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Introducing D8. Our experience in alcoholic drinks sectors.

D8. A creative agency 74 York Street Glasgow G2 8JX +44 (0)141 572 0810 d8.uk ŠD8 Ltd 2015 2018


Who are we?

Our creativity gives ambitious brands the competitive edge. We tackle business challenges head-on through the creation and activation of compelling ideas backed by research, insight, experience and expertise. We make brands more visible, memorable and, ultimately, more effective irrespective of channel or geography.

ŠD8 Ltd 2018


It all begins and ends with brand. Brand strategy We work closely with you to fully research and understand your markets, challenges, competitors and audiences. We use this insight to position your brand in such a way that it can spark and maintain mutually rewarding relationships.

Brand identity, naming and architecture We dig deep to uncover the truth that lies at the heart of your brand. We bring this to life by defining the way the brand thinks, looks, speaks and behaves.

Brand activation From integrated through-the-line campaigns spanning digital, experiential and offline to brand packaging, film and motion, all our communications – internal and external – are consistent, impactful and true to your brand.

©D8 Ltd 2018

Digital strategy, marketing, UX, development and design Few aspects of our day-to-day lives aren’t digital and the same goes for many of our projects. Our integrated digital approach meets our clients’ expectations in digital innovation and delivers tangible results for their brands.

Environments Our brand-led methodology also extends into the physical space, enabling us to deliver rich experiences from retail and leisure to corporate and public spaces. We seek to create immersive, stimulating environmental interactions that generate a positive response to your brand.


Our approach to work has always been simple: Find people we get along with and produce work that is creatively effective and financially rewarding for both parties.

ŠD8 Ltd 2018


From the island’s edge to global brand position.

ŠD8 Ltd 2018


Global Travel Retail sales have increased by 78% since the rebrand


Black Bowmore 50 Year Old, the 5th and final release from the legendary Black Bowmore series. Only 159 bottles, retailing at ÂŁ16,000, were released all of which were sold almost immediately.

ŠD8 Ltd 2018


“ Congratulations, the work on Bowmore is world-class!” Albert Baladi President, International Beam Suntory

©D8 Ltd 2018


Click to activate film


Wild ingredients, refined design. Travel retail guidelines and a premium on-shelf presence for an Islay gin with global ambition.

ŠD8 Ltd 2018


The Botanist at Bar Convent, Berlin

©D8 Ltd 2018


THE BOTANIST

WILD. FORAGED. DISTILLED

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THE BOTANIST

TASTING UNIT - CLASSIC G&T SERVE

ALTERNATIVE WINDOW DISPLAY SYSTEM

LOGOTYPE PRINTED ON HANGING PANEL

WHITE HANGING PANELS TO SEPARATE DISPLAY FROM SHOP BACKGROUND

WILD, FORAGED, DISTILLED MASTER IMAGES HUNG IN WHITE FRAMES

CYLINDRICAL EVENT TABLE/ TASTING UNIT WITH BUILT-IN STORAGE FOR CLASSIC GIN AND TONIC SERVE.

F OR AG E D .

WILD.

T H E B O TA N I S T G I N • B R A N D B O O K

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DI S T I L L E D .

2 2 F OR AG E D I S L A N D B OTA N IC A L S . H A N D - P IC K E D LO C A L LY A N D S U S TA I N A B LY H E R E ON I S L AY BY O U R OW N B OTA N IC A L S C I E N T I S T S .

W I L D I S L AY. T H E H E B R I DE A N I S L A N D HO M E OF T H E B OTA N I S T C L I NG S TO T H E E D G E OF T H E O C E A N I N T H E T E E T H OF AT L A N T IC W E AT H E R S Y S T E M S .

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T H E B O TA N I S T G I N • B R A N D B O O K

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P RO G R E S S I V E H E B R I DE A N DI S T I L L E R S . T H E B OTA N I S T I S T H E E S S E NC E OF O U R P H I LO S OP H Y, O U R A RT A N D O U R P ION E E R I NG S P I R I T.

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T H E B O TA N I S T G I N • B R A N D B O O K

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CONSTRUCTED FROM MDF WITH A HIGH GLOSS TWO PACK LACQUER SPRAY FINISH. RAISED WHITE GLOSS LETTERING REFLECTING BOTTLE EMBOSSING. RAISED “THE BOTANIST” AND 22, OTHER LOGOTYPE TEXT IN APPLIED VINYL.

SMALLER DISPLAY UNITS CONSTRUCTED FROM MDF WITH A HIGH GLOSS TWO PACK LAQUER SPRAY FINISH. RAISED WHITE GLOSS LETTERING REFLECTING BOTTLE EMBOSSING. MDF WORKTOP WITH POLISHED CONCRETE FINISH AND DEBOSSED TEXT LED LIGHTING RECESSED WITHIN PLINTH TO LIGHT THE PRODUCT

WILD. FORAGED. DISTILLED. WINDOW VINYL ABOVE TRANSPARENT BOTANICAL STRIP WINDOW VINYL.

©D8 Ltd 2018

DRAWER UNIT AT REAR WITH RECESSED SHELVING FOR PRODUCT AND GLASSWEAR. MDF WORKTOP WITH POLISHED CONCRETE FINISH AND DEBOSSED LETTERING. MDF WORKTOP WITH POLISHED CONCRETE FINISH AND DEBOSSED LETTERING. BOTANICAL VINYL GRAPHIC APPLIED TO BASE OF PODIUM.

WILD. FORAGED. DISTILLED

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Fresh fizz for a market leader.


Premiumised glassware


Award-winning visitor destination, TripAdvisor Glasgow top 5

ŠD8 Ltd 2018


©D8 Ltd 2018


©D8 Ltd 2018


New packaging for 2018

©D8 Ltd 2018


©D8 Ltd 2018


The world’s first updateable beer tap. Sales up 4% in a declining category.

©D8 Ltd 2018

Click to activate film


A premium brand, built on the Atlantic’s edge. We created the brand position, identity, website and packaging for Isle of Barra Distillers’ first release Barra Atlantic Gin. Michael Morrison, a craftsman born and bred on the island, hand-gathers carrageen seaweed as his gin’s key botanical. ©D8 Ltd 2018


©D8 Ltd 2018


Hipping the hops. Drygate Brewing Company is the UK’s first experiential craft brewery. Creating stand out through a unique ©D8 Ltd 2018 and ownable story for Drygate was key.


The brand positioning embodied Drygate’s mission to break down barriers between brewers and drinkers.

ACHIEVE THE EXCEPTIONAL OPEN DOORS, OPEN MINDS: WHATEVER IT TAKES, IT’S ALL ABOUT EXCEPTIONAL BEER. BREW IT, DRINK IT, SHARE IT. OUR JOURNEY OF DISCOVERY BEGINS HERE.

©D8 Ltd 2018


Gold Design Award winners at the World Beer Challenge Awards.

ŠD8 Ltd 2018


©D8 Ltd 2018


Branding a beautifully Belgian beer.

ŠD8 Ltd 2018


Brand personality

Effortlessly stylish, authentic, savvy and full of joie de vivre.

ŠD8 Ltd 2018


©D8 Ltd 2018


Our tone of voice is...

Quirky, Assured & Passionate (Extremely, about beer)

©D8 Ltd 2018


For more information: Ross McDonald, Business Development Director. ross@d8.uk +44 (0)141 572 0810

D8. A creative agency 74 York Street Glasgow G2 8JX +44 (0)141 572 0810 d8.uk ŠD8 Ltd 2018

D8 alcoholic drinks credentials  
D8 alcoholic drinks credentials