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A WEBSITE FOR “ALL” AMERICANS


Audiences  we  can  uniquely  reach   •  We  know  Genera+on  X,  Y  and  Z   •  We  know  the  Na+on  needs  STEM  talent  in  “all”  of  its   industry  (STEAM)  and  from  “all”  Her  people.   •  Why…  because    we  have  taken  over  11  years  of   proprietary  diversity  programs  and  combined  them  with   a  newly  created  capability    that  is  fused,  flexible  and   tailored  in  an  internet    tool  that  thinks  and  acts  like  the   genera+ons  who  are:    being  influenced,  trained  and   deciding  their  future…we  created  Homage.  


Fallen 66, Buffalo Soldiers Red tails STEAM boot camp, Visiting Speakers and Internship programs

Fallen 66, Buffalo Soldiers Red tails

Army Corps of Engineer

Fallen 66, Buffalo Soldiers Red tails,iPatriots

Means, Ways and Ends


Generation X   Born: 1966-1976 Coming of Age: 1988-94 Age in 2004: 28 to 38 Current Population: 41 million Sometimes referred to as the “lost” generation, this was the first generation of “latchkey” kids, exposed to lots of daycare and divorce. Known as the generation with the lowest voting participation rate of any generation, Gen Xers were quoted by Newsweek as “the generation that dropped out without ever turning on the news or tuning in to the social issues around them.

”Gen X is often characterized by high levels of skepticism, “what’s in it for me” attitudes and a reputation for some of the worst music to ever gain popularity. Now, moving into adulthood William Morrow (Generations) cited the childhood divorce of many Gen Xers as “one of the most decisive experiences influencing how Gen Xers will shape their own families”.

Gen Xers are arguably the best educated generation with 29% obtaining a bachelor’s degree or higher (6% higher than the previous cohort). And, with that education and a growing maturity they are starting to form families with a higher level of caution and pragmatism than their parents demonstrated. Concerns run high over avoiding broken homes, kids growing up without a parent around and financial planning.


Generation Y Millenniums   Born: 1977-94 Coming of Age: 1998-06 Age in 2004: 10 to 22 Current Pop: 71 million The largest cohort since the Baby Boomers, their high numbers reflect their births as that of their parent generation. Gen Y kids are known as incredibly sophisticated, technology wise, immune to most traditional marketing and sales pitches...as they not only grew up with it all, they’ve seen it all and been exposed to it all since early childhood.

Gen Y members are much more racially and ethnically diverse and they are much more segmented as an audience aided by the rapid expansion in Cable TV channels, satellite radio, the Internet, e-zines, etc.

Gen Y are less brand loyal and the speed of the Internet has led the cohort to be similarly flexible and changing in its fashion, style consciousness and where and how it is communicated with. Gen Y kids often raised in dual income or single parent families have been more involved in family purchases...everything from groceries to new cars. One in nine Gen Yers has a credit card co-signed by a parent.


Generation Z   Born: 1995-2012 Coming of Age: 2013-2020 Age in 2004: 0-9 Current Population: 23 million+

While we don’t know much about Gen Z yet...we know a lot about the environment they are growing up in. This highly diverse environment will make the grade schools of the next generation the most diverse ever.

Higher levels of technology will make significant inroads in academics allowing for customized instruction, data mining of student histories to enable pinpoint diagnostics and remediation or accelerated achievement opportunities.

Gen Z kids will grow up with a highly sophisticated media and computer environment and will be more Internet savvy and expert than their Gen Y forerunners. More to come on Gen Z...stay tuned.

Next time we will start to take a more in-depth look at the most significant and impactful of the generational cohorts and what implications there might be for libraries and librarians.  


Homage: Vision and commitment HOMAGE   provide   an   online   community   experience   providing   relevant   newswire   content   and   sta+s+cs,   exclusive   footage,   as   well   as   the   opportunity   for   some   of   the   content   to   be   presented   at   social   media   events   worldwide.     (Next   scheduled   event   hPp://socialmediaweek.org/.)   HOMAGE  Give  tailored  audiences  an  interac+ve  experience  by  crea+ng  a  community   that   can   screen   the   content   together   and   par+cipate   in   a   live-­‐moderated   panel   discussion.     As   an   important   part   of   the   HOMAGE   programming   mix   we   will   spotlight   Genera2on  Z  centric  cinema+c  stories  that  can  inspire  and  entertain,  as  well  as  provide   opportuni+es  for  the  audience  to  interact  with  each  event.     HOMAGE'S   commitment   to   self-­‐discovery   will   provide   the   ideal   plaSorm   to   highlight   diverse  stories  about  Genera2on  Z,  families,  and  S.T.E.M.    HOMAGE  will  deliver  the  very   best   content   to   our   audience   and   give   them   ways   to   connect   through   stories   that   move   them.     There   is   a   wide-­‐ranging   audience   hungry   for   access   to   profound   content   of   substance   and   originality,   which   HOMAGE   will   bring   to   a   broader   audience   via   real-­‐+me   blogging.    


Proven  Methodology…users  tell  the   story,  or  tell  “their”  unique  story  

PROVEN:     The   first   installment   of   HOMAGE   will   deliver   a   fully   immersive   database,  

layered  with  lifestyle  news  programming  spotligh+ng  individuals  and  group  achievement   by   underserved,   underepresented   communi+es.     Extensions   will   include   parents   and   teachers.         Programming  will  feature  focused  efforts    to  target    the  Na+on’s  largest  minority   popula+ons.      

WHAT’S  NEW:    Finding    the  talent  within  the  polua+ons  hPp://stemconnector.com/  ,  

and  case  studies  hPp://issuu.com/dakarinterac+ve/docs/exc2012fyw_stem_final  .     To  provide  a  catalyst  to  viewer  experience  via  an  Homage  channel  of  selected  cinema+c,   cable  and  online  content  designed  to  elicit  uploaded    user  generate  content  to  increase   size  portals  Klout  ra+ng.     HOMAGE    will  license  unique,  quality  and  award  winning    content  such     as  www.forloveofliberty.com    that  will  provide  historical  and  restora+ve  content  that  can   inform,  entertain,  educate,  in  spire  and  engage  audiences  with  history  about  who  “they”   are.  


Discussion points Product:    Primacy  in  a    web  site  that  op+mizes    the  following:   -­‐-­‐Access  to  571  million  social  media  users    via  Universal  Browser  Compa+bility   -­‐-­‐  Fused  social    network  features  and  capabili+es  for  real  +me  pos+ng,  blog,  community  membership   -­‐-­‐Ac+ve  Mobile  Network  registra+on  and  community  no+fica+on     Design team tasked with the following: -­‐-­‐  Development  of  artwork  for  all  brands,  artwork,  icons,  caricatures,  images  and  general  content   -­‐-­‐  Implementa+on  of  aesthe+c  layout  for  site  looks  and  feels,  component  features  and  capabili+es     Test team tasked with the following: -­‐-­‐  Review  of  specifica+on  as  it  pertains  to  site  func+onality,  features  and  capabili+es   -­‐-­‐  Review  of  all  components  to  ensure  customer  experience  is  forgiving  and  intui+ve-­‐-­‐  Ensure  the   overall  delivery  of  site  is  feature  rich  and  compa+ble  with  current  standards   COST AND BUDGET The  overall  cost  for  the  proposed  SOW  is  based  on  two  parts,  DEVELOPMENT  and  SITE  MANAGEMENT.   Breakdown  of  fees  and  services  is  as  follows:     Development  of  rela+onal  database,  web  site  portal,  populated  within  Social  Network  Capable  site  is   set  at  a  Upfront  FIXED  COST  OF  $25.000.00     Site  management  to  moderate,  update,  maintain  and  populate  with  current  content  on  a  weekly  basis   is  set  at  a  FIXED  COST  OF  $750  per  month.        


Other     Extended Features to Implement NEW COMPONENTS is as follows: -­‐-­‐  Mobile  Smart  Phone  and  iPad/Reader  Viewing  Op+miza+on  FIXED  COST  of  $1200   -­‐-­‐  Search  Engine  Op+miza+on  for  Increased  Traffic  FIXED  MONTHLY  COST  of  $150   -­‐-­‐  Customized  Video  and  Streaming  Media  Player  FIXED  COST  of  $250   -­‐-­‐  Membership  No+fica+on  and  NewslePer  Management  $25  per  hr.  for  2  hour   weekly  development  and  delivery   PAYMENT SCHEDULE Fees  for  development  of  database  and  web  site  framework  are  due  at  signing:  the  site   COST  of  $25.000.00   All  other  fees  are  set  based  on  maintenance  and  on  going  schedule  once  launched.   Extended  Features  are  con+ngent  on  approval  and  whether  or  not  the  client  would   want  the  capabili+es  and  features  for  those  specific  EXTENDED  FEATURES  ready  for   launch  or  implemented  in  phase  2.    


Milestones to Success TIME LINES   Six  weeks    from  design  to  product      The   six-week schedule:   Week  1  -­‐  3:  Develop  database  and  framework  for  social  media  site-­‐     Week  4:  Integrate  known  records  and  test  search,  mapping  and  pos+ng   features  (Beta)-­‐     Week  5:  Test  alpha  portal,  refine  features  to  ensure  100%  func+onality  and   capabili+es-­‐     Week  6:  Go  live  with  fully  func+onal  des+na+on  launch,  Feb. 2013 FEB. 18th Social Media Week 2013 -­‐  Upon  launch  we  will  support  and  manage  the  portal  and  site  community.  


Summary     •  DAKAR  interac+ve  has  created  a  capability     that  is  fused,  flexible  and  tailored  in  an   internet    tool  that  thinks  and  acts  like  the   genera+ons  who  are:    being  influenced,   trained  and  deciding  their  future.   •  There  is  nothing  like  us  now  and  the  ROI  for   access  to  571  million  internet  users…in  their   language  is  unprecented  


Media  Week…detailed    


Aggregates  leaders,    mangers  of  social  media  and  digital  delivery  for  outreach  and  messaging  to   Generations X  (PARENTS)    Y  (YOUNG  ADULTS) Z (  TARGET  MARKETS)  inside  of  Social  Media   Week.    Our  Townhall  will  feature  a  speaker  bureau    of  social  media  mavens  and  pundits.   believes  that  a  good  story  well  told  can  make  a  difference  in  how  youth  sees  the  world  of  Diversity   and  Military  Service  and  Sacrifice.    Examples  For  Love  Of  Liberty.       was  designed  to  distribute  compelling,  entertaining  stories  that    create  awareness  of  the  history  of   minority  par2cipa2on  in  defending  the  na2on  for  future  genera2ons  on  every  pla]orm.   seeks  to  entertain  audiences  first,  then  to  invite  them  to  par2cipate  in  making  a  difference.   facilitates  specific  social  ac2on  campaigns  for  each  film  and  documentary  designed  to  give  a  voice  to   issues  that  resonate  in  bought,  earned,  owned  and  influen2al  media.   teams  with  social  sector  organiza2ons  non-­‐profits  Tuskegee  Airmen  Scholarship  Founda2on  and   corpora2ons  who  are  commi`ed  to  crea2ng  an  open  forum  for  discussion,  educa2on  and  who  can   offer  specific  ways  for  audience  members  to  get  involved.     includes  ac2on  kits,  screening  programs,  educa2onal  curriculums  and  classes,,  seminars,  panels  and   other  ac2vi2es  and  are  ongoing  "legacy"  programs  that  are  updated  and  revised  to  con2nue  beyond   the  stories  normal  consumer  shelf  life  


The  Team  


SPEAKER  #1  

Social  |  Impact  Consul2ng,  LLC,  a  startup  based  in  Los  Angeles,  offers  a  full  suite  of  professional  consul+ng  services  in   four  core  areas:  fundraising,  social  media  strategy,  community  outreach,  and  research.   As  a  consul+ng  firm  with  a  na+onal  footprint,  Social  |  Impact  Consul+ng  has  successfully  developed  solu+ons  for  clients   in   mul+ple   industries   that   include   nonprofits,   charter   schools,   associa+ons   &   causes,   ins+tu+ons   of   higher   educa+on,   local  government,  and  small  business.   Social  |  Impact  Consul+ng  is  in  the  human  capital  business.  Our  team  of  consultants  is  leveraging  its  exper+se  in  mul+ple   disciplines   to   bring   to   bear   the   greatest   value   to   clients   in   each   of   our   four   core   areas.   We   apply   a   high-­‐touch   philosophy   to   all   that   we   do,   which   means   that   each   of   our   clients   gets   around-­‐the-­‐clock   access   and   an   abundance   of   care   to   ensure   we  exceed  their  expecta+ons.  


SPEAKER  #2  



Dakar mission