Communication Director Issue 03 2016

ISSUE FOCUS

Trends in communication 64

Leadership and communication

What happens next?

Defining the leadership characteristics of chief communications and corporate affairs officers Interviews with Gizem Weggemans and Richard Marshall 68

Future-proofing reputation

Evolving together Integrating marketing and communications could be key to organisational survival in a fragmented world By Merlissa Elvin-Poulose

Managing a companyâ&#x20AC;&#x2122;s reputation is a major responsibility of executive communicators By Herbert Heitmann

A future role of communication directors is to explain societal megatrends to their organisations and stakeholders By Elaine Cameron

Swimming with goldfish How to build on engagement to counter ever-shrinking attention spans By Chris Galloway

COMMUNICATION DIRECTOR 3/2016

Communication Director Issue 03 2016

Published on Aug 24, 2016

Dafydd Phillips

About

To mark the 10th year of Communication Director magazine, not only are we tracing the evolution of the communications function from message distributor to strategic partner, we’re also looking at how the changes that rocked our world over the past decade - from technological innovations to political upheavals - have impacted the communicator’s job. And we’re asking: is this period of escalating change and innovation a springboard for the next stage in the evolution of the corporate communications leader’s position? Our Issue Focus section examines the changing environment that chief communications officers find them in today: whether Pokémon Go or the Internet of Things, artificial intelligence or the millennial work place, the communications director is at the center of multiple conversations and how he or she adapts to these will determine the future of the profession.

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