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EVERYTHING PURPLE & GOLD (ECU EDITION) Daisha Williams


TABLE OF CONTENTS

ELEMENTS OF DESIGN Line: Straight Horizontal, Straight Vertical, Curved Flowing, Curved Tightly Texture: Surface Quality Real (Tactile Textured), Implied Texture, Non Reflective, Reflective Light: Art, Task, Track, Soffit, Natural, Colored, Uplighter, Combustion, Floor Lamps, Table Lamps Color: Monochromatic, Analogous, Direct Complementary, Triad Complementary, Double Complementary, Tetrad, Complementary, Split Complementary, Alternative Complementary, Neutral Palette

PRINCPLES OF DESIGN Space: Positive Space, Negative Space, Crowding Territoriality Shape: Abstract, Geometric, Natural/Organic, Dynamic Form: Geometric, Natural, Abstract, Non-objective Balance: Visual Symmetry, Structural Symmetry, Visual Asymmetry, Visual Radial Symmetry, Structural Radial Symmetry Harmony: Unity through Line, Unity through Shape, Unity through Color, Unity through Repetition, Variety through Color, Variety through Materials, Variety through Furniture, Variety through Modern in Contrast to Old Emphasis: Focal Point-Visual, Focal Point-Structural Massing: Actual Density, Optical Density Rhythm: Repetitive, Climatic, Contrast, Transitional/Flowing Proportion: Object in Proportion with Space, Objects NOT in Proportion with Space Scale: Human Scale, Symbolic Scale


DESIGN THESIS

Show off the amazing ECU campus and it wonderful elements.


ABOUT THE AUTHOR

DAISHA WILLIAMS ECU BUSINESS MAJOR. JUST LIVING LIFE TO THE FULLIEST.


ELEMENTS OF DESIGN


LINE

Straight Horizontal Straight Vertical Curved Flowing Curved Tightly


STRAIGHT HORIZONTAL

A constructive line, either drawn or imagined, that passes through the point of sight. Creates a feeling of solidity and provides strength. The East Carolina bridge is a perfect straight horizontal line. It is sturdy and gives a repose feeling. When one drives under a bridge, most get a calming and relaxing feeling. Whether one is driving over or under them, there is a peaceful mood.


STRAIGHT VERTICAL

A line in the upright position. They appear to extend upwards beyond human reach, towards the sky. They often dominate public buildings, from churches to corporate headquarters. The tall columns on East Carolina’s campus add height and strength to the campus. Walking through these pillars also gives one the feeling of dignity and importance. They also add emphasizes is put on the library drawing students to it.


CURVED FLOWING

A line that deviates from straightness in a smooth manner. Adds gracefulness and delicateness. These stairs provide a calm movement throughout the area. One gets a calm sense.


CURVED TIGHTLY

Usually associated confusion. Like the mayhem of lines. In this tight curved line a is crowd formed. The chaos of the football stadium is somewhat tamed by this tight curve.

http://www.google.com/imgres?imgurl=http://www.ecu.edu/undaunted/images/dowd yficklen.jpg&imgrefurl=http://www.ecu.edu/undaunted/our_facilities.cfm&h=205&w= 303&sz=48&tbnid=vbhvCIHEx1OVJM:&tbnh=90&tbnw=133&zoom=1&usg=__TjS Z0xR0rWL3W_PxIDDs_tJc8pE=&docid=ORuRS33S0zAHsM&sa=X&ei=AqdUuPAIcjIkAe404C4Bg&sqi=2&ved=0CC8Q9QEwAg


TEXTURE

Surface Quality Real (Tactile Textured) Implied Texture Non Reflective Reflective


SURFACE QUALITY REAL (TACTILE TEXTURED)

Physical texture is how the texture feels when one touches it; rough or smooth. The physical texture of this brick wall is rough and coarse. Some stick out more than others and that creates a jagged edge.


IMPLIED TEXTURE

Implied texture looks like something it is not. The surface is suppose to look like rough marble but it exactly is a smooth surface. The marble-like surface on the shelf creates variety and interest in the bathroom


NON REFLECTIVE

A texture that does not reflect light. This sidewalk is concert and does not reflect any light. It seems dull, bland, and rough.


REFLECTIVE

A texture that reflects light. The sinks appear to shine and be brighter. The glare and reection emphasizes the surface.


LIGHT

Art Task Track Soffit Natural Colored Uplighter Combustion Floor Lamps Table Lamps


ART Art made of lights or creates light. This ECU neon is not made out of lights but it does create light. It brings the eye to the sign. Adds emphasizes to the words and image.

https://www.google.com/search?q=neon+ecu&source=lnms&tbm=isch&sa= X&ei=k_SdUuj0LszHkAfNqYHICA&ved=0CAcQ_AUoAQ&biw=1415&bih =876#facrc=_&imgdii=_&imgrc=_JHkoBLe6q3hQM%3A%3BVJvqMg6hmhI rGM%3Bhttp%253A%252F%252Fproductimages.highwire.com%252F4771937%252Fecu2.jpg%3Bhttp%253A%252F%25 2Fkwansir50.highwire.com%252Fproduct%252Fncaa-east-carolina-ecu-piratesfootball-beer-bar-neon-light-sign-11-x-8%3B450%3B338


TASK


TRACK

Lights along a narrow, wall or ceiling mounted rod. Usually in an area that needs to be well lit. These ECU track light’s repetition of the pirate logo is not overwhelming as opposed to if were repeated on one lamp shade. It as order and structure.

http://www.amazon.com/USA-WholesalerCLC4800-ECU-CarolinaUniversity/dp/B00G4O36MK/ref=sr_1_51?ie= UTF8&qid=1386023861&sr=851&keywords=east+carolina+light


SOFFIT

Light goes up inside the ceiling rather than hanging down below it. Gives more height and space to the ceiling. The light is directed on the object it is above.

http://www.finishabasement.com/design/basem ent_lighting.htm


NATURAL Known as skylight. The sun is the source of light and it saves energy. The window is curvy creating variation in the amount of sun that gets through. The light in the food area is bright. Create a light and elegant feeling.


COLORED

Lights that are another color other than white. These colored lights creates a playful and joyful environment. Its fun and exciting. The different colors also add variety to a space.

http://www.rentallpartyshop.com/pb/wp_76bab ba6/wp_76babba6.html


UPLIGHTER

A lamp shade is turn upright so the light shines up. The purple light is a great night light. It doesn’t give off as much light and the light is directed up and not down on someone trying to sleep.

https://www.google.com/search?q=purple+upright+light&espv=210&es_sm=122&source=lnms&tbm=isch &sa=X&ei=YPmdUsbbF4mokQeVl4GQCQ&ved=0CAcQ_AUoAQ&biw=1415&bih=876#es_sm=122&es pv=210&q=purple%20light%20shade&revid=778658698&tbm=isch&facrc=_&imgdii=ZnDl8be3ba5YmM% 3A%3BBijsJUFI4pRI0M%3BZnDl8be3ba5YmM%3A&imgrc=ZnDl8be3ba5YmM%3A%3BoKIPAUjP868V wM%3Bhttp%253A%252F%252Fimages.lightingcompany.co.uk%252Fimages%252Fproducts%252F1322297 944-67713600.jpg%3Bhttp%253A%252F%252Fwww.lightingcompany.co.uk%252Fceiling-lightsc3%252Fdesigner-lighting-for-ceilings-c4%252Fnordlux-funk-purple-pendant-light-shade-part-of-a-setp1176%3B600%3B600


COMBUSTION

Open flame that is lighting an area. Creates elegance and gracefulness. Candles are commonly use for romantic events because the combustion lighting creates a lovely mood.

https://www.google.com/search?q=Combustion+light&espv=210&es_sm=122&source=lnms&t bm=isch&sa=X&ei=LfudUq7kHsHfkQeNiIGAAw&ved=0CAcQ_AUoAQ&biw=1399&bih=87 6#es_sm=122&espv=210&q=candle+light&tbm=isch&facrc=_&imgdii=_&imgrc=S2PnwOGqg qHOqM%3A%3BFzkVGxUz3ebL9M%3Bhttp%253A%252F%252Fwww.wallpaperslot.com%25 2Fdata%252Fmedia%252F489%252FCandle%252520Light%252520064.jpg%3Bhttp%253A%252 F%252Fwww.wallpaperslot.com%252Fwallpaper-candle-light-064-28261.php%3B1600%3B1200


FLOOR LAMP

Lamp that stands on the floor. Add height in the room.

http://www.bohomarketblog.com/consider-thefloor-reading-lamps/modern-floor-readinglamps-design


TABLE LAMPS Lamp that sits on a table. Creates calmness and peace. Great reading light.

http://prsarahevans.com/beautiful-batteryoperated-table-lamp-design/battery-operatedtable-lamp-12/


COLOR

Monochromatic Analogous Direct Complementary Triad Complementary Double Complementary Tetrad Complementary Split Complementary Alternative Complementary Neutral Palette


MONOCHROMATIC

Color scheme that uses only one hue but different ranges of values of the color. The use of monochromatic on this building creates unity and togetherness. The colors flow. The soft shades used is inviting and noticeable.


ANALOGOUS

Color scheme made from any segment of color adjacent to each other. Green and yellow are beside each other on the color wheel. Create variety while also uniting the colors.

https://www.google.com/search?q=anaglous&espv=210&es_sm=122&source=lnms&tbm=isch&sa=X&ei= mv2dUpX4Gsu4kQebi4GwCQ&ved=0CAcQ_AUoAQ&biw=1399&bih=876#es_sm=122&espv=210&q=s ubway&tbm=isch&facrc=_&imgdii=_&imgrc=pcvtFxv0RWQXTM%3A%3BwAssaVCVRboyM%3Bhttp%253A%252F%252Fwww.subwaydcw.com%252Fsubwaylogo.jpeg%3Bhttp%253A%252F%252Fwww.subwaydcw.com%252F%3B1288%3B374


DIRECT COMPLEMENTARY

Colors that are directly across from each other on the color wheel. The colors purple and yellow on the ECU flag are appealing and pleasing. They seem to belong together.


TRIAD COMPLEMENTARY

Three-color contrasting scheme. Purple, yellow, and orange all contrast each other on the color wheel. It is different from the usual purple and yellow combination, creating variation. The colors go well together.

https://www.google.com/search?q=triad+complementary+colors&espv=210&es_sm=122&tbm=isch&tbo= u&source=univ&sa=X&ei=tgCeUsfEHs3kQeAj4CACA&ved=0CCkQsAQ&biw=1399&bih=876#es_sm=122&espv=210&q=east+carolina+orange +jacket&spell=1&tbm=isch&facrc=_&imgdii=_&imgrc=VpOVp_b7zP_4MM%3A%3BMbEVVva6bUSGM%3Bhttp%253A%252F%252Fimages.footballfanatics.com%252FFFImage%252Fthumb.aspx%253Fi%25 3D%252FproductImages%252F_1503000%252Fff_1503155_xl.jpg%2526w%253D180%3Bhttp%253A%252 F%252Fwww.footballfanatics.com%252FCOLLEGE_East_Carolina_Pirates_Kids%3B180%3B180


DOUBLE COMPLEMENTARY

Two sets of complementary colors. The purple and yellow Teletubbies and a green sand red shirt. Seems united and joined.


TETRAD COMPLEMENTARY

Color scheme has a rectangular relationship between the corresponding colors. These colors do not seem to belong together. I seems out of place but it works in relation to furniture.

http://www.interior-design-ityourself.com/paint-color-wheel.html


SPLIT COMPLEMENTARY

Three-color scheme composed of any two hues next to its complement. The to purples on the color wheel and their contrasting color; yellow. Gives a great sense of playfulness.

http://www.tienchiu.com/2012/08/color-andvalue-studies/


ALTERNATIVE COMPLEMENTARY

Two complement colors and one random color on the color wheel. The ECU midfield logo seems to belong there. The green in its background makes it pop out and be noticed. The colors compliment and adds emphasizes to each other.

https://www.google.com/search?q=triad+complementary+colors&espv=210&es_sm=122&tbm=isch&tbo= u&source=univ&sa=X&ei=tgCeUsfEHs3kQeAj4CACA&ved=0CCkQsAQ&biw=1399&bih=876#es_sm=122&espv=210&q=east+carolina+midfiel d+logo&tbm=isch&facrc=_&imgdii=_&imgrc=tKtDigj3Qlm8jM%3A%3Bz4KSkMBYKBm0UM%3Bhttp% 253A%252F%252Fmedia2.newsobserver.com%252Fsmedia%252F2013%252F11%252F01%252F12%252F47 %252F1gveop.AuSt.156.jpeg%3Bhttp%253A%252F%252Fwww.newsobserver.com%252F2013%252F11%25 2F01%252F3331423%252Fdecock-why-nc-states-new-midfield.html%3B620%3B413


NEUTRAL PALETTE

Created by combining earthy tones. The color scheme in the flooring does not over take the hallway. Gives it a homey feeling.


PRINCEPLES OF DESIGN


SPACE

Positive Space Negative Space Crowding Territoriality


POSITIVE SPACE

The space that an object fills. The ECU logo occupies space the middle of the street. Making the space more appealing and interesting.


NEGATIVE SPACE

The space around an object. The space around the trees and building is the grass and sky. There is more negative space is than there is positive.


CROWDING TERRITORIALITY

A crowded, overwhelmed space. The ECU stands were filled with people. Creates commotion and chaos.


SHAPE

Abstract Geometric Natural/Organic Dynamic


ABSTRACT

Shapes create something other than the shape itself. This painting has many shapes that form one interesting and appealing painting.


GEOMETRIC

Shapes are used to create something pleasing while keeping the shape. The circles and squares are visible but they also create a new object.

http://www.zibbet.com/DivaArt69/artwork?art workId=890141


NATURAL/ORGANIC

Natural shapes form one natural shape. Two triangles make a square or rectangular shape. That is demonstrated in this photo. It is logical and natural.


DYNAMIC

Space that appear to be moving. The curved ceiling appears to be moving. Movement create liveliness and positive energy.


FORM

Geometric Natural Abstract


GEOMETRIC

The spaces form into a bigger shape. The square windows form a 3D pentagon. Creative and different. The building will get noticed because the shape attracts the eye.


NATURAL

The shapes form something that looks natural. Triangles, rectangles, and squares are used to form a human like object. Its interesting and noticeable.


ABSTRACT

Shapes used to create an entirely different design. The triangles in the nails creates amazing designs. Its pretty and pleasing to the eye.


BALANCE

Visual Symmetry Structural Symmetry Visual Asymmetry Visual Radial Symmetry Structural Radial Symmetry


VISUAL SYMMETRY

Object appears to be symmetrical. The object seems to be the same on both sides, but one side is longer than the other. Creates sense of balance and harmony.


STRUCTURAL SYMMETRY

Everything is the same on each side. The circle is the same on each side. Balance the size of the circle. Demonstrates organization.


VISUAL ASYMMETRY

Almost symmetrical. The building is the same except for the furthest left column. Seems to still go together and flow.


VISUAL RADIAL SYMMETRY

Objects seem to come outward from a point. There are lines that appear to come out from the circle.


STRUCTURAL RADIAL SYMMETRY

Lines or objects come out from a point. The pillars sprout out from the top circle of the cupola.


HARMONY

Unity through Line Unity through Shape Unity through Color Unity through Repetition Variety through Color Variety through Materials Variety through Furniture


UNITY THROUGH LINE

The line keep the building flowing.

https://www.google.com/search?q=ecu+science+and+technology+building&espv=210&es _sm=122&tbm=isch&tbo=u&source=univ&sa=X&ei=YyOeUue5CJPPsAT5qIHoCQ&ved =0CEMQsAQ&biw=1399&bih=876#facrc=_&imgrc=wvNSjR8MkP0ejM%3A%3BvqR5u mEL3Dx7KM%3Bhttp%253A%252F%252Fwww.ecu.edu%252Fcsadmin%252Fcampus_operations%252Ffacilities_engineering_and_architectural_services%25 2Fimages%252FS%2526T2.JPG%3Bhttp%253A%252F%252Fwww.ecu.edu%252Fcsadmin%252Fcampus_operations%252Ffacilities_engineering_and_architectural_services%25 2FScience-and-Technology-Building.cfm%3B314%3B235


UNITY THROUGH SHAPE

A shape unites something. The U-shaped openings are united with the U-shaped window and door.


UNITY THROUGH COLOR

Colors unite an object. Purple and yellow compliment each other. Making it pleasing to the eye.


UNITY THROUGH REPETITION

Making something one when things are repeated. There are multiple turkeys but the bulletin board is one. Creating unity.


VARIETY THROUGH COLOR

Various of color . The various of color makes the bow stand out and draws the eye to the purple in the middle of all that yellow.


VARIETY THROUGH MATERIALS

Using different material. The fabric of the dress is enhanced by the plastic necklace. The dress brings out the necklace.

http://www.pinterest.com/pin/4 56482112200670159/


VARIETY THROUGH FURNITURE

Different furniture pieces. Gives a person options and adds diversity to a room.


EMPHASIS

Focal Point-Visual Focal Point-Structural


FOCAL POINT-VISUAL

What the person sees as a focal point. The fountain is the real focal point in the picture but by just looking at it the people seem to be the focal point.


FOCAL POINT-STRUCTURAL

The focal point it more than likely the middle of an structural. The joker in the middle of the circle is the focal point.


MASSING

Actual Density Optical Density


ACTUAL DENSITY

All object that looks and physically has density. This car weighs a ton but it appears to be tiny.

http://www.pinterest.com/pi n/47147127322941265/


RHYTHM

Repetitive Climatic Contrast Transitional/Flowing


REPETITIVE

Repeated many times. The blanket has repeated patterns making astatically appealing.


CLIMATIC

Repeats vertically, bring the eye up. The glass window repeat up the tower bring the eye up.


CONTRAST

Sets a focal point in any space. The yellow in the purple bottle brings the eye to the bottle.


TRANSITIONAL/FLOWING

Movement; keeps the eye moving. The stairs move downward making the eye go downward.


PROPORTION

Object in Proportion with Space Objects NOT in Proportion with Space


OBJECT IN PROPORTION WITH SPACE

The trees fill the space but do not overpower it.


OBJECTS NOT IN PROPORTION WITH SPACE

The ECU cow is too big for that small amount of dirt.


SCALE

Human Scale Symbolic Scale


HUMAN SCALE

The scale of an average human. Peedee the Pirate is larger than the average human.


SYMBOLIC SCALE

Representation of Peedee the Pirate.

http://eastcarolinapiratesfootballondemand.blog spot.com/


Final project (2)