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Review and Financial Highlights 2010


Our mission

Norfolk & Norwich Festival

Norfolk & Norwich Festival aims to use the transformational nature of the arts, culture and creativity to bring about positive change for individuals, communities and the spaces in which they live Kurt Perschke’s RedBall: Norwich in St Gregory’s Alley during NNF10

Norfolk & Norwich Festival delivers the following projects and programmes: NNF The international arts festival for the East of England, held each May Creative Partnerships England’s flagship creative learning programme, delivered annually to schools across Norfolk Norfolk Open Studios Providing the opportunity for Norfolk’s visual artists to showcase their work to the public, held each May Escalator Outdoor Arts Developing the quality and quantity of outdoor performance work produced in the East of England Year-round engagement A year-round programme of community engagement, creative learning and advocacy, and lobbying for the role of the arts, culture and creativity in society

Review and Financial Highlights 2010

Norfolk & Norwich Festival 2010 organisational highlights

A world-class programme... NNF10 – May 2010 Creative Partnerships – year-round Norfolk Open Studios – May–June 2010 Escalator Outdoor Arts – May 2010 ...creating a thriving business Turnover up by 33% …attracting more audiences and participants Audiences up by 387% Participants up by 43% …and increasing its national and international profile National media coverage up by 125%



Contents 5 A spirit of adventure 6 Norfolk & Norwich Festival Limited 8 NNF10: the international arts festival for the East of England 14 Supporting emerging and local talent 16 Working with our communities 18 Creative learning at the Festival 22 Financial highlights 23 Our supporters in 2010

Norfolk & Norwich Festival

Review and Financial Highlights 2010

A spirit of adventure As I approach the end of my time as artistic director and chief executive of one of the UK’s unique cultural assets, it is with great pride that I look back and with significant trepidation that I look forward. What have we achieved in the past year? My first consideration must always be artistic quality – both the intrinsic quality of the work and the instrumental effect it has had. This year has seen remarkable artistic moments, from a child cutting the hair of the leaders of the city and county councils on the morning after the election, through John Cale’s unheard of second encore, to Jordi Savall’s world-challenging concert bringing together Palestinians, Israelis and Christians. The introduction of a visual arts strand to the Festival’s programme has brought many benefits: an increase in both the quality and range of the work we offer; greater audience numbers and the development of exciting partnerships with the city’s visual arts community. My second measurement will always be people: audiences, communities, collaborators and artists. This year has seen broader and deeper engagement with massively increased numbers. Our community engagement work exploded into the Festival, appearing at every turn and reaching into many more pockets of the city and county than ever before. Our Creative Partnerships programme has continued apace, and an independent external review has shown how highly participating schools value it. Thirdly I look at finance and management. For the fourth year in a row we broke every single record that the Festival has ever set. The organisation closed another year with a small contribution to reserves and to make this all possible we are incredibly fortunate to have a buoyant and driven team of staff and collaborators. It is fair to say, however, that we have vital but tough times ahead. Over the past five years we have grown by hundreds of per cent in almost every measurable area, to move from being notable as the oldest city festival in the UK to being acknowledged as the fourth largest city festival in the UK. Of course, growth can’t continue at that rate in a changed economic and political climate. The next few years will be about consolidating and capitalising on the growth of the last few years, maintaining the Festival as one of the defining features of life in the East of England and a jewel in the crown of Norfolk and Norwich. And so I say thank you for all the support that you have all shown to the Festival over this extraordinary time, and I hope you can continue that support into the future. Jonathan Holloway Artistic Director and Chief Executive Norfolk & Norwich Festival


It is once again my pleasure to look back on another year of growth and success for Norfolk & Norwich Festival. This year’s Festival in May was undoubtedly the most courageous ever in terms of its artistic breadth and scale. This ambition was rewarded handsomely with record audience numbers and widespread acclaim, confirming not only the Festival’s status as a world-class event, but also its ability to light up the cultural landscape of Norwich, Norfolk and the East of England in thrilling fashion. The May Festival might take the lion’s share of our public attention and media headlines, but it’s also hugely encouraging to see the Festival’s year-round work with Creative Partnerships blossom and genuinely make a difference to young people across the county. Norfolk Open Studios has continued to bring the county’s visual artists and an eager public together in ever greater numbers. As always, our thanks go to the increasing number of partner and funding organisations that have supported and inspired the Festival’s work this year. The continued commitment of Arts Council England (East), Norfolk County Council, Norwich City Council and Creativity, Culture and Education, along with that of our individual and corporate sponsors, has created a stable financial environment, allowing the Festival to navigate through the choppy economic waters of the past 12 months with confidence and optimism. I very much hope you enjoy reading about the full range of our activities this year and look forward to working with you again in 2011. Caroline Jarrold Chair Norfolk & Norwich Festival


Norfolk & Norwich Festival Limited

Norfolk & Norwich Festival

2009–10: our year in stories

1. We brought more world-class artists and performers to Norfolk and Norwich than ever before NNF10, 7–22 May 2010 The international arts festival for the East of England presented 350 events over 16 days, including eight world premières, seven UK premières and eight Festival commissions and co-commissions. A programme of world-class music, theatre, dance and circus was this year given an extra dimension by the introduction of a contemporary visual arts strand. See more on pages 8–11.

Left to right: Paco Peña; NNF10 audience at Earlham Park; Tom Dale, Refugees of the Sceptic Heart

2. We increased our audiences and numbers of participants to unprecedented levels • 320,000 for NNF10, up 390% on 2009 • 22% of NNF10 attenders aged under 25 years • 17% of the NNF10 audience travelled from outside Norfolk to attend • 35,000 visitors saw the work of 330 artists during NOS10 • Through Creative Partnerships we worked with 15,000 schoolchildren across Norfolk • The introduction of a major visual arts strand for NNF10 enabled us to increase our audience by at least 200,000.

3. We fostered more emerging and local talent than ever before Escalator Outdoor Arts As coordinator of the Arts Council’s Escalator Outdoor Arts programme, NNF10 showcased the work-in-progress of five companies and visual artists based in the East of England. Open Studios Norfolk Open Studios provided the platform for visual artists across the county to reach new audiences and sell more work. See more on pages 14–15.

Review and Financial Highlights 2010

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5. We played our part in shaping the cultural landscape of Norwich, Norfolk and the East of England The Festival was a lead partner in creating Norwich’s bid to become UK City of Culture 2013. Norwich reached the final four and, although Londonderry pipped us at the post, the process reinforced the city’s status as one of the most dynamic and creative centres in the UK. NNF10 featured on BBC 1 Breakfast TV, BBC Radio 3’s In Tune, The Guardian, Sunday Times, Daily Telegraph and 32 other national media titles or programmes.

6. And we did all this year-round, county-wide and beyond • Working with 49 Creative Partnerships schools across Norfolk • Involving 330 Norfolk-based artists in Norfolk Open Studios.

Norfolk & Norwich Festival


The international arts festival for the East of England 7–22 May 2010 The success of NNF09 was always going to be a hard act to follow. With belts being tightened and political changes afoot, it was imagined that NNF10 would be a challenge: to raise our game further, to exceed our audience’s expectations and to continue to strengthen our position as the cultural dynamo of a city, county and region. By any measure, we met that challenge. Once again we demonstrated the capacity of Norwich and Norfolk to be a magical stage for world-class performances and unforgettable moments. NNF10 broke all our previous records for ticketed attendances and box office income, and for community engagement through free outdoor performances and art in the public realm. From the buzz of the crowd it was clear we had a massive success on our hands.

Highlights from NNF10 Choosing highlights from such a stellar year is impossible, but these are some of the projects and performances that show our direction and ambition.

A world-class programme Certainly the biggest, and probably the highest-quality programme the Norfolk & Norwich Festival has ever presented… John Cale “a pioneer who refuses to stop innovating” NME Michael Clark, come, been and gone “...beautifully and inspiringly danced... unmissable” Daily Telegraph Forced Entertainment, Quizoola “a performance that changes the rulebook” Independent on Sunday La Vie “sexy, fun and fearless” The Stage Mick Jones, The Rock & Roll Public Library “a wonderfully lurid pop experience” Daily Telegraph

Review and Financial Highlights 2010

The numbers stack up 320,000 estimated audience and participant numbers for the whole NNF10 programme 49,996 text messages sent as part of A Short Message Spectacle (An SMS) 34,000 tickets sold 1,000 performers taking part in NNF10 350 NNF10 events 140 volunteers working for NNF this May 100+ funders, sponsors and partners 96 haircuts by the children of Norwich’s Catton Grove School 60 unique flags created by schools and community groups 17 world premières, UK premières and exclusives 16 days in May 8 Festival commissions 4th biggest city festival in the UK Opposite: Quizoola (top); come, been and gone (bottom) This page: La Vie (top); The Rock & Roll Public Library (far right); John Cale (right)



Norfolk & Norwich Festival

Hot off the press This year’s Festival presented a record number of first performances, with no fewer than 15 world and UK premières. Highlights included Fuel’s unforgettable Electric Hotel and Dan Jones’ Music for Seven Ice Cream Vans, a choreographed fleet of ice cream vans ‘performing’ a specially commissioned piece as it travelled around the city. No less significant were the UK premières, which included les ballets C de la B’s Out of Context – For Pina and Jordi Savall’s Jerusalem. And our Escalator Outdoor Arts projects gave the opportunity for audiences to see five exciting new pieces of work in their development phase.

First in the world Bird and Fire, Ephémère Electric Hotel, Fuel Recording Angel, Arve Henrikson/ Jan Bang/Jon Baker/Voice Project (co-commission with Sage Gateshead) Music for Seven Ice Cream Vans, Dan Jones (co-commission with LIFT and Blackpool Council) 3rd Ring Out, Metis Arts (co-commission with The Junction, Cambridge) Straw Dog, Wired Aerial Theatre/ Henri Oguike A Short Message Spectacle, Tim Etchells The Great Distraction of 2010, Julie Atlas Muz

First in the UK Jerusalem, Jordi Savall La Vie, les 7 doigts de la main Out of Context – For Pina, les ballets C de la B Baby, where are the fine things you promised me? Stephen Bain RedBall: Norwich, Kurt Perschke Theater Froe Froe El Laberint, Compania Itinerània

Festival exclusives Neon Signs, Tim Etchells Parklife, NoFit State Circus (co-commission with Without Walls and Brighton Festival)

Review and Financial Highlights 2010

From gallery to street For the first time in 2010, NNF included a significant visual arts strand, building on the successful delivery of Contemporary Art Norwich in 2009. This gave us the opportunity to place work around the city, giving a large and new audience access to the Festival. These projects included Kurt Perschke’s RedBall: Norwich, which many followed around the city as it appeared and reappeared in 14 different locations, and Tim Etchells’ Neon Signs, which brought mischievous, electric light to shops around the city. We were also delighted to include the work of the Sainsbury Centre for Visual Arts (The Artist’s Studio), Norwich Castle Museum & Art Gallery (Beatles to Bowie), Norwich University College of the Arts (Mick Jones’ The Rock & Roll Public Library) and Norwich Arts Centre (The Point of Perception). Reaching out to new audiences NNF10 engaged with diverse communities to work on a range of projects. Subject to Change’s Home Sweet Home brought together more than 600 people to build a beautiful cardboard community in Blackfriars Hall, and Change Place, Here We Are! created a series of 60 colourful flags designed by schools and community groups working alongside artists Wendy Meadley and Ali McKenzie, which took pride of place in the Festival Gardens.


From Mammalian Diving Reflex’s Haircuts by Children, in which pupils of Catton Grove Primary School gave nearly 100 people the most original ’dos, to tea dances in the Festival Spiegeltent, and from a hotel built from shipping containers on Millennium Plain to NoFit State Circus inviting one and all to run away with them, this was the most engaged and engaging Festival in its long and distinguished history.

Opposite: Electric Hotel (top); Music for Seven Ice Cream Vans (bottom) This page: Beatles to Bowie (above left); Neon Signs (above right); Change Place, Here We Are (right)

Embracing new technology Tim Etchells’ A Short Message Spectacle was a remarkable project in many ways, not least for its use of SMS technology to communicate the piece to an audience across the UK. And working with leading online developer COG, our website enabled audiences to interact with the Festival as never before, providing opportunities to upload their photographs and videos and to share their experiences with a virtual community. Our use of Facebook and Twitter also created significant levels of online engagement.

Norfolk & Norwich Festival


NNF10 audiences The Festival audience Total ticketed audience

Demographics Based on NNF 2010 audience survey

35,000 31,054 30,000

Under 12 12–24









21,557 20,000

55–65 14,053


Over 65

15,000 11,932 14%

10,000 5,000 0






The Festival audience Total estimated audience for free and ticketed events 350,000 302,902

300,000 250,000 200,000 150,000 100,000 62,136 50,000 0





2010 highlights

• Attracting new audiences 4,500 first-time bookers for NNF10 • Building loyalty Number of NNF10 attenders booking for four or more events increased by 54% on 2009 100% of all first-time attenders said they would ‘definitely’ or ‘maybe’ come to the Festival next year 94% said they would recommend the Festival to a friend • Finding a young audience 22% of NNF10 attenders aged 24 or under • Increasing box office income NNF10 box office income up 29% on 2009

Review and Financial Highlights 2010


Key statistics

Geography: Festival ticket-bookers

• Economic impact As part of their NNF10 experience, 43% of audiences ate out in a local restaurant, 32% visited a bar or café in the city, and 31% went shopping  NNF10 contributed an estimated £9.2 million to the local economy (based on the Brighton Festival’s 2004 calculation that for every £1 spent on tickets, a further £22 is generated within the local economy*)

• 17% of all NNF10 ticket-bookers came from outside Norfolk • 42% from Norwich • 41% from the rest of Norfolk

© 2007 NAVTEQ. All rights reserved. © CACI Limited, 2010

*Source: British Arts Festival Association’s report Festivals Mean Business, 2008

Ticket sales by volume (%)

Ticket sales by value (%)

Contemporary performance

Contemporary performance

Contemporary music

Contemporary music

Classical music  hildren’s C programme


Classical music


 hildren’s C programme 41%







Supporting emerging and local talent In 2010 we delivered on our commitment to provide opportunities for young and emerging performers and artists to develop their creative skills and experiences. Here are two examples…

Escalator Outdoor Arts Supported by Arts Council England (East), Escalator Outdoor Arts has the aim of developing the quality and quantity of outdoor work produced in the East of England. In this, its pilot year, five companies and artists were supported in the creation of works-in-progress and presented as part of the NNF10 programme: Sorrel Muggridge (visual artist) Tom Dale Company (dance) Gomito (theatre) Dan Peppiat (sculptor/mechanist) Tilted Dance The companies and artists learned a huge amount from their experiences, many of them working outdoors for the first time. It is hoped that each work-in-progress will become a fully realised production or performance piece, funded either through Escalator Outdoor Arts phase 2 or through other sources.

Norfolk & Norwich Festival

A Curious Meander Norwich-based artist Sorrel Muggridge developed A Curious Meander as a sitespecific work presented at Pull’s Ferry and in the River Wensum. For the piece, Sorrel met local residents and visitors and asked them to collect a sample of river water as they walked along the banks. She then printed extracts of their

thoughts and recollections of their riverside stroll onto parasols, which were floated upturned in the river. The piece explored themes of memory and perception, and how we view and interact with our environment.

“The Escalator Outdoor Arts scheme has been a really positive experience for me. This research time has enabled me to develop a piece which truly has taken my work to a new audience, and build on my skills and experience, while giving me the chance to experiment and take the risk of doing something I have not done before: creating an installation for an outside space! Having the backing of my mentors and NNF was really invaluable in helping me feel supported in taking these risks. The public feedback was fantastic and the level of participation was way beyond my expectations.” Sorrel Muggridge

Review and Financial Highlights 2010

Norfolk Open Studios Norfolk Open Studios is one of the UK’s most successful open studio schemes. Each May, more than 300 Norfolk-based visual artists open their doors and invite the public in to see their work, find out more about the creative process, and purchase works of art. Now in its 16th year, Norfolk Open Studios remains an integral part of our year-round programme. While many of the artists taking part are already well established, the scheme also presents a valuable platform for new and emerging artists to show their work for the first time.


Jo Andreae, photographer Jo took part in Norfolk Open Studios for the first time in 2010, exhibiting a selection of her work and running a small series of workshops and talks from her home in Brancaster Staithe.

“To have about 200 people come through my door to see my work was a real confidence boost. Every time I sold something, it gave me added confidence as on the whole people don’t part with their hard-earned money for just anything. I also used Norfolk Open Studios as an excuse to create some new work. This year it was mixed media, linking photography and watercolours. It got me to think differently – to think as the customer rather than the artist and how best to present my work. Taking part in Open Studios was hugely rewarding – it gave me new customers, confidence, sales, commissions, publicity – MASSES!” Jo Andreae

Right: Brancaster Staithe © Jo Andreae Opposite page: A Curious Meander at Pull’s Ferry


Working with our communities It felt as if 2010 was the year we really started to explore the richness of our communities and the people, networks and organisations that make them. We began to deliver on the promises in our Transforming Communities programme to involve more people in what we do, to broaden the diversity of partnerships and to create a genuine sense of openness and active participation among our local communities. Working in partnership with other organisations and individuals has been key to the success of this exploration and we are excited by the possibilities for the future that this approach has created.

We have the opportunity and the platform to celebrate our achievements and to demonstrate our aspirations for prosperous communities and citizens who have collective ownership, investment and power to make change

Here are some examples of the work we did this year. Team East for Skills at NNF10 Project partner: Creative Arts East As part of our volunteer programme, which saw more than 150 people of all ages and backgrounds provide invaluable support in the delivery of NNF10, we teamed up with Team East for Skills, the regional volunteer skills programme building towards London 2012, to create volunteering opportunities for 20 unemployed young people, including residents of the local YMCA. So successful was the programme this year that it will be expanded in 2011.

Norfolk & Norwich Festival

“Once again, big thanks for the superb opportunity our Team East For Skills participants were given through your training and volunteering programme. The retention rate was amazing and the level of commitment shown by the participants in going on to volunteer over their allotted time at various Festival events proves to me that it was a very valuable experience for them. I hope you feel the same and will be keen to work with us again in a similar fashion” Natalie Jode, Deputy Director, Creative Arts East

“Our street party in Norwich was our biggest and most exciting to date – with nearly 100% of participants returning (with extra friends and family) to show off their magical displays and celebrate their newly formed community. Norfolk & Norwich Festival 2010 was a highlight of our year – one that we will remember for its charm, people and positivity” Abigail Conway, Subject to Change

Review and Financial Highlights 2010


“Norfolk & Norwich Festival provided amazing opportunities for 25 young people from Future. They saw and engaged with what we regarded as aweinspiring, once-in-alifetime opportunities” Dawn Jackson, Chief Executive, Future Projects

NNF Live May 2010 Project partners: Future Projects, City College Norwich Working in partnership with creative media students at City College Norwich and Future Projects’ Big Lottery Young People Fund 2 programme, we created a team of 30 young people aged between 16 and 25 who attended, recorded and reviewed over 50 NNF10 performances and events. Using still and moving images to record events, they edited the footage and uploaded it to NNF Live, our web-based digital platform incorporating flickr, YouTube and blogging technology. Working with Festival staff they recorded interviews with artists, staff and audience members. The City College students used the programme as a vocational work placement where they coordinated their workload, negotiated interviews and performances, and submitted to deadlines. For many of the young people this was their first attendance at Festival events. Home Sweet Home Blackfriars Hall, Norwich, 15–17 May 2010 Project partner: Subject to Change Over the course of three days and working from a large street map laid out on the floor of Blackfriars Hall, one of Norwich’s oldest buildings, an audience of 300 created a new community, initially as individuals building their own home, shop or boat, but then collectively as they built a community that consulted, negotiated and celebrated together.

Other 2010 highlights: Recording Angel Norwich Cathedral, May 2010 Project partner: The Voice Project This year the Voice Project, Norwich’s acclaimed open-access choir of more than 100 singers of all ages, colloborated with internationally renowned trumpeter Arve Henriksen and sampler-DJ Jan Bang to present the world première of Recording Angel in Norwich Cathedral. Change Place: Here We Are! Eaton Park and Chapelfield Gardens, May 2010 Project partners: Harford Manor and Chapel Break Infant Schools, Clare School, Vauxhall Centre and Philadelphia House Working with local visual artists, 60 children and adults from four community groups and local schools created a series of large flags that represented both their identity and their connection with the city. The flags were given pride of place in Chapelfield Gardens and provided a colourful backdrop to NNF10’s Garden Party, where families enjoyed two free days of international performances and workshops.

Parklife Eaton Park, Norwich, 9–13 May 2010 Project partners: NoFit State Circus, Tim Drum Parklife provided opportunities for 80 local people, drawn from community groups and schools in Norwich, to work alongside NoFit State Circus, one of the UK’s top international circus companies. Together they created a free outdoor public circus spectacular, which was performed in front of an audience of 3,000 people in Eaton Park, Norwich, as part of NNF10. During the preceding week, more than 500 participants took part in a daily programme of skills exchanges and workshops. Future Jobs Fund January to June 2010 Project partner: Norfolk County Council We were genuinely excited to take part in this government initiative and created 10 fixed-term jobs for young people in the six months running up to NNF10. Each employee was enthusiastic, committed and worked really hard during their challenging six months with us.

Opposite: Home Sweet Home This page: Recording Angel (top left); Parklife (top right)


Creative learning at the Festival

Norfolk & Norwich Festival’s Creative Learning programme is growing fast. Since 2008 we have gone from working with 12 schools to 50 schools each year and we are developing a creative learning offer that is making a real difference to the lives of thousands of schoolchildren and adult learners across Norfolk. In 2010, over and above our Creative Partnerships activity, we provided 35 events for schools, ranging from active project involvement in NNF10 and Norfolk Open Studios to continuing professional development opportunities for the county’s creative learning sector.

Creative Partnerships Norfolk Creative Partnerships is England’s flagship creative learning programme, designed to develop the skills of children and young people across England, raising their aspirations, achievements and life chances. It brings creative workers such as artists, architects and scientists into schools to work with teachers to inspire young people and help them learn. The programme has worked with more than one million children, and 90,000 teachers, in more than 8,000 projects in England. Since 2006, Norfolk & Norwich Festival has delivered Creative Partnerships in Norfolk.

Norfolk & Norwich Festival

In 2010 we worked with 50 schools, 200 teachers and 14,000 schoolchildren across the county. National research demonstrates that not only do secondary schools that worked with Creative Partnerships show a greater increase in exam pass rates than those that have not, but that Norfolk & Norwich Festival Creative Partnerships secondary schools show the largest percentage increase nationally.

Norfolk schools participating in Creative Partnerships, 2009–10 Change Schools C01 Alderman Peel High C02 Burnham Market Primary C03 Catton Grove Primary C04 Chapel Break Infant C05 Duchy of Lancaster CE VC Primary C06 Elm Road Centre PRU C07 Flegg High C08 Hewett High C09 Hockwold Primary C10 Lynn Grove VA High C11 North Denes Primary C12 North Walsham Junior C13 Queensway Community Junior C14 Sheringham Woodfields C15 Thompson Primary C16 Tuckswood Community Primary C17 Woodlands Primary

Enquiry Schools E01 Acle High E02 Acle St Edmunds E03 Antingham and Southrepps E04 Brancaster Primary E05 Bressingham Primary E06 Broadland High E07 Bure Valley E08 Diss Infant and Nursery E09 Douglas Bader E10 Fred Nicholson E11 Frettenham Primary E12 Garboldisham Primary E13 Hainford Primary E14 Harford Manor E15 Henderson Green Primary E16 Howard Junior E17 Mile Cross Primary E18 Mileham Primary E19 Neatishead Primary E20 Nightingale First E21 Rackheath Primary E22 Rockland St Mary Primary E23 Salhouse Primary E24 Scarning VC Primary

E25 Sheringham High E26 Spixworth Infant E27 Sporle CE Primary E28 St Michael’s Infant & Nursery

E29 St Williams Primary E30 West Earlham Infant E31 White Woman Lane Junior E32 Winterton Primary

Review and Financial Highlights 2010

“NNF is a unique resource for Norfolk’s schools, helping to raise aspirations, improving academic attainment and attendance in schools and developing skills for careers in the creative and cultural sectors” Lisa Christensen, Director of Children’s Services, Norfolk County Council


Creative Partnerships case study Flegg High School, Martham As part of the school’s three-year CP programme, a group of Year 9 students at Flegg High School developed the line of enquiry ‘What can we do with words?’. They began working on a project that would allow them to look at their own literacy skills by helping Year 6 pupils at their feeder schools to improve theirs. The focus of the project was to encourage the participating Year 9 students to improve their attitude to literacy, raise their confidence and self-esteem, and enhance their ability to work with each other collaboratively. The students developed a range of activities, including a PowerPoint presentation and quiz about the Vikings and a poetry-writing exercise prompted by a dance devised and performed by the young people. These were tested and reviewed by Year 7 students at Flegg before being piloted as part of a new Words Roadshow at local feeder primary schools. During year one of their three-year long Creative Partnerships programme, young people at the school explored the enquiry, ‘Boys will be boys…won’t they?’ in a project that investigated gender differences in levels of attainment at the school. A group of eight creative champions was appointed from the staff, which helped begin the process of embedding an ethos

of creative learning across the school. Meanwhile, the young people set up a film-making project with two professional film-makers. They were able to shape the project as they worked off-site and outside regular timetables to generate content for their film, Are Boys Smarter than Girls? Building on the previous year’s achievements, the second phase of the programme was built around moments of transition to tie in with the school improvement plan. In this second phase, a group of Year 9 students conceived, planned, prepared and presented activities for whole classes of Year 6 students to help improve literacy skills in four areas of the curriculum: dance, history, design and technology, and combined sciences. Project impacts to date: • Most significant is the improvement in boys’ GCSE attainment levels. In 2007–8 boys’ results were 27% lower than girls’. The gap narrowed to 18% in 2008–9 and then reduced to an impressive 4% lower than the girls’ results in 2009–10. • The school’s Year 9 gifted and talented (G&T) pupils took part in the programme and in 2009–10 were the best-performing group of G&T pupils in the school. • During the first two years of the Creative Partnerships Change School programme, levels of persistent absence fell dramatically, from 6.8% in 2008–9 to 2.7% in 2009–10.

Norfolk & Norwich Festival


“The manner in which Norwich & Norfolk Festival has engaged with the Creative Partnerships programme has been remarkable. But more than anything the imaginative way that the Festival has used the Creative Partnerships programme to link young people throughout the area with participation in the Festival has been extraordinary. In so doing, it has established an exemplary way of connecting communities with a festival which we hope others will learn from and adopt” Paul Collard, Chief Executive, Creativity, Culture and Education

Creative Partnerships case study Catton Grove Primary School, Norwich Haircuts by Children For many, Haircuts by Children was one of the signature projects of NNF10. Conceived and led by Mammalian Diving Reflex, from Canada, this project and performance gave a group of 9 to 10-year-olds from Catton Grove Primary School (a Creative Partnerships school) the opportunity to run their own hairdressing salon. The project raised fascinating questions about the amount of trust we, as adults, can or should place in the hands of young people. Following a week of intensive training at City College Norwich, the children opened up for business at Flint Hairdressers in the city centre. Free haircuts were offered to the public as well as to local VIPS, including Steve Morphew, leader of Norwich City Council, and Daniel Cox, leader of Norfolk County Council. The results were creative and colourful, and had a 100 per cent satisfaction rating!

The school recorded increased levels of confidence among participating pupils who would usually be more subdued in a classroom setting. And so positive were staff about Haircuts by Children that the school has already signed up to extend its involvement with next year’s Festival. To watch a short video on the project, go to

“The biggest thing for the children was to enable them to open themselves up, to be totally creative and think outside the box” Agnes Pattison, Creative Partnerships coordinator, Catton Grove Primary School

Review and Financial Highlights 2010

The young person’s voice We have worked hard this year to ensure that the collective voice of young people is not only heard but also able to shape and influence the work of the Festival and the wider arts community. Here are two examples of that work in practice... Tell Us Bus At the end of the 2010 summer term, more than 100 pupils from four Norwich schools took part in the national Tell Us Bus scheme. During a month-long tour of England, Creativity Culture and Education’s brightly coloured double-decker hosted a series of consultation sessions to find out how young people access arts and culture, what types of activity they are interested in and what they want to achieve in terms of their own talents and creativity. Changemaker appointed Recently appointed as Young Advocate for the Changemaker Programme, Curtis Blanc will be working with us to further strengthen


the young person’s voice at Norfolk & Norwich Festival, and providing ideas for how to further develop our creative learning and engagement offer for young people.

Continuing professional development As part of our ongoing commitment to supporting professional development and career progression, we led a number of initiatives for Norfolk’s creative learning sector. The Ideal Partner In July, teachers from more than 40 of Norfolk’s Creative Partnerships schools came together for an end-of-year conference to celebrate and reflect on the 2009–10 Creative Partnerships programme and share ideas for the future. Facilitated by Improbable, an award-winning UK theatre company, the conference focused on this question: ‘how do we build on what we’ve learned about creative learning this year to ensure it is sustained across Norfolk?’

Teachers’ Focus Group Made up of teachers from Creative Partnerships schools in the county and members of the Festival’s creative learning team, our Teachers’ Focus Group aims to help us identify ways of increasing school engagement with the Festival and the wider arts and cultural sector. New postgraduate award In partnership with the School of Education & Lifelong Learning at UEA, we are now offering a new postgraduate certificate in continuing professional development (creative learning). This opportunity is designed so that Creative Partnerships school coordinators and creative agents can use their professional experience on the Creative Partnerships programme to gain the award.

Norfolk & Norwich Festival


Financial highlights Norfolk & Norwich Festival Ltd

Profit and loss account










Cost of sales





Gross profit





Administrative expenses















Operating profit/(loss) on ordinary activities before taxation Other interest receivable and similar income


Profit before taxation


UK corporation taxation for the year


Retained profit/(loss) carried forward to NNF reserves


*projected figures

Sources of income (%)



Box office and participation fees Sponsorship, donations, trusts and grants, incl. ACE etc Arts Council core grant


18% 25%


Local authority core grant Creative Partnerships 25%

11% 30%




Areas of expenditure (%)



Artistic programme Creative Partnerships projects Marketing and sponsors Overheads and staffing, incl. Creative Partnerships


28% 43% 47%





Review and Financial Highlights 2010


Our supporters in 2010

Local authorities Borough Council of King’s Lynn & West Norfolk Broadland District Council Breckland District Council North Norfolk District Council South Norfolk Council Trusts and foundations European Commission Representation in the UK The Fitzmaurice Trust The Timothy Colman Charitable Trust Goethe Institut Instituto Cervantes (Manchester) Institut Ramon Llull The John Jarrold Trust Paul Bassham Charitable Trust QuÊbec Ministry of Culture Vlaams Ministerie van Cultuur, Jeugd, Sport en Media Sponsors National Express East Anglia (Principal Sponsor, NNF10) May Gurney (MG Free programme sponsor) Eastern Daily Press & Norwich Evening News (Print Media Partners) Adnams Bayer CropScience Bewilderwood Birketts LLP Blue Sky Leisure Chapelfield East Publishing Howes Percival LLP Jarrold John Lewis Mills & Reeve Corporate Friends Archant Blue Sky Leisure Lovewell Blake McTear Williams & Wood Overburys The Forum Trust Developing talent Escalator Without Walls

Photography: Sophia Barnes, Lee Hampson, Raphael Helle, Rod Penn, Andi Sapey, Adam Sawyer

Norfolk & Norwich Festival staff Jonathan Holloway  Artistic Director and Chief Executive Christina Birt  Head of Creative Learning Matt Burman  Executive Producer Louise Dennison  Creative Learning Projects Officer Katie Ellis  Executive Assistant Imogen Frith Finance Officer Clare Lovell General Manager Alison McFarlane Executive Director Lloyd Mitchell Head of Finance Helen Read  Honorary Treasurer Paula Sanchez Development Director Matthew Sanders  Head of Communications Charlotte Stannard  Development Manager Katherine Stapley  Project Administrator Jade Trendall  Creative Learning Projects Officer Daisy Turville-Petre  Press & PR Manager Jenny Vila Producer Sarah Witcomb  Creative Learning Assistant Board of Directors Anne Bamford Jane Hawksley Caroline Jarrold, Chair Nichola Johnson Ben Keane Richard Packham Mark Proctor Rachel Savage Paul Timewell Festival Trust John Alston, Chair Sir Nicholas Bacon Christopher Dicker Antony Jarrold Caroline Jarrold Christopher Lawrence Professor Edward Acton Richard Packham Roger Rowe The Very Reverend Graham Smith Patron Sir Timothy Colman KG Vice Presidents Miriam Cannell Bryan Read Gordon Tilsley

Norfolk & Norwich Festival


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Text Lorem ipsum consecutur ad ipsing elite sed diem monamy ads loboreet. Dolore magna ed in aliquamus at erat vulopat. Et is terra pax hominibus bone voluntatis laudamus te benedicimus te adoramus gloriam magnum tu amdominus tu solus gloriam tu solus factam magns verimus te sed liberealus. Quod domina verde adorate quam.Socialis hodie nihil obstant ibus prima luce ed verum eos et quesum et qui tusto odogio soluta quo nobis est memnet homoquiatati et umvertulusi et avum quo paxum at upulvus est et in pulverem ojom atsi etireverteris. Alluse Lorem ipsum atustaticonsecutur ad ipsing elite sed diem monamy ads loboreet dolore magna ed in aliquam erat vulopat. Et is terra pax hominibus bone voluntatis. Audamus te benedicimus te doramus gloriam. Magnum tu amdominus tu solus gloriam tu solus factam magns verimus te sed liberealus. Quod domina verde adorate

Dates for your diary NNF11 6–21 May 2011 Norfolk Open Studios 21 May–5 June 2011 To download a copy of this annual review, visit Norfolk & Norwich Festival Augustine Steward House 14 Tombland Norwich NR3 1HF T +44 (0) 1603 877750 E W

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Case study Title Artist Name Lorem ipsum consecutur ad ipsing elite sed diem monamy ads loboreet. Dolore magna ed in aliquamus at erat vulopat. Et is terra pax hominibus bone voluntatis laudamus te benedicimus te adoramus gloriam magnum tu amdominus tu solus gloriam tu solus factam magns verimus te sed liberealus. Quod domina verde adorate quam. Socialis hodie nihil obstant ibus prima luce ed verum eos et quesum et qui tusto odogio soluta quo nobis est memnet homoquiatati et umvertulusi et avum quo paxum at upulvus est et in pulverem ojom atsi etireverteris. Alluse Lorem ipsum atustaticonsecutur ad ipsing elite sed diem monamy ads loboreet dolore magna ed in aliquam erat vulopat. Et is terra pax hominibus bone voluntatis. Audamus te benedicimus te doramus gloriam. Magnum tu amdominus tu solus gloriam tu solus factam magns verimus te sed liberealus. Quod domina verde adorate

NNFAnnual Report 2010  

Norfolk & Norwich Festival Annual Report 2010

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