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The Daily Barometer OREGON STATE UNIVERSITY • CORVALLIS, OREGON 97331

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House proposes Veterans Day observation n

THURSDAY, JANUARY 16, 2014 • VOLUME CXVI, NUMBER 64

DAILYBAROMETER

@BARONEWS, @BAROSPORTS, @BAROFORUM

Thrown into the shark tank n

ASOSU representatives present resolution asking university for paid holiday to honor veterans

By Emma-Kate Schaake THE DAILY BAROMETER

By Tori Hittner THE DAILY BAROMETER

The Associated Students of Oregon State University House of Representatives proposed a resolution Wednesday night calling upon the university to “honor and remember our veterans” by officially observing Veterans Day. Co-authored by Reps. Colin Pyle and Erik Beatty, the resolution takes issue with the university’s policy that veterans who are employees must use their own vacation time to take the national holiday off from work. According to the resolution draft, state law requires employers to “provide an employee who is a veteran … with paid or unpaid time off for Veterans Day.” Pyle and Beatty pointed out that See ASOSU | page 4

Pub talk modeled after reality television show offers forum, opportunity for community

Emma-Kate Schaake

| THE DAILY BAROMETER

Panelist Mark Lieberman, the chief start-up officer and co-director of the Advantage Accelerator, asks a question to a presenter during the commentary portion of Tuesday’s “shark tank.”

The Willamette Innovators Network hosted its monthly pub talk, taking a bite out of reality TV. WIN is a local networking community for traded sector companies in the area. For this event, the network directors paired with the Oregon State University Advantage Accelerator, the partnership between OSU, community members and entrepreneurs, to offer a forum for community members to hear new ideas from innovators in the area. A crowd of more than 60 gathered at Corvallis Sports Park’s sports pub Tuesday night to hear the latest from eight different community entrepreneurs and a panel of judges, reminiscent of the reality television show, “Shark Tank.” John Turner, co-director of the Advantage Accelerator, WIN board member and one of the “sharks” on the panel, said the event was a great way to See TANK | page 4

Raise fewer cattle, Diehard fans reject ads associated with rivals slow climate change n

Researchers find methane-producing animal populations contribute to climate change By Dacotah-Victoria Splichalova THE DAILY BAROMETER

Reducing methane-producing ruminant animal populations, like cows and sheep, will reduce climate change, according to OSU professors and researchers. According to a report published in December 2013 in Nature Climate Change, as damaging as CO2 emissions can be to the climate, they are just one part of the bigger problem. William Ripple, a professor in the College of Forestry at Oregon State University, assembled a team of international experts to look at greenhouse gases and livestock. When addressing climate change, more commonly, research is carried out on CO2 and fossil fuels. Ripple’s team of experts specifically focused on non-CO2 gases that are not discussed often in society. The most abundant in affecting climate change are methane and nitrous oxide. “If you go on the street today and start asking people about climate change, and what are the major human factors causing climate change, they will nearly and universally say fossil fuel combustion and CO2 emissions,” Ripple said. ”And this is not only the (average person) on the street, but policy makers and scientists also seem to be uninformed to some extent.” The researchers’ aim for the report is to inform the pubic and policymakers that it’s more than just CO2 emissions that affect climate change. Researchers have discovered that a more severe cause of climate change is methane-emitting animals raised for food. The top human-caused source of methane in the environment See SHEEP | page 4

Researchers survey 170 Oregon State University students, discover link with team-affiliated advertising

responses to the sponsors of drivers they disliked,” Dalakas said. Dalakas said the 2013 study expands on the NASCAR study by “examining if such tendencies exist even if there is some objective information about the implied By Vinay Ramakrishnan quality of the sponsor’s product.” THE DAILY BAROMETER Bee said that the objective of the study It doesn’t matter how compelling and strong the message conveyed by an adver- was to see whether consumers can be tisement is, diehard sports fans will ignore turned away from a product due to a it if the advertisement is associated with a rival sports team, according to a recent study. The “Journal of Marketing Communications” published the study in October 2013. Colleen Bee, assistant professor of marketing at Oregon State University, and Vassilis Dalakas, associate professor of marketing at California State University, San Marcos, conducted the study. “This study looks at positive, as well as negative, impacts of companies associating with sports teams,” said Bee, the lead author of the study. “Previous studies, for the most part, only looked at the positive effects.” Dalakas, co-author of the study, said that he was motivated to conduct the study due to his background as a sports fan growing up in Greece, where he witnessed intense rivalries and strong passions among sports fans. “About 10 years ago I conducted a study with NASCAR fans, finding that they had favorable responses to the sponsors of their favorite driver but also unfavorable n

rival association by asking, “Based on the strength of your affiliation with a team, does your processing of information change?” or “Does the dislike of a rival sports team lead to a dislike of the sponsor?” The researchers surveyed 170 OSU students. Each student saw one of four See FANS | page 4

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