awards,

September 2011

The Journal was nominated for six awards for digital excellence, including best multi-media news coverage, best video and best multi-media feature.

• Online News Association M.J. Bear

Fellowship, August 2011 Data journalist Lucas Timmons was one of only three journalists in the world to receive an international fellowship honouring his innovative work in online news coverage and new media.

• Alberta Teachers’ Association Awards,

March 2011

Reporter Elise Stolte received the award for best writing in a daily newspaper for her series Broken Pencils, about issues facing First Nations schools. Photographer Larry Wong was honoured for his photograph of Prime Minister Stephen Harper visiting an Edmonton school.

• Photo of the Month, Editor and Publisher

magazine, March 2011 Larry Wong received the international honour for a photograph of a young girl touching a static generator at the Telus World of Science.

• Canadian Food Blog Awards,

February 2011 Eat My Words by Liane Faulder was named the best regional food blog in Canada. This was her second consecutive national award in this category.

• Canadian Online Publishing Awards,

September 2010

The Journal was a finalist in five categories for excellence and innovation online.

• Canadian Meteorological and

Oceanographic Society Citation, June 2010 Columnist Graham Thomson was honoured for his coverage of environmental issues.

• National Newspaper Awards,

May 2010

awards and recognition

awards and recognition The Journal received a record six nominations, including citations for editorial cartooning, photography, column-writing and news reporting.

• Alberta Teachers’ Association Awards,

April 2010 Education writer Sarah O’Donnell received the award for best writing in a daily newspaper for her work, especially an article about budget cuts to education programs.

• Sovereign Award, January 2010 Sports reporter Curtis Stock won a record 10th award for newspaper coverage. The awards, given out by the Jockey Club of Canada, recognize outstanding contributions in the thoroughbred industry in Canada.

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online and digital editions

digital and mobile editions The Edmonton Journal is part of Postmedia, Canada’s largest news network, and has been Edmonton’s trusted news source since our first edition came off the presses in 1903. Our dedication to provide news to the community is the same now as it was then, even as we change the ways by which we deliver that information. Here are some of the platforms by which our readers can access our content wherever and whenever they want.

website Get breaking news, view videos, browse photo galleries and explore multimedia and interactive features at our website, www.edmontonjournal.com. Readers can also comment on stories, send us feedback and participate in our community newsroom, The Bridge. Breaking news alerts let readers be the first to know when something big is happening. Our website is updated 24 hours a day, seven days a week, and is the definitive online source for news in Edmonton. More people come to our website every day than to any other news organization in the city.

digital edition

Get an exact digital replica of the Journal on your computer at home or at work. Sections are laid out just as in the print edition, but are complemented by a variety of digital tools that enhance the newspaper’s look and feel. The digital edition is available free to subscribers.

Features include: • Ability to customize page view • Capacity for downloading and saving for offline reading • Possibility of viewing photo galleries and advertisements • Ability to translate articles into other languages • Audio component for listening via the “interactive radio” feature • Accessibility via a mobile device • Exportability to an eReader

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mobile and tablet editions

mobile and tablet editions tablet apps Enjoy a rich and personalized news experience that is optimized for the iPad. The Journal iPad has the latest news, weather, sports and entertainment. Available for free, the app takes advantage of the iPad’s large, high-resolution display and features customized newspaper content pulled from the best of the web and print editions, including stories, photo galleries, videos and multimedia features. Readers can download, save, comment, interact and customize the content. Users say: “Navigation is dead simple, video loads quickly, and text is crisp,” and “Layout, photos and general user experience is top notch.” Similar apps are also available to users of the BlackBerry PlayBook and HP TouchPad.

mobile devices Get us on the go from any mobile or wireless device with our mobile-optimized websites, including a special one for touch devices. The mobile sites have the same content as our regular website, but it’s better formatted for a smaller screen. Read your favourite sections of Edmonton Journal from any wireless device at m.edmontonjournal.com.

smartphone apps

Don Allen

iPhone and Android phone users can access our smart and intuitive apps that make scrolling through stories a newsworthy experience. Available for free, the apps allow users to download the latest content and continue to read it on- or offline.

Digital products designer Flash and HTML5 guru. Loves chocolate. Cleanest designer’s desk ever.

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social media

The Journal is available as a paid subscription for the Amazon Kindle eReader, as well as the Kobo and Sony eReaders. All eReader editions of the Edmonton Journal contain articles found in the print edition, but will not include some images and tables. Some features such as the crossword puzzle, box scores and classifieds are not currently available.

Connect with the Journal through your favourite social media sites. Become a fan of the Edmonton Journal Facebook page www.facebook.com/edmontonjournal and discover new and fun ways to interact with us. Plus, you’ll receive updates on contests, events and a whole lot more. Follow us on Twitter twitter.com/edmontonjournal to get breaking news, watch our videos on YouTube, see what we’re pinning on Pinterest, and join our circle on Google+. follow us on:

eReaders, social media and QR codes

eReader editions

scan codes Since 2010, Journal readers have been using 2D mobile barcodes printed in the paper to access digital content on their mobile devices. To read the codes, users simply scan the barcode image with their phone which triggers a response – whether that’s to launch a website, play a video, take the user to a screen to download an app, etc. The Journal has successfully used scan codes to direct readers of the print edition to additional, and often interactive, content online.

scan this

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to connect to the Journal on your smartphone Visit 2dscan.com on your smartphone to download the free ScanLife app.


advertising opportunities 22

advertising

opportunities

media kit 2012


of

with the Edmonton

advertising opportunities

benef ts i advertising Journal

Whether the intent of your advertising message is to bring people to your store or event, drive traffic to your website or simply leave a lasting brand impression, advertising is an eff icient means of delivering both results and ROI.

strong credibility

extended reach

A leader in the community, the Edmonton Journal is the most-respected source for news and information in the Edmonton area, lending credibility and impact to the advertising messages that appear on our platforms.  

Newspaper, online, smartphones and tablets, partnerships – the Edmonton Journal’s reach extends well beyond the Edmonton CMA.   

committed audience Our readers are loyal and committed; the Edmonton Journal is an important part of their day.  

attractive audience While providing strong reach to all demographic targets, the Edmonton Journal demonstrates exceptional strength in reaching adults who are well-educated, high-income earners.  

high frequency

customer service

The Edmonton Journal’s platforms allow you to advertise often, which quickly increases your reach to your target market and talks to your audience at the point they are ready to buy.  

The Edmonton Journal takes great care and pride in delivering programs that work for both our advertisers and our audience. Creative consultation and development, targeting and reporting are a part of our total package.

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delivering results

the Edmonton Journal delivers

superior results to advertisers through

online and print campaigns. Our highly trained sales professionals use their market knowledge and online expertise to customize your advertising plan and offer solutions specif ic to your needs. We help you build brand awareness, launch a new product or service and drive traff ic to your website or store.

your complete resource Digital media is the fastest growing way that people consume information, and a strong online presence is an integral part of any business’ success. The Edmonton Journal offers a full line of online and print advertising, marketing, campaign planning and creative services.

research Lyn Propp

Advertising operations manager Games of Thrones aficionado. Can death-stare you into submission.  Loves penny candy.

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The Edmonton Journal’s research department is one of the most knowledgeable and respected in the industry. We are up-to-date on the latest training and software available as we help you find and reach your customers in the most high-impact and cost-effective manner possible.

creative services The Edmonton Journal’s award-winning creative team includes graphic and web designers, writers, illustrators, photographers and cartoonists who combine creative flair and state-of-the-art technology.


strong brand support

More than ever, we are seeing a strong trend towards more innovative ad types and positions. By creative use of structure and the way the information is presented and communicated, advertisers are able to demand the attention of consumers like never before. Unique flexforms, high-impact gatefolds and unusual ad locations... if you have an unusual design concept, let us know. We will work with you to devise the ideal campaign for you.

gatefolds A gatefold is the best opportunity to have your advertising message be the first thing readers notice. A gatefold is the flap that goes across the front page of the paper or section and is a premium advertising position. It includes the flap (front and inside) and both the outside and inside back covers. Now offered Monday and Wednesday to Saturday.

   

    

premium positions

          

   

       

                            

Oilers buried by the Avalanche Sports B1

Local designer will make debut in London. Style E4

Esks open season against Ricky Rayâ&#x20AC;&#x2122;s Argos. Sports B1

Breaking n ews at edmontonjournal .com

E S TA B L I S H E D 1 9 0 3

SAT U R DAY, F E B R UA R Y 1 8 , 2 0 1 2

SPECIAL REPORT: SOLDIERSâ&#x20AC;&#x2122; WINTER WAR GAMES

Go West for more work, less play Better balance needed for Albertans, research says

print ad positions

newspapers can provide

The breaking news story of the day usually continues off the front page, making the following pages highly desirable ad positions.

BRENT WITTMEIER Edmonton Journal

Canadian soldiers with Lord Strathconaâ&#x20AC;&#x2122;s Horse haul a tow cable from a Bison LAV to an LAV III that was deliberately stuck in snow to test their ability to recover military vehicles on an ice road near Behchoko, N.W.T. The drill is part of Arctic Ram, an exercise designed to familiarize the army with the harsh winter environment .

Troops get reacquainted with bitter bite of Arctic received a mention in three civilian books about the war â&#x20AC;&#x201D; 15 Days, Contact Charlie and Outside the Wire. â&#x20AC;&#x153;Remember the time Cady stuck his hand in a Talibanâ&#x20AC;&#x2122;s leg?â&#x20AC;? Sgt. Liam Stratton asked, describing the moment Cpl. Brad Cady saved the life of a prisoner wanted for interrogation. Cady has the smallest hands. When two tourniquets werenâ&#x20AC;&#x2122;t working, he reached into the exit wound left by a sniperâ&#x20AC;&#x2122;s bullet and pinched the artery long enough for the helicopter to arrive.

Now that the war in Afghanistan is over for Canadian soldiers, about 1,500 troops, mainly Edmonton-based infantry and support staff, are retraining near Yellowknife for the exercise Arctic Ram, giving a show of force in a political climate that stresses

For stories, photos and more, go to edmontonjournal.com/ arcticram.

Journal reporter Elise Stolte and photographer Ryan Jackson spent a week embedded with Canadian troops practising winter warfare in the Northwest Territories. About 1,500 troops, mostly from 1 Canadian Mechanized Brigade Group in Edmonton, are participating in exercise Arctic Ram near Yellowknife. Today: Soldiers get used to the wintry exercises. / A5 Sunday: The Rangersâ&#x20AC;&#x2122; role Monday: Diving for trouble.

C I T Y & R E G I O N C A N A DA

IDEAS

A RTS & LIFE

BUSINESS

Big beer busted

Toewsâ&#x20AC;&#x2122; tweets

Andrew Coyne

Campaign targets giant bottles of brew in Aklbert. A3

Commons investigates who is Vic-ie leaking. A9

Hating Harper hardly a reason to break up country. A17

Just out of Yellowknife is Canadaâ&#x20AC;&#x2122;s ďŹ rst northern exercise in years E L I S E S T O LT E Edmonton Journal

Yellowknife - Canadian troops changed their desert fatigues to the dark greens and white of the Canadian boreal forest this month for the largest northern training exercise in decades. But at night, bedded down in a tent on hard-packed snow, hiding from ďŹ ctitious enemy spies on the road, their hearts

TODAYâ&#x20AC;&#x2122;S WE ATHER

HIGH -00 LOW -00

are still with the real war in Afghanistan. Remember the creamy yogurt made of camelâ&#x20AC;&#x2122;s milk? asked one soldier from 8 Platoon, Charlie Company, stationed 37 kilometres from Yellowknife. Four of them sat up in the tent, watching the Coleman stove slowly pump out heat as the outside temperature dropped to â&#x20AC;&#x201C;20 C. Sgt. Timothy Nowlan

INDEX

Arts & Life .............................. X0 Business ................................. X0 City & Region ..........................A3 ClassiďŹ ed................................ X0 Comics ................................... X0 Condos ................................... X0 Contact Us ..............................A2

See ARCTIC RAM / A5

edmontonjournal.com

ARCTIC RAM: THE SERIES

Simpsons celebration

Murdochâ&#x20AC;&#x2122;s new tab

500 episodes of Homer and so on and so on . C1

Besieged newspaper owner vows to bring back Sun. D4

Crossword .............................. X0 Homes .................................... X0 Horoscope .............................. X0 Letters .................................... X0 Lotteries ..................................A2 Markets ................................. X0 Movie listings ......................... X0

Obituaries .............................. X0 Opinion ................................... X0 Puzzles & Games ................... X0 Religion .................................. X0 Second Homes ....................... X0 Style ....................................... X0 Sports .................................... X0

When then premier Don Getty ordered the creation of a family holiday in 1989, Alberta topped the country for rates of divorce and two-parent working families. Twenty-two Family Days later, the holiday is still a muddle, with Albertans enjoying less family time than anyone else in Canada and trailing only Quebec in lacking a sense of community belonging. The popular holiday was subsequently borrowed by Ontario, Manitoba, Saskatchewan and Prince Edward Island, but statistics compiled by the University of Albertaâ&#x20AC;&#x2122;s Parkland Institute show a â&#x20AC;&#x153;quite startlingâ&#x20AC;? lack of work-life balance here. â&#x20AC;&#x153;Family Day comes when it does because people need a break this time of year,â&#x20AC;? said Diana Gibson, research director. â&#x20AC;&#x153;We hoped this would trigger a conversation about what kind of social-policy framework we need in Alberta to encourage work-life balance.â&#x20AC;? Parkland compiled the numbers for an upcoming report on inequality in the province, prompted by Premier Alison Redfordâ&#x20AC;&#x2122;s calls last fall for the development of a new social policy framework. The public policy research group reports that Albertans enjoy 182 fewer hours of leisure time each year than the Canadian average. And in 2010, Albertans worked 7.5 hours more each week than the typical worker in the top 15 developed countries. Vacation minimums begin with two weeks plus nine paid holidays, a far cry from the four-week minimums in the European Union, Australia and New Zealand. Gibson said the Albertan tendency to knuckle down canâ&#x20AC;&#x2122;t be chalked up to one thing. A 44-hour work week and a $9.40 minimum wage create problems compounded by

Sudoku ................................... X0 TV listings .............................. X0 Travel ...................................... X0 Venting ................................... X0 Westword solution ................. X0 Working .................................. X0

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BRIEFS Hyper-local in California If youâ&#x20AC;&#x2122;re planning a ďŹ rsttime trip or even a revisit, hereâ&#x20AC;&#x2122;s a new app that digs deep into L.A. and San Francisco. â?&#x161; Name: Know What â?&#x161; Available for: iPhone, iPad â?&#x161; What it does: This app curates hyper-local city guide information from people who â&#x20AC;&#x153;know whatâ&#x20AC;? theyâ&#x20AC;&#x2122;re talking about. Locals â&#x20AC;&#x201D; who are also authors, journalists and well-known bloggers â&#x20AC;&#x201D; reveal their cityâ&#x20AC;&#x2122;s possibilities based on their favourites. â?&#x161; Cost: Starts at $2.99 â?&#x161; Whatâ&#x20AC;&#x2122;s hot: Go straight to the themes (Arts & Culture, Food, Kids & Family, Nature & Outdoors, etc.) or authors that are important to you. Get â&#x20AC;&#x153;On the Trail of the Black Dahliaâ&#x20AC;? from expert tour guide Esotouric, or â&#x20AC;&#x153;The Best Veg Food in the Bay Area as Picked by Genius Expertsâ&#x20AC;? from popular vegan lifestyle blogger Vegansaurus. I was hungry to download â&#x20AC;&#x153;San Franciscoâ&#x20AC;&#x2122;s Top 30 Taquerias.â&#x20AC;? Like this app? New York, Chicago, Boston, Seattle and Portland, Ore., will be added this year. â?&#x161; Whatâ&#x20AC;&#x2122;s not: In-app purchases are a big turnoff. Why charge $2.99 upfront if itâ&#x20AC;&#x2122;s going to cost an additional 99 cents to $3.99 for each guide within? Just break the cost down per city, and charge for that. Iâ&#x20AC;&#x2122;d rather pay $6.99 for a city guide than $2.99 three times. â?&#x161; Worth it: Yes and no. Youâ&#x20AC;&#x2122;re getting top-notch content in a gorgeous format with easy-touse directions, but tapping into all the articles could put a dent in your wallet. Browse topics before you get too excited. Jen Leo, Los Angeles Times

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Heli-skiing course helps novice wilderness skiers master the steeps â&#x20AC;&#x153;Never been glade skiing in the wilderness before? Just donâ&#x20AC;&#x2122;t look at the trees and youâ&#x20AC;&#x2122;ll do fine,â&#x20AC;? instructs the man Iâ&#x20AC;&#x2122;ve just met, who has my life in his hands for the next seven days. Perched on a windswept ridgeline, I digest his advice while the Bell 212 helicopter that just deposited us on the roof of British Columbiaâ&#x20AC;&#x2122;s Cariboo Mountains swoops away between snowcapped peaks that rise like whitecaps on an ocean of clouds. Forcing visions of a head-on hardwood collision from my mind, I point my fat skis toward the fall line of a wide, untouched slope smothered by a blanket of powder. Further down lies an obstacle

CMHâ&#x20AC;&#x2122;s â&#x20AC;&#x153;Powder 101â&#x20AC;? groups are led by two guides, allowing for practical instruction and splitting the group according to ability.

course of snow-encrusted ďŹ r trees that take on whimsical shapes. Iâ&#x20AC;&#x2122;m awkwardly carving drunken S-shapes in the snow, tumbling often into waist-deep, featherlight powder. Then cautiously weaving through the silent forest far below, forcing myself not to look at those darn trees. The whoosh of my boards, yelps of joy from my companions, and our guideâ&#x20AC;&#x2122;s â&#x20AC;&#x153;whoop whoop!â&#x20AC;? yodel, directing us toward our pickup location are the only sounds that break the silence of this timeless wilderness. No wonder they call your first heli-skiing run â&#x20AC;&#x153;the point of no return.â&#x20AC;?

Moleskine notebooks have long had an enthusiastic following. The brandâ&#x20AC;&#x2122;s association with creative minds has made it the Apple computer of the notebook world: It has diehard groupies with cultlike devotion to the name and classic style. If you are one such fan (or long to be one) youâ&#x20AC;&#x2122;ll be pleased to hear that the Moleskine name has grown to include luggage tags. Constructed with the same esthetic as the timehonoured scribblers â&#x20AC;&#x201D; hard

H E AV E N , E A R T H M E E T

Helicopter-assisted skiing and snowboarding in western Canadian mountain ranges like the Cariboos, Selkirks and Bugaboos is as good as it gets. Easy access to massive amounts of terrain, unmatched snow conditions and some of the best operators in the business have made this rugged region legendary among powder hounds. So whatâ&#x20AC;&#x2122;s a powder pup like me with barely an off-piste run to my name doing off the grid, playing with the big dogs? Until recently, heli-skiing was generally considered an extreme sport only accessible to wellheeled, elite skiers. Like most mountain mortals I watched those

Warren Miller movies showing daredevils plunging down impossibly steep and deep wilderness runs in exhilarating dances with gravity with awe and envy. Then I heard about an innovative new weeklong intro to heli-skiing course offered this season by industry leader Canadian Mountain Holidays. Designed to make heliskiing more accessible to average resort skiers with deep pockets and a willingness to get outside their comfort zones, â&#x20AC;&#x153;Powder 101â&#x20AC;? aims to help them make the transition to a new world of deep powder wilderness skiing. Suddenly, learning to carve my snowy signature down untracked slopes blanketed with the ďŹ&#x201A;uffiest champagne powder on Earth seemed achievable for a groomer grinder. Since CMH practically invented the sport of heli-skiing in North America, and has been the undisputed industry leader for over 40 years, and has exclusive access to a wilderness area half the size of Switzerland, I ďŹ gured Iâ&#x20AC;&#x2122;d be in good hands on my ďŹ rst foray way, way out of bounds. â&#x20AC;&#x153;If youâ&#x20AC;&#x2122;re comfortable on intermediate runs at most resorts, willing to tackle the occasional black diamond run, and have a real sense of adventure, youâ&#x20AC;&#x2122;re ready for Powder 101,â&#x20AC;? the CMH representative assured me. Fast-forward a month and here I am living every skierâ&#x20AC;&#x2122;s wildest

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Freedom 66 for most, poll finds JOHN MORRISSY Financial Post OTTAWA - Years of rising consumer debt are coming home to roost, forcing Canadians to rethink traditional plans to retire by age 65. Most Canadians now expect to work past 66, as only 30 per cent think they will be able to fully retire by that age, according to a poll conducted for Sun Life Financial. Debt appears to play a big role in

that equation, with 47 per cent of those surveyed saying they are worried about the debt theyâ&#x20AC;&#x2122;ll be dealing with as retirees. And while many baby boomers have said theyâ&#x20AC;&#x2122;ll work into their retirement years simply because they want to, the majority of those polled â&#x20AC;&#x201D; 61 per cent â&#x20AC;&#x201D; said they will do it because they have to. In some cases, people said they will have to work longer simply to be able to pay for basic living expenses.

â&#x20AC;&#x153;Canadian retirement expectations are changing,â&#x20AC;? said Kevin Dougherty, president of Sun Life Financial Canada. â&#x20AC;&#x153;These results are not surprising given the current economic volatility, increasing consumer debt loads, rising health-care costs, longer life expectancy and lack of planning.â&#x20AC;? At the same time, the Conservative government in Ottawa is looking to reform the retirement income system, including possibly pushing back the qualifying age for Old Age Security

to 67 from 65. Despite economistsâ&#x20AC;&#x2122; objections that the system is sustainable, Human Resources Minister Diane Finley insisted this week that inaction threatens future pension beneďŹ ts and that reforms will be announced in the spring federal budget. In the meantime, Canadiansâ&#x20AC;&#x2122; debt continues to climb. The most frequently quoted measure of consumer debt â&#x20AC;&#x201D; a ratio of debt to personal disposable income

â&#x20AC;&#x201D; soared to a record high of 152.98 per cent in the third quarter. That means Canadians carry $1.53 in debt for every dollar they bring home, a fact that has drawn repeated warnings from Finance Minister Jim Flaherty and Bank of Canada governor Mark Carney. While the larger part of that debt exists in the form of mortgages, average consumer debt excluding mortgages has also been rising steadily for six and a half years, climbing from

Alberta enlisted in battle for CP

PRETTY (AND PRICELESS) IN PINK

KIM GUTTORMSON Postmedia News CALGARY - Bill Ackman has ex-

Although smaller than the point of a pen, this newly discovered pink diamond is the largest ever found at the mine in Australia

A natural wonder worth $4M a gram Australian 12.76-carat pink diamond the largest ever Agence France-Presse SY DN EY - Mining giant Rio Tinto said Wednesday it has unearthed a â&#x20AC;&#x153;remarkableâ&#x20AC;? 12.76-carat pink diamond in Australia, the largest of the rare and precious stones ever found in the resources-rich nation. Named the Argyle Pink Jubilee, the huge rough stone was found at Rioâ&#x20AC;&#x2122;s pink diamond operations in the Kimberley region of Western Australia and would take 10 days to cut and polish, the company said. â&#x20AC;&#x153;This rare diamond is

generating incredible excitement,â&#x20AC;? said Josephine Johnson from Rioâ&#x20AC;&#x2122;s Argyle Pink Diamonds division. â&#x20AC;&#x153;A diamond of this calibre is unprecedented â&#x20AC;&#x201D; it has taken 26 years of Argyle production to unearth this stone and we may never see one like this again. â&#x20AC;&#x153;The individual who gets to wear this remarkable pink diamond will be incredibly lucky indeed.â&#x20AC;? Though it would not speculate on how much the Jubilee was worth, Rio said extremely high-quality pink diamonds could fetch more than $1 million US per carat, meaning that at its weight â&#x20AC;&#x201D; the equivalent of 2.552 grams â&#x20AC;&#x201D; it is likely to go for at least $10 million. The light pink Argyle Jubilee is a similar colour to the 24-carat Williamson Pink given to Queen Elizabeth II as

a wedding gift that was later set into a Cartier brooch for her coronation. The Williamson, discovered in Tanzania in 1947, is ranked among the ďŹ nest pink diamonds in existence. It is the

â&#x20AC;&#x153;It has taken 26 years to unearth this ... We may never see one like this again.â&#x20AC;? RIO TINTOâ&#x20AC;&#x2122;S JOSEPHINE JOHNSON

ninth-largest in the world. A Rio spokesman told AFP the recent discovery was named in honour of the long-reigning

British monarch, who is celebrating 60 years since her accession to the throne â&#x20AC;&#x201D; her diamond jubilee. â&#x20AC;&#x153;This is the Queenâ&#x20AC;&#x2122;s diamond jubilee year and there is a parallel in that the Queen had a solitaire pink diamond, gifted to her â&#x20AC;&#x201D; the Williamson Pink â&#x20AC;&#x201D; and set in the centre of a ďŹ&#x201A;ower brooch in the year of her coronation,â&#x20AC;? he said. When asked if Rio was targeting the Argyle Jubilee diamond at the Queen, the spokesman said: â&#x20AC;&#x153;Only if she is shopping for new jewelry. She will have lots of competition.â&#x20AC;? Rio produces more than 90 per cent of the worldâ&#x20AC;&#x2122;s pink diamonds from the Argyle mine, and said large stones such as the Jubilee typically went to museums, were gifted to royalty or end up at prestigious auction houses like Christieâ&#x20AC;&#x2122;s.

Christieâ&#x20AC;&#x2122;s had auctioned only 18 polished pink diamonds larger than 10 carats in its 244-year history, Rio added. Soaring demand for the extremely rare jewel has seen pink diamond prices skyrocket in the past 20 years and they are now among â&#x20AC;&#x153;the most concentrated forms of wealth on Earth and well over white diamonds,â&#x20AC;? Rio said. The company describes it as an â&#x20AC;&#x153;elite and discreteâ&#x20AC;? market with buyers including royalty, heads of state, celebrities and â&#x20AC;&#x153;other very wealthy individuals.â&#x20AC;? When the Jubilee diamond has been cut and polished it will be graded by international experts and showcased globally in private settings before being sold by invitation-only tender later this year. It isnâ&#x20AC;&#x2122;t known how the diamonds acquire their pink tinge,

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If youâ&#x20AC;&#x2122;re planning a ďŹ rsttime trip or even a revisit, hereâ&#x20AC;&#x2122;s a new app that digs deep into L.A. and San Francisco. â?&#x161; Name: Know What â?&#x161; Available for: iPhone, iPad BdgZBdYZah###BdgZ8]d^XZh### â?&#x161; What it does: This app curX]ddhZ[gdb ates hyper-local city guide : 9 B D C I D C Â&#x2122;HI:>CL6NHDCHÂ&#x2122;7DHIDCE>6CD &%+')"&,%Hi#,-%")-)"(&,% information from people who E^Vcdh"<gVcYE^Vcdh"9^\^iVah Â&#x2122;:HH:ME>6CDÂ&#x2122;GDA6C9E>6CDH â&#x20AC;&#x153;know whatâ&#x20AC;? theyâ&#x20AC;&#x2122;re talking about. Locals â&#x20AC;&#x201D; who are also authors, journalists and well-known bloggers â&#x20AC;&#x201D; reveal their cityâ&#x20AC;&#x2122;s possibilities based on their favourites. â?&#x161; Cost: Starts at $2.99 â?&#x161; Whatâ&#x20AC;&#x2122;s hot: Go straight to the themes (Arts & Culture, Food, Kids & Family, Nature & Outdoors, etc.) or authors that are important to you. Get â&#x20AC;&#x153;On the Trail of the Black Dahliaâ&#x20AC;? from expert tour guide Esotouric, or â&#x20AC;&#x153;The Best Veg Food in the Bay Area as Picked by Genius Expertsâ&#x20AC;? from popuWarren Miller movies showing lar vegan lifestyle blogger daredevils plunging down imVegansaurus. possibly steep and deep wilderness I was hungry to downruns in exhilarating dances with load â&#x20AC;&#x153;San Franciscoâ&#x20AC;&#x2122;s Top 30 gravity with awe and envy. Taquerias.â&#x20AC;? Then I heard about an innovative Like this app? new weeklong intro to heli-skiing New York, Chicago, Boston, course offered this season by inSeattle and Portland, Ore., dustry leader Canadian Mountain will be added this year. Holidays. Designed to make heliMARK SISSONS skiing more accessible to average Calgary Herald â?&#x161; Whatâ&#x20AC;&#x2122;s not: In-app purchasresort skiers with deep pockets and es are a big turnoff. a willingness to get outside their Why charge $2.99 upfront VALEMOUNT, B.C. - â&#x20AC;&#x153;Never been comfort zones, â&#x20AC;&#x153;Powder 101â&#x20AC;? aims if itâ&#x20AC;&#x2122;s going to cost an addiglade skiing in the wilder- CMHâ&#x20AC;&#x2122;s â&#x20AC;&#x153;Powder 101â&#x20AC;? groups are led by two guides, allowing for practical S E C99Tcents I O to N$3.99EDITOR: SHELL EY before? BINDON, 780-429-5356; sbindon@edmontonjournal.com Umake R DAY, A R C H 3to, 2 0 1 2 instruction and splitting the group according to ability. to helpSAT them theM transition tional for ness Just donâ&#x20AC;&#x2122;t look at a new world of deep powder wileach guide within? the trees and youâ&#x20AC;&#x2122;ll do fine,â&#x20AC;? derness skiing. Suddenly, learnJust break the cost down instructs the man Iâ&#x20AC;&#x2122;ve just met, course of snow-encrusted ďŹ r trees H E AV E N , E A R T H M E E T ing to carve my snowy signature per city, and charge for that. who has my life in his hands for that take on whimsical shapes. Iâ&#x20AC;&#x2122;d rather pay $6.99 for a the next seven days. Iâ&#x20AC;&#x2122;m awkwardly carving drunkHelicopter-assisted skiing and down untracked slopes blanketed city guide than $2.99 three Perched on a windswept ridge- en S-shapes in the snow, tumbling snowboarding in western Canadian with the ďŹ&#x201A;uffiest champagne powtimes. line, I digest his advice while the often into waist-deep, featherlight mountain ranges like the Cariboos, der on Earth seemed achievable for Bell 212 helicopter that just deposit- powder. Then cautiously weaving Selkirks and Bugaboos is as good a groomer grinder. â?&#x161; Worth it: Yes and no. Youâ&#x20AC;&#x2122;re Since CMH practically invented ed us on the roof of British Colum- through the silent forest far below, as it gets. Easy access to massive getting top-notch content in a biaâ&#x20AC;&#x2122;s Cariboo Mountains swoops forcing myself not to look at those amounts of terrain, unmatched the sport of heli-skiing in North gorgeous format with easy-toaway between snowcapped peaks darn trees. The whoosh of my snow conditions and some of the America, and has been the undisuse directions, but tapping into If youâ&#x20AC;&#x2122;re planning ďŹ rstthat rise like whitecaps on an ocean boards, yelps of joy from my com- best operators in the business have puted industry leader for over 40 all the articles couldaput a dent time trip or even a revisit, of clouds. panions, and our guideâ&#x20AC;&#x2122;s â&#x20AC;&#x153;whoop made this rugged region legendary years, and has exclusive access to in your wallet. hereâ&#x20AC;&#x2122;s a new appbefore that digs Forcing visions of a head-on whoop!â&#x20AC;? yodel, directing us to- among powder hounds. So whatâ&#x20AC;&#x2122;s a wilderness area half the size of Browse topics you deep into L.A. and San hardwood collision from my mind, ward our pickup location are the a powder pup like me with barely Switzerland, I ďŹ gured Iâ&#x20AC;&#x2122;d be in good get too excited. Francisco. I point my fat skis toward the fall only sounds that break the silence an off-piste run to my name do- hands on my ďŹ rst foray way, way Jen Leo, Los Angeles Times â?&#x161; Name: Know What line of a wide, untouched slope of this timeless wilderness. ing off the grid, playing with the out of bounds. â?&#x161; Available for: iPhone, iPad â&#x20AC;&#x153;If youâ&#x20AC;&#x2122;re comfortable on intersmothered by a blanket of powNo wonder they call your first big dogs? â?&#x161; What it does: This app curder. Further down lies an obstacle heli-skiing run â&#x20AC;&#x153;the point of no Until recently, heli-skiing was mediate runs at most resorts, willates hyper-local city guide return.â&#x20AC;? generally considered an extreme ing to tackle the occasional black information from people who sport only accessible to well- diamond run, and have a real sense â&#x20AC;&#x153;know whatâ&#x20AC;? theyâ&#x20AC;&#x2122;re talkheeled, elite skiers. Like most of adventure, youâ&#x20AC;&#x2122;re ready for PowMoleskine notebooks have ing had about. Locals â&#x20AC;&#x201D; who mountain mortals I watched those der 101,â&#x20AC;? the CMH representative long an enthusiastic are also authors, journalists assured me. following. and bloggers â&#x20AC;&#x201D; Fast-forward a month and here Thewell-known brandâ&#x20AC;&#x2122;s association reveal their cityâ&#x20AC;&#x2122;s possibilities I am living every skierâ&#x20AC;&#x2122;s wildest with creative minds has basediton their favourites. made the Apple computer Starts atworld: $2.99 â?&#x161; Cost: of the notebook â?&#x161; ItWhatâ&#x20AC;&#x2122;s hot: Go straight to has diehard groupies with the themes (Artsto&the Culture, cultlike devotion name Food, Kidsstyle. & Family, and classic If youNature are & Outdoors, etc.) or authors one such fan (or long to be that youâ&#x20AC;&#x2122;ll are important to to you. one) be pleased hear Getthe â&#x20AC;&#x153;On the Trailname of thehas that Moleskine Black Dahliaâ&#x20AC;? from exgrown to include luggage pert tour guide Esotouric, tags. orConstructed â&#x20AC;&#x153;The Best Veg Food with thein S e e P OW D E R / I 2 the Bay Area as by same esthetic asPicked the timeWarren Miller movies showing Genius Expertsâ&#x20AC;? from honoured scribblers â&#x20AC;&#x201D; popuhard daredevils plunging down imlar vegan lifestyle blogger possibly steep and deep wilderness Vegansaurus. runs in exhilarating dances with I was hungry to downgravity with awe and envy. load â&#x20AC;&#x153;San Franciscoâ&#x20AC;&#x2122;s Top 30 â&#x201E;˘ Looking for a better return on your RRSP this year? Turn it into the Then I heard about an innovative Taquerias.â&#x20AC;? new weeklong intro to heli-skiing Like this app? Call today course for a free in-home estimate offered this season by inNew York, Chicago, Boston, dustry leader Canadian Mountain Seattle and Portland, Ore., Holidays. Designed to make heliwill be added this year. MARK SISSONS Toll free 1-888-729-6629 skiing more accessible to average Calgary Herald â?&#x161; Whatâ&#x20AC;&#x2122;s not: In-app purchasor visit our Edmonton showroom at 9749 - 51 Ave resort skiers with deep pockets and es are a big turnoff. %* *Visit www.polarwindows.com for complete details a willingness to get outside their Why charge $2.99 upfront B.C. - â&#x20AC;&#x153;Never Take advantage of VALEMOUNT, financing or a been cash rebate on your purchase of CMHâ&#x20AC;&#x2122;s â&#x20AC;&#x153;Powder 101â&#x20AC;? groups are led by two guides, allowing for practical comfort zones, â&#x20AC;&#x153;Powder 101â&#x20AC;? aims if itâ&#x20AC;&#x2122;s going to cost an addiglade skiing in the wilderâ&#x201E;˘ and Doors in the month of February. Polar Ray-O-Max Windows to help them make the transition to tional 99 cents to $3.99 for ness before? Just donâ&#x20AC;&#x2122;t look at instruction and splitting the group according to ability. a new world of deep powder wileach guide within? the trees and youâ&#x20AC;&#x2122;ll do fine,â&#x20AC;? your money into your most valuable â&#x20AC;&#x201C; your home. Nowâ&#x20AC;&#x2122;s the perfect time replace derness skiing. Suddenly, learnJust breakInvest the cost down instructs the manasset Iâ&#x20AC;&#x2122;ve just met, course of snow-encrusted ďŹ rto trees H Eyour AV Eold N, EARTH MEET windows with the highest quality solar energy rated windows on take the market and watch your investment grow ing to carve my snowy signature per city, and charge for that. who has my life in his hands for that on whimsical shapes. Iâ&#x20AC;&#x2122;d ratherwith pay $6.99 for a savings onthe next seven days. 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Easy access to massive getting top-notch content in a biaâ&#x20AC;&#x2122;s Cariboo Mountains swoops forcing myself not to look at those amounts of terrain, unmatched the sport of heli-skiing in North gorgeous format with easy-toaway between snowcapped peaks darn trees. The whoosh of my snow conditions and some of the America, and has been the undisuse directions, but tapping into that rise like whitecaps on an ocean boards, yelps of joy from my com- best operators in the business have puted industry leader for over 40 all the articles could put a dent of clouds. panions, and our guideâ&#x20AC;&#x2122;s â&#x20AC;&#x153;whoop made this rugged region legendary years, and has exclusive access to in your wallet. Forcing visions of a head-on whoop!â&#x20AC;? yodel, directing us to- among powder hounds. So whatâ&#x20AC;&#x2122;s a wilderness area half the size of Browse topics before you hardwood collision from my mind, ward our pickup location are the a powder pup like me with barely Switzerland, I ďŹ gured Iâ&#x20AC;&#x2122;d be in good get too excited. I point my fat skis toward the fall only sounds that break the silence an off-piste run to my name do- hands on my ďŹ rst foray way, way Jen Leo, Los Angeles Times line of a wide, untouched slope of this timeless wilderness. ing off the grid, playing with the out of bounds. â&#x20AC;&#x153;If youâ&#x20AC;&#x2122;re comfortable on intersmothered by a blanket of powNo wonder they call your first big dogs? der. Further down lies an obstacle heli-skiing run â&#x20AC;&#x153;the point of no Until recently, heli-skiing was mediate runs at most resorts, willreturn.â&#x20AC;? generally considered an extreme ing to tackle the occasional black sport only accessible to well- diamond run, and have a real sense heeled, elite skiers. Like most of adventure, youâ&#x20AC;&#x2122;re ready for PowMoleskine notebooks have mountain mortals I watched those der 101,â&#x20AC;? the CMH representative long had an enthusiastic assured me. following. Fast-forward a month and here The brandâ&#x20AC;&#x2122;s association I am living every skierâ&#x20AC;&#x2122;s wildest with creative minds has made it the Apple computer of the notebook world: It has diehard groupies with cultlike devotion to the name and classic style. If you are one such fan (or long to be one) youâ&#x20AC;&#x2122;ll be pleased to hear that the Moleskine name has grown to include luggage tags. Constructed with the S e e P OW D E R / I 2 same esthetic as the timehonoured scribblers â&#x20AC;&#x201D; hard

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panded the number of directors proposed for Canadian Pacificâ&#x20AC;&#x2122;s board as part of his ongoing ďŹ ght to install the CEO of his choosing at the railway, adding Alberta businessman Paul Haggis to the slate. â&#x20AC;&#x153;I am honoured to join this outstanding group of highly respected business leaders in this important effort to restore this icon of Canadian history and pillar of our economy,â&#x20AC;? Haggis, chairman of Alberta Enterprise Corp., said in a news release issued by Ackmanâ&#x20AC;&#x2122;s Pershing Square Capital Management. Ackman has been battling the existing CP board, wanting to replace CEO Fred Green with retired Canadian National CEO Hunter Harrison. Pershing Square is CPâ&#x20AC;&#x2122;s largest shareholder with a 14.2-per-cent stake in the Calgary-based company, and Ackman believes Harrison can make the company more efficient more quickly than Green has proposed. The CP board has backed Green, leading Ackman to launch a proxy ďŹ ght and a slate that now contains six names: Haggis, the former CEO of Alberta Treasury Branches; Ackman; his business partner Paul Hilal; Rebecca MacDonald, executive chair of Just Energy Group; Anthony Melman, CEO of Nevele Inc.; and Gary Colter, president of corporate restructuring company CRS Inc. With Ackman and Hilal based in the U.S., and the other three nominees from southern Ontario, Haggis adds a Western presence to the slate, which Ackman believes, if elected at the May annual general meeting, will be enough to oust Green and install Harrison. In his news release, Ackman said Haggisâ&#x20AC;&#x2122;s experience

See CP RAIL / D10

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Freedom 66 for most, poll finds JOHN MORRISSY Financial Post OTTAWA - Years of rising consumer debt are coming home to roost, forcing Canadians to rethink traditional plans to retire by age 65. Most Canadians now expect to work past 66, as only 30 per cent think they will be able to fully retire by that age, according to a poll conducted for Sun Life Financial. Debt appears to play a big role in

that equation, with 47 per cent of those surveyed saying they are worried about the debt theyâ&#x20AC;&#x2122;ll be dealing with as retirees. And while many baby boomers have said theyâ&#x20AC;&#x2122;ll work into their retirement years simply because they want to, the majority of those polled â&#x20AC;&#x201D; 61 per cent â&#x20AC;&#x201D; said they will do it because they have to. In some cases, people said they will have to work longer simply to be able to pay for basic living expenses.

â&#x20AC;&#x153;Canadian retirement expectations are changing,â&#x20AC;? said Kevin Dougherty, president of Sun Life Financial Canada. â&#x20AC;&#x153;These results are not surprising given the current economic volatility, increasing consumer debt loads, rising health-care costs, longer life expectancy and lack of planning.â&#x20AC;? At the same time, the Conservative government in Ottawa is looking to reform the retirement income system, including possibly pushing back the qualifying age for Old Age Security

to 67 from 65. Despite economistsâ&#x20AC;&#x2122; objections that the system is sustainable, Human Resources Minister Diane Finley insisted this week that inaction threatens future pension beneďŹ ts and that reforms will be announced in the spring federal budget. In the meantime, Canadiansâ&#x20AC;&#x2122; debt continues to climb. The most frequently quoted measure of consumer debt â&#x20AC;&#x201D; a ratio of debt to personal disposable income

â&#x20AC;&#x201D; soared to a record high of 152.98 per cent in the third quarter. That means Canadians carry $1.53 in debt for every dollar they bring home, a fact that has drawn repeated warnings from Finance Minister Jim Flaherty and Bank of Canada governor Mark Carney. While the larger part of that debt exists in the form of mortgages, average consumer debt excluding mortgages has also been rising steadily for six and a half years, climbing from

Alberta enlisted in battle for CP

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Although smaller than the point of a pen, this newly discovered pink diamond is the largest ever found at the mine in Australia

A natural wonder worth $4M a gram Australian 12.76-carat pink diamond the largest ever Agence France-Presse

SY DN EY - Mining giant Rio Tinto said Wednesday it has unearthed a â&#x20AC;&#x153;remarkableâ&#x20AC;? 12.76-carat pink diamond in Australia, the largest of the rare and precious stones ever found in the resources-rich nation. Named the Argyle Pink Jubilee, the huge rough stone was found at Rioâ&#x20AC;&#x2122;s pink diamond operations in the Kimberley region of Western Australia and would take 10 days to cut and polish, the company said. â&#x20AC;&#x153;This rare diamond is

generating incredible excitement,â&#x20AC;? said Josephine Johnson from Rioâ&#x20AC;&#x2122;s Argyle Pink Diamonds division. â&#x20AC;&#x153;A diamond of this calibre is unprecedented â&#x20AC;&#x201D; it has taken 26 years of Argyle production to unearth this stone and we may never see one like this again. â&#x20AC;&#x153;The individual who gets to wear this remarkable pink diamond will be incredibly lucky indeed.â&#x20AC;? Though it would not speculate on how much the Jubilee was worth, Rio said extremely high-quality pink diamonds could fetch more than $1 million US per carat, meaning that at its weight â&#x20AC;&#x201D; the equivalent of 2.552 grams â&#x20AC;&#x201D; it is likely to go for at least $10 million. The light pink Argyle Jubilee is a similar colour to the 24-carat Williamson Pink given to Queen Elizabeth II as

a wedding gift that was later set into a Cartier brooch for her coronation. The Williamson, discovered in Tanzania in 1947, is ranked among the ďŹ nest pink diamonds in existence. It is the

â&#x20AC;&#x153;It has taken 26 years to unearth this ... We may never see one like this again.â&#x20AC;? RIO TINTOâ&#x20AC;&#x2122;S JOSEPHINE JOHNSON

ninth-largest in the world. A Rio spokesman told AFP the recent discovery was named in honour of the long-reigning

British monarch, who is celebrating 60 years since her accession to the throne â&#x20AC;&#x201D; her diamond jubilee. â&#x20AC;&#x153;This is the Queenâ&#x20AC;&#x2122;s diamond jubilee year and there is a parallel in that the Queen had a solitaire pink diamond, gifted to her â&#x20AC;&#x201D; the Williamson Pink â&#x20AC;&#x201D; and set in the centre of a ďŹ&#x201A;ower brooch in the year of her coronation,â&#x20AC;? he said. When asked if Rio was targeting the Argyle Jubilee diamond at the Queen, the spokesman said: â&#x20AC;&#x153;Only if she is shopping for new jewelry. She will have lots of competition.â&#x20AC;? Rio produces more than 90 per cent of the worldâ&#x20AC;&#x2122;s pink diamonds from the Argyle mine, and said large stones such as the Jubilee typically went to museums, were gifted to royalty or end up at prestigious auction houses like Christieâ&#x20AC;&#x2122;s.

Christieâ&#x20AC;&#x2122;s had auctioned only 18 polished pink diamonds larger than 10 carats in its 244-year history, Rio added. Soaring demand for the extremely rare jewel has seen pink diamond prices skyrocket in the past 20 years and they are now among â&#x20AC;&#x153;the most concentrated forms of wealth on Earth and well over white diamonds,â&#x20AC;? Rio said. The company describes it as an â&#x20AC;&#x153;elite and discreteâ&#x20AC;? market with buyers including royalty, heads of state, celebrities and â&#x20AC;&#x153;other very wealthy individuals.â&#x20AC;? When the Jubilee diamond has been cut and polished it will be graded by international experts and showcased globally in private settings before being sold by invitation-only tender later this year. It isnâ&#x20AC;&#x2122;t known how the diamonds acquire their pink tinge,

panded the number of directors proposed for Canadian Pacificâ&#x20AC;&#x2122;s board as part of his ongoing ďŹ ght to install the CEO of his choosing at the railway, adding Alberta businessman Paul Haggis to the slate. â&#x20AC;&#x153;I am honoured to join this outstanding group of highly respected business leaders in this important effort to restore this icon of Canadian history and pillar of our economy,â&#x20AC;? Haggis, chairman of Alberta Enterprise Corp., said in a news release issued by Ackmanâ&#x20AC;&#x2122;s Pershing Square Capital Management. Ackman has been battling the existing CP board, wanting to replace CEO Fred Green with retired Canadian National CEO Hunter Harrison. Pershing Square is CPâ&#x20AC;&#x2122;s largest shareholder with a 14.2-per-cent stake in the Calgary-based company, and Ackman believes Harrison can make the company more efficient more quickly than Green has proposed. The CP board has backed Green, leading Ackman to launch a proxy ďŹ ght and a slate that now contains six names: Haggis, the former CEO of Alberta Treasury Branches; Ackman; his business partner Paul Hilal; Rebecca MacDonald, executive chair of Just Energy Group; Anthony Melman, CEO of Nevele Inc.; and Gary Colter, president of corporate restructuring company CRS Inc. With Ackman and Hilal based in the U.S., and the other three nominees from southern Ontario, Haggis adds a Western presence to the slate, which Ackman believes, if elected at the May annual general meeting, will be enough to oust Green and install Harrison. In his news release, Ackman said Haggisâ&#x20AC;&#x2122;s experience

See CP RAIL / D10


Effective, affordable tools for advertising with frequency – sign language (3 col. x 35 lines) or ad boards (3 col. x 40 lines)  – are all about building awareness for your business.  Tease a new campaign or boost an existing one in the section of your choice.

print ad positions

small space frequency

island ads*

flexform ads

Think outside the box. Flexform ads grab the reader’s attention with their unusual shape, which the design of the ad uses to full advantage.

Positioned in the middle of the stock listings within our Business section or the movie listings within our Arts and Life section, island ads stand out and demand the reader’s attention. An excellent way to target your message. *Stock listing island ad is Saturday only. Movie island ad is 6 days a week,

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online products

digital opportunities standard rotational ads leaderboard 728 x 90 pixels The leaderboard offers top-of page horizontal placement, the first ad position that catches the eye.

dynamic rotational ads expandable leaderboard and big box Expandable ads (which can be leaderboards or big boxes), expand with user interaction - either when cursored-over or clicked on. The increased ad size provides more room for messaging and delivers more impact. Expanded ads can feature multiple layers for hosting photos, video, sound or other content.

big box

300 x 250 pixels A large messaging space that is hard to ignore as itâ&#x20AC;&#x2122;s placed right next to editorial content online. This is an ideal space for ads with video.

tall block

300 X 600 pixels The tall block is the largest in-page ad unit served on edmontonjournal.com. It appears to the right of content, where the big box ad normally resides. This is a highimpact ad position ideal for highly visual campaigns.

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media kit 2012

top layer 500 x 500 pixels Top layer ads float on or across the page for 7-8 seconds and work as an excellent means for delivering a tactical message. The most effective top layer ads are built to transition into standard ad positions such as the leaderboard or big box. peelback Peelback ads appear in the upper right-hand corner of a webpage and tempt viewers by teasing them to scroll over the flapping corner. When scrolled on, the ad peels back to reveal a much larger messaging space.

catf ish The catfish ad unit is a horizontal execution at the bottom of the page. As the user scrolls down the page, the ad remains in place until it is closed by the user.


prime-time index page takeover Make a big splash for single-day events with an index page takeover. From 8 a.m. to 6 p.m. the day of the takeover, the top leaderboard and two big box positions on the page are dedicated to one advertiser. To make even more of an impact, a wallpaper can also be included. This high-impact strategy provides a dominant share-of-voice with a highly engaged audience during peak site traffic hours.

impulse ads

puppycam We livestreamed the first few weeks of a puppy’s life in the fall.  Keepsake, the little Bernese mountain dog, became the most-watched story on our site all year.  Her cleft palate and subsequent surgery and recovery held viewers from far and wide rapt for weeks.  Picked as one of the top 10 livecams in the world by Earthcam.com, little Keepsake garnered over 200,000 page views to edmontonjournal.com within two months.

goosecam In spring 2011, the Edmonton Journal delivered 33,276 hours of livestreaming video while following a nesting goose 24/7. Our Mother Goose was an international sensation with over 1,200 unique visitors tuning in every day to watch her fuss over her nest. When the goslings hatched, and little heads were spotted peeping out from under momma’s wing, viewers flocked to the site with over 6,800 video views on hatching day.

other opportunities

The impulse ad is a non-rotational horizontal ad unit located on all index pages throughout edmontonjournal.com directly right of the latest news updates. This fixed position gives advertisers exclusive ownership for the duration of the campaign and is excellent for campaigns requiring either high visibility (index page) or content targeting (sub-index).

online products

non-rotational ads

video pre-roll

Extend the television viewing experience of sight, sound and motion to a new medium by placing a commercial or flash ad prior to a user-selected video clip. Preroll ads can contain text, images, animation and or audio/video.

splash pages

Wanting to advertise online but are not sure where to direct users? The Edmonton Journal can build and host splash pages as an integral part of your online campaign. Our design team can create pages that will display equally well on tablets, smartphones and desktop computers, and which can segue into another website as needed. Great for special offers, contests and sales events.

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sponsorship opportunities

sponsorship opportunities header sponsorship

A pure branding strategy, the header sponsorship allows an advertiser to place their logo in a content-specific section that relates or compliments their brand.

category sponsorship

Advertisers can sponsor a given category of content allowing them page and section dominance. Category sponsorships include the leaderboard, impulse, top and bottom big box advertising positions, providing 100% exclusivity.

story tool sponsorship

Place your brand logo on every story page within a content section such as Business, Sports or News. This clickable logo provides an excellent opportunity to strengthen your brand with a low cost price point that links advertisers directly to your website.

headline wrap sponsorship

A headline wrap sponsorship wraps static headline boxes on index and or sub-index pages.

standard advertorial Strategically place an image and short message within the content of a sub-index page. Labeled as an “Advertising Feature”, users that click on the advertorial link are taken to a secondary full page of advertorial content, written by the advertiser and hosted for the duration of the campaign. This ad unit can take a user to your web site to provide indepth information on your products or services. An excellent content-targeting tool.

premium advertorial

Instead of clicking to your site, your image and short message will take the user to an advertising feature story page hosted on the edmontonjournal.com site. Leverage the trusted environment of Edmonton Journal to tell the story of your business.

John Kopeck

Advertising sales and marketing manager Handball player. Poker fanatic. Gets up at 5 a.m. to secure “his” parking space at the gym.

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media kit 2012


interstitial unit*

300x250 pixels Ad takes up full screen of browser as user navigates from one screen to another

catf ish ads

300x50 pixels portrait, 320x50 pixels landscape* Moves with the page as the user scrolls

Easy navigation, breaking news, fresh content throughout the day, stunning images and videos make Edmonton Journal mobile content a valued resource while on the go. Reach people on a device that they carry with them everywhere.

sponsorship unit*

300x50 pixels* Displayed centre bottom of the loading page

smartphones

smartphone ad units

standard banner

300x50 pixels Displayed between story links thoughout the site

*Only available on the Journal app, not on our mobile-optimized website

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10â&#x20AC;? tablets

Gord Deeks

Advertising sales manager

10â&#x20AC;? tablet ad units

Colour blind. Loses his glasses weekly. Networking master.

Targeting iPad and Android This digital extension of our brand gives advertisers a fully integrated opportunity to deliver their message with unique engagement.

splash screen logo 235x196 pixels Located top centre of the splash/loading page

standard banner

1024x90 landscape, 768x90 portrait On section fronts and story pages

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full screen/interstitial

1004x596 landscape, 748x877 portrait Displayed at the end of each section, plus every 13th spot in photo galleries

small box

235x196 pixels On every section front


Willy Grant

The Edmonton Journal currently represents more than 20 digital properties, including our sister sites and partners.   

Advertising services supervisor Studied Japanese art. Classically trained pianist. Taught her three miniature wiener dogs inappropriate tricks.

extending your reach

extending your reach

As a partner with Yahoo! Canada,  the Edmonton Journal can leverage Yahoo!’s understanding of their huge online audience. Advertising campaigns through the Edmonton Journal can be targeted to specific types of users across the entire Yahoo! network, by age, gender, behaviour and more. With 26 Yahoo! Canada properties and 32 Canadian content partners, Yahoo! Canada offers some of the most engaging Canadian content.   In Edmonton, we typically book campaigns targeted to reach a local audience from any of these sites, unless otherwise specified.

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online properties 34

edmontonjournal.com/jobs

edmontonjournal.com/cars

Edmontonjournal.com/jobs, powered by workopolis.com, is the largest recruitment network in the Prairies, reaching a broad audience with the most job listings as a result of its extensive syndication. Job seekers can search by employer, job category, job location and type of work. For employers, edmontonjournal.com/jobs provides candidate searching, company profiles and conversion of print ads to online plus online-only enhancements to bring important job postings the exposure they need. Reach active and passive job seekers with edmontonjournal.com/jobs.

Edmontonjournal.com/cars, powered by driving.ca, is a premier source for automotive news and information. By bringing together editorial content with complete used vehicle inventories, this site provides consumers with the information they are looking for whether they are six days or six months away from their vehicle purchase. Edmontonjournal.com/cars offers road tests, photo galleries, reviews, videos, auto news and shopping advice. Detailed vehicle search tools bring buyers and sellers together.

edmontonjournal.com/homes

edmontonjournal.com/classif ieds

Edmontonjournal.com/homes, powered by househunting.ca, combines the vast resources of Canadaâ&#x20AC;&#x2122;s largest newspaper network with relevant and timely local real estate information and interesting editorial content. Users will find everything related to homes including new and resale home listings, rental properties and a variety of related articles on decorating, renovating, gardening and design.

Edmontonjournal.com/classifieds, powered by Oodle, pulls together listings from all of the Edmonton Journalâ&#x20AC;&#x2122;s classified properties along with directory and local private party listings. Consumers can sign up for email alerts to be notified as new listings that match their search criteria are added to the site.

edmontonjournal.com/shopping

edmontonjournal.com/obituaries

Edmontonjournal.comâ&#x20AC;&#x2122;s shopping site is a 24/7 local online shopping site where consumers can search for up-to-date local deals in the Edmonton area. Edmonton Journal print ads are digitized and made available for seven days on our shopping site. They are presented in a user-friendly way that makes navigation easy and allows consumers to search for what they are looking for by category, advertiser or keyword and save ads that interest them.

Edmontonjournal.com/obituaries, powered by remembering.ca, is an extension of the Edmonton Journal and partner newspapers, delivering obituaries and memorials and links to helpful services, advice and support to an extensive online audience. Obituaries that appear in the printed paper are hosted online for one year in a userfriendly and interactive environment. Visitors can add photos or express their condolences through the personalized guest books.

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other services

other services Kelle Cloutier Graphic designer

Animal welfare proponent. Coolest cubicle clutter. Eagerly awaiting time travel.

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projects and partnerships

projects and

partnerships The Edmonton Journal is proud of its strong business relationships with a diverse range of businesses and industries.  We have focused on and have found great success in collaborating together to develop creative partnerships that leverage our collective assets.   From event partnerships like the World Juniors Hockey Tournament to industry-wide initiatives like Taste Alberta, the Journal has led award -winning projects and looks forward to creating many more.

Newspapers Canada Great Ideas Awards, April 2011 The Journal received a first place award for Grey Cup 2010, in the category of Promotional Campaign for a Daily Newspaper.

International Newsmedia Marketing Association (INMA) Awards, May 2011 The Journal received a first place award in the category of Public Relations and Community Service for the Grey Cup 2010 promotion.

International Newsmedia Marketing Association (INMA) Awards, May 2011 The Journal received a second place award in the category of Marketing Campaign With the Best Results for the ongoing Taste Alberta project.

Sandra Marocco

Director, strategic partnerships and projects Mastermind. Obsessed with shoes. Foodie.

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trade shows and events

Employment Supershow

Edmonton Journal’s is Edmonton’s largest career event held every fall and spring.  This event can help promote your company while meeting face-to-face with quality candidates looking for full-time, part-time, temporary, permanent and contract work. The Employment Supershow is an essential tool for companies recruiting in the service, hospitality, clerical, sales, trades, health, transportation and other industries. It is an excellent opportunity for educational organizations to reach those who are looking to change careers.

By participating, your company benefits from: • Extensive promotion of the event • A booth at Job Find for your organization • Access to thousands of candidates • Interview booths on site • Ads in the Edmonton Journal, Country Asides, Flyer to non-subscribers, presence on Facebook, Twitter,  edmontonjournal.com and edmontonjournal.com/jobs powered by Workopolis

AuctionMart has become a key advertising vehicle for our advertisers.

It’s a unique program that allows businesses to turn their inventory into advertising dollars. Advertisers simply commit goods and services to the Edmonton Journal’s online auction. The Journal promotes the items and businesses. Readers browse the items in print and online, and place their bids. The Journal keeps the bid amount, and the advertiser receives the full retail value in advertising credit for a successful bid. Basically, advertisers are receiving advertising equal to the retail value of items that they purchased wholesale. The Edmonton Journal’s achievements with the AuctionMart program have been built on the success of our advertisers.

ShopSmart Shop AuctionMart

Recreational Property Show

The Edmonton Journal’s is an exciting opportunity for property developers to showcase their recreational, retirement and investment properties in a highly interactive and visual environment. You will meet face-to-face with a qualified group of potential investors to show them how your development or services suit their needs.

Participants receive:

Rhonda Vickers Advertising manager

Creative thinker. Watercolor artist with wine in hand. Let her know when it’s about her.

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• Daily promotion of the Recreational Property Show in the Edmonton Journal for a month prior to the show • As exhibitors commit to participating, their company name is noted in each promotional advertisement including flyer distribution, full page advertisement in the Country Asides publication, and full page advertisement in the Edmonton Journal Recreational and Investment Property Magazine • A booth at the show (including carpet, drapes, electricity)


Our design team is ready to work with you, and they have the ability and experience to take your project from concept to creation. Whether you need a corporate identity or a T-shirt design, our design team will use their talents to create something memorable. Brochures, logos, business cards, flyers, annual reports or whatever your company needs, we can do it all. Our years of experience allow us to interpret the information you give us to make your idea reality.

other opportunities

design services

vendor support Discover the secret to making more noise for your next big event. With a vendor support program, you can access your suppliers’ advertising dollars to support a special event such as a grand opening, anniversary or seasonal celebration. We will help you create an event and co-ordinate the execution of the program from start to finish.

An Advertising Feature

For Beauty, Fit and Function

business prof iles

T

The newspaper is an information medium, and the strength of a business profile is its ability to provide information about your business. We will bring together an editorial story and photos to create an eye-catching, informative and effective newspaper ad. business profiles are an essential advertising tool for new companies or businesses that have new products to introduce to the marketplace.

he commitment at Grace Denture Clinic is to ensure that each patient receives the most personalized denture treatment possible, and the confidence that brings. As Denture Specialist Jason Trombley says, “We are creating a natural looking denture achieving stability for chewing, while educating the patient on denture care.” The process begins with a series of detailed measurements of the individual’s mouth and facial dimensions. The teeth are chosen complementing the patient’s appearance, allowing men to look more masculine and women to look more feminine. Tooth color is carefully evaluated to find the perfect shade. The dentures are designed to fit securely and comfortably. Improved function and better stability can make you a more confident denture wearer. No longer must dentures cause you pain and embarrassment. The friendly staff at Grace Denture Clinic are expertly trained to give you, the patient, the look you want. There is no reason to settle for generic when you can have a personalized precision denture that can make you look years younger and serve you well throughout the day. You’ll appreciate the care. You’ll love the look. Whatever you need by way of denture treatment – complete, partial, or implant retained – Grace Denture Clinic can help. With advances in dental implant treatment you can now have stable retained dentures that were only dreamed of in the past. Imagine your confidence with a denture that is held firmly in place by implants at an affordable price. Please ask for more information when you visit Grace Denture Clinic for your free consultation. Over time a denture may not fit as snug as it once did. Relining and refitting dentures to fit the existing tissue and accommodate for Before any changes that have occurred is another treatment that is avai av aila labl ble. bl e. available.

After

Repairs at Grace Denture Clinic are handled well in stride. Accidents happen and dentures crack, or teeth pop out, usually when you least expect it. Just call in and the staff will book you for an emergency repair – no need to hide your smile and suffer through the day. For all treatment procedures, Grace Denture Clinic follows current protocols of sterilization, and strict quality control is maintained using premium products in an on-site laboratory. Personalized precision dentures as close to natural as possible, created promptly and expertly in a friendly atmosphere. Grace Denture Clinic is where you want to be! Before

Call today for a FREE consultation After

You’ll leave smiling!

G

race Denture Clinic is located conveniently in Argyll Crossing at the corner of Argyll Road and 75 Street, next to Boston Pizza. The clinic has plenty of free parking and is wheelchair accessible. Call (780) 490-5509 now for your FREE co consultation. Clinic hours are 9 am to 5 pm Mo Monday through Friday with evening an Saturday appointments available. and

780-490-5509 7629 Argyll Rd.

Corner of 75 St. & Argyll Rd.

Jason Trombley DD Denture Specialist

special publications Certain subject matter lends itself to a specialized format. This can be in the form of a feature, magazine or guide. These special publications are loved by advertisers as they provide a more specific location for their message, as well as presenting a longer shelf life. The Edmonton Journal publishes special publications with the same dedication to quality content that goes into our paper each and every day. The impact and value of these special publications have been proven to both our readers and our advertisers.

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38


Amy Shaw

country asides

Automotive sales rep Plays piano. Laundry compulsion. Betty Crocker in heels

Country Asides is a weekly publication distributed to Edmonton’s thriving rural communities. Our readers live in committed agricultural communities and beautiful estate developments within an hour and a half commuting radius of the capital city. This popular publication includes local stories, recipes and reader photos and offers an excellent, cost-effective way to target consumers outside of Edmonton.

what our readers are saying “The articles in this publication are always informative.” – Betty

Deborah Horlick

“I enjoy the interesting stories and quite often try the recipes as they are always relevant to the growing season!” – Monica

Proficient at holding the dummy end of a tape measure. Pet therapy handler. Zingy one-liners.

“I like the stories written by local folks, and the humourous tidbits throughout!” – Anita

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Automotive sales rep

Guy Huta Automotive sales rep Grandpa of 4. Always prepared. Hoarder in denial.

Linda Tirs Automotive sales rep Runner. Stage mom. Avid collector of “stuff”.


file formats

ad requirements

1 2 3

Point your web browser to

!

It is not possible to accurately match Pantone colour on newsprint.

!

• We are a Macintosh computer system environment. • All documents must be the exact size of advertisement booked. • Please include crop marks. • Please include all fonts used, or convert them to outlines/curves. • Photoshop images should be high resolution minimum 200dpi, and allow for a 34% dot gain. (eg. a 50% screen will print as 84%.)

http://addrop.edmontonjournal.com

Click on the button for uploading either camera ready or component artwork:

camera ready

component artwork

digital ad submission

acceptable

• Adobe InDesign CS3 • Adobe Photoshop CS3 • Adobe Illustrator CS3 • Adobe Acrobat PDF

Files from other programs must be saved as pdf or eps files. We are unable to accept ads created in MS Word or Excel.

Fill out the form with your information. Fields preceded with a red asterisk are mandatory. Although not required, it is extremely useful to enter your “Ad Order Number” -- if you have it.

Dexter Gomez Graphic Designer

LOVES filling out questionnaires. Changes clothes in his (3-sided) cubicle.

4

Click on the “Browse...” button and locate your camera ready pdf or eps file.

5

Click on the “Browse...” button and locate your artwork, text, layout or other component file. To upload more than five files click on the “Attach More Files” link and more upload fields will be added.

Click on the “Upload File Now” button.

digital

ad submission

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special features by month

Target specific readers with special interests at key times of the year. Special features and profiles generate traffic and sales with their added impact. Each feature covers a subject or event of interest to a specific segment of readers, allowing you the opportunity to target potential customers. Readers tend to keep special features in the home for a longer period of time.

january

april

july

• Journal Hockey* • Condos* • Babies of the Year • Snowsport • Auto Showcase* • Today’s Senior • New Year, New You**

• Recreation Lifestyle • Condos* • Camps & Classes • Destination West Magazine • Edge: Guide to Education • Easter Churches • Journal Hockey* • Recreation & Investment Properties Magazine* • Travel & Loyalty* • Homes Today* • Home Style Quarterly* • Earth Day*

• Recreation Lifestyle • Capital Ex / Indy Guide • Golf - The Open • Home Improvement • Summer Essentials • Championship* • Condos* • Digital Entertainment* • Today’s Senior

• Condos* • Online Trading* • Trucks and SUVs* • Small Business Week* • Off-Site Meeting & Event Planner Magazine • Venture Prize • Homes Today • South of the Border*

august

november

february • Edmonton Motor Show* • RRSP’s I & II* • Condos* • Edge: Guide to Education • Journal Hockey* • Recreation Lifestyle • Alberta’s Top Employers • Valentine’s Day • Consumer’s Choice • Today’s Senior • Alberta Trades

march • Condos* • Recreation Lifestyle • Journal Hockey* • Mortgages* • Homes Today* • Today’s Senior • Auto Showcase* • Dining Week • APEGGA • Outlook 2012* • Alberta Economic Report*

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may • Recreation Lifestyle • Condos* • Education Week • Homes Today* • Spring Truck/SUV Buyer’s Guide* • South of the Border* • Today’s Senior

june • Recreation Lifestyle • Environment Week • Golf - U.S. Open* • Condos* • Digital Entertainment* • Digital Photography* • Homes Today* • Today’s Senior

• Dance & Music • Recreation Lifestyle • Edge: Be Inspired • Condos* • Golf - PGA Championship* • Homes Today* • Today’s Senior • Fall Fashion*

september • Condos* • Recreation & Investment Properties Magazine* • Travel & Loyalty • Seniors Housing Forum • Automotive Outlook • Fire Prevention Week • Homes Today*

october

• Canadian Finals Rodeo* • Condos* • Christmas Gift Guides 1 & 2* • Canada Career Week • Consumers Choice Awards • New Vehicle Preview* • Getting Started Guide to Post-Secondary Education • Homes Today* • Trades

december • Snow Towns of the Rockies* • Christmas Gift Guides 3 & 4* • Christmas Eve Churches • Edge: Guide to Education • Condos* • Homes Today* • Journal Hockey*

* Denotes newsroom feature ** Denotes online-only feature. All others listed are advertising features Features are subject to changes/additions. For a complete list, please contact your Edmonton Journal Sales Representative.


marketing

Anna Posteraro Marketing and promotions specialist.

Event-planner extraordinaire. Serious case of Buble-itis.

The Edmonton Journal is dedicated to strengthening our community and fostering our cityâ&#x20AC;&#x2122;s strong sense of pride.

marketing The Journalâ&#x20AC;&#x2122;s Marketing department manages promotions and sponsorships, community relations, and corporate advertising. Promotions are used to support circulation, readership and advertising sales. Marketing works closely with other operational departments, and designs, implements and assesses promotional programs. Through focused sponsorships of special events, community and cultural development activities, the Edmonton Journal reinforces its role as a responsible corporate citizen and a significant contributor to the economic and cultural vibrancy of northern Alberta. Events such as Edmontonâ&#x20AC;&#x2122;s summer festivals, Raise-a-Reader, Edmonton Journal Indoor Games, and the Christmas Bureau Radiothon all reflect on-going community involvement.

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• Alberta Ballet • Arden Theatre • Art Gallery of Alberta • A Taste of Edmonton Festival • Best of Broadway • Canadian Birkebeiner Ski Festival • Citadel Theatre • Edmonton’s Capital EX • Edmonton’s Food Bank • Edmonton Folk Music Festival • Edmonton Heritage Festival • Edmonton Home & Garden Show • Edmonton International Fringe Festival • Edmonton International Street Performers Festival • Edmonton Motorshow • Edmonton Opera • Edmonton Symphony Orchestra • Edmonton Triathlon • Excellence in Teaching • Festival of Trees • Litfest • Pets in the Park • Telus World of Science • The Works Art & Design Festival

sponsored

newspaper program

Looking for a more valuable branding opportunity? The Edmonton Journal Sponsored Newspaper Program is an inspired choice. Edmonton’s most read newspaper can be labeled with your corporate brand and delivered to your target audience, providing a world of insight and a reminder of who brought it to them, right on the front page.

Sponsored Newspapers can be delivered in the following ways:  1. Delivery to households in targeted FSAs – more powerful than direct mail at a much lower investment 2. Special Events such as grand openings, festivals and sporting events 3. Distribution in high pedestrian traffic locations such as transit centres and downtown  4. Distribution at your business so you can offer your customers a complimentary copy every day

Your message can be customized with: 1. Full color stickers or post-it-notes affixed to the front of the newspaper to grab attention. An eye-catching way to promote a new product, distribute a coupon, or advertise a special event. 2. Four-page full colour wrap – the wrap will convey your message to readers. A high impact tool to promote your company.

To customize the Sponsored Newspaper Program, contact your Advertising Sales Representative or the Edmonton Journal’s Reader Sales Department.

the cappies The Journal brought the Cappies, the Critics and Awards Program for High School Theatre, to Edmonton in 2007. The Cappies program, originally established in Washington D.C. in 1999, involves high school students throughout North America. By 2011-2012, the Edmonton region chapter, governed by a nonprofit society, had registered 25 schools from Edmonton, Sherwood Park, St. Albert, Stony Plain and Spruce Grove. High school students are trained as critics, attend shows at other schools and write reviews, some of which are then published in The Journal’s Arts & Life section and on edmontonjournal.com. At the end of the school year, the student critics vote for awards for acting and stagecraft which are presented at a formal Cappies Gala at the Citadel Theatre. Participating critics are also eligible for awards and in past years top critics have had an opportunity to spend a week in The Journal newsroom, getting an inside peek at the daily tasks of reporters, photographers and editors and trying their hand at some critical writing of their own. In the 2011-2012 school year, nearly 200 critics will write Cappies reviews. During the gala, performers and backstage workers are recognized with nominations for Cappies awards. Teachers and directors from all the schools volunteer their time to make the program a rich learning experience for the students. And Journal marketing staff and newsroom editors helped to organize events and train teachers and critics.

news in education (NIE) Each year, more than 300 schools across northern Alberta participate in our News in Education program, a key initiative of our Reader Sales NEWSINEDUCATION Department. Teachers use the Edmonton Journal, be it the print or digital version, to teach all manner of subjects and grade levels. The newspaper, therefore, becomes a living textbook, teaching students about events happening both locally and globally. Currently, we offer 10 different resource guides to teachers to aid them in teaching newspaper-based curriculum. During special events like elections or Olympic competitions, we develop special resource guides for these events to help teachers use the newspaper to follow these events in their classrooms more closely and educate simultaneously.

edmonton journal indoor games Now in its 34rd year, this community track and field event allows children grades 3-12 the opportunity to experience the thrill of competition against themselves, and each other. Track events for girls and boys include 200m and 800m individual events, as well as 8x200m relay events. Mixed relay events are offered for small elementary and junior high schools. Long jump competitions for elementary students, a teachers’ 4x200m relay race and select individual events (like the Master’s Mile) round out the program. The Journal Indoor Games hosts over 6000 school aged athletes on an annual basis and is an event that is truly familyfriendly fun.

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christmas bureau radiothon The Edmonton Journal is a dedicated supporter of the Christmas Bureau. Founded in 1940, the Christmas bureau provides festive food hampers to over 70,000 Edmontonians and we are proud of our ongoing involvement in this most meaningful campaign. Every year our Atrium plays host to the 12 hour Radiothon when the general public is invited to join in and help raise funds in a festive environment. The Edmonton Journal is committed to our community and continues to support many initiatives that benefit Edmontonians.

sponsored programs and events

each year, the Edmonton Journal participates in more than 200 community events including:

43


pre-prints

specialty products

Rebecca Landry Pre-Print distribution coordinator Motorcycle mama. Enjoys travelling. Loves that her job is different every day.

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pre-prints and specialty products

and

44


pre-prints and specialty products

pre-prints Our service is an efficient and economical solution for delivering pre-prints to urban and rural consumers throughout northern Alberta. We provide precise analysis to build customized distribution options which maximize the effectiveness of your flyer distribution. Using various statistical databases, we can locate your best customer prospects and target your distribution geographically.

Let us put our effective targeting capabilities to work for your business. • Deliver your pre-prints with the newspaper. • Offer custom delivery options to reach non-subscribers in homes and apartments. • Offer delivery of product samples and specialty products such as poly bags, belly bands, Post-It notes and tag-a-longs. • Accommodate your campaign strategy and target your customers.

specialty products

BELLY BAND

POLY BAG

In addition to regular newspaper pre-print delivery, the Edmonton Journal can distribute unique advertising products. Our innovative specialty products allow you to tease readers with something unique and unexpected. The Edmonton Journal’s specialty advertising products include poly bags, belly bands, Post-It notes and tag-a-longs.

ad direct

TAG-A-LONG

AdDirect is a custom designed advertising flyer. Consider the benefits of having just one contact for creative design, production, printing and distribution of your flyer. AdDirect is an effective advertising tool for all types & sizes of business. 1. Choose two-colour or full colour printing. 2. Select the geographic delivery area: • You can target as few as 10,000 customers or reach the entire metro Edmonton market. • You can select distribution within the newspaper to subscribers and/or EMC* delivery. • Your advertising sales representative works with you to target your customers through the use of geographic and/or demographic information. *Extended market coverage

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POST-IT


T8R

URBAN CORE INDUSTRIAL & RURAL CORE T5Y

Lancaster Park

T8L

Evergreen Trailer Park

T6V

66 ST

92 ST

34 ST

Sherwood Park T8H

111 AVE

T5H

T5N

T6A

T5J

98 AVE

100 AVE

T5K

ARGYIL ROAD

T6H

T6E

T8A

T6P Maple Ridge Trailer Park

HWY 14

T6B

76 AVE

109 NW

62 AVE

Sherwood Park

T6C

T6G

T5R

79 AVE

T6S

T5W

34 ST

T5T

T5B

75 ST

T5P

149 ST

100 AVE

Stony Plain T7Z

T5G T5M

170 ST

Westview Village

137 AVE

T5A

YELLOWHEAD

127 AVE

118 AVE

T5S

231 ST

Spruce Grove T7X

T5C

T5E

97 ST

118 AVE

121 ST

T5L

T5V

109 ST

Your flyer can be distributed on Wednesday, Thursday, Friday or Saturday with the Edmonton Journal to all subscribers in Edmonton, Sherwood Park, St. Albert, Spruce Grove, Stony Plain, Fort Saskatchewan, Beaumont, Devon, Morinville and Leduc.  You also have the choice of selecting specific FSA’s.

50 ST

113A ST

153 AVE

137 AVE

82 ST

newspaper subscribers

T5Z

97 ST

T5X

127 ST

St. Albert T8N

31 AVE

T6M

T6J

T6K

215 ST

T6N

T6T T6L

91 ST

T6R

34 ST

 s above, plus you can have your flyer distributed by FSA to nonA subscriber homes and/or apartments.  Flyers are distributed via Flyer Force to the doors of non-subscriber homes on Tuesday or Thursday in Edmonton, Sherwood Park and St. Albert and Friday in Fort Saskatchewan, Spruce Grove and Stony Plain.  Apartment distribution is on Friday. Distribution in Beaumont, Devon, Morinville and Leduc is managed through our Country Asides weekly product on Fridays.

Quadrant Ave.

MERIDIAN ST

WHITEMUD FREEWAY

QUADRANT AVE

9 AVE 101 ST

newspaper subscribers and non-subscriber homes and apartments

86 AVE

Fort Saskatchewan

142 ST

two delivery options:

Morinville

urban core insert distribution

GEA urban core

Greater Edmonton Area

T6W

T6X

41 AVE SW

GEA (Greater Edmonton Area) – Urban Core distribution by FSA* Rural distribution by zone Our distribution options have been designed to avoid duplication, maximizing your ROI.** * Forward Sortation Area (FSA) - first three digits of a postal code ** Return on Investment (ROI)

Beaumont

T4X Devon

T9G

Forward Sortation Area (FSA) – first three digits of a postal code Shaded areas represent rural or industrial areas.

Leduc T9E

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rural core & beyond core insert distribution

GEA rural core two delivery options:

 our flyer can be distributed on Thursday or Friday with the Y Edmonton Journal to all subscribers within an approximate one hour commuting radius of the City.

beyond rural core one delivery option:

newspaper subscribers  our flyer can be distributed to Edmonton Journal Y subscribers beyond the core zones.

NE NW

Spruce Grove

Sherwood Park

City of Edmonton

Devon

E T4X

S

Beaumont

T9E

Leduc

47

Athabasca (T9S)

media kit 2012

beyond rural core

Whitecourt (T7S) Barrhead (T7N)

Friday

Mayerthorpe Edson (T7E) Hinton (T7V)

Jasper

Westlock Smoky Lake (T7P) Redwater Morinville

St. Albert Spruce Grove Stony Plain

Drayton Valley (T7A)

Lac La Biche Cold Lake (T9M) Bonnyville (T9N)

Fort Saskatchewan

Edmonton

St. Paul Elk Point Two Hills

Sherwood Vegreville Vermillion (T9X) Park Lloydminster (T9C) Beaumont Tofield (T9V) Viking Camrose (T4V) Wetaskiwin (T9A) Bashaw Wainwright Rimbey Sedgewick (T9W) Ponoka (T4J) Devon Leduc

Rocky Mtn. House Eckville (T4T) Sylvan Lake

Lacombe

Stettler

Red Deer

Your flyer can be inserted into the Country Asides weekly editorial product and mailed to homes within an hour and a half commuting radius of the City. This product is delivered by Canada Post on Friday (with a three day delivery window). You can choose your coverage from various zones.

St. Albert Parkland Village

Stony Plain

greater edmonton area rural core

country asides weekly

Fort Saskatchewan Morinville

W

Wednesday to Saturday

Thursday and Friday

newspaper subscribers

To Mayerthorpe, Whitecourt

Greater edmonton area urban core

T4X................................ Beaumont T9E................................. Leduc NE ZONE.................. NE of Edmonton surrounding Fort Saskatchewan EAST ZONE............ East of Edmonton surrounding Sherwood Park SOUTH ZONE....... South of Edmonton including Devon and surrounding Leduc & Beaumont WEST ZONE.......... West of Edmonton surrounding Spruce Grove & Stony Plain NW ZONE................ NW of Edmonton including Morinville


f lyercity

Local shoppers no longer have to wait for their favourite flyers and inserts to arrive in their newspaper or mailbox. FlyerCity is the next generation digital flyer platform, and is a new and powerful way for online users to engage with a store’s brand and content. Users are driven to FlyerCity through widgets placed on most edmontonjournal.com pages, which scrolls through all available flyers. Once clicked, they’re taken to a dynamic and engaging showcase of local flyers. This is a great tool for large and small businesses alike.

The FlyerCity program provides advertisers with: • Another way to reach users that is new and exciting, while leveraging the strength of the Edmonton Journal brand • A digitized flyer that can also run on their site or Facebook • A mobile-optimized user experience • Standardized reporting to assess the performance of the flyer, which includes the items most viewed/clicked • Performance-based results. You set a monthly budget and will be billed on actual performance (in terms of unique engaged users)

Jessica Benoit Inserts coordinator

New mom. Displaced Newfoundlander. Calls mosquitos “nippers”.

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caring for our environment

caring for our

environment It’s our goal to do business in a way that ref lects our love of Edmonton and Alberta. The Edmonton Journal believes in using no more than we need and respecting those around us. We leave as small a footprint as we can with innovative policies at our printing plant, where we recycle waste streams from production and maintenance functions. • Newsprint waste is shredded, baled and sold to firms that recycle waste into cellulose insulation and paper products.   • Aluminum printing plates and metal scrap are collected and sold to local metal recycling firms.   • Lubricants, solvents and cleaning wipes are recycled.   • Pallets are returned to printers, with old or damaged pallets provided to a local pallet refurbisher.

Locke Boros

Operations manager Golf addict. Handyman. Outdoorsman and environmentalist.

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Advertising manager

Sports memorabilia collector. Eric Clapton wannabe. Over-caffeinated.

2012 planning calendar

Scott Northfield

planning

calendar media kit 2012

50


twothousandtwelve

january 2012

sunday

monday

tuesday

wednesday

thursday

friday

saturday

1

2

3

4

5

6

7

11.9%

1.8%

6.3%

9.9%

10

11

12

New Year’s Day Observed

New Year’s Day

(Statutory)

8

9

Minor Hockey Week

Orthodox Christmas

13

14

Jan 13-22

Ice on Whyte

15

16

22 Edmonton Bridal Fantasy

23

Jan 12-22

1.4%

0.8%

17

18

19

20

2.0%

1.8%

6.3%

9.9%

24

25

26

27

Chinese New Year Year of Dragon

29

1.4%

30

0.8%

31

Sindy Radtke-Weber Multi-market sales rep

Busy mom. Loves working with her team. Always smiling.

Coming in

february...

5.1%

Jan. 13-15

Renovation Show Jan 27-29

16.8%

Orthodox New Year

21 Edmonton Pet Expo Jan 21-22

28

6.9% % percentage of primary income earners age 18+ in the metro Edmonton area to be paid

11.9%

51

5.1%

Edmonton Motorcycle Show

journal hockey

These special tabloid reports will offer readers in-depth coverage of Edmonton’s top hockey stories, from teams at all levels. Up-to-theminute hockey news also available on edmontonjournal.com.


twothousandtwelve sunday

monday

tuesday

february2012 wednesday

thursday

friday

saturday

1

2

3

4

6.4%

10%

9

10

10.4%

5

6

7

Groundhog Day

8 Annual RV Expo & Sale

1.4%

12

13

14 St. Valentineâ&#x20AC;&#x2122;s Day

19

20

2.0%

0.8%

Buddhist Nirvana Day National Flag of Canada Day

15

Feb. 9 - 12

5.2%

16

Canadian Birkebeiner Ski Festival Feb. 10-11

Winefest

11

8.4%

17

18

Feb. 17-18

Silver Skate Festival Feb. 17-20

10.4%

6.4%

10%

21

22

23

24

1.4%

0.8%

5.2%

8.4%

25

Downtown Family Festival Alberta Gift Show Feb. 19-22

Family Day (Statutory)

26

27

28 2.0%

Coming in

march...

%

10.4%

percentage of primary income earners age 18+ in the metro Edmonton area to be paid

APEGGA

A special newspaper section celebrating National Science and Engineering month in March

Coung Phan

Print plant millwright

52


twothousandtwelve sunday

monday

tuesday

march 2012

wednesday

thursday

friday

saturday

1

2

3

% percentage of primary income earners age 18+ in the metro Edmonton area to be paid

Edmonton Motor Show Mar 1-4

4

5

6

7

Trends the Apparel Show

13.1%

8

Mar 8 – 12

11 Daylight Savings Time Begins

12 Commonwealth Day

18

25

19

26

1.2%

0.7%

13

14

1.8%

1.6%

20

21

1.2%

0.7%

27

28

1.8%

Robert Valpy

Digital sales specialist Hockey nut. Father of three. Goes crimson when online page views are called “hits”.

53

Coming in

april...

1.6%

International Women’s Day

Edmonton Boat & Sportsmen’s Show Mar 15 – 18

Edmonton Home & Garden Show

Mar 22 – 25

Farm & Ranch Show

Mar 29-31

Downtown Dining Week

March 2 – 11

8.8%

9

10

Mom, Pop & Tots Fair

4.6%

Mar 9 – 10

7.4%

15

16

13.1%

8.8%

22

23

4.6%

7.4%

29

30

5.6%

16.3%

edge: guide to education

17 St. Patrick’s Day

Using stories and photos, we examine all manner of educationrelated content in features throughout the year. April’s edge edition is Camps and Classes.

24


april 2012

twothousandtwelve sunday

monday

tuesday

wednesday

thursday

friday

saturday

1

2

3

4

5

6

7

8.8%

1.4%

0.8%

13.9%

9

10

11

12

13

14

Good Friday

April Fool’s Day

8 Easter Sunday

Easter Monday

15 National Volunteer Week

16 Edmonton Kiwanis Music Festival

Apr 15 – 21

Apr 16 – May 4

22

Administrative Professionals week

23

(Statutory)

Edmonton Log & Cottage Show

2.0%

1.8%

6.5%

17

18

19

20

1.4%

0.8%

5.3%

8.6%

24

25

26

27

1.8%

6.5%

10.2%

Apr 13–15

19%

21 Edmonton Woman’s Show Apr 21-22

28

Administrative Professionals Day

Apr 22 – 28

Earth Day Canada

2.0%

29

30

% percentage of primary income earners age 18+ in the metro Edmonton area to be paid

8.8%

Coming in

may...

recreation lifestyle is your complete guide to outdoor recreation. Publishing 5 times in 2012, this is a perfect opportunity to target a growing market.

Bev Gardner

Executive assistant to the Publisher and the Editor-in-chief Control freak. Golfer. Has a funny hat for every occasion.

54


twothousandtwelve sunday

monday

6

tuesday

wednesday

thursday

friday

saturday

1

2

3

4

5

9.5%

0.8%

4.9%

8.0%

8

9

10

11

1.9%

1.7%

6.1%

9.5%

15

16

17

18

9.5%

0.8%

4.9%

8.0%

22

23

24

7

13

14

20

may 2012

21

12

19

25

26

St. Albert Kinsmen Rainmaker Rodeo & Exhibition May 25 – 27

Victoria Day (Statutory)

27

1.9%

28

29 International Children’s Festival

May 29–June 2

Kelly Baldock

Recruitment sales rep Blind rights advocate. Everybody’s mom. Stubborn but funny.

55

1.3%

Coming in

june...

Dream Speakers International Festival

May 30–June 2

1.7%

6.1%

30

31

0.8%

13.1%

Corporate Challenge

May 25 – June 9

9.5% % percentage of primary income earners age 18+ in the metro Edmonton area to be paid

Target rural readers with country asides, an effective and affordable advertising medium. Published weekly, it has earned a reputation as an entertaining publication with a fiercely loyal audience.


twothousandtwelve sunday

monday

tuesday

wednesday

june 2012 thursday

friday

saturday

1

2

% percentage of primary income earners age 18+ in the metro Edmonton area to be paid

3

16.2%

4

5

6

World Environment Day

World Environment Week June 3–9

10

17

11

18

Father’s Day

24

25

Freewill Shakespeare Festival

7

8

9

NextFest 2012 June 7–17

1.9%

1.7%

6.1%

9.5%

12

13

14

15

1.3%

0.8%

5.0%

16.2%

19

20

21

1.9%

1.7%

26 1.3%

National Aboriginal Day

22

Edmonton International Jazz Festival

16

23

June 22–July 1

6.1%

9.5%

27

28

29

0.8%

5.0%

14.9%

30

June 26–July 22

Coming in

july...

edmonton indy

This is an excellent opportunity to reach racing fans, out of town visitors, and everyone looking for what is happening around Edmonton during the Edmonton Indy.

Arlene Lauer-Krueger National sales rep

Perfect party hostess. Black belt. Loves creative campaign strategizing.

56


twothousandtwelve

july 2012

sunday

monday

tuesday

wednesday

thursday

1

2

3

4

5

Silly Summer Parade Canada Day

8

15

friday

saturday

6

7

Edmonton International Street Performers Festival

Canada Day Observed (Statutory)

9

16

July 6 – 15

11.9%

1.8%

6.3%

10

11

12

13

1.4%

0.8%

5.1%

16.8%

17

18

19

Edmonton Indy July 20 – 22

9.9%

14

20

21

A Taste of Edmonton Capital Ex Festival July 20 – 29

22

29

23

30

2.0%

1.8%

6.3%

9.9%

24

25

26

27

1.4%

0.8%

5.1%

8.3%

31

% percentage of primary income earners age 18+ in the metro Edmonton area to be paid

10.5%

Taryn Melnyk

Partnerships and projects coordinator Multi-tasking pro. Oilers fan. Dreams of being near the ocean.

57

Coming in

august...

28

edmonton journal golf pages

Every Monday from April through September, the Edmonton Journal’s Golf pages are packed with golf news and information for the casual player and the golf fanatic. With extra coverage on all five major golf tournaments during the season, a special feature will appear on the first day of the tournament.


twothousandtwelve sunday

monday

tuesday

% percentage of primary income earners age 18+ in the metro Edmonton area to be paid

august 2012

wednesday

thursday

friday

saturday

1

2

3

4 Edmonton Heritage Festival

5

6

5.5%

8.6%

8

9

10

4.5%

7.3%

16

17

13

1.2%

0.7%

14

15

Aug 9–12

11

20

1.7%

9.0%

21

22

Aug 16–26

18

Edmonton Dragon Boat Festival

Fringe Theatre Festival

19

Aug 4-6

Edmonton Folk Music Festival

Civic Holiday

12

7

9%

5.5%

Aug 17–19

23

8.6%

24

25

Edmonton Labatt Blues Festival

26

27

1.2%

0.7%

4.5%

28

29

30

1.7%

Coming in

september...

travel & loyalty

1.6%

5.5%

Aug 24–26

7.3%

31 Symphony Under the Sky

Aug 31–Sept 3

In this special supplement, the Journal puts the spotlight on interesting and “hot” travel destinations for 2012 and the latest in travel loyalty options and how, as a consumer, to maximize rewards.

15.9%

Wayne Zacharko

Multi-market sales rep

Fundraiser extraordinaire. Participant in the world’s longest soccer game.

58


twothousandtwelve sunday

monday

september 2012 tuesday

wednesday

thursday

friday

saturday

1

% percentage of primary income earners age 18+ in the metro Edmonton area to be paid

2

3

4

5

6

7

10.4%

0.8%

5.3%

8.6%

11

12

13

14

2.0%

1.8%

6.5%

19.0%

18

19

20

1.4%

0.8%

5.3%

8.6%

25

26

27

28

2.0%

1.8%

6.5%

19.0%

8

Labour Day

(Statutory)

9

10

Grandparentâ&#x20AC;&#x2122;s Day

16

17

Edmonton International Film Festival

21

15

22

Sept 21 â&#x20AC;&#x201C; 29

23 30 Kim Clayton National sales rep

Humane Society volunteer. Keeps calm and carries on.

59

24

Coming in

october...

off-site meeting & event planner magazine

Off-Site is a glossy magazine designed to provide Alberta companies with information on planning meetings, conferences and other business, events or activities.

29


twothousandtwelve sunday

7

october2012

monday

tuesday

wednesday

thursday

friday

saturday

1

2

3

4

5

6

World Teachers Day

8.6%

1.4%

0.8%

5.2%

8

9

10

11

12

2.0%

1.8%

6.4%

10.0%

17

18

19

0.8%

5.2%

8.4%

24

25

26

Thanksgiving Day

8.4%

13

Fire Prevention Week

(Statutory)

Oct 9-15

14

15

16

20

Edmonton Comedy Festival

21

8.6%

1.4%

22

23

Oct 17 – 24

United Nations Day

28

29

Coming in

november...

Edmonton Ski & Snowboard Show

2.0%

1.8%

30

31

1.4%

Halloween

canadian finals rodeo

27

6.4%

9.4%

The CFR is a world-class rodeo event that consistently sets new attendance records while attracting the best contestants and stock in the land. The Edmonton Journal will once again take readers to witness “where the west turns wild” in Edmonton.

10.0%

Oct 27–28

% percentage of primary income earners age 18+ in the metro Edmonton area to be paid

Mark Suits

Assistant digital editor

Beer blogger. Mario Kart pro. Loves the Habs.

60


twothousandtwelve sunday

monday

november 2012

tuesday

wednesday

thursday

1

friday

saturday

2

3

Farm Fair International Nov 2–11

Rocky Mountain Wine & Food Festival

12.6%

4

5

6

Daylight Savings Time Ends

Nov 2-3

7.7%

7

8

9

1.6%

5.8%

9.1%

13

14

15

16

1.3%

0.7%

12.6%

7.7%

20

21

22

23

1.8%

1.6%

5.8%

9.1%

27

28

29

30

4.7%

13.9%

10

CFR

1.8%

11

12

Remembrance Day

18

19

Nov 7–11

17

24

Canada’s National Child Day

25

26

Festival of Trees

1.3%

Gina Hoffer Consumer sales coordinator

Hockey nut. Horse nut. Funny nut.

61

Coming in

december...

0.7%

Nov 29 – Dec 2

christmas gift guides

% percentage of primary income earners age 18+ in the metro Edmonton area to be paid

The Journal’s Christmas Gift Guides aim to make holiday shopping as easy as possible. As people are searching for the best gift, ensure that you are advertising in this season’s best resource for holiday ideas.


twothousandtwelve sunday

monday

december 2012

tuesday

wednesday

thursday

friday

saturday

1

% percentage of primary income earners age 18+ in the metro Edmonton area to be paid

World AIDS Day

3 International Day of Disabled Persons

4

5

6

10.4%

2.0%

1.8%

6.4%

10.0%

10

11

12

13

14

1.4%

0.8%

5.2%

17.1%

18

19

20

21

2.0%

1.8%

6.4%

10.0%

25

26

27

28

2.2%

5.2%

8.4%

9

16

17

23

24

Christmas Eve New

30

31 Year’s Eve

Christmas (Statutory)

Boxing Day

(Statutory)

Whatever you have planned for 2013, the Journal will be your top resource for targeting customers and building your business.

Happy New Year!

2

7

8

15

22

29

John Connolly Publisher

62


advertising budget planner

Monthly Plan & Results

january

february

march

april

may

june

Total Budget Contract Line Rate Total Linage Budget Colour Budget Actual 2011

Planned 2012

Actual 2011

Planned 2012

Actual 2011

Planned 2012

Actual 2011

Planned 2012

Actual 2011

Planned 2012

Actual 2011

Sales $ Ad Budget $ Number of Ads Number of Lines

comments

tips: 63

With newspaper advertising, Consistent Advertising = Familiarity = Trust = Customers. People wonâ&#x20AC;&#x2122;t buy from you until they trust you.

media kit 2012

Planned 2012


july

august

september

october

november

december

Actual 2011

Actual 2011

Total Budget Contract Line Rate Total Linage Budget Colour Budget Actual 2011

Planned 2012

Actual 2011

Planned 2012

Actual 2011

Planned 2012

Actual 2011

Planned 2012

Planned 2012

Sales $ Ad Budget $

Planned 2012

advertising budget planner

Monthly Plan & Results

Number of Ads Number of Lines

comments

tips:

That trust and confidence takes time to build. To be successful with newspaper advertising, you need persistence, patience and a budget to keep your newspaper advertising running.

media kit 2012

64


contact us

Publisher: John Connolly Editor-in-Chief: Lucinda Chodan

advertising switchboard 780.429.5400 display advertising Phone.................... 780-429-5400 Fax.............................780-498-5602 Monday – Friday 8:30 a.m. – 5 p.m.

insert distribution The Edmonton Journal provides total market and zoned distribution for inserts and product samples in Edmonton and area. Contact your Edmonton Journal sales representative for more information.

classif ied advertising Phone: 780-428-1234 Fax: 780-429-5588 Classifieds Monday – Friday 9 a.m. – 5 p.m. / Closed Saturday, Sunday and Holidays Obituary Desk Monday – Friday 9 a.m. – 5:30 p.m. / Saturday 10 a.m. – 4:30 p.m. Sunday 12 noon – 4:30 p.m.  / Closed Holidays

Mail.. Edmonton Journal classified P.O. Box 2421 / Edmonton, AB T5J 2S6 In Person.10006 – 101 Street, Edmonton Monday – Friday 9 a.m. – 5 p.m. / Closed Saturdays, Sundays and Holidays

e-mail. classifieds@edmontonjournal.com

Steven Burnette Print plant labourer

We welcome news tips and story suggestions by mail, fax, e-mail or phone. Although we can’t promise to follow through on every suggestion, we will give each one consideration.

Phone: 780-429-5386 Fax: 780-429-5500 e-mail: city@edmontonjournal.com Mail: City Editor/Edmonton Journal P.O. Box 2421 / Edmonton, AB / T5J 2S6

opinion & commentary If you have a question, suggestion or comment about our editorial pages, we invite you to write letters to the editor. A maximum of 275 words is preferred. Letters must carry a first name or two initials with surname, and an address and daytime telephone number. All letters subject to editing.

Mail.Letters Editor/Edmonton Journal P.O. Box 2421 / Edmonton, AB / T5J 2S6 Fax: 780-498-5677 e-mail.. letters@edmontonjournal.com

to get delivery of the Edmonton Journal

other departments

To inquire about service, rates or payment options.

Billing inquiries/Credit: 780-429-5119 Marketing: 780-429-5323 Newspapers in Education.: 780-429-5175

Phone: 780-498-5500 or 1-800-249-4695 Fax: 780-498-5793 Monday – Friday 6:30 a.m. – 2 p.m. / Saturday, Sunday & holidays 8 a.m. – noon

65

to reach our newsroom

media kit 2012


2013 calendar january 2013 sun

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october 2013

Active community volunteer. Artist. Loves going that extra mile.

1

march 2013 sun

6

july 2013

Classified advertising specialist

sat

13

april 2013

Debra Lockett

fri

november 2013 thurs

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Designed by: Jun W. Lee

important dates Jan 1 Feb 13 Feb 14 Feb 18 Mar 10 Mar 17 Mar 29 Mar 31 May 12 May 20 Jun 16 Jul 1 Aug 5 Sep 2 Oct 14 Oct 31 Nov 3 Nov 11 Dec 25 Dec 26

New Year’s Day* (Stat. holiday) Ash Wednesday Valentine’s Day Family Day (Stat. holiday) Daylight Saving Time starts St. Patrick’s Day Good Friday (Stat. holiday) Easter Sunday Mother’s Day Victoria Day (Stat. holiday) Father’s Day Canada Day (Stat. holiday) Civic Holiday (Stat. holiday) Labour Day (Stat. holiday) Thanksgiving Day (Stat. holiday) Halloween Daylight Saving Time ends Remembrance Day Christmas* (Stat. holiday) Boxing Day (Stat. holiday)

* Non-publishing days

other special days Jan 7 Jan 14 Jan 27 Feb 2 Feb 10 Mar 20 Mar 24 Mar 26 Apr 1 Apr 1 June 21 July 10 Sep 4-6 Sep 22 Sep 14 Nov 28 - Dec 5 Dec 21

Ukrainian Christmas Ukrainian New Year’s International Holocaust Remembrance Day Groundhog Day Chinese New Year Spring Equinox Palm Sunday Passover Easter Monday April Fool’s Day Summer Solstice First of Ramadan Rosh Hashanah Fall Equinox Yom Kippur Hanukkah Winter Solstice

Compiled By: Kathleen Samida

Staff photography by: Bruce Edwards I Rick MacWilliam I Shaughn Butts I Larry Wong

Some photos courtesy of www.edmonton.com


A division of

10006 â&#x20AC;&#x201C; 101 Street, Edmonton Edmonton, AB T5J 2S6 Phone 780-429-5400 Fax 780-498-5602

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Edmonton Journal Media Kit