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work experience EMD Millipore / Merck Millipore, Bedford, MA: Summer 2012 Product Design and Design Strategy Intern: Corporate Internal Design Function Supported the work of a design strategist trained as a product development engineer in the communication development of voice of customer collateral. Museum of Fine Arts, Boston, MA: Summer 2011 Department of Digital Multimedia Intern Maintained the museum’s Multimedia Guide through data analysis and testing the iPod application. HDS Architecture, Cambridge, MA: Summer 2011 Extern; creation of Maine residence in Sketch-Up, use of Photoshop in compiling brand collateral.

mariel p strauch mps243@cornell.edu 617.909.3231

Digital Marketing Freelance: Spring 2010 - Present Johnson Photography Inc of Winchester, MA; Table Artistry of Brookline, MA; Amato Acupuncture of Watertown, MA; Click Imagery of Boston, MA Depending on client need, recreated logo and visual identity, assisted with development and maintenance of social media, and demonstrated marketing opportunities of graphic design.

education

design experience

Cornell University, Class of 2014 BS: Design and Environmental Analysis Concentration: Interior Design

Retail Design Studio: Spring 2013 Retailer: L-Attitude. Completion of design process from programming document, through design development, to construction documents.

Danish Institute for Study Abroad, Fall 2012 Interior Architecture, Scandinavian Design Harvard University Extension School, Spring 2010, Understanding and Developing Digital Multimedia

publication + awards Open IDEO Winning Concept: March 2012 “An Election Integration on the College Campus” Design For America at Cornell student team Fast Company Magazine: October 2011 “With Stars In Their Eyes” by Rick Tetzeli Cover article Masters of Design Issue Forbes Online, Common Good: October 2011 “Design for America at Cornell University: A Behind-the-Scenes Look” by Rahim Kanani Cornell Chronicle: September 2011 “Fast Company hails Cornell team for leadership in design” by Ted Boscia

skills Adobe Photoshop, Illustrator, Flash, InDesign, Bridge, Lightroom, Cloud; Revit; 3DS Max; Google Sketch-Up; AutoCAD, Microsoft Office proficient French, beginner Danish

Healthcare Design Studio: Spring 2012 Client: Planned Parenthood of the Southern Finger Lakes. Completed concept, schematic design, design development for PPSFL clinic and developed design solutions for the second floor public space. Explored product design through technical drawing for a wall sconce. Digital Communication: Spring 2012 Re-branded the pro-bono organization Re-Connect. Included organizational analysis, visual brand identity collateral, and a transformational tool-kit.

leadership + teamwork Board Member, The Adobe Student Advisory Board: Spring 2013 Advised Adobe Headquarters on the usuer experience of the Adobe Cloud from a student perspective. Studio Leader, Design For America at Cornell: Summer 2011 - Present. Managed the expansion and recruitment of the studio from 7 to 45 active members within 5 teams. Partnered with target users in the community to develop and implement solutions. Organized and facilitated workshops of 15-40 people. Led project teams through the research and design process. Collaborated with co-leaders on daily operations and strategic planning. Team Member, Design For America at Cornell: Spring 2011 Participated in interdiciplinary student teams, working on special needs education, local food availability, and accessibility to the election experience. Design + Higher Education Conference: Marich 2012 Invitation of The Third Teacher, Cannon Design Marketing Chair, Farmers’ Market Committee: Summer 2011 - Present Delta Delta Delta, Alpha Beta Chapter: Spring 2011 - Present


mariel p strauch mps 243@ cornel l.edu 617.909.32 31

co-president: spring 2011 - present design for america DFA is a network of student-led studios working to create local and social impact through interdisciplinary and human-centered design. We look for a project with a need and opportunity locally. We research through empathic work with the user and create tangible prototypes for the user to reflect upon. The process does not always work out nicely, this is a place to fail, and fail again. DFA Cornell was recently featured in Fast Company’s United States of Design issue (top right), is one of the winning concepts for the Open IDEO challenge ‘How can we make the election experience more accessible for everyone?’ (bottom), and is working closely with Cornell Dining.


mariel p strauch mps 243@ cornel l.edu 617.909.32 31

materials library and exhibition space danish interior studio: fall 2012 This design is focused around creating an architectural experience that reflects the depth of a material’s identity and the reverence it deserves. A submersive exhibition experience was created so that the user was fully enveloped by the artists installation. Artists would ideally be asked to develop art within the space using innovative materials and as a response to the intricacies of the given area. A library and workspace was also incorporated.


mariel p strauch mps 243@ cornel l.edu 617.909.32 31

product design and design strategy intern emd millipore: summer 2012 EMD Millipore / Merck Millipore is a life science company in the bioprocessing equipment and filtration devices sector of the pharmaceutical industry. Supported a product development engineer in a range of work. Consulted internally to multiple projects with a corporate strategic design function. Took an innovative approach to product design, infographics of voice of customer collateral, concept development and documentation. Created “Mastering Complexity,� a resonating position for the business unit within the Merck Millipore brand. Launched in fall 2012.


IDEAL SPACE RECOMENDATIONS

Library zones are distinct yet offer maximum visual accessibility and appropriate natural lighting for the space

CURRENT

mariel p strauch mps 243@ cornel l.edu 617.909.32 31

fall creek elementary school team programming document: fall 2011 Mission: to create a program for the design of a library within an existing educational facility that supports pre-kindergarten through fifth graders’ cognitive, intellectual, and physical developmental needs of the students, as well as the organizational and functional needs of the staff.

IDEAL SPACE RECOMENDATIONS

Chalkboard

Paperback Rack

Storage

Computers

Nonfiction

Chalkboard

Paperback Rack

Storage

Large Tables

Nonfiction

A/V

Computers

Smart MagBoard azines

Small Tables

ENTRANCE Fiction

ADJACENCY KEY

A/V

Large Tables Small Tables

ENTRANCE

Magazines

Convenient Smart Board

ADJACENCY KEY

Close

Convenient

Fiction

Close

Circulation Desk Circulation Desk

Story Time Story Time

Librarian’s Office Librarian’s Office

Immediate

Immediate

None

None

(Former)

(Former)


STAFF LOUNGE

public

MINOR SURGERY ROOMS

semi-private / patient

private / staff areas

WAITING

TOILET CHECK IN / OUT

STAFF OFFICESE

mariel p strauch mps 243@ cornel l.edu 617.909.32 31

planned parenthood facility 12,00sqft healthcare design studio: spring 2012 Conception of the schematic design and the design development phases. Using cultivation as the inspiration for design decisions and solutions, deliverables included space planning, blocking, plans with ADA and LEED considerations, RCP, FF+E, a relief model depicting corridor manipulation, and 3D perspective renderings of the lobby, exam room, and the second floor educational areas. The design was informed by cultivation of wellness and mental well-being.

LAB

EXAM ROOMS

FILES

TOILET

TOILET

RECEPTION

NURSES STATION

XAM ROOMS

EXAM ROOMS

LOBBY

SECONDARY WAITING + RECOVERY CONSULT

TOILET

egress

STAIRS / ELEVATOR

DOCTORS OFFICES

staff circulation

LINENS

patient circulation

MARIEL STRAUCH PLANNED PARENTFOOD HEALTHCARE FACILITY FIRST FLOOR RCP 1'-0"=3/16"


a transformation

mariel p strauch mps 243@ cornel l.edu 617.909.32 31

re-connect: pro bono rebranding digital communications: spring 2012 Rebranding of the organization included analysis of the organization’s goals and mission to then develop into visually engaging graphics. Re-Connect improves the lives of disconnected young men in New York City through entrepreneurship. By moving beyond histories laden with drugs and crime, they serve as positive role models for their community. This work included development of a logo and accompanying icons, designing letterhead, creating a brand identity guide, and a transformational tool to improve the success of the organization. This design was intended to feel urban, youthful, yet professional and trustworthy.

stop

think

GO

stop

think

GO


513 16"

3 3" 8

33 4"

100°

5"

3° 12

123°

3 3 4"

°

80

2"

11

5"

1" 516 5" 8

1" 12

3" 4

3" 216

Gypsum board

13" 216

5 8"

63 4"

20 Gauge Aluminum Back Plate painted white with high gloss finish

7" 1'-416

mariel p strauch mps 243@ cornel l.edu

15" 116

617.909.32 31

Threaded metal rod fastener

After analyzing various luminaires and different qualities of light, a wall sconce was created using the concept of cultivation. The lighting design creates a serene and intriguing environment through collaborative and organized organic elements to provide the comfort necessary for development of mental wellness and good health. This wall sconce is a framework for cultivation. The constancy of shape cultivates a sense of unity and growth, however the paradox of organicism and the organized provoke intrigue.

7" 316

product design: wall sconce healthcare design studio: spring 2012

1" 12

CFL Back Plate

CFL


Resume + Portfolio