STATEMENT OF PURPOSE
RET. GENERAL ARNOLD BRAY BG Gordon-‐Bray’s, Africa Command: Brigade Commander, 2nd Brigade of the 82nd Airborne Division (Falcon Brigade), where he changed command in Baghdad on 6 July 2003. Assisted in The funding of the NAACP Award-‐winning documentary “For Love Of Liberty” , an Homage to America’s Black Patriots. Now a consultant to Dakar interacQve and a visionary leader in youth leadership development.
CORA “ TESS” SPOONER Tess is a Past NaQonal President of Tuskegee Airmen Inc., a 55 chapter organizaQon who’s
charter is preserving the legacy of the Tuskegee Airmen and encouraging and assisQng youth in their pursuit of careers in aviaQon. Tess is married to reQred Air Force Maj. General. Richard E. Spooner and is a member of the Air Force Arlington wives.
KOBY LANGLEY Koby Langley is CNCS Strategic Advisor for Veterans and Military Families. Formerly was Strategic Advisor for Veterans, Wounded Warriors and Military Family Initiatives, he brings a wealth of experience as a decorated veteran, JAG attorney, and special assistant at the Department of Defense and the Department of Veterans Affairs.
DARYLE LOCKHART Daryle is a markeQng and communicaQons specialist who has served brands in sectors ranging from auto
to entertainment to government agencies, including Honda Motor Company America, The Walt Disney Company, Sony Music Entertainment, Virgin, Vibe Magazine, NASA, and Belk Department Stores. He’s launched several successful ventures that reach niche lifestyle audiences across the world. He’s a cultural markeQng specialist, and is largely known for his internaQonal (and someQmes intergalacQc) perspecQve on business. He’s currently CreaQve Director and Managing Partner at LM+, a markeQng and communicaQons agency that operates between New York City and Charlo[e, North Carolina.
VA MINORITY DIRECTOR, BARBARA WARD Ms. Barbara Ward was appointed as the Director for the Center for Minority Veterans in August 2012. Prior
to this appointment, the Governor of California appointed Ms. Ward to the posiQon of Deputy Secretary of Women and Minority Veterans from 2007 through 2011 and as the Bureau Chief of Private Postsecondary and VocaQonal EducaQon from 2005 through 2007. Ms. Ward also served as a member of the Women Veterans Advisory Commi[ee for three years, and was co-‐chair of the health sub-‐commi[ee.
Sherice Perry Dillard Sherice is the special assistant for Broadcast and Specialty Media at US Department of Health and Human Services. She has produced programs such as online townhalls. Her event was an interactive, open dialogue with stakeholder groups and the media to highlight what the health care law, the Affordable Care Act, is doing to improve the health of racial and ethnic minorities.
LAST YEAR 2012
COMMUNITY TAKEAWAYS By analyzing the level of engagement on your social channel. Metrics like Likes and Followers on Twitter do give a broad indication of your brand’s popularity, but they tell you little else. Clicking ‘Follow’ or ‘Like’ is too easy to be a valid metric. You can’t claim a fan base through throwaway gestures; you need to look deeper. Engagement Engagement is far more important to social media evaluation than Likes. Are your fans engaging with you on your social channels? You should be measuring the level of response you’re getting to your posts, as well as the level of conversation generated. This will help you to understand what kinds of posts are interesting your target market and can adjust your strategy accordingly.-Social Media Marketing Program By analyzing the level of engagement on your social channels you can define what to post, when to post it and how to promote that post. If you’re creating content that prompts comment and debate, you’re more likely to convert that interest into sales. Shares Shares are natural partner of engagement. By measuring the frequency, timing and variety of shares, you get an even clearer picture of the success of your content. Shares also provide the opportunity to measure the reach of your content. If it’s being shared, it’s more likely to draw interest from people outside your own fans and followers.Shares, as well as comments, also bear some qualitative assessment. A share from an influencer with a lot of followers can be more valuable than 10 shares from average users. By understanding what content is valuable to influential fans you can really boost your content’s reach. Sentiment Of course comments and shares are of little value, and could be damaging, if they’re attached to negative sentiments. It’s just as important to understand how people are talking about you, as it is to understand how often they talk about you. Social media evaluation is all about improving your social output, analyzing negative sentiment is a great way to find areas for improvement. Referrals This might be the most important social media evaluation metric. Your social channels are important, but ultimately they are just channels. They should always send your customers back to your own site, or another location where they can buy your product. It’s really important that you understand which campaigns send the most traffic and create the most sales. If this sounds like the most basic metric, that’s because it is. But it’s easy for brands to get caught up in other social media evaluation metrics like Likes. It’s vital that you remember all marketing channels, social or otherwise, are about sales first and foremost. It’s important to stay on top of social media evaluation, so you have a constant picture of how to remain successful. The target is to reach as many prospects as possible, for those prospects to get positive messages about your brand and for them to go from prospects to sales. Fulfilling those criteria will mean you have a successful social channel, no matter how many Likes you have.
PROPRIETARY TECHNOLOGY Central Web Site and Control Universal remote control that provides Management of your portal, web site, content, Social Media Environment posting, Campaign Development, Analytic Tracking and Reporting.
Service that enables businesses to quickly and effectively enhance customer service, business development, public relations and even lead generation. Through these types of communication, businesses humanize their brands, making them seem more friendly and approachable. Video Sharing Service that allows business to broadcast, archive and post commercials, live events, speeches, tours, tutorials and documentaries so that you maximize effective viral marketing and SEO. Photo Sharing Services via Social Media that will allow showcasing events, information, products and give a behind the scenes look at your business. Add extra value of deploying viral images along with SEO while increasing your visibility of what you do. Location Based Social Media Application Deployment Tools : Social media adoption rates among small businesses have grown dramatically this year, and location based services are high on the list of emerging platforms of interest such as Google Places, Facebook Places, Foursquare and SCVNGR which offer the best consumer experience for quickly locating businesses, events, locations or directions. Blogging Platform: as we all know blogs are a MUST HAVE for companies of all types and sizes yet to build an excellent corporate blog, you need compelling content, dedicated writers and, of course, a blogging platform. We provide COMPLETE services to minimize time, cost and effort. Universal Social Media Control Dashboard for quick and easy updating via mobile, pad or browser. Complete Analytics Management and Reporting: Easy to manage and view tools to determine what is going on within your web sites, social media accounts and the Internet in general. Many businesses fail to manage their efforts day to day and assume setting up campaigns or sites are a one time or monthly chore, while in fact it is a dynamic day to day. All Rights Reserved ÂŠ Dakar Interactive