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Perform Overview of Ad Network • Background to Perform Group • Video Ad Network • Display Ad Network • Football Network

Stefano D’Anna Managing Director, Sales

Shepherds Bush 4th Floor Union House 65-69 Shepherd's Bush Green London, W12 8TX United Kingdom http://www.performgroup.com/


Perform Group Values We have three straightforward values that help to instruct all that we do: • Authoritative: We have been operating in this business longer than anyone else. Our expertise has earned us the respect and trust of our partners and peers. • Incredibly simple: We make the complex incredibly simple. Our honesty and straight-talking style make us easy to do business with. •Magical: We are visionary and exciting people to work with. We have the courage and conviction to lead thinking and action in our industry.


Perform Group Corporate Overview Perform is a world leader in monetising sport and entertainment rights in digital media. We have been consistent and renowned innovators since 2000, and a major driving force in the commercialisation of sport and entertainment rights online, on mobile and on TV. Perform produces, manages and distributes digital sport and entertainment content worldwide across multiple platforms through: • Channels: We own and distribute branded and white label sport and entertainment channels for transmission online, on mobile and on TV. • Sales: We sell advertising, sponsorship and content partnerships around sport and entertainment across all platforms, including web and mobile internet sites. • Services: We provide the platform and tools that enable rights holders to place, manage and monetise their content online and on mobile.We currently operate over 200 websites, broadband TV sites and mobile internet sites on behalf of our clients.


Perform Group Activities • Own and distribute sports rights • Commercialise digital rights • Own advertising network and sell advertising inventory • Platform enabling technology • Build, Host & Administer digital media • Define, Create & Produce content for digital transmission • Publish broadband & mobile content • CRM systems allow development of sophisticated subscription models • Manage advertising, sponsorship and betting services • Manage rights syndication


Perform Group Perform provides its clients with a number of different ways to monetise their content. Below is the list of ways Perform enables clients to accrue revenue: •

Perform broadband content

Perform mobile content

Advertising & Sponsorship

Betting

Syndication

eCommerce

Online ticketing


Perform Group Each month Performs network: • Delivers over 200 live sports events online, on mobile and on Television. • Manages over 200 sport and entertainment video broadband, web and mobile internet sites. • Serves over 20m unique users and 250m page impressions. • Transcodes and distributes over 2,000 sports clips. • Delivers over 2m unique users & 20m page impressions across our network of sport and entertainment sites. • Delivers over 10m unique users per month through our video syndication advertising network.


Video Ad Network

Launched August 2007 Averages150,000 streams per day. What’s on it? English Premier League 2 minute highlights of every EPL fixture Classic EPL archive clips Football League 1 minute highlights of top 8 games of the week

Reaching an aggregated audience in excess of 10 million UK users.


Example V Player Distributers Distribution partners

Unique Users

Page Impression

Typical Demographic

Age 15- Age 25- Age 35- Age 44- Age 24 34 44 54 55+

The Sun

4.4m per month

148m per month

Male 61%, Female 39%

33%

19%

24%

15%

9%

The Telegraph

2.4m per month

23m per month

Male 55%, Female 45%

17%

18%

23%

23%

19%

The Times

2.3m per month

19m per month

Male 56%, Female 44%

19%

19%

25%

18%

19%

FHM

470k per month

14m per month

Male 69%, Female 31%

26%

28%

24%

16%

6%

4thegame

238k per month

1m per month

Male 63%, Female 37%

30%

16%

28%

14%

12%

ESPN Soccernet

197k per month

3m per month

Male 69%, Female 31%

29%

18%

33%

10%

10%

Daily Mail

77k per month

380 per month

Male 70%, Female 30%

15%

27%

23%

20%

15%

CPM

ÂŁ25 CPM / Additonal rate for more targetted campaign


Video Ad Network

Autosport TV:

Launched Summer 2007 Averages150,000 streams per day. Averages 800,000 UU’s per month

Currently live: Autosport.com

What’s on it?

Launching: Pistonheads

High-quality, free to access video content Autosport.com, sets the standard for online motorsport journalism. A genuine 24/7 operation, with correspondents and editors across the globe, it's an unparalleled source of breaking news within Autosport. Inventory: Pre/Post Roll advertising on media player and display ads

Portal/ISPs tba

Demographics 15-24 25-34 Age 35–44 45–54 55 and over Male Gender Female

% Users 18% 27% 28% 16% 11% 65.8% 34.2%


Video Ad Network Comedy Box UU’s per month: 450,000 Launched September 2007 Average Monthly figures since launch: 450,000 Unique users 2,000,000 Impressions 800,000 Streams Content includes: Jimmy Carr, Mighty Boosh, Bill Hicks, Richard Pryor, Bill Bailey, Chad Vader plus many, many more. Inventory: Pre/Post Roll advertising on media player and display ads

Demographics 15-24 25-34 Age 35–44 45–54 55 and over Male Gender Female

% Users 17% 27% 24% 19% 13% 69.8% 31.2%


Video Ad Network Rhino TV UU’s per month: TBC Launched December 2007 Content includes: 1000’s of artist’s videos, features and ring tones from the likes of the Doors, Bloc Party, Black Sabbath, The Streets, Simply Red and many more... Involved in advanced stages of live multi platform music proposition due to go live Q.2 2008. Inventory: Pre/Post Roll advertising on media player and display ads

Demographics 15-24 25-34 Age 35–44 45–54 55 and over Male Gender Female

% Users 18% 29% 25% 16% 12% 52.7% 47.3%


Display Ad network broken down by sector and size

Football

UK Unique users per 120x600 160x600 300x250 468x60 728x90 300x600 Impressions month per month

Fulham FC

140k

9

8

9

9

8

8

1.8m

Middlesbrough FC

150k

9

8

9

9

8

8

1.9m

West Ham United

250k

9

8

9

9

8

8

1.6m

Aberdeen

50k

9

8

8

9

8

8

550k

Dunfermline

25k

9

8

8

9

8

8

230k

Hearts

90k

9

8

8

9

8

8

940k

Inverness Caledonian Thistle

10k

9

8

8

9

8

8

80k

Kilmarnock

16k

9

8

8

9

8

8

130k

Motherwell

45k

9

8

8

9

8

8

315k

Rangers

290k

9

8

8

9

8

8

3.4m

Scottish Premier League

60k

9

8

8

9

8

8

330k

St. Mirren

14k

9

8

8

9

8

8

115k


Display Ad network broken down by sector and size Sports

Unique users per 120x600 160x600 300x250 468x60 month

UK 728x90 300x600 Impressions per month

Cricket Australia TV

16k

9

8

8

9

8

8

70k

FourFourTwo

40k

9

8

8

9

8

8

290k

Somerset CCC

18k

8

8

8

9

8

8

110k

Surrey Cricket

35k

9

8

9

9

8

8

250k

Velux 5 Ocean

22k

9

8

8

9

8

8

285k

Volvo Ocean Race

7k

9

8

8

9

8

8

8k

World Championship Darts

70k

9

8

8

8

9

8

240k

Gaming Gamezone

Entertainment

UK Unique users per 120x600 160x600 300x250 468x60 728x90 300x600 Impressions month per month 550k

8

9

9

8

Unique users per 120x600 160x600 300x250 468x60 month

9

9

2.5m

UK 728x90 300x600 Impressions per month

Comedybox TV

450k

9

8

8

9

8

8

1.2m

Rhino TV (New)

2k

9

8

9

9

8

8

16k


Display Ad Network Example Website: Gamezone.com UU’s per month: 550,000 Inventory: Display advertising

Demographics 15-24 25-34 Age 35–44 45–54 55 and over Male Gender Female

% Users 23.5% 16.5% 29% 19.5% 11.5% 68% 32%


Display Ad Network Example Website: Fulham Football Club UU’s per month: 140,000 Inventory: Display advertising

Demographics

Age

Gender

% Users

15-24

17%

25-34

26.5%

35–44

25%

45–54

18%

55 and over

13.5%

Male

72.7%

Female

27.3%


Display Ad Network Example Website: Middlesborough Football Club UU’s per month: 150,000 Inventory: Display advertising

Demographics 15-24 25-34 Age 35–44 45–54 55 and over Male Gender Female

% Users 23.4% 26.6% 22% 15% 13% 77.6% 22.4%


Display Ad Network Example Website: West Ham Football Club UU’s per month: 250,000 Inventory: Display advertising

Demographics 15-24 25-34 Age 35–44 45–54 55 and over Male Gender Female

% Users 21.3% 18.3% 36.5% 8.9% 15% 63% 37%


Display Ad Network Example Website: Planet Darts UU’s per month: 70,000 Inventory: Display advertising

Demographics 15-24 25-34 35–44 Age 45–54 55 and over Male Gender Female

% Users 14.7% 22.5% 46.6% 8.2% 8% 75.5% 24.5%


Display Ad Network Example Website: Surrey Cricket Club UU’s per month: 35,000 Inventory: Pre/Post roll advertising on media player and display advertising

Demographics 15-24 25-34 35–44 Age 45–54 55 and over Male Gender Female

% Users 14% 22% 28% 24% 12% 71% 29%


Display Ad Network Example Website: Glasgow Rangers Football Club UU’s per month: 290,000 Inventory: Display advertising

Demographics 15-24 25-34 35–44 Age 45–54 55 and over Male Gender Female

% Users 14% 22% 28% 24% 12% 71% 29%


Football Network Perform Football Network UU’s per month: 2,600,000 Inventory: Integrated campaigns, competitions, buttons ads, SMS and club branded emails.

Demographics 15-24 25-34 35–44 Age 45–54 55 and over Male Gender Female

% Users 20% 19.3% 28.3% 18.4% 14% 64.2% 35.8%


FL Interactive Network

Premiership Clubs

Opportunity: integrated campaigns, competitions, buttons ads, SMS and club branded emails for the following clubs.

Derby County Birmingham Reading Wigan Blackburn Bolton Wanderers

Championship Clubs

League One Clubs

Barnsley Blackpool Bristol City Burnley Cardiff City Colchester United Charlton Coventry City Crystal Palace Hull City Ipswich Town Leicester City Norwich City Plymouth Argyle Preston North End Queens Park Rangers Scunthorpe United Sheffield United Sheffield Wednedday Stoke City Watford West Bromwich Albion Wolverhampton Wanderers Southampton

Championship Championship Championship Championship Championship Championship Championship Championship Championship Championship Championship Championship Championship Championship Championship Championship Championship Championship Championship Championship Championship Championship Championship Championship

AFC Bournemouth Bristol Rovers Brighton and Hove Albion Carlisle United Cheltenham Town Crewe Alexandra Doncaster Rovers Hartlepool United Gillingham Huddersfield Town Leeds United Luton Town Leyton Orient Millwall Northampton Town Nottingham Forest Oldham Athletic Portvale Southend United Swindon Town Swansea City Walsall Tranmere Rovers Yeovil Town

Premiership Premiership Premiership Premiership Premiership Premiership

League One League One League One League One League One League One League One League One League One League One League One League One League One League One League One League One League One League One League One League One League One League One League One League One


League Two Clubs Barnet Bradford City Brentford Bury Chesterfield Dagenham & Redbridge Darlington Grimsby Town Lincoln City Macclesfield Town Mansfield Town MK Dons Notts County Peterborough United Rotherham United Rochdale Shrewsbury Town Stockport County Wrexham Wycombe Wanderers Hereford United Chester City Accrington Stanley Boston United

Conference Clubs League Two League Two League Two League Two League Two League Two League Two League Two League Two League Two League Two League Two League Two League Two League Two League Two League Two League Two League Two League Two League Two League Two League Two League Two

Cambridge United Exeter City Torquay United Halifax Town Kidderminster Harriers Oxford United Rushdon and Diamonds

Conference Conference Conference Conference Conference Conference Conference


Stefano D’Anna Managing Director, Sales

stefano.danna@performgroup.com Perform Advertising & Sponsorship t: 020 8762 9106 m: 07989 018 468

Surrey Stefano  

surray presentation

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